Understanding The Importance of Omnichannel Marketing in a Modern Business Landscape

Siloed marketing channels are no longer enough to reach modern audiences - today, success demands a unified approach Terry Cane, COO of SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, is advising clients on the importance of omnichannel marketing. Omnichannel marketing refers to an approach where a business or brand is present on multiple channels while striving to create a unified experience across them. Intended to be as seamless as possible, it's meant to provide a high degree of…

Reimagining the Marketing Landscape: Driving Mass Personalization and Reinventing Content Delivery in the Era of Business 4.0

Today, the number one success driver for CMOs is the effective use of data – how we create meaningful insights from data, how we harness predictive data to drive conversions. Specifically, using data and Artificial Intelligence (AI) to drive mass Personalization and reinvent Content Delivery will visibly move the needle for marketers and drive Digital Transformation or “Business 4.0.” Advanced usages of data will be further propelled as fifth-generation wireless (5G) goes from lofty goal to reality, using its high-speed,…

ThumbStopper Donates Advertising Costs and Services to Local Businesses for Small Business Saturday

In support of Small Business Saturday, ThumbStopper will be donating their social advertising expertise to a select group of retailers to increase their exposure to potential customers in the weeks approaching the holidays ThumbStopper, a Tampa-based SaaS firm specializing in connecting brands with their retailers through intelligent social media syndication, understands the challenges facing independently owned businesses who typically rely on foot traffic to drive revenue. With thousands of small retailers across the…

Clear Ads Brings Powerful Advertising Opportunities to Businesses

Clear Ads, a digital advertising agency that focuses on Amazon ad campaign management, shares how Amazon advertising demand-side platform (DSP) can bring powerful advertising opportunities to businesses. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not. Amazon DSP is described as a platform that enables advertisers to programmatically buy display, video, and audio ads. It also allows advertisers to reach, educate, and re-engage customers both on and off Amazon. It has fast…

Nielsen’s Global Consumer Business Reinvents Itself For The Future Of Consumer Intelligence

The new brand identity underpins the company's transformation into a standalone, tech-forward company Nielsen's Global Consumer Business unveiled a striking new brand identity—including new company name and logo—at Intelligence Reimagined, the latest, virtual iteration of its annual Consumer 360® event. Once Nielsen's Global Consumer Business becomes a stand- alone company it will be known as NielsenIQ, identified by a new brand logo with a vibrant Flash Green color that reflects the company's dynamic and optimistic spirit,…

Study: Businesses Must Become Agile, Adapt Quickly to Pandemic-Related Changes

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, released a new report—"COVID-19 Reshapes the Global Customer Engagement Landscape"—detailing changing consumer preferences and behaviors and how businesses and service providers need to transform their customer engagement strategies to become more agile and adapt to changes driven by the COVID era. This report follows the January 2020 Vonage Global Customer Engagement Report and captures unique insight about…

Moore Announces Bryan Lank Appointed as Chief Business Development Officer

Moore, a leading provider of performance-driven marketing solutions, announces the expansion of its leadership team with the promotion of Bryan Lank to chief business development officer. Lank has led winning sales and customer-focused teams serving the nonprofit community for more than 30 years, including the last 17 years as part of Moore. Prior to taking the position, Lank was president of ResourceOne Fundraising Group, a Moore company and full-service direct marketing agency. During his tenure ResourceOne Fundraising…

As Businesses Shift Online, Quantum Metric Secures $25 Million to Help Them Build Customer-Centric Sites That Exceed Digital Expectations

New funds will help cultivate the company’s technology and team expansion to meet the increasing market demand for digital Quantum Metric, a SaaS platform that helps organizations build better digital products faster, announced it has secured up to $25 million of debt capital from Silicon Valley Bank (SVB), the bank of the world’s most innovative companies and their investors. With its initial Series A round led by Insight Partners in 2018 and the closing of this facility, Quantum Metric has raised $50 million in capital…

MediaKind Appoints Jennifer Yohe as Executive Vice President of Business Affairs

Former SVP, Comcast Cable, will be responsible for MediaKind’s new Business Affairs function, responsible for all commercial management activities. Yohe brings industry-wide recognition as a strong business leader with deep experience in acquiring new technologies that drive innovation and optimization in the media, entertainment, and sports industries. Yohe honored in Cablefax’s ‘Most Powerful Women in Cable’ and ‘Top Women in Technology’ rankings on eight consecutive occasions between 2011 and 2018. MediaKind,…

Demandbase Expands Leadership Team With New CRO To Reshape The B2B Marketing Landscape

Demandbase taps industry leader, Allison Metcalfe, to lead revenue strategy Demandbase, the leader in Account-Based Marketing (ABM), announced its appointment of Allison Metcalfe to the role of Chief Revenue Officer. As Demandbase's CRO, Metcalfe will lead the company's Sales, Advertising, and Customer Success teams while partnering with Marketing and Product teams to exceed revenue goals. Metcalfe's appointment reinforces the company's commitment to expanding the leadership team with top talent to help achieve goals…

