Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and…
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HG Data Partnership with LiveRamp Enables B2B Advertisers to Use HG Data Audience Segments to Precisely Target Digital Ad Campaigns HG Data, the global leader in company intelligence for B2B technology marketers, announced the release of…
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HCL Technologies (HCL), a leading global technology company, and Google Cloud announced the expansion of their strategic partnership to bring HCL Software’s Digital Experience (DX) and Unica Marketing cloud-native platforms to Google…
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Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a…
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Enterprise-Class Customer Journey Data Collection and Analysis to Access Cost Data and Reveal the True Impact of Digital ROAS Accelerize  and its digital marketing software division CAKE announced its growing ecosystem of Connections,…
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VeraViews responds to increasing demand as it continues to increase trust and value across the media ecosystem VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention,…
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MailBoxPower.com’s mission is to create an all-in-one automated-platform that delivers thoughtful, personalized gifts/cards; thus, keeping the phones ringing. What is MailBox Power?, Mail Box-Power is an all-in-one platform that…
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Orbee has integrated Neustar Omnichannel Remarketing and Customer Identity Management platforms into its dealership-focused customer data platform, marketing automation platform, and data clean room. Orbee, a leading provider of…
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How content teams are driving growth, measuring what works, and thinking about the future; and why being data-driven is going to ignite content marketing like never before WordPress VIP (WPVIP), the leading provider of enterprise WordPress…
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SixSq Users Now Have Access to Varnish Software’s Most Powerful Caching and CDN Solutions Via the Nuvla Marketplace SixSq, an Ekinops Company, and Varnish Software, a leader in caching, streaming and content delivery software…
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Seasoned brand builder joins TreviPay’s leadership team to drive market strategy in alignment with B2B digital transformation and payments innovation trends TreviPay, the global B2B payments and invoicing network, announced the…
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Majority of respondents plan to increase advertising spend on YouTube (79%) and Instagram (75%) Smartly.io, the leading digital advertising platform for creative and performance marketers, announced new research outlining how companies…
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Now Business-to-Business Customers Can Connect with Brands Effortlessly, While Brands Optimize Every Customer Interaction to Fuel Growth SugarCRM, provider of the award-winning AI-driven CRM platform, introduced powerful new digital…
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TTEC Holdings, Inc, one of the largest global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, announced today that TTEC Digital has launched InteractionSync for Amazon Connect to provide…
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Amid economic uncertainties, Deloitte forecasts marketers will experience breakthroughs in tech, increased consumer focus on sustainability and more in 2023 according to annual report With a new year comes new challenges, but also…
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Over the last couple of decades, the digital data floodgates have opened. We’ve witnessed a shift in marketing towards data-driven optimization and away from innovation—but at the heart of marketing lies creativity and connection. At Knak,…
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Enhancements to MeridianLink Engage—the marketing automation component of the company’s multi-product platform, MeridianLink One—empowers financial institutions with personalized data and campaigns to build deeper connections with…
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At the annual Vendors in Partnership (VIP) Awards at Gotham Hall in New York City, Digital Wave Technology was presented with the Best Customer Experience Marketing Automation award. The PIM/PXM/AI solution provider was chosen based on…
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What should marketers do to optimize how their measure tactics and outcomes? And how can personalization play a role in driving deeper marketing impact in 2023: Catch the latest tips, insights, news and best practices from global martech…
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In today’s volatile and ever-evolving marketing world, localization and globalization work hand in hand. As local businesses grow and increase their networks, localized marketing is a way to move forward. Localization marketing is about…
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