Taboola Drives Advertising Success For More Than 100 Women-owned Businesses As Part Of #RecommendHER Program

Company Offered $500,000 In Free Advertising To Women-owned Business As Part of International Women's Day and Women's History Month Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has powered advertising campaigns for more than 100 women-owned businesses, as part of its #RecommendHER program. Taboola ran this global initiative during March 2021, providing $500,000 of free advertising on its network to women-owned businesses.…

Yext Releases Powerful Features Arming Businesses With Even Better, Faster, and Cheaper Search Experiences

Yext, Inc. the Answers Search Company, announced the general availability of its Spring '21 Release, one of the most significant platform updates in the company's history, highlighted by the "Orion" search algorithm update. With innovative features like extractive QA, a website crawler, data connectors, and developer tools for Answers, businesses and organizations can deliver even better and more diverse search experiences to their customers. "Today, advancements in natural language processing mean that businesses have…

Qualtrics Announces XM/OS, the Operating System for Experience Management to Help Businesses Design and Improve Breakthrough Experiences in…

XM/OS includes three core services that empower organizations to quickly understand customers' and employees' needs, and adjust experiences in real-time to lead in times of disruption Qualtrics, the world's No. 1 Experience Management (XM) Platform and creator of the XM category, today announced the new XM operating system, or XM/OS, the only operating system for experience management. XM/OS is a single, secure cloud-native platform that enables companies to bring together all of their experience data—what their customers…

Ripl Shares Social Media “How-to” Playbook In Support Of Small Businesses

Small business marketing expert, Ripl Inc., a software company empowering hundreds of thousands of businesses to succeed on social media without the need for specialized staff or high costs, announced the release of The Small Business Owner’s Social Media Playbook. The company produced the guide for small businesses struggling to identify how they should promote their brand through social media marketing. The Playbook is intended to be a free downloadable tutorial for small business owners in need of training and…

Incubeta Rebrands as New Generation of Digital Partner to Help Businesses Amplify Growth

Leading digital marketing group unites specialist teams, knocking down the silos of marketing to build world-class solutions Leading digital marketing group, Incubeta today announces its new brand identity which unites its specialist teams under one Incubeta brand. The launch of the new positioning is aligned with Incubeta’s emphasis on helping businesses to upgrade their growth through creativity, collaboration and expertise. This rebrand reinforces its commitment to being true performance partners, helping…

Empowering Small Businesses and Side Hustle Entrepreneurs With New ‘All-in-One’ Branding Kit

COVID-19 has had a tremendous impact on a personal level, with many losing jobs and feeling economic stress about the future. What many don't realize is how this has inspired people to take initiative and start their own side hustles and businesses. Growing from worry about families and finances, many are trying to lift themselves up and create their own future. In response to this, the Online Logo Makers, an international design firm has launched the "Branding Starter Kit". This is a package designed to empower…

MarcomCentral Launches Affordable Digital Asset Management Solution to Help Businesses Eliminate Chaotic File Storage

MarcomCentral, a leader in the brand management space, announced the launch of their latest technology, MarcomGather, a Digital Asset Management (DAM) solution. With over 20 years of innovation under their belt, MarcomCentral further demonstrates their ongoing dedication to simplifying the marketing experience with this new offering. After years of successful partnerships with Fortune 500 companies from industries such as retail, finance, franchising, and manufacturing, MarcomCentral is excited to expand their…

New Study From Arkose Labs Reveals That Businesses Underestimate Full Impact Of Account Takeover Attacks

Findings show businesses struggle with damage to brand reputation and increased compliance concerns when user accounts are compromised Arkose Labs, a provider of online fraud and abuse prevention technology, today released study findings around account takeover (ATO) fraud and how businesses are dealing with this threat. The study included more than 100 IT executives at U.S. companies in over a dozen industries ranging in size from 1,000 employees to over 10,000. Marketing Technology News: New Report from Brooks Bell…

Appcues Introduces No-Code Tracking and Analytics for Product-Led Businesses

While approaches to product-led growth vary from business to business, one core tenet is unanimous: product adoption. Put simply, if users aren't adopting and increasing usage of a business' product, that business will struggle to grow. This is the problem that Appcues solves. "Over the last seven years, thousands of businesses have used Appcues to onboard new users in-app, drive feature discovery, and increase engagement throughout the user lifecycle — all without writing any code," said Jackson Noel, co-founder and…

Businesses Anticipate Significant Increase in Social Media Investments as it Becomes Essential for Long-Term Success

Social Media sits at the center of people's daily lives and businesses are increasingly reliant on social data to inform strategic decision making across an organization. In fact, according to new research commissioned by Sprout Social —an industry-leading provider of cloud-based social media management software—and conducted online by The Harris Poll, 85% of business executives report that moving forward social data will be a primary source of business intelligence for their company, and nearly half (46%) expect their…

LogMeIn And Capital One Join Forces To Deliver Work-From-Anywhere Solutions To Small Businesses

