In-Vehicle Marketing: People Can Now Buy Coffee Through Their Cars. So, What’s Next?

In-vehicle marketing and services platforms have created a completely new media channel, allowing brands to reach consumers in their vehicles. Here’s a look at this new technology, and what it could mean for in-vehicle marketing. Cars are rapidly becoming more than just a way for people to get from point A to point B but until very recently consumers in their vehicles have been an inaccessible market, unreachable to merchant brands. People spend an average of 51 minutes in their vehicles every day, which adds up to more…

Pega Survey Reveals Aftermarket Service Costs and Brand Loyalty Take a Backseat to Convenience for Vehicle Owners

Results uncover how automakers and dealers can deliver experiences that ease the burden of vehicle ownership Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced the results of a new global survey that revealed vehicle owners make aftermarket services decisions based on convenience, rather than brand or saving money. Vehicle owners are primarily driven by factors that alleviate the burden of vehicle ownership – such as great customer service (selected…

Outsell and RXA Analysis of 18.7 Million Vehicle Transactions Finds that AI-Driven Lifecycle Marketing Measurably Increases Retention Rates,…

Study Examined 960 Us Auto Dealerships and Their Relationships with 5.6m Consumers over a Period of Six Years; AI-Driven Marketing Found to Increase Loyalty, Repeat Business and Service Visits Outsell, which offers the first AI-driven marketing automation platform for the automotive industry, announced the results of a comprehensive, multi-year data study conducted with RXA and Experian. The study encompassed 5.6M consumer relationships across 960 dealers, and 18.7 million vehicle transactions – leveraged data from…

Manheim Adds Personalized Vehicle Inventory for Dealers to Manheim Market Report Valuation Tool

Powered by Manheim M LOGIC, MMR Introduces Relevant Inventory Suggestions That Help Dealers Find the Right Vehicle at the Right Price Even Faster With growing margin compression and uncertainty in the market, dealers increasingly need to leverage smart technology to make the best buying and selling decisions. To help dealers accomplish this, Manheim is introducing personalized vehicle suggestions within its widely used Manheim Market Report (MMR) valuation tool. These suggestions are driven by M LOGIC™, a suite of…

sgCarMart and Ocean Protocol Partner to Build Singapore’s First Know-Your-Vehicle Secure Data Marketplace

sgCarMart is launching Singapore's first Know-Your-Vehicle used car data marketplace to support better decision making for consumers. Leveraging Ocean Protocol's breakthrough data sharing blockchain technology, comprehensive information about a used car can now be securely shared and accessed to help consumers make more objective and accurate buying decisions. "Currently, customers wanting to buy a used car will need to rely on information provided by the current owner or used…

Mobile Marketing and Advertising Tech Company Vehicle Relaunches as Sinch Engage, Setting a New Standard for Personalized, Relevant Customer…

New Agency Matches Dynamic Messaging Technology With Advanced Creative, Empowering Brands to Reach Consumers With Personalized Video and Other Rich Content on Their Mobile Devices Sinch, a global leader in cloud communications for mobile customer engagement, launched Sinch Engage, a new business unit focused on mobile marketing and advertising technology. Formerly known as Vehicle, Sinch Engage draws upon Sinch’s shared technology assets and broad ecosystem of channel partners to spearhead group initiatives in mobile…

Quad Launches Innovative Direct Marketing Platform to Disrupt Industry

Quad/Graphics, Inc. announced the launch of its Quad Direct Marketing Exchange (QDMX) – a platform that delivers entirely personalized direct marketing campaigns at a fraction of the cost and at a greater speed to market. An industry first, QDMX helps marketers mitigate the impact of rising postage costs and navigate ongoing economic uncertainty through a suite of solutions that integrates sophisticated data application, innovative direct mail production, and streamlined mailing. “For years there has been a feeling among…

OmniScale Media Adds Rachel Nielsen to its Advanced Technology Marketing Team

OmniScale Media, a full-service media agency specializing in driving awareness and adoption for advanced computing technology companies, announced the addition of Rachel Nielsen to bolster its content marketing production capabilities. As the Content Marketing Manager for OmniScale Media, Nielsen will be responsible for the planning, management, and execution of public-facing webinars and other digital marketing productions for the agency's clients. Marketing Technology News: Sinch AB (publ): Sinch Completes Acquisition…

Adverttu Appoints Annamaria Hajas as Head of Growth & Marketing

Company accelerates performance marketing initiatives and closes in on 40,000 drivers Adverttu, the adtech company bringing out of home advertising into the digital age, has named Annamaria Hajas as its new Head of Growth & Marketing. Annamaria will lead Adverttu’s performance and brand marketing strategy and grow the company’s user base using its own on-car advertising and digital solutions. This includes Adverttu’s shadowfencing offering, which allows advertisers to send complementary digital messages to anyone a…

Outfunnel Raises €1.1 Million Pre-Seed to Offer Revenue Marketing Automation to SMBs

Outfunnel, the revenue marketing automation tool for SMBs, has raised a pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a group of angel investors, including Bolt co-founders Markus and Martin Villig, Matterport CMO Robin Daniels, entrepreneur and investor Sten Tamkivi and Pipedrive co-founder Ragnar Sass. Outfunnel aims to close the gap between marketing and sales functions with a new category: Revenue Marketing Automation. It is an approach to sales & marketing…

