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MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

Jacob Tyler Brand + Digital Agency Appoints Jeshua Stevens as Art Director

Jacob Tyler Brand + Digital Agency, an award-winning San Diego-based branding and digital agency, has announced the appointment of Jeshua Stevens as art director. In his new role, Stevens is situated at the center of the agency’s visual design team and is responsible for crafting authentic and iconic campaigns that disrupt and change the way people think.   Marketing Technology News: erwin and Snowflake Partner to Accelerate Cloud Migration and Effectively Govern Cloud Data Stores A passionate storyteller and industry…

3 Ways to Adapt Your Digital Marketing Strategy During the Coronavirus – K2 Analytics Reveals

The recent and sudden transition into the coronavirus world of business has left some brands struggling, but K2 Analytics reveals the ways companies can successfully adapt their digital strategies K2 Analytics INC, a leading digital advertising agency in Las Vegas, identified three key steps businesses can take to adapt to the current social and economic situation brought on by the coronavirus. As many businesses have had to put an indefinite hold on in-person operations, the digital market place has quickly become the…

Marketing Automation Among Top Four Investment Priorities for Digital Solutions

Rising importance of chatbots and increasing use of virtual and online channels to result in 15.7% growth of the MAS market, finds Frost & Sullivan Frost & Sullivan's Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market forecasts how the marketing automation solutions (MAS)market is expected to perform from 2020 to 2025 under two likely scenarios. The aspirational forecast is under the assumption that the COVID-19 virus will be contained by August 2020 and the global markets will…

Havas Media, Releases ‘the Impact of Missing Third Party Cookies on Digital Marketing and Future Plan of Solutions’

Havas Media, under Havas Group, one of the largest communication groups in the world, has recently researched and released a report titled ‘The impact of missing third party cookies on digital marketing and future plan of solutions’ with Fancy Digital. Given that several top browser providers have announced to gradually phase-out support of third-party cookies over the next two years, the report illustrates the potential future impacts on digital marketing in China as well as on the globe and recommends third party…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

Love Facebook? OK, So Now Design your Own Digital Store with FB Shops

"We're unable to help you and your business due to CORONAVIRUS COVID-19." This remains the standard statement from all physical and digital stores cutting across various cities, countries and product lines. But, how long can we expect the non-availability of service to hurt our economy? To better serve the business community of global e-commerce retailers and local shops, Facebook introduced its new platform- Facebook Shops (FB Shops) last week. For all those who are yet to test the platform, here’s a quick overview.…

Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from GroundTruth, SpotX, Tinuiti, Centro, and AdInMo. GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. , the Search Experience Cloud company, to create customized location-based mobile advertising campaigns…

Xcite Advertising Announces Rebranding, Changes Name to Xcite Automotive

Xcite Advertising Unveils New Name as Part of an Extensive Rebranding Initiative Xcite Advertising, an automotive industry leader in the digital experience and marketing services space, has today announced a complete rebranding and name change to Xcite Automotive. The Chicago-based marketing company is expanding its product offerings to the automotive industry through the recent acquisition of Car Studio Pros, which has enhanced the customer's car-buying journey for its car dealer clients. Xcite's rebranding effort is a…

PMC Hires First-Ever Chief Advertising and Partnerships Officer

Penske Media Corporation (PMC) today announced the appointment of Mark Howard to Chief Advertising and Partnerships Officer. In this newly created role, Howard will oversee PMC's corporate sales programs and revenue operations along with programmatic and indirect sales efforts across PMC's portfolio of award-wining brands, including Rolling Stone, Variety, Robb Report, SHE Media, Deadline, ARTnews and WWD. He will be based in PMC's LA office. "Mark possesses an impressive breadth of revenue, marketing, and business…

99% of Digital Agency Leaders Admit to Mistakes

It can take weeks or months to prepare for a digital ad campaign, but it only takes one mistake to undo all that effort. Digital agency decision-makers recently admitted to encountering not one mistake but several – many in a single week – that cost them thousands of bottom-line dollars. The lost fees and headaches add up fast, harming an agency’s reputation while damaging the brands they were called upon to promote. A recent study done in partnership with Censuswide, “Agency Confessions,” found that 99% of…

