Bill Sussman, Veteran Digital Marketing Leader, Joins inMarket as President

Sussman Brings Deep Experience in Brand Development, Sales, Business Strategy and Team Building to the Rapidly-Growing, Location-Based Advertising Leader inMarket, the leader in real-time and predictive advertising solutions, has hired veteran business leader Bill Sussman as President, effective immediately. In the new position based out of inMarket's Bentonville, AR office, Sussman will oversee sales, marketing and overall market-facing strategy for the rapidly growing company. Across a 20+ year career leading…

MarTech Interview with Cameron V. Peebles, Chief Marketing Officer at inMarket

"If you can tie ad spend back to purchase intent and store visits, you’re in good shape." Tell us about your role and journey into Advertising Technology. What inspired you to be a part of inMarket? I started my career in the agency space in the late 90s. At that time, Digital Advertising was something that everyone knew would become a reality, but no one had a clue what form it would mature into. As such, it didn’t even demand a line item from brands, let alone a scalable budget. The true innovation back then was…

Telenav Accelerates Its Connected-Car Media Strategy Through Strategic Transaction With Location-Based Marketing Leader InMarket

Telenav’s Thinknear Location-Based Ad Business to Become a Part of inMarket Telenav, Inc., a leading provider of connected-car and location-based services, announced plans to accelerate its strategy to enable connected vehicles with location-based media and commerce through the transfer of assets associated with its Thinknear location-based digital advertising operations to inMarket Media, LLC, a leader in digital advertising for the physical world, in exchange for a minority equity interest in inMarket. The transaction…

inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions

Deal Will Cement inmarket as a Leading Location Marketing Technology Platform, Further Enriching Real-Time Predictive Advertising and Insights Capabilities inMarket, the leader in digital advertising for the physical world, announced plans to acquire Thinknear, a premier provider of location-based services, from Telenav, Inc.. The acquisition will have Thinknear's team and intellectual property join inMarket in exchange for Telenav receiving a minority equity interest in the fast-growing company. Following inMarket's 10…

inMarket Names Mobile Veteran Cameron V. Peebles as First CMO; To Debut with a Webinar on Location-Based Marketing

inMarket, the leading beacon proximity platform based, has its first CMO to lead global integrated mobile marketing strategies in 2017. The mobile-at-retail marketing platform acquired award-winning mobile and creative digital marketing veteran Cameron V. Peebles. inMarket’s first CMO will lead a team in integrated marketing, strategy, pipeline optimization, creative design, public relations and strategic positioning. “The strategies and technologies that brands use to engage with consumers in mobile have been…

Uniphore Seeing Momentum: Raises $51 Million in Series C Funding Led by March Capital Partners

New round is Uniphore’s largest to-date; one of the biggest in conversational AI in recent months Uniphore, the global conversational AI technology company, is gaining momentum and announced it raised $51M in Series C funding led by March Capital Partners, with participation from Chiratae Ventures (formerly IDG Ventures), Sistema Asia, CXO Fund, ITP, Iron Pillar, Patni Family, plus other investors. The new round of funding is Uniphore’s largest to date and marks one of the most substantial funding rounds in the…

Interview with Steve Wadsworth, President and CEO, Tapjoy

"The biggest challenge for Marketing Automation platforms is that they need to be tailored for the specific goals of the marketer and the specific desires of the consumer, and that requires the right mix of automation and human control."Tell us about your journey into technology. What galvanized you to be part of Tapjoy? I spent a long time working for Disney, including 11 years as the President of the Disney Interactive Media Group. During that time, I saw the digital media industry change dramatically, and I recognized…

Digital Marketing Agencies and SEO Providers Boost Business and Lead Generation with New Software Powered by Fastbase

Competition for Online Advertisers and SEO Agencies GrowsGoogle, the most popular search engine in the world, has about 94% of the mobile search engine market share worldwide and a 92% share on all platforms.1 About 800 million people use the service every month helping the search engine giant to sell over $100 billion dollars of online ads in 2018 alone.2 A large part of Google's revenue comes from digital agencies, but competition has grown in the ever-expanding online advertising marketplace. One of the reasons for…

Salesforce Strengthens with Fastbase Integration to Create the Best Lead Generation Solution for Businesses

Over 150,000 companies using Salesforce now have access to the most powerful lead generation tool available on the market, powered by Fastbase. With its popular web analysis software, Fastbase is one of the fastest-growing software companies in the world in the field of web analytics and lead generation. The integration will help users to seamlessly integrate their lead generation activities with their existing Salesforce CRM. "With the new Salesforce API, we continue our mission of positioning Fastbase as the absolute…

Alibaba Gives Fastbase Huge Boost to Position Itself as Biggest Global Player in B2B Lead Generation

Two Million Companies That Are Members of the Chinese Trade Portal Giant, Alibaba.Com, Can Now Benefit from the Powerful Web Analytics and Lead Generation Tool Developed by Fastbase Primarily designed for B2B companies, Fastbase has grown tremendously and in just two years has over 900,000 companies using its web analytics tool to identify website users and find new leads. Continuing its goal of becoming the world's leading web analytics and lead generation tool, Fastbase has launched in the Chinese market by becoming…

Google Analytics to Add Lead-Generation Capabilities to Its Already Popular Platform

Fastbase to Power the Lead-Generation Software to Be Leveraged by Google Analytics Users to Access Potential Leads, Globally Google has made several changes to its extremely successful and popular platform, ‘Google Analytics.’ The intention behind this innovation is solely to help the marketing community understand customers better. So far, Google has been successfully releasing critical updates in an attempt to bolster its software. This has allowed marketers to gain deep insights into customer behavior, in turn, helping…

Web Analytics Software Powered by Fastbase Now Analyzing 6 Billion Web Visitors Each Month

Achieving enormous growth and momentum, Fastbase, the popular extension to Google Analytics, is now analyzing an incredible 6 billion website visitors from 900,000 top brands and businesses each month from around the world. The software has become increasingly popular among large companies that export products or have dealers or distributors in countries where it's difficult to identify customers. Fastbase solves this issue by disclosing which companies have visited a website and the products that have been viewed. To…

DLive, the World’s Largest Streaming Platform on Blockchain, Launches on Android

Six Months After Launching, DLive Hits 500,000 MAU and $2.6 Million Worth of Crypto Shared DLive, the world's first and largest streaming platform on blockchain, announced that it's launching on Android and is available for download on Google Play and on the company's website. The platform, which launched six months ago, has an active community of over 500,000 monthly active users who have paid a combined $2.6 million in crypto to creators in the form of upvotes, gifts, and donations since launching. DLive is a…

How Key Customer Loyalty Drivers Have Changed Over the Last Decade

The HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication technology have impacted the values of modern hotel guests. Experiences and the feeling of “being connected” are now more desirable than traditional hotel luxuries. This new segment of traveler is no longer looking for white-linen service, bellboys to carry their luggage or a concierge. When millennial travelers look for a hotel or enter a hotel, they want to feel connected and to be…

inBar Beacon: Mobile-For-Retail Marketing Gets Its Next Eye Candy

Beacons are increasingly being projected as the “lighthouses” for mobile users.  Brick-and-mortar retailers and mobile marketers promptly add beacons to guide customers. In a major push to beacon marketing and contextual advertising, inMarket announced a strategic partnership with AMI Entertainment Network, for installation of inBar beacons across the US. AMI is the leading provider of digital jukeboxes and video systems to bars and restaurants in the country. Mobile-for-retail marketing solutions firm inMarket chose 2017…