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WaveOptics and Compal Sign Strategic Partnership Agreement to Develop AR Wearables

WaveOptics, the leading designer and manufacturer of diffractive waveguides for use in Augmented Reality (AR) wearables, has formed a strategic partnership with Compal, one of the world’s leading manufacturers of smart devices and notebook PCs. “Users will enjoy the incredibly immersive experience made possible by WaveOptics’ waveguides and we expect high industry adoption to drive quick growth in the AR glasses market.” This agreement enables Compal and WaveOptics to develop AR wearables for the growing AR smart…

Contentful Unveils New Features and Partner Apps at Second Annual Blueprints Conference

More than 1,000 digital builders gather to share proven strategies for the digital-first era Contentful, the leading content platform for digital business, today announced the release of new features and partner-built apps at its second annual Blueprints user conference. Marketing Technology News: Software AG Appoints New Chief Marketing Officer Contentful helps “digital builders” — developers, designers and content creators — work together to assemble content and deliver digital experiences across a wide range of…

89% of Enterprises Seek to Redefine Customer Experience Using Digital Technologies—Everest Group

Everest Group reports that 89% of enterprises are adopting digital technologies to redefine their customer experience (CX) strategy. The CX services market is expected to expand at a compound annual growth rate (CAGR) of 20-22% through 2025. Although the current focus remains on CX, employee experience (EX) is taking center stage, driven by the pandemic and evolving expectations of millennials and Gen-Z. As enterprises grapple with post-pandemic business models, addressing employee experience to solve for productivity…

Vonage Appoints Savinay Berry EVP of Product and Engineering

 Vonage , a global leader in cloud communications helping businesses accelerate their digital transformation, announced it has appointed Savinay Berry as EVP, Product and Engineering and a member of the Company's Executive Leadership Team, effective March 1, 2021. Berry will report to Rory Read, Vonage Chief Executive Officer. In this role, Berry will be responsible for global leadership of Vonage's engineering, product management, IT, and security teams, focused on driving the Company's technology strategy and innovation…

Payload, a New Headless Content Management System, Launches to the Public

Payload is a brand new CMS that makes complex and globally distributed software dramatically easier and more cost-effective to build JavaScript is the most popular programming language, and it's used by almost every website online. Now, JavaScript developers have Payload - a new, modern, and powerful tool to help them kickstart their projects. Payload is a "headless" CMS. The headless CMS concept has skyrocketed in popularity over the past few years. They allow you to edit and publish content in one place, but use…

Sensory Unveils VoiceHub Portal for Fast, Free, Flexible Wake Word and Voice UI Model Development

VoiceHub’s intuitive interface allows users to quickly build vocabularies in dozens of languages with no coding experience required Sensory, a Silicon Valley company pioneering AI at the edge and the de facto standard for enabling a voice UI on apps and devices, unveils VoiceHub, a convenient online portal that enables developers to quickly create wake word models and voice control command sets for prototyping and proof-of-concept purposes. Designed with flexibility in mind, VoiceHub allows users to easily select languages…

Smyle Introduces Emotion Analytics to Address Measurement Challenge

In an industry first, creative agency Smyle is embracing experimental technologies to measure the emotional impact of physical and digital events in real time. Built to be secure and anonymous, the novel measurement practice adopts facial recognition, pulse rate sensors and neurotechnology to track feelings of joy, excitement, nervousness or even boredom among event attendees. Called Return on Emotion, this exciting new approach is part of the new Smyle measurement practice, Smyle Metric, created in response to an array…

Infosys Completes Acquisition of Kaleidoscope Innovation

Infosys, a global leader in next-generation digital services and consulting, announced that it has completed the acquisition of Kaleidoscope Innovation, a full-spectrum product design, development, and insights firm innovating across medical, consumer, and industrial markets, bolstering capabilities in the design of smart products. This follows the announcement the company made on September 03, 2020. Marketing Technology News: Study: Brands Have Yet to Create the Post-COVID-19 Digital and Mobile Experiences Customers…

Vuzix Announces Support for Oculogx’s Omnichannel Fulfillment Product Suite to Support the Growing Trend in E-Commerce Curbside…

Oculogx's zero-integration platform has made fulfillment 18% more efficient for one large international grocer Vuzix Corporation, a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products,  announced the Company's M-Series smart glasses now support Oculogx, a provider of omnichannel order fulfillment software designed for increased productivity. Oculogx recently launched its suite of out-of-the-box products that make order fulfillment faster and more accurate. The Oculogx solution is suitable…

iHeartMedia, America’s Leading Podcast Publisher, And Radio Hall-Of-Famer Charlamagne Tha God Launch The Black Effect Podcast Network

