Search
Home Blog Page 11

Vonage Expands AWS Collaboration with the Launch of its Enterprise Solutions in AWS Marketplace

By
PRNewswire
-
0
Vonage Expands AWS Collaboration with the Launch of its Enterprise Solutions in AWS Marketplace

Vonage to feature its software solutions, commended by enterprises and developers, at AWS re:Invent 2025

Vonage, a part of Ericsson announced the availability of its enterprise software solutions in AWS Marketplace, including Vonage Communications APIs, Network APIs, and Contact Center. The recently unveiled integration of Amazon Nova Sonic and Vonage Voice API is also a part of the catalog.

What Customers Have to Say

AWS customers now have access to Vonage’s enterprise software solutions through AWS Marketplace, setting them up to lead in the next era of digital transformation. Customers shared their feedback through reviews, calling the products user friendly and reliable:

  • “highly versatile and developer-friendly”
  • “reliable tool to handle communication in different channels”
  • “easy integration and comprehensive services needed for most businesses”
  • “the web, desktop, and mobile applications are user-friendly, the portal is straightforward”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Vonage in AWS Marketplace

The following eight solutions are now available from Vonage in AWS Marketplace:

  • AI Voice Agents Built on Vonage Voice API and Amazon Nova Sonic – A next-generation integration of Amazon Nova Sonic with Vonage Voice API, enabling enterprises to deploy real-time, natural-sounding AI voice agents across all communication channels.
  • Vonage Protection Suite – This suite brings together Vonage Verify and Identity Insights APIs, to allow developers to embed network-based authentication and verification capabilities into workflows.
  • Vonage Verify API – A network API for two-factor authentication (2FA) and silent authentication with routing intelligence to reduce fraud, verify phone number possession at scale, and boost registration and payment completions.
  • Vonage Identity Insights API – An API that provides access to real-time network intelligence for phone number validation, SIM swap check and enriching Know Your Customer (KYC) workflows.
  • Vonage RCS Messaging – An API for two-way messaging with images, videos, and more that is delivered right to customers’ mobile devices.
  • Vonage Branded Calling – An API-based in-app voice calling solution that enhances trust and engagement by displaying a company’s logo, name, and call purpose directly on customer devices.
  • Vonage Video API – Built on open WebRTC standards, this programmable live interactive video API can be embedded directly into web, mobile, and desktop applications.
  • Vonage Contact Center – An award-winning cloud-based contact center solution seamlessly integrates with industry-leading CRMs and productivity tools through intelligent, omnichannel, and global calling capabilities.

“We are delighted to expand our collaboration with AWS, enabling enterprises and developers to lead in the next era of digital transformation, with cloud-based and network-powered solutions,” said Christophe Van de Weyer, President and Head of Business Unit API for Vonage. “Vonage APIs and Contact Center being available in AWS Marketplace gives AWS customers access to innovations that leverage the power of AI, cloud, and 5G to deliver a new standard in customer experience.”

“In an age where businesses of all sizes in all industries are developing and deploying advanced AI technologies to enhance business workflows, the ability to personalize and deliver near-human-like interactions delivers a powerful competitive edge,” said Brent Kelly, Principal Analyst, Digital Workplace for Omdia. “Access to a wide breadth of easily integrated tools in AWS Marketplace, such as Amazon Nova Sonic and the Vonage Voice API creates, is accelerating innovation, and it will drive successful outcomes for businesses by ushering in a new era of highly realistic AI interactions for customer engagement.”

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Showcasing Innovation at AWS re:Invent 2025

Vonage’s Christophe Van de Weyer and Chao Wang, Director of Applied Science for AWS, took the stage together at AWS re:Invent 2025 to discuss The Rise of Voice Communications in Financial Services, demonstrating how the integration of Amazon Nova Sonic’s conversational AI capabilities with Vonage’s Voice API is redefining personalized customer engagement for the financial services industry.

“Small and mid-size businesses deserve the same level of intelligent automation that the big players enjoy. By combining DigiClarity’s expertise in service based workflows with the Vonage Voice API and Amazon Nova Sonic, we are giving businesses of all sizes a powerful, AI-driven voice assistant that can handle scheduling, service requests, and customer inquiries with speed and accuracy,” said Jason Keel, CEO of DigiClarity, a US-based cloud solutions provider and Vonage ISV customer. “The assistant can seamlessly escalate calls to a human when needed and it captures action items, organizes them, and surfaces urgent or emergency requests. This lets business owners stay focused on what they do best while giving customers a modern, responsive experience.”

