MarTech Interview with Cameron V. Peebles, Chief Marketing Officer at inMarket
"If you can tie ad spend back to purchase intent and store visits, you’re in good shape." Tell us about …
Telenav Accelerates Its Connected-Car Media Strategy Through Strategic Transaction With Location-Based Marketing Leader InMarket
Telenav’s Thinknear Location-Based Ad Business to Become a Part of inMarket Telenav, Inc., a leading provider of connected-car and location-based …
inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions
Deal Will Cement inmarket as a Leading Location Marketing Technology Platform, Further Enriching Real-Time Predictive Advertising and Insights Capabilities inMarket, …
inMarket Opens its First Party Location Data to Trading Desks via Audiences
inMarket’s Real-Time Location Data Waterfall Provides Unparalleled Accuracy to a Programmatic Ecosystem that Desperately Needs It inMarket, the location data pioneer …
inMarket Leverages Its Location Data to Analyse Retailer Customer Loyalty
inMarket’s direct correlation between loyalty and store expansion offers a glimpse into retail’s future inMarket released its Spring 2017 Loyalty Report for …
inMarket Names Mobile Veteran Cameron V. Peebles as First CMO; To Debut with a Webinar on Location-Based Marketing
inMarket, the leading beacon proximity platform based, has its first CMO to lead global integrated mobile marketing strategies in 2017. …
Uniphore Seeing Momentum: Raises $51 Million in Series C Funding Led by March Capital Partners
New round is Uniphore’s largest to-date; one of the biggest in conversational AI in recent months Uniphore, the global conversational …
Interview with Steve Wadsworth, President and CEO, Tapjoy
"The biggest challenge for Marketing Automation platforms is that they need to be tailored for the specific goals of the …
Digital Marketing Agencies and SEO Providers Boost Business and Lead Generation with New Software Powered by Fastbase
Competition for Online Advertisers and SEO Agencies GrowsGoogle, the most popular search engine in the world, has about 94% of …
Salesforce Strengthens with Fastbase Integration to Create the Best Lead Generation Solution for Businesses
Over 150,000 companies using Salesforce now have access to the most powerful lead generation tool available on the market, powered …
Alibaba Gives Fastbase Huge Boost to Position Itself as Biggest Global Player in B2B Lead Generation
Two Million Companies That Are Members of the Chinese Trade Portal Giant, Alibaba.Com, Can Now Benefit from the Powerful Web …
Google Analytics to Add Lead-Generation Capabilities to Its Already Popular Platform
Fastbase to Power the Lead-Generation Software to Be Leveraged by Google Analytics Users to Access Potential Leads, Globally Google has …
Web Analytics Software Powered by Fastbase Now Analyzing 6 Billion Web Visitors Each Month
Achieving enormous growth and momentum, Fastbase, the popular extension to Google Analytics, is now analyzing an incredible 6 billion website …
DLive, the World’s Largest Streaming Platform on Blockchain, Launches on Android
Six Months After Launching, DLive Hits 500,000 MAU and $2.6 Million Worth of Crypto Shared DLive, the world’s first and …
How Key Customer Loyalty Drivers Have Changed Over the Last Decade
The HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication …
Keeping Up With the Consumer: New Study From RetailMeNot Reveals Retailers’ Hits and Misses in Mobile Marketing
RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store, released a …
inBar Beacon: Mobile-For-Retail Marketing Gets Its Next Eye Candy
Beacons are increasingly being projected as the “lighthouses” for mobile users. Brick-and-mortar retailers and mobile marketers promptly add beacons to …