Three Trends Bringing the Beauty Counter Online 

The pandemic has irreversibly changed consumer shopping habits across categories. In particular, categories like beauty which dominantly sold in-store, the impact has been more visible. With lock-downs and safety concerns, e-commerce has become the primary channel for shoppers. According to McKinsey, beauty product brands and retailers reported e-commerce sales were twice as high as pre-COVID-19 levels and it’s estimated that a 20-30% growth in online sales of beauty products will continue through the pandemic. It is…

AWS To Open Data Centers In Israel

Today, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced it will open an infrastructure region in Israel in the first half of 2023. The AWS Israel (Tel Aviv) Region will enable even more developers, startups, and enterprises as well as government, education, and non-profits to run their applications and serve end-users from data centers located in Israel. Additionally, the government of Israel announced that it has selected AWS as its primary cloud provider as part of the “Nimbus” contract for…

SportsEngine, Inc. Forms Partnership With Online Sporting Goods Marketplace, SidelineSwap

SportsEngine, Inc., an NBC Sports company and the leading provider of Sport Relationship Management software, announced today that it has formed a partnership with SidelineSwap, the online direct-to-consumer marketplace for new and used sporting goods. SidelineSwap's gear marketplace is available as part of the SportsEngine Gear offerings on sportsengine.com, the world's largest online youth sports directory. The SportsEngine Gear Marketplace provides users with an immersive experience to search for, buy and sell quality…

Snowflake Launches “Powered By Snowflake” Program To Help Companies Build, Operate and Grow Applications in the Data Cloud

Founding members BlackRock, Adobe, Instacart and Lacework are building powerful products in the Snowflake Data Cloud Snowflake, the Data Cloud company, today announced Powered by Snowflake, a Snowflake Partner Network program specifically designed to accelerate the ability of companies and application developers to deliver differentiated applications by supporting them across all stages of the application journey in Snowflake’s Data Cloud. Marketing Technology News: MarTech Interview with Julius…

Dataiku Now Available In The Microsoft Azure Marketplace

Microsoft Azure customers worldwide now gain access to Dataiku, giving companies large and small an easy way to leverage the power of AI Dataiku, one of the world’s leading AI and machine learning platforms, announced today that it is now available through the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. This availability opens the door for Azure customers to take advantage of Dataiku’s easy-to-use visual interface to build data pipelines, prepare data,…

QuickSilk First SaaS Solution Available on GCloud.ca Marketplace

QuickSilk, the most secure SaaS content management solution (CMS), announced that their CMS is the first SaaS solution available for purchase on the newly launched GCloud.ca Marketplace, powered by ThinkOn. Customers can subscribe to QuickSilk’s CMS through the GCloud.ca Marketplace, an online store designed to expedite procurement and deployment of digital solutions and cloud adoption for the Government of Canada and Public Sector. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to…

Experian Partners With Microsoft to Help Global Businesses Prosper in a Data-Driven World

People set to benefit as organisations get quick, efficient, and easy access to cutting-edge technology in the cloud Experian have today announced a new partnership with Microsoft which will help organisations globally make more informed, intelligent decisions with their data and deliver better outcomes for their customers. Marketing Technology News: MarTech Interview with Rory Cutaia, Founder, Chairman, President & CEO at Verb Technology… “We’re pleased to welcome Experian to the Microsoft Azure…

 White Bullet Partners with Peer39 to Help Defund Online Piracy

Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst continuing to deliver brand safe solution Cybersecurity and IP protection company, White Bullet, today announces a partnership with Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers. Peer39’s Contextual Data Marketplace allows advertisers to explore and discover innovative data providers with scalable, cookie-free categories, and is accessible…

Criteo Acquires Mabaya, Expanding its Retail Media Solutions for Online Marketplaces

Acquisition will accelerate Criteo's Commerce Media Platform strategy and fast-growing Retail Media business, which grew 122% year-over-year in Q1 2021. Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced it has acquired Mabaya, a leading retail media technology company that powers sponsored products and retail media monetization for major ecommerce marketplaces globally. Marketing Technology News: MarTech Interview with Sean Creeley, CEO and…

New DISQO Research: Current Digital Ad Optimization Methods May Depress Sales Due To Increasing Data Restrictions

Audience insights platform DISQO today launched its New Foundations of Ad Effectiveness series, holistically examining consumer journeys online to illuminate what really works in the quickly evolving digital advertising environment. The first report, “X-Ray Specs for Path to Purchase Attribution,” uncovered that brands with a restricted view of their consumers’ journeys could actually drive customers away from the very destinations where they are most likely to buy. Because of the increasing limitations on third-party,…

Klaviyo Raises $320 Million in Series D Funding Following Surge in Demand for Data and Marketing Automation Platform