Vonage will also deliver a lightning talk and demo at the conference, titled Seamless Network-based Fraud Protection for FinTech & Digital Business and featuring Vonage Protection Suite. The session will highlight how 5G network intelligence brings an invisible, real-time layer of fraud protection to enterprise applications, building brand trust and enhancing the customer experience.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

AdPlayer.Pro Online Video Ad Tech Company Rolls Out Interstitial Video Ads 2.0

By
MTS Staff Writer
-
0
AdPlayer.Pro Online Video Ad Tech Company Rolls Out Interstitial Video Ads 2.0

AdPlayer.Pro Blog | Your supreme guide to online video advertising

AdPlayer.Pro extends its ad format portfolio with the upgraded variation of interstitial video.

AdPlayer.Pro, a global provider of SaaS video ad technologies, has broadened its video ad format portfolio with the highly engaging interstitial ad units – known as Interstitial Video Ads 2.0.

According to the official company’s announcement, the introduced full-screen Interstitial format allows increasing ad viewability, as well as viewer engagement with video ads without being disruptive to the overall experience with main website content, due to the ad being closable [upon user action].

Marketing Technology News: MarTech Interview with Kurt Donnell, CEO @ Freestar

More importantly, an Interstitial video ad unit is fully configurable on the publisher side, i.e. is easy to customize based on specific supply-side business requirements, without any limitations on the AdPlayer.Pro end.

According to Natalie Romankina, CEO of AdPlayer.Pro, even though the notion of interstitial ads isn’t new, the company’s new video ad format offers somewhat a revamped vision of what this advertising unit implies.

“On one hand, Interstitial Video Ads 2.0 by AdPlayer.Pro imply a smooth viewer journey, where while it covers the main webpage environment, obviously attracting maximum attention with the ad, it’s easily closable in one click, too, which helps minimize viewers’ disruption. On the other hand, what distinguishes this format variation is a publisher’s ability to configure and customize the player performance on their end, based on their specific needs. In this respect, the AdPlayer.Pro ad-enabled video player doesn’t limit their preferences, acting precisely in the manner it’s been configured,” she explained.

As Ms. Romankina claimed, the expansion of AdPlayer.Pro video ad format portfolio is aligned with the company’s strategy to offer maximum flexibility in terms of video ad tech implementation by companies on the sell side. Namely, the use of Interstitial Video Ads 2.0 can potentially help boost customer engagement in the peak points of the busy holiday season, enabling to maximize publisher revenue outcomes.

Marketing Technology News: Programmatic Ad Platforms With Unique AdTech Features

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Triton Digital and Omny Studio Introduce Video Podcasting to Power the Next Generation of Digital Storytelling

By
MTS Staff Writer
-
0
Triton Digital and Omny Studio Introduce Video Podcasting to Power the Next Generation of Digital Storytelling

Triton Digital | Customer Success Stories | Solace

Enhanced Platform Adds Video Support, Analytics, and Monetization Capabilities to the Industry’s Leading Content Management Platform

Triton Digital®, the global technology and services provider to the digital audio, podcast and broadcast radio industries, announced a significant update to Omny Studio, expanding the platform’s capabilities to include comprehensive support for video podcasting.

This update gives publishers the ability to create, manage, distribute and monetize both audio and video content within a single platform. By adding video support to Triton’s publishing, analytics and monetization tools, Omny Studio makes it easier for creators and media companies to reach and engage audiences wherever they choose to watch or listen.

Marketing Technology News: MarTech Interview with Kurt Donnell, CEO @ Freestar

“Podcasting has always been rooted in audio, and that is still the core of the medium,” John Rosso, President and CEO, Triton Digital, said. “But video has become a really powerful way for people to discover new content and find shows they end up loving. By bringing video into Omny Studio’s world-leading podcast platform, we are giving publishers a chance to grow their reach, build stronger connections with their audiences, and open up new revenue opportunities, all while still leveraging the same trusted technology they already use for audio.”

The upgraded Omny Studio platform offers a range of new capabilities designed to streamline video podcast creation and monetization:

  • Seamless Video Integration: Publishers can upload, organize and distribute video podcasts alongside audio within the same intuitive workflow.
  • Open Distribution Support: Built on RSS, Omny Studio supports distribution to compatible podcast players, reinforcing the open nature of podcasting and enabling broader audience reach.
  • Ecosystem-Friendly Functionality: By maintaining an open RSS framework, Omny Studio allows publishers to leverage existing analytics and monetization workflows—including audio ad insertion into video episodes—using the tools they already trust.

“Video is playing an ever-growing role in how audiences engage with podcasts, as well as opportunities – and challenges – in how we monetise them,” Rachel Corbett, Network Director, NOVA PODCASTS, said. “NOVA is excited to be partnering with Omny to trial this new technology and explore a video solution that complements the commercial models that keep our shows sustainable. This kind of innovation is exactly what the industry needs as listener behaviour continues to evolve.”

By bringing audio and video together in one platform, Triton Digital and Omny Studio are helping publishers create, share and monetize content across formats—while laying the groundwork for future support of HLS delivery in publisher apps, a key step in advancing video podcast distribution and monetization in open ecosystems.