Cuddle Joins Nielsen Connect Partner Network To Transform How Retail And CPG Leaders Consume Market Data

The new partnership combines the power of Cuddle’s intuitive analytics platform with Nielsen insights to transform how Retail and CPG leaders consume market data Cuddle, a leading AI-powered analytics platform, empowering industry leaders to use business insights gleaned from company data to improve overall business performance, announced it has joined the Nielsen Connect Partner Network, the largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG)…

Ram, Alfa Romeo, Dodge and Chrysler Win AutoPacific 2020 Vehicle Satisfaction Awards

FCA takes home six VSA awards, including Highest Satisfaction Popular Brand for Ram Ram garners AutoPacific 2020 Vehicle Satisfaction Awards (VSA) for Highest Satisfaction Popular Brand and, for second straight year, Full-Size Pickup (Ram 1500) Alfa Romeo earns 2020 VSA for both Standard Luxury Car (Giulia) and Standard Luxury Crossover SUV (Stelvio) Dodge Challenger outmuscles competition for fourth straight year, winning 2020 VSA for Sports/Sporty Car Chrysler 300 goes big, capturing 2020 VSA for Large Car…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Chorus.ai (Conversation Intelligence), IPinfo (Data Management Platform), Edmunds (Behavioral Marketing), IPC (Speech Recognition), and Regalix (Sales Enablement). Chorus.ai Launches Most Advanced Outcome-Based Analytics in CI Chorus.ai, the No. 1 Conversation Intelligence Platform for high growth Revenue teams, announced new advanced analytics capabilities in the platform that…

Car Shoppers Can Look Forward to More Options and Bigger Discounts on New Vehicles This Labor Day Weekend, According to Edmunds

As used prices continue to rise and 2021 model year vehicles make their way to dealer lots, experts say new-car shoppers with trade-ins are in the best position to take advantage of holiday weekend sales After a months-long drought in new vehicle inventory and a spike in used car prices during the coronavirus pandemic, car shoppers can look forward to some relief in the new vehicle market this Labor Day weekend. According to the car shopping experts at Edmunds, more 2021 model year vehicles are making their way into…

Nielsen Fan Insights Expands Coverage in Asia, Makes Fan Behavior Data Available for 26 Markets Worldwide

New Crosstab feature also gives rights holders, teams and brands flexibility to compare fandom characteristics across sports, teams or countries Nielsen has unveiled new enhancements to its breakthrough Fan Insights platform enabling even better visibility into the interests, media consumption behaviors, brand attitudes and purchasing habits of sports fans around the world. Expanded country coverage and new reporting capabilities including enhanced Crosstab functionality empower global sports properties and brands with…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from automotiveMastermind (Marketing Automation), Infosys (AI/ML), SailPoint (Identity Management), Affle (Mobile Marketing), and Xtern Software (Content Management). automotiveMastermind Enhances Market EyeQ Sales Platform With Pre-Owned and Manheim Market Report Integration automotiveMastermind, part of IHS Markit and a leading provider of predictive analytics and marketing…

automotiveMastermind Enhances Market EyeQ Sales Platform With Pre-Owned and Manheim Market Report Integration

automotiveMastermind, part of IHS Markit and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, announced the integration of pre-owned vehicle functionality with the Manheim Market Report (MMR) wholesale vehicle values within its Market EyeQ sales platform. Market EyeQ's pre-owned functionality allows dealers to unlock additional sales opportunities by matching customers of pre-owned vehicles with relevant offers through the platform's behavior-based predictive…

CognitiveScale Announces Availability of Cortex Certifai on AWS Marketplace

CognitiveScale, The Trusted AI Company, announced it has teamed with Amazon Web Services (AWS) to provide its Cortex Certifai product directly on the AWS Marketplace. Cortex Certifai addresses growing customer needs for improving confidence, transparency, and performance of automated decisioning systems. It helps developers automate detection and scoring of data and model quality and trust issues through well-defined trust factors packaged as a Trust Index. Early adopters of AI are projected to share in a global profit…

Plannuh Adds Marketing Plan Creation and Management Capabilities Based on Best Practices for Achieving ROI

Plannuh Inc., makers of the leading AI-Driven marketing leadership platform, today announced new functionality that helps marketers build and manage ROI-driven plans. This new functionality empowers marketers to build and manage comprehensive marketing plans that include detailed goals, campaigns, and activities. Users can also track their achievement against both quantitative goals and budgetary spending for a true understanding of their ROI. Combined with Plannuh's industry-leading budget management functionality, the…

Dealers United Leverages Facebook Click to Marketplace Ads to Boost Automotive Dealer Sales

Digital automotive agency, Dealers United, continues to guide their dealer customers to success by utilizing Facebook's newest feature for automotive, Click to Marketplace, or C2MP, Ads Facebook Click to Marketplace Ads were created to help reduce friction in the auto shopper journey, and keep users shopping without ever having to leave Facebook's platform. The new feature gives dealerships the power to connect with auto shoppers more frequently and drive leads for less money than other ad types. At the beginning of…