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Vloggers, Influencers and Content Marketers: Pay Attention to TikTok Content!

If 2018 belonged to Instagram Advertising brands, 2019 is going to be the year of TikTok content marketers. In less than two years of its launch, this ByteDance video-sharing product has already become one of the most downloaded app of the year. In 2018, TikTok surpassed the app downloads recorded by PUBG Mobile, YouTube, WhatsApp and Instagram in the same period. This despite a brief ban on its Marketing and Services due to security and censorship policies. ByteDance is among the most high-valued startups in the tech…

Instagram’s IGTV Competes With YouTube, Finds Takers in Influencers, Vloggers, As Well As Publishers

IGTV Allows Users To Generate Up To 60-Minute Long Videos, Allowing Content Providers To Up Their Video Content Popstar and actor Jaden Smith just released his five-track-long new album titled ‘Electric’ on IGTV! And we are now beginning to get a hang of this new platform by Instagram. Last month, Instagram announced that it has reached 1 billion users. The company also announced "a new app for watching long-form, vertical video," i.e. Instagram TV (IGTV). IGTV is available as an added feature in the app, as well as a…

Video Marketing Trends and Forecasts for 2020

In 2020, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform? Probably both. In any case, the future of Video Marketing offers a lot to be excited about and one thing is certain — the world is moving towards video content, not away from it. With that in mind, let’s draw upon some of the past year’s successes and look…

Back by Popular Demand: How are Teens Behaving in 2019?

Fuze, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start of a new year, it's valuable for marketers to consider what is most popular with teens. So, to kick the year off, Fuse asked 1,000 about their favorite things. 1. Technology: Teens and smartphones remain an unstoppable force When it comes to what tech teens love most, it's no surprise that nearly half of the teens we surveyed said they preferred their mobile phones above all other technology. …

TikTok Challenger Triller Scoops New Funding; Eyes New Innovation in AI-based Video Capabilities

Proxima's Funding Supports Triller's Aggressive Growth Strategy, Which Has Grown 500 Percent in the Last Year Alone, Including the Acquisition of UK-Based Mashtraxx, to Unlock Video Editing and Tracking Capabilities for Triller's 60m Users Triller, the AI-powered music video platform, announced a new round of funding, led by Proxima Media, and the acquisition of AI technology. Proxima Media brought in a consortium of well-known industry veterans to support the funding round, which brings a new level of support to Triller.…

BrandZ Top 50 Most Valuable Indonesian Brands Increase 4% in Overall Brand Value to $84 Billion as Technology-Enabled Categories Deliver…

Brands tap into a strong sense of national pride and reveal a renewed understanding of what it means to be Indonesian Bank Central Asia (BCA) has claimed the number one spot for the fifth year running in the BrandZ Top 50 Most Valuable Indonesian Brands ranking released by WPP and Kantar. As a result of the bank's consistent effort towards understanding its customers' needs and providing personalised customer experience, BCA has grown 3% in brand value to $13.1 billion, priding itself on user-friendly innovations in…

Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media Influencers

Influencer Bridge Gives Content Creators Unprecedented Access to Advertisers and Enables Them to Monetize Their Content through Sponsored Ad Placements Veritone One, one of the world’s largest full-service performance-based audio advertising and media agencies, announced the launch of Influencer Bridge, the first of a series of innovative new advertising services. Influencer Bridge is a pay-per-performance advertising platform for influential audio and video content creators on today’s top media channels like podcasts,…

TechBytes with Kyle Trotter, Director of Creative Video Content at Shutterstock

Tell us about your role and the team/technology you handle at Shutterstock. I’m the Director of Creative Video Content at Shutterstock, where I lead the global footage content strategy and I also worked with my team to develop and launch Shutterstock Elements, our new footage offering that includes thousands of cinema-grade video effects for filmmakers. I work closely with the Product team to develop future roadmaps for the business and produce Video Marketing content for global Shutterstock and PremiumBeat campaigns.…

Introducing Shutterstock Elements, Thousands of Cinema-Grade Video Effects for Filmmakers

Blockbuster-quality video effects created by industry professionals, including 4K lens flares, essential transitions, captivating video kits with smoke, fire, explosions and more Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced its new footage offering—Shutterstock Elements. Over 3,000 elements captured on cinema-grade cameras and lenses have been added to the site, including transitions, lens flares, VFX (visual effects), video…

The Future of Video Consumption: VIDDO Starts Operation

Pay-Per-View System Offers Fair Income for Content Creators and Advantages for Users VIDDO, a brand new online video platform which offers fair revenue distribution for content creators worldwide, has just started operations after a successful test period. VIDDO defines itself as a new social media platform for video content, offering a series of advantages for both consumers and creators. Creators are remunerated immediately after the first viewing of their videos, while users can generate income for themselves by…