Financing brings valuation to over $9 billion, comes only six months after its Series C Klaviyo, a leading customer data and marketing automation platform, today announced that it has raised a $320 million Series D round of funding. The round was led by new investor Sands Capital. Other new investors include Counterpoint Global (Morgan Stanley), Whale Rock Capital Management, ClearBridge Investments, Lone Pine Capital, Owl Rock Capital, Glynn Capital, and Keith Block (former co-CEO of Salesforce), with participation…

Datametica now available in the Microsoft Azure Marketplace

Datametica announced Pelican's availability on the Microsoft Azure Marketplace. Datametica's customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds This product helps customers to compare, validate and reconcile datasets across two heterogeneous SQL data stores. This includes Table, Column Comparison and Cell-Level Validation, also Selective Column…

Connatix Launches Marketplace; Content Creation Made Easy for Publishers

Connatix, the next-generation video technology company for publishers, announced todaythe launch of its Marketplace, a rich-content library filled with easily accessible and dynamically updated videos created by Connatix for publishers. Marketplace is the latest offering available in Elements, the leading online video player and integrated advertising exchange, and publishers including AdMetricsPro, which provides video monetization and content to more than 100 domains, are already utilizing the service. Marketing…

Intent Data Reveals ‘Traditional Marketing’ Disconnect Among Advertisers: Bombora Company Surge(R) Spots Trend

Brands and agencies seem to be on different pages when it comes to “traditional marketing.” Many formerly “proven” strategies have gone by the wayside. Seismic changes in consumer and business buying habits and technology have forced marketers to rethink every interaction. “Traditional marketing” in this case refers to “any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate.” Intent data shows fewer and fewer agencies buying it. Time-tested success…

Introducing BigID Cloud: The First Open, Extensible, Cloud-native Data Management Platform For Finding and Actioning Data Everywhere

BigID launches a cloud native implementation of their data intelligence platform BigID, the leading platform in data discovery and intelligence for privacy, protection, and perspective, is introducing BigID Cloud, a cloud native implementation of BigID’s data intelligence platform for classifying, cataloging, securing and governing structured, unstructured and cloud data. BigID Cloud is available to customers along with BigID Enterprise which is designed for hybrid enterprise deployments. Marketing…

Intent Data Shows ‘Word of Mouth’ Generating More Marketer Buzz: Bombora Company Surge(R) Shows Trend

Intent data show “Google search" and Word-of-Mouth remain strong among brand-side marketers, according to Bombora Company Surge(R) In our digital world, search engine marketing has become a powerful tool to grow your presence and drive traffic via paid and unpaid strategies. “Search,” specifically “Google search,” continues to be a strong area of focus for brand-side marketers. Marketing Technology News: Appnovation’s Iain MacNeil Wins 2021 Report on Business Best Executive Award Nowadays, when someone decides to…

PIM Drives The Future Of Data In Marketing And Sales

Businesses across the globe are on a precipice. According to an article, which appeared in The New York Times on April 9, 2021, “Huge swaths of the economy shut down last spring and are now being turned back on. But as roughly three million Americans are vaccinated per day and nearly $3 trillion in federal money courses through the economy, it is an open question how long it will take businesses to get up to speed.” Marketing Technology News: MarTech Interview With George Donovan, Chief Revenue Officer at Allego…

Duct Tape Marketing Announces Strategic Partnership With Online ADA To Improve, Promote Digital Accessibility

Agency behind marketing strategy featured on NYT, USA Today, and more partners up to enhance company website and encourage members to improve accessibility for web users with disabilities Prominent US marketing agency Duct Tape Marketing today announced a strategic partnership with Online ADA, a leading digital accessibility agency, to increase Duct Tape Marketing’s web accessibility and encourage members to enhance their own. Marketing Technology News: TVEyes Adds Listenership Data to its Global Podcast…

NUMATEC Launches Data Driven Omni-Channel Buy-Side Media Company, EKN

New Brand EKN Bolsters NUMATEC Presence in the U.S., Mexico, Caribbean, and Central America NUMATEC, a holding company focused on media and Martech ventures across the globe, today announced the launch of EKN, a data driven omni-channel buy-side media company that provides access to digital advertising inventory for display, video, social, mobile, native and more. NUMATEC established EKN by acquiring selected assets from Eikon Digital that are focused on providing trading and technology services to agencies and clients as…

Stebr Inc. Launches its New Competitive Domain and Digital Marketplace Entitled Traderlo

The California-based artificial intelligence and custom software application development company, Stebr Inc., has officially launched Traderlo! A hybrid-free marketplace that allows its users to buy and sell premium digital products including domains, websites, templates, plugins, turnkey softwares, hosting solutions, digital products and digital services Marketing Technology News: SnackMagic Secures $15 Million to Scale Personalized Snack Box Company In the first release of its e-commerce platform, Traderlo.com…