Marketing Technology News: Programmatic Ad Platforms With Unique AdTech Features

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Clinch Unveils New AI Data Agents to Elevate Content Orchestration, Reporting and Analytics Across All Channels

By
PRNewswire
-
0
Clinch Unveils New AI Data Agents to Elevate Content Orchestration, Reporting and Analytics Across All Channels

Conversational Agentic AI Democratizes Creative Intelligence, Generating Unique, Actionable Insights to Drive Superior Campaign Outcomes

Clinch, the Agentic AI platform for omnichannel content orchestration, announced major enhancements to its AI Copilot, introducing new AI data agents that revolutionize the way advertisers analyze and act on campaign performance. This enables teams to explore data conversationally, surface insights instantly, and generate visual reports using natural language, eliminating the barriers between questions and actionable answers.

New AI data agents behind Flight Control’s Copilot act as intelligent conversational assistants. Advertisers can ask questions like, “Which creative is performing best with Gen Z?” or “Which channels are driving the most sales in the Northeast?” In seconds, Copilot delivers tailored dashboards and insights on demand. A specialized KPI analysis and diagnostics agent further identifies performance drivers and trend anomalies across multiple dimensions, enabling real-time optimizations and data-driven decision-making.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“We’re focused on giving teams the kind of data access they’ve always wanted, which is direct, intuitive, and actionable in the moment,” said Oz Etzioni, CEO and Co-founder at Clinch. “Whether someone is managing five campaigns or fifty, our agents are like having an always-on AI analyst that delivers clarity instantly, without relying on any additional resources.”

Another standout feature of Clinch’s AI data agents is their ability to synthesize performance insights across multiple campaigns, providing a unified, holistic view of results across brands, markets, or business units. This functionality is especially impactful for agencies like Incubeta, which manage numerous advertisers and channels with diverse KPIs and complexity levels.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

“As agentic marketing frontrunners, we’re always looking to partner with technology providers who can match our level of ambition and innovation,” said Michael Ossendrijver, Global Chief Solutions Officer at Incubeta. “Leveraging the Clinch AI Data Agents helps us connect creative omnichannel activation and creative insights into our infrastructure seamlessly, bringing proactive insights and creative optimization to the frontlines of our teams and clients.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

IAB Tech Lab Releases Deals API to Standardize Programmatic Deal Sync

By
PRNewswire
-
0
IAB Tech Lab Releases Deals API to Standardize Programmatic Deal Sync

New Specification Standardizes Deal Synchronization and Increases Transparency into Seller, Packager, and Curator Roles; Open for Public Comment Through January 31, 2026

IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of version 1.0 of a Deals API for public comment. This new specification introduces a standardized method for communication of programmatic deals from origin systems, typically supply-side platforms (SSPs), to receiving systems, typically demand-side platforms (DSPs), significantly reducing potential for errors due to manual input in multiple systems and improving operational efficiency. The public comment period will remain open until January 31, 2026.

“The Deals API sync capability directly addresses a key inefficiency in the programmatic supply chain for high-value, curated, private marketplaces,” said Anthony Katsur, CEO, IAB Tech Lab. “The ability to prove transparency to all parties involved in packaging and selling the deal, including curators, will improve accuracy and grow confidence in deal-based media transactions, which are a vital opportunity for publisher growth in a time of reduced traffic.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Deals are a cornerstone of programmatic advertising, especially in curation and streaming environments, where they serve as a primary monetization strategy. However, the manual nature of current deal entry often results in mismatches, under-delivery, and a lack of clarity around deal ownership. This is often due to entry errors or misaligned expectations between parties. Magnite’s Vice President, Product Management, Nick Allen, notes that “two-thirds of deals are configured with the desired supply, yet deliver no or very little revenue.”

Deals API v1.0 addresses these issues by introducing greater transparency into deal structure – explicitly identifying the business entities involved in the packaging of a deal, including the seller, packager, and curator, where applicable. This visibility helps eliminate confusion, foster accountability, and strengthen trust across all parties in the transaction chain.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

“While much of the Deal Sync capability in this API formalizes long-standing needs around deal management between various parties, it sets the foundation the industry needs for innovation in deal management going forward, given the growing dominance and importance of deals,” said Anna-Maria Nalepa, Sr Technical Product Manager at Basis Technologies. “Beyond enabling better collaboration and allowing for cleaner data as deal volumes grow, the API novelly addresses curation by bringing transparency to deals including information about who is involved and in what capacity. It paves the way for a more transparent, deal-driven programmatic marketplace in an ecosystem historically challenged by complexity and intermediaries.”

Future versions of the API will support discoverability for all participants in a deal, enabling all parties to see where and how they are included, and by whom.

