Maintaining Demand for On-Demand: How Purchase Data Can Help Video Streaming Services Drive Spend

Video streaming trends have evolved dramatically in the last 6-8 months. The coronavirus pandemic has left many of us with idle time on our hands, largely stuck at home with few options for diversion. The best intentions of baking that sourdough loaf or learning to knit are easily set aside for the countless on-demand video options available. It’s no surprise then, that streaming media services have seen a lift in spending since March. What do Data show about Video Streaming Services? In fact, in Q2 of this year,…

Cinedigm Launching Whistle TV Streaming Channel on the Roku Channel

Team Whistle, a global media and entertainment company that includes Whistle, Tiny Horse, New Form, and Vertical Networks, announced their OTT channel Whistle TV is coming to Roku in partnership with Cinedigm. The Roku Channel, the home of free and premium entertainment on the Roku platform, is the latest to offer Whistle TV’s sports lifestyle and entertainment network, expanding their distribution that currently includes Peacock, Samsung TV Plus, Vizio SmartCast, and Sinclair Broadcast Group’s STIRR. Marketing Technology…

Entravision Launches New Audio Streaming Hub, El Botón

Entravision Communications Corporation, a leading global media and marketing technology company,  announced the launch of its new streaming destination, El Botón. El Botón offers listeners access to top Spanish radio influencers all in a single destination. Through the simple click of a button, users can choose from 34 radio stations across 10 different formats. Begin the morning with positive messages from Alex “El Genio” Lucas or the laugh out loud comedy of El Flaco y Su Pandilla and The Shoboy Show. During the…

Medianet Optimizes Video Streaming Service Delivery with Harmonic

AI-Powered EyeQ Technology Delivers Outstanding Video Quality and Reduced Bandwidth Expense Harmonic announced that Medianet, the largest independent pay TV and cable television provider in the Maldives, is using Harmonic's EyeQ™ content-aware encoding (CAE) to optimize video streaming and television service delivery. Powered by the latest developments in AI, EyeQ CAE significantly reduces Medianet's CDN costs while enabling the operator to deliver consistent, high-quality video experiences to subscribers on all screens.…

Vurbl Disrupts Audio Industry with Creator-First Audio Streaming Platform

Consumer audio streaming behavior has shifted this year due to the coronavirus. While we continue to navigate the waters of uncertainty, one thing remains clear: consumers are spending more time at home and on the go with their connected devices and streaming all types of audio more than ever. However, audio is scattered across the internet in hard to find places, much of it costs money, discoverability continues to be a challenge and cohesive playback across audio types is not easy. Until Vurbl, there was no one-stop-shop…

Baidu to Acquire JOYY’s Live Streaming Business

Baidu, Inc., a leading search engine, knowledge and information centered Internet platform, and AI company, announced that the Company had entered into definitive agreements with JOYY Inc. Pursuant to the agreements, Baidu will acquire JOYY's domestic video-based entertainment live streaming business in China ("YY Live"), which includes YY mobile app, YY.com website, and PC YY, among others, for an aggregate purchase price of approximately US$3.6 billion in cash, subject to certain adjustments. The closing of the transaction…

Interactive Video Platform Clicktivated Launches The Market’s First Fully Clickable Live Streaming Video Tech

New integration allows viewers to click directly on the products within the live streaming video to shop and for more information Clicktivated, a leader in interactive video that seamlessly connects viewers to products and information in video as they watch, announced the launch of their new live streaming shoppable video technology. Brands will now be able to use Clicktivated as they live stream videos and enable their viewers to click on products to shop directly within the live stream. Marketing Technology News: Zoho…

Socio Launches Native Streaming Solution to Help Event Organizers Level Up Virtual and Hybrid Event Production

Socio announced the launch of Socio Streaming, a fully integrated solution with StreamYard that gives event organizers powerful tools for leveling up virtual and hybrid event production. Socio Streaming was designed to address the evolving needs of the event community. After the industry pivoted to virtual events in March, many organizers relied on simple meeting platforms like Zoom for live streaming. With the realization that virtual events will remain dominant heading into 2021, organizers are looking for self-serve…

TEGNA Updates Station OTT Streaming Apps on Roku

TEGNA Inc. announced it has completed an update of its stations’ over-the-top (OTT) streaming apps on Roku, enhancing the experience for viewers. TEGNA also announced it is planning to launch OTT streaming apps for its stations on Amazon Fire TV by the end of 2020. When the rollout on Amazon Fire TV is complete, TEGNA stations’ local news and other programming will be available to consumers on the two dominant OTT streaming media players, which comprise 70 percent of the U.S. market. TEGNA’s OTT station apps offer…

AnalyticsIQ Joins Narrative’s Data Streaming Platform to Transparently and Confidently Connect Data Users with a 360-degree View of…

B2B and B2C marketing and sales teams gain insights into individuals from a consumer and professional viewpoint via the Narrative Data Streaming Platform Narrative, the enterprise data streaming company, announced a new partnership with AnalyticsIQ, enabling B2B and B2C marketing and sales teams to access AnalyticsIQ’s 360-degree view of an individual – both as a consumer and a professional on the Narrative Data Streaming Platform. Today’s partnership announcement underscores the value that Narrative brings to the data…