Out of Home Advertising Community is #SendingLove across the Globe in the World’s Largest User-Generated Digital Out of Home Campaign

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions at home Talon Outdoor and the Out of Home advertising community have launched "#SendingLove" a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The campaign runs on advertising space donated by over 70 media owners across 153 cities making it the…

Leading Miami SEO Agency, Web Daytona, Provides Continued Digital Marketing Through Uncertain Time in Business

Miami SEO pros, Web Daytona, are maintaining their online marketing to companies struggle to stay afloat Miami SEO professionals, Web Daytona, have confirmed they will be providing uninterrupted services to help businesses thrive, online, in spite of global uncertainties. As one of the leading names in full-service digital marketing, their experience with both local SEO and national SEO has put them on the map in recent years. And, as recent shakeups in the global business landscape change the way companies operate,…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Magellan AI, ViacomCBS, Mintegral, MediaCrossing, and Intentwise. Magellan AI: How Coronavirus Has Impacted Podcast Advertising Magellan AI, the podcast industry’s leading provider of ad level data, has released a whitepaper outlining the impact coronavirus is having on the podcast industry’s advertising landscape. While many analytics companies have addressed the change in podcast…

SmartCard Marketing Systems Inc Announces Alipay and Wechat Pay Now Part of Its Payment Technology Solutions Across All Platforms

SmartCard Marketing Systems Inc, a leader in FinTech & PayTech platform specialized industry offerings, continues to expand its global payment acceptance rails and important part of its Brand As Your Own offerings. As Financial Institutions and Enterprises thrive to deliver seamless services to their merchants and customers, they require partners and providers such as SMKG to deploy alternative Payment Types ready to underwrite and launch their customers for b2b and b2c, with the added possibilities of p2p. Marketing…

Nuxeo Named a Leader in 2020 Aragon Research Globe for Enterprise Content Platforms

Content Services Platform provider positioned furthest to the right in strategy Nuxeo, one of the leading cloud-native Content Services Platform, announced it has been positioned as a "Leader" in the Aragon Research Globe for Enterprise Content Platforms, 2020. This is the second year in a row the company landed a spot in the leaders' category. The report, which evaluated 12 major providers in the space, also positions Nuxeo furthest to the right on the strategy axis, which we believe is due in large part to the company's…

Adhesion Wealth Launches Customer-Centric Website Offering Digital Journeys for Advisors & Asset Managers

Redesigned Homepage Provides Information & Resources for RIAs Changing Platforms, RIAs Rethinking Outsourcing, Advisors Seeking Independence & Asset Managers Adhesion Wealth (Adhesion), a Vestmark company, has rolled out a new website designed to take customers on digital journeys showing how Adhesion's solutions and services can help them achieve goals and overcome challenges. The new Adhesion homepage enables registered investment advisors (RIAs) changing platforms, RIAs rethinking outsourcing, advisors…

MediaCrossing Inc. Launches Innovative Digital Advertising Solution to Help Marketers Reach Consumers in Uncertain Economic Environment

MXEdge Will Ensure Small & Medium-Sized Businesses Survive in 2020 and Beyond MediaCrossing Inc., founded in 2012, is a leading digital media firm dedicated to bringing tools and solutions normally reserved for the world's largest brands to emerging growth companies. The firm works with companies nationwide to plan and execute strategic digital advertising strategies that distinguish brands from competitors. MXEdge, the company's newest offering, ensures small and mid-sized firms have access to the same, effective…

Project OAR Expands Consortium with Scripps and ViacomCBS as Addressable TV Advertising Standards Solidify

The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend open standard protocols for TV programmers and platforms to easily manage, sell and deliver more relevant advertising experiences within linear and on-demand formats on smart TVs. Marketing Technology News: K League 1 to Deliver Season Opener Live to Social Media Using Grabyo The two media network groups join the consortium on the heels of the group reaching consensus for the measurement and…