LastPass, GoToMyPC, GoToMeeting, GoToWebinar now available to Spring members As companies seek technologies that securely enable collaboration and productivity for those working remotely or in a hybrid environment, LogMeIn Inc., a leading provider of cloud-based solutions that enable the work-from-anywhere era, today announced a new collaboration with Capital One Spring, a growing online discounts platform with dozens of major partners and deals tailored to small and medium businesses. LogMeIn will offer a 30 percent…

Verizon Mobile Security Index: COVID-19 Unearths New Cyber Threats For Businesses

The COVID-19 pandemic forced businesses to quickly support remote working practices, often without proper security measures in place. The Verizon Business Mobile Security Index (MSI) 2021 reveals that many businesses may have left themselves vulnerable and open to cybercriminals in the rush to ensure their workforce could operate remotely. Forty-nine percent of businesses surveyed in the latest edition of Verizon's MSI stressed that changes made to remote working practices during lockdown adversely affected their company’s…

Marketing Firm Genzup Connects Businesses With Gen Z

In a world of chaotic internet memes, social media, and instant gratification, a lot of businesses are struggling to compete for Gen Z’s attention. The future of the economy will soon depend in part on Gen Z, but traditional marketing techniques are not capturing these young customers. That is where Genzup comes in. Genzup is the leading marketing firm that is focused on Generation Z. Its CEO, Anmol Dhalla, is just nineteen years old and has a lot of marketing expertise when it comes to Gen Z. “I know what they want…

One Year Later: What The Pandemic Has Taught Businesses About Digital Marketing

It has officially been one year since the world began its battle with COVID-19 and it comes as no surprise that the ongoing pandemic has changed our lives for years to come. The sudden increase of being indoors has led consumers to spend more time online than ever before and for businesses, this requires a different approach to generate customers and remain open. If the pandemic has taught businesses anything in the last year, it's the importance of digital marketing. Prior to the pandemic, it was difficult to…

American Marketing & Publishing Helps Local Businesses Stay Visible And Deliver On Customer Experience With SugarCRM

SugarCRM Inc. today announced that American Marketing & Publishing (AMP), the leading provider of local marketing services for small, independent businesses, has expanded its use of the Sugar platform for CRM to deliver highly tailored and efficient customer experience. A fine-tuned view of each customer proved essential as small businesses everywhere are faced with shifting business models and new challenges during the pandemic. Marketing Technology News: MarTech Interview with Clare Dorrian, Chief Marketing Officer,…

Narrative & ID5 Enter a Joint Partnership to Help AdTech & MarTech Businesses Better Capitalize on Their Programmatic Advertising…

Narrative Delivers Seamless Access to ID5's Identity Solutions via the Narrative Data Streaming Platform; Joins ID5 Insider Partner Program To help businesses improve the return on investment of their programmatic advertising campaigns, Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, and ID5, the independent identity solution for digital advertising, today announced a joint partnership to give Narrative Data Streaming Platform users access to ID5's offerings. The two companies also…

Druva Cloud Platform Surpasses 2.5 Billion Annual Backups On World Backup Day, Helping Thousands Of Businesses Embrace The Cloud Era

As the 2021 Data Management Company of the Year, Druva is helping customers simplify complex IT challenges, protect critical SaaS applications, and combat rising cyber threats Druva Inc., the leader in Cloud Data Protection and Management, today announced it has surpassed 7 million daily backups as it continues to set the standard as the industry’s largest cloud data protection platform operating at scale. Daily backup activity surged by more than 40 percent over the last 12 months as Druva has expanded its footprint…

RestorePoint Powers PLASMA™ Platform with Fusion – A New Data Control Center Enabling Businesses to Control And Automate Data Management…

RestorePoint, a metro Atlanta based technology leader in data management, integrated security and business analytics, is pleased to announce that it has added a new Data Control Center – Fusion – to its innovative PLASMA platform. Marketing Technology News: Microsoft Releases Findings And Considerations From One Year Of Remote Work In Work Trend Index “PLASMA’s new Fusion module provides businesses the ability to easily control and automate data management functions in the PLASMA Platform,” says Scott Danner, Chief…

Small And Mid-Sized Businesses Have New Alternative For Identity Access Management Security

Designed to affordably scale as a business grows, new tiered offering of the OptimalCloud IAM platform enhances customer usability, strengthens security and reduces I.T. service requests. Optimal IdM, a leading provider of Identity and Access Management (IAM) solutions, today announced new tiered offerings of the award winning OptimalCloud™ platform. The new multi-tenant, cloud-based offerings are designed for small and mid-sized businesses and will be available beginning March 31, 2021 Marketing Technology News: Diving…

Instnt Unveils New Product Enhancements To Help Businesses Onboard More Good Customers

Instnt Inc., the first fully managed digital customer onboarding service for businesses with fraud loss insurance, unveiled a new UI/UX dashboard redesign that makes it easier for businesses to deploy workflows and track the data provided by Instnt. This redesign is also accompanied by API security enhancements, updated third-party and synthetic fraud models, biometrics capture capabilities, and SDKs integrations. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the…