Shut Down, Just Like That?: Quibi Shutting Down Spells “Life is Hard” in the Live Streaming VOD Industry

Quibi had a rather short stint, but it’s vanishing act will leave a stale taste in the mouth of everyone in the ad tech industry. Investors lost $1.8 billion that they invested hoping to build an adtech-centric company that would revolutionize the way viewers consume video content on their smartphones. They almost managed to sail through the months of challenge, until the ship sank in shallow waters within 7 months of their "Titanic" entry into the global VOD space.  When we are witnessing a rise (flattering if we go by…

ViacomCBS Announces Leadership of Global Streaming Organization

Positions company to seize global opportunity in streaming through integrated strategy and structure across free and pay platforms Strengthens cross-house content and franchise collaboration across ViacomCBS streaming ecosystem ahead of Paramount+ launch in early 2021 Tom Ryan named President and CEO, ViacomCBS Streaming; Kelly Day, COO, ViacomCBS Networks International, to assume additional role of President of Streaming, ViacomCBS Networks International ViacomCBS announced a new leadership structure for its global…

ZoomInfo Acquires Clickagy to Deliver Streaming Intent Data

Artificial Intelligence-Powered Intent Enables Sellers and Marketers to Engage with Prospects and Customers at the Opportune Moment ZoomInfo, a global leader in go-to-market (GTM) intelligence solutions, announced that it has acquired Clickagy, a leading provider of artificial intelligence-powered buyer intent data. Along with this acquisition, ZoomInfo is launching Streaming Intent, an innovative solution that identifies companies with above-average search volume on business-to-business (B2B) topics within minutes of their…

Evvolution Announces Official Partnership With Top Live Mobile Games Streaming Platform, Omlet Arcade

Berlin-Based Mobile Marketing Agency Announces Partnership With Omlet Arcade, Offering Their Clients the Latest App Promotion Solution Ad consultancy agency Evvolution officially announces a strategic partnership with top mobile live game streaming platform, Omlet Arcade. Always staying one step ahead of the game, through this new partnership Evvolution offers a unique mobile marketing solution that unlocks a creative ad placement option connected to quality users holding impressive spending power. Omlet Arcade has…

Adjust Launches Subscription Tracking Product As Mobile Streaming And App Subscriptions Boom

New Survey Commissioned by Adjust Finds American Consumers Spend an Average $20.78 a Month on App Subscriptions, With More Than a Third Using Their Smartphones to Stream Video and TV Services Every Day As the mobile app subscription business accelerates, Adjust launches its new Subscription Tracking product to give marketers better visibility into subscription performance. This follows a broader shift toward subscription-based monetization models, with Apptopia estimates showing that app-based subscriptions generated over…

PointsBet and Genius Sports Group Expand Partnership With Streaming Deal

Multi-state U.S. operator to add thousands of global live streams, building on the in-game trading content Genius Sports Group has supplied via its Betgenius business since 2018. PointsBet and Genius Sports Group, via its Betgenius business, have expanded their wide-ranging sportsbook content partnership to include the supplier's Streaming service. The new agreement makes PointsBet the first U.S. operator to sign-up to Streaming, adding thousands of live streams across a broad range of sports and geographies, complete…

AdCellerant Announces New Streaming TV Digital Advertising Product

AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows advertisers to reach users on all of their screens as they view live or on-demand programming through any connected device. Streaming TV provides advertisers an opportunity to incorporate TV as part of their digital marketing strategy in a targeted and cost-effective way. AdCellerant's new offering, Streaming TV, simplifies the complexity of buying connected TV, over-the-top,…

Survey: Americans Plan to Spend More on Gifts This Year and Now Spend More Time Streaming

Survey Reveals Dramatic Impact of Pandemic on Consumer Holiday Shopping Priorities and Content Consumption Roku, Inc. announced findings from its 2020 Holiday Consumer Shopping study in partnership with The Harris Poll, offering new insights into the rapidly evolving U.S. consumer shopping landscape as the country heads towards its first holiday season since the COVID-19 pandemic started. The findings of the survey of more than 2,000 U.S. adults also offers a deep look at consumers’ shopping priorities and their shifting…

Comscore Launches New Advanced Streaming Behavior Segments

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Tru Optik, the identity resolution leader across streaming and connected media, announced the launch of new advanced streaming behavior segments that set a new standard for reaching granular cross-screen audiences based on consumer streaming viewership habits. With the segments now available in Tru Optik's Data Marketplace, brands and agencies can better utilize Comscore's unique consumer streaming and connected TV viewing habits…

Free TV Application Is Now Streaming in Puerto Rico

Olympusat, International, LLC., a world-class media company with a fast-growing multi-platform portfolio and specializing in production, distribution, and commercialization of high-quality HD content for broadcast television, MVPDs, and OTT platforms in the US Hispanic market and Latin America, announced that Free TV,  the ad-supported, app-based on-demand video service, is now available in Puerto Rico on internet-connected devices through Google Play Store, Apple Store, via Web Browser, and mobile apps for Apple's iOS as…