InMarket Acquires Key Ring
InMarket, the leader in 360-degree consumer intelligence and real-time activation, has acquired Key Ring, the top loyalty app, from Vericast.
Key Ring launched during the first wave of digitization in offline commerce over a decade ago. Since then, more than 14 million people have downloaded Key Ring, storing over 60 million loyalty cards across tens of thousands of retailers.
As part of InMarket, Key Ring will bolster an industry-leading suite of owned-and-operated apps, including List Ease and CheckPoints, that span…