A historic first-of-its-kind joint venture partnership developed to amplify Black voices, celebrate Black creators and invest in the Black community, with culturally relevant content across a variety of genres iHeartMedia, the No. 1 commercial podcast publisher globally according to Podtrac, and Charlamagne Tha God, one of the most influential and authoritative voices in media, announced a historic joint venture partnership to launch The Black Effect Podcast Network. “Blackness has an immediate, culture shifting effect…

How Precise Location-Based Advertising is the Future of Mobile Marketing

Here is a familiar situation: you are walking down a street and (provided that your GPS is on and you have a Wi-Fi signal) you go past a storefront that then serves your phone a mobile ad or coupon offer. But what if there were so many brick-and-mortar stores on that street that the ad you were served was for the wrong store? Or maybe you get the right ad for a store you usually frequent, but at that time when you are passing it, you don’t need it? The above scenarios are both a misplaced opportunity and a missed advertising…

Contentful Secures $80 Million in Series E Funding, Announces New CMO, and Scales Rapidly to Power the Digital-First Era

Contentful is leading a major industry shift away from traditional content management systems to an omnichannel content platform Contentful announced today $80 million in Series E funding led by Sapphire Ventures, with participation from General Catalyst, Salesforce Ventures and five other new and existing backers. This round brings Contentful’s total funding to $158 million to date. Contentful also announced hiring a new CMO, Bridget Perry, who most recently led Adobe marketing across Europe, the Middle East and Africa.…

Design and Technology’s Role in a Post-Pandemic World!

As individuals, we are merely a microcosm of a larger global organism. Our economy, supply chain, businesses, and personal health have followed this evolution in turn. In recent weeks, we have watched as a virus ran roughshod over the planet, thrusting us all into a reality where our freedom of movement and choice is limited in ways we couldn't have previously imagined. While we may be divided on our points-of-view on various responses and what the right next steps are, one thing is clear: Our governments, economies,…

COVID-19 Increasing Consumers’ Focus on “Ethical Consumption”, Accenture Survey Finds

COVID-19 Pandemic Accelerating Digital Adoption and Likely to Cause Long-Term Changes in Consumer Behaviors The COVID-19 pandemic is likely to alter consumer behaviors permanently and cause lasting structural changes to the consumer goods and retail industries, according to findings of an Accenture survey of more than 3,000 consumers in 15 countries across five continents. The survey, which was conducted between April 2 and April 6, after many countries had implemented stay-at-home orders, found that consumers have…

IDC Publishes Future of Customers and Consumers Framework to Guide Enterprises Toward EmpathyAtScale

In today's technology-driven world, customers and consumers have made the experience they receive from a brand a crucial aspect of any engagement or customer journey. Brands will be competing for customers and loyalty based increasingly upon the experience the customer receives, not just the product they buy. To guide organizations through this transition, International Data Corporation (IDC) has published the Future of Customers and Consumers (FOCC) framework. Marketing Technology News: Questionmark Releases Discounted…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

These 5 Trends Will Dominate Online Shopping in 2020

By the end of 2019, the total value of eCommerce retail sales could reach $3.4 trillion, closing a decade of steady growth. The online shopping landscape has developed massively to provide a constantly better experience for shoppers. And with the ever-growing consumer demands, novel technologies, and fresh practices, maybe the best is yet to come. The only way to stay ahead of the curve is by keeping an eye on the latest trends. So, what should eCommerce retailers focus on to welcome the new decade in all its glory? 1.…

TechBytes with Matt Furneaux, Director at GBG

"Data is not just a finite commodity. It’s an ever-expanding, scalable, multi-dimensional prism through which commercial situations can be understood, risks can be assessed and decisions made." Tell us about your role/team at GBG? At GBG, the global Identity Data Intelligence specialist, I am responsible for strategy and innovation for our location intelligence solution, Loqate. I have over 20 years of experience working in the location data space, particularly in the retail sector. In my role as a Director, I am…

MarTech Interview with Raviteja Dodda, Founder and CEO at MoEngage Inc.

"Being able to detect where the user is in their lifecycle and reach them with the right and relevant messaging at the right time is super-critical for any e-commerce business." Could you tell us about your role and the team/technology you handle at MoEngage? I am Founder and CEO at MoEngage Inc. Customer obsession is the key to growing any business today. However, customers’ touchpoints have increased significantly in the last few years and journeys have become more complex. Today’s customer expects brands to provide a…

Bose and HERE Fuel AR Experience Innovation by Combining Location and Audio Technologies

HERE Technologies, a global leader in mapping and location platform services, announced a collaboration with Bose Corporation to jointly enable their respective developer communities to deploy augmented reality (AR) location applications and services. This collaboration gives HERE developers access to the Bose AR platform and spatial-audio capabilities, and extends the HERE platform, positioning and mobile SDK location technologies to developers building audio AR applications and experiences. HERE developers can leverage…