Equifax Brings Enterprises New Business Data Insights with Introduction of B2bConnect

Equifax is bringing new business data insights and analytics built for action to enterprises of all sizes as they look for new ways to weather a challenging economic landscape and plan for the future. The new B2bConnect business marketing suite is designed to help enterprises better prospect, segment, and retain key business clients with intelligence on more than 150 million global companies, including 53 million U.S. businesses and 80 million B2B contacts. The solution includes access to DigitalConnect, a new purchase…

Study Shows Consolidating Technology Platforms Increases Localized Marketing Success of Multi-Location Businesses

70% of Multi-Location Marketers Show Increased Performance From Consolidation Today, SOCi, the leading all-in-one platform for “next-level” multi-location marketers, released a new commissioned study conducted by Forrester Consulting outlining the critical importance a localized marketing strategy has on the success and health of a multi-location business, and the best practices that multi-location marketers have implemented to increase their success. “500 companies in the Americas that have achieved the highest growth…

NetBlaze, a Digital Marketing Solution for Small Businesses, Launches New App to Streamline, Simplify and Automate Digital Marketing Efforts…

New app brings NetBlaze’s low-cost, one-stop-shop digital marketing services to a simple platform as small businesses look to recover from the impact of COVID-19 NetBlaze, a Chicago-based digital marketing solutions company for small businesses nationwide, announces the launch of its new app for desktop and mobile that simplifies marketing management to help businesses reach new customers. The company offers affordable services to manage a variety of key marketing efforts, including social media management, customer…

Clarivate Announces New Global Business Center in Asia

Delivering world-class customer services from shared services facility in Penang, Malaysia Clarivate Plc, a global leader in providing trusted information and insights to accelerate the pace of innovation, announced the establishment of a Global Business Center in Penang, Malaysia. It is one of three new Global Business Centers that Clarivate is building to provide world-class services to customers, with the other two based in Chandler, AZ, USA and London, U.K. Located at GBS@Mahsuri, Bayan Baru, a hub for global…

DoubleVerify Expands To India, Appoints Digital Media Vet to Head Business Operations

Company Taps Former LinkedIn Executive, Nachiket Deole, to Lead DV in India DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its business into the India market. DV has appointed digital media veteran, Nachiket Deole, to lead business operations in the region. Deole will be based in DV’s Mumbai office. Deole is charged with setting up DV’s operations in India and driving adoption of DV’s best-in-class measurement and programmatic…

iClick Interactive Wins Big Data Award at Singapore Business Review Technology Excellence Awards 2020

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, today announced that it has been named winner of the Big Data Award in the advertising category at Singapore Business Review's ("SBR") second Technology Excellence Awards 2020. Technology Excellence Awards, held annually by SBR, a leading business magazine serving Singapore's dynamic business community, recognizes outstanding companies worldwide which have made exceptional contributions in pursuit of…

Informatica Unveils Data Management Innovations That Drive Business Continuity and Value

Cloud-Native Innovations Accelerate Cloud Analytics, Cloud Modernization, Data Governance, Data Privacy, and Business 360 Initiatives Informatica, the enterprise cloud data management leader, announced it has updated its Intelligent Data Platform™, powered by Informatica's AI-powered CLAIRE™ engine. Today's release includes the introduction of a privacy analytics dashboard for reducing the cost of compliance with laws like the California Consumer Privacy Act (CCPA) and Europe's General Data Protection Regulation (GDPR),…

Three Strategies to Transform Your Retail E-Commerce Business

The sudden shift in e-commerce strategies due to the COVID-19 pandemic has changed the way retailers think. Strategies for implementing buy-online-pickup-in-store (BOPIS) and curbside pickup now dominate the conversation. In order to survive in today’s highly volatile environment, retailers and marketers must leverage technologies that reduce time-to-market and create engaging content that lead customers to shop online. Here are three strategies that focus on delivering great customer experiences that strengthen customer…

Frost & Sullivan Report Finds BlackBerry Solutions Address 96% of the Enterprise Threat Landscape

BlackBerry Limited announced findings from an independent Frost & Sullivan report which concludes that BlackBerry can secure all IoT endpoints, and upwards of 96% of all cyberthreats. The report reviews the cyberthreat landscape and the proportion of risks that BlackBerry's suite of solutions protect enterprises against. After quantifying the overall market in terms of number of attacks and categorizing those attacks as more preventable by either network- or endpoint-based security, Frost & Sullivan determined…

SAP’s Business Technology Platform: A Trifecta of Data Excellence, Integration and Extension for the Intelligent Enterprise

SAP SE announced new capabilities, enhancements and further unification of the Business Technology Platform portfolio to help companies transform data into business value. SAP's Business Technology Platform enables developers and business users to access integrated, end-to-end services and tools to realize value along three critical areas of IT: data excellence, process integration and extensions. The announcement was made at the SAPPHIRE NOW Converge conference, being held online June 15–19, 2020. "Many customers I have…