“As the curation category matures, media buyers and their DSP partners should have basic line of sight into the companies that are packaging inventory,” added Chris Kane, Founder of Jounce Media. “A standardized deal API is one critical step toward more trusted sell-side decisioning.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

PubMatic and BrightLine Partner to Turn Interactive CTV into Measurable Performance

By
Business Wire
-
0
PubMatic and BrightLine Partner to Turn Interactive CTV into Measurable Performance

Partnership makes BrightLine’s interactive formats available programmatically through PubMatic, linking engagement, locality, and commerce outcomes

As advertisers are expected to spend nearly $33 billion on connected TV advertising by the end of 2025 (eMarketer), a key question remains: how to connect interactive ad experiences to measurable sales outcomes. PubMatic and BrightLine announce a new partnership that brings interactive and addressable CTV ad formats to PubMatic’s unified programmatic platform, giving advertisers the ability to connect engagement to verified purchase outcomes at scale.

“This is not just interactive TV. It is interactive TV as a performance channel,” said Nicole Scaglione, VP of CTV, PubMatic.

“This is not just interactive TV. It is interactive TV as a performance channel,” said Nicole Scaglione, VP of CTV, PubMatic. “By combining BrightLine’s best-in-class creative experiences with PubMatic’s AI-first programmatic infrastructure and extensive commerce media integrations, advertisers can now connect attention and interaction to measurable business outcomes, with purchase-level insights powered through PubMatic’s commerce-media partnerships.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

From Attention to Action

The collaboration brings BrightLine’s dynamic ad experiences, including shoppable carousels, quizzes, polls, and branded overlays, to PubMatic’s programmatic marketplace. Advertisers can activate these units across PubMatic’s premium streaming publishers, including LG Ad Solutions, Samsung TV Plus and Vizio, all within existing programmatic workflows.

Through PubMatic’s integrations with leading commerce media partners like Rippl and Instacart, advertisers can extend interactive CTV campaigns into SKU-level purchase reporting, unifying engagement metrics from BrightLine with verified downstream outcomes.

“This partnership makes high-performing, interactive formats accessible to every advertiser through the open programmatic ecosystem,” said Rob Aksman, President and Chief Strategy Officer at BrightLine. “Together with PubMatic, we’re bridging the gap between interactive engagement and commerce outcomes, bringing accountability to every impression.”

Partnership Benefits:

  • For Advertisers: Interactive CTV becomes a measurable performance channel for brands with both upper- and lower-funnel goals.
  • For Publishers: Premium access to high-performing ad formats that drive incremental revenue and command higher CPMs while enhancing viewer experience.
  • For Agencies: Unified planning, activation, and measurement across all CTV campaigns with full transparency into what drives outcomes.

Recent research shows that 75% of viewers find interactive ads unique and 71% find them attention-grabbing (FreeWheel x MediaScience, 2025). BrightLine studies further reveal that interactive CTV units deliver 36% higher brand recall and directly correlate with higher purchase intent.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Built for the Moment: Holiday Programming and Live Sports

Through this collaboration, PubMatic partners directly with advertisers to conceive, design, and deploy dynamic, interactive formats tailored to specific performance or brand goals, from shoppable overlays in sports streams to localized holiday offers that deliver measurable impact.

The partnership launches during the holiday programming and live-sports season, when streaming viewership and advertiser demand for measurable sales conversions reach annual highs. By layering BrightLine’s interactive formats on PubMatic’s premium, live supply, advertisers can turn high-attention moments into shoppable, localized, and measurable performance opportunities.

CTV’s next era will be defined by accountability. PubMatic and BrightLine are delivering on that promise, combining creative interactivity, addressable precision, and commerce-media measurement into one performance-driven solution. Through this partnership, advertisers gain the scale of television, the precision of programmatic, and the proof of commerce, all in a single activation.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Qlik Collaborates with AWS to Deploy AI Solutions on AWS European Sovereign Cloud

By
Business Wire
-
0
Qlik Collaborates with AWS to Deploy AI Solutions on AWS European Sovereign Cloud

Qlik will invest $1.5 billion in Europe over the next five years to help customers realize AI value while keeping their data under European control

Qlik, a global leader in data integration, data quality, analytics, and artificial intelligence (AI), announced they will be a launch partner for the AWS European Sovereign Cloud, a new independent cloud for Europe which will launch in the State of Brandenburg, Germany by the end of 2025.

Qlik’s data and analytics solutions will be available on the AWS European Sovereign Cloud, giving European organizations governed analytics and AI with EU data residency and AWS-grade security, availability, and performance. This helps customers meet stringent EU requirements for operational autonomy and data residency.

“Launching our AI, data, and analytics portfolio on the AWS European Sovereign Cloud is a clear step for European organizations that want AI outcomes without giving up control of their data,” said Mike Capone, CEO, Qlik. “Together with AWS’s sovereign-by-design architecture, we give customers trusted