CMC Study Shows Social Media Stars Cross Cultural Lines with Big Influence on All Teens and Millennials

King Bach, Lele Pons, Brent Rivera, Jordyn Woods…these are some of the top social media stars followed by teens, according to new Digital Lives Study data from the Culture Marketing Council: The Voice of Hispanic Marketing (CMC). While teens and young adults have always set the social trends from the Beatles to the grunge movement, their following of social media influencers is unique because it crosses cultural and racial lines across all segments. The 13-49 social media influencer follower market is a multicultural…

Dropp Announces a Multi-Million Dollar “Creator First” Network Empowering Artists to Take Back Control of their Futures

Dropp, a “Creator First” platform empowering artists to directly monetize their own content through its patented ‘See it. Want it. Get it’ Technology, has announced an open call for all creators who are tired of big platforms benefiting from their work. ‘The Dropp Creator Network’ (DCN) levels the playing field for musicians, filmmakers, Vloggers, influencers and artists by giving them the ability to instantly transform their work into e-commerce opportunities. This new creator eco-system will allow artists to create their…

The 10 Most Popular Things for Teens in 2019

Fuse, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start of a new year, it's valuable for marketers to consider what is most popular with teens. So, to kick the year off, Fuse asked 1,000 about their favorite things. 1. Technology: Teens and smartphones remain an unstoppable force When it comes to what tech teens love most, it's no surprise that nearly half of the teens we surveyed said they preferred their mobile phones above all other technology. …

Beyond Fifteen Communications Hires Kristel Alliaume to Advance Influencer Marketing & Social Media Programs

Marketing Industry Veteran Joins Leading Newport Beach, Calif. Firm as Director of Digital Communications Beyond Fifteen Communications, Inc., a Southern California public relations and social media agency that combines the dedicated service of a boutique with the reach and results of a mega-firm, is pleased to announce its new director of digital communications, Kristel Alliaume, who brings over 10 years of experience leading strategic, traditional, digital and social media initiatives. Well-known throughout the industry…

BabbleLabs Unveils the Clear Cloud App to Transform On-The-Go Content

BabbleLabs Blends Innovative Technologies to Drastically Optimize Video and Audio Quality. Content Recorded on Clear Cloud App Can Be Filtered to Remove Unwanted Elements Such as Background Noise and Unclear Speech Nowadays, impulsive, outside the studio is one of the best ways to produce fresh and original content. This format allows marketing teams to open a host of options to develop content ideas that appeal to their audience. Just a few years back, content development outside designated recording spaces was a…

Social Circle Professionalises Influencer Marketing with the Launch of the UK’s First Influencer Training Academy

The Free Social Circle Academy Provides In-Depth Education for Influencers, Helping to Make the Industry More Trustworthy and Transparent Influencer marketing platform Social Circle launches the Social Circle Academy, the UK’s first free-to-access online educational platform that teaches essential skills to help aspiring influencers work with brands. The academy aims to provide reassurance to brands that the influencers they work with are educated about best practice and regulation, and can be trusted with brand…

TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software

Jana Christoviciute Director, Customer Engagement, and  Team Lead, Social, Marin Software Instagram advertising, IGTV in particular, and a band of new social media advertising updates from Facebook and Twitter have forced modern marketing teams to relook their campaigns. Influencers, AI, live chat, chatbots and video content have been driving audience engagement on mobile. We spoke to Marin Software's Customer Engagement Director and Team Lead, Social, Jana Christoviciute, to understand the reasons for the growing shift…

It’s All In The Stories: How To Attract Millennials And Gen Z

Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how to get Millennials and Gen Z to your website, the new VidMob study might just help you. According to the ‘State of Social Video’ study, it’s the videos posted on social media that serve as the primary portal to the web for younger audiences. The study reveals how Millennials and Gen Z consume video content, their engagement with video ads, how they form perceptions about brands. According to the VidMob…

Sky Data Poll Results Confirm a Major Chunk of Population Believes That Social Media Causes Bullying

With Bullying Becoming a Growing Social Menace for School Going Population, Sky Data Results Are Adding Insult to Injury. 91% of Poll Participants Believe That Social Media Worsens Bullying Social Media platforms are the primary sources of entertainment and engagement for millennials. More so, an entire generation of school going age is alarmingly getting immersed in their Social Media world. Although Social Media enables school-goers to a host of new information, it also brings along its own set of drawbacks.…

Five Instagram Tips Every Real Estate Agent Should Know

The real estate marketing landscape has undergone a dramatic change in recent years. No longer are billboards, benches, and colorful blazers the best ways to stand out. It’s a digital world and home buyers and sellers are spending more time looking at social media than ever before. Of the social networks, Instagram is one of the fastest growing in existence. Instagram plays into our growing global smartphone addiction. This photo and video sharing platform works primarily via mobile. There is a desktop version, but its…