Statista will bolster its original research and analysis using InMarket’s unique data including intent, location and purchase data starting October 2021
Data powerhouse, Statista, today announced a partnership with InMarket, the leader in 360-degree consumer intelligence and real-time activation, to bolster its original research reports and analysis. Through the partnership, InMarket will provide Statista with its InSights leveraging its proprietary, first-party and permission-based intent, location and transactional data. The Statista editorial team will have access to this data to report and share consumer trends with subscribers beginning October 2021.
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InMarket InSights highlight new and developing trends in real-time, with reports identifying purchasing behaviors such as the acceleration of gift cards during the holiday season, brand specific visit trends like the InMarket retail loyalty report, and consumer intent trends including the annual InMarket holiday shopping report. In partnership with Statista, InMarket will unlock real-time access to these unique insights and to help highlight key changes in how consumers live, work and shop.
“InMarket is thrilled to partner with Statista to bring their subscribers leading, real-time insights to help inform marketers on leading trends and shifts in consumer behavior,” said Michael Della Penna, Chief Strategy Officer at InMarket. “Millions of users look to Statista each month to understand market opportunities and dynamics, as well as the consumer trends that are driving change in business and life. We look forward to substantiating their reporting across 170 industries and providing data and insights on what’s next in retail, advertising and marketing. ”
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InMarket’s robust InSights program includes key quarterly reports on Retail and QSR loyalty, traffic trends for leading retailers like Whole Foods and Amazon Fresh as well as shopping, purchase and intent based seasonal trends and categories including holiday travel and shopping, back to school, beer and spirit purchase trends and more.
“InMarket brings valuable, anonymized consumer insight to the Statista platform. Amid the disruption from the COVID-19 pandemic, we look to great partners like InMarket to keep our readers informed of the latest developments,” said Christopher Ekwuruke, Partnerships Manager at Statista. “Together, we look forward to sharing the insights and facts on the topics that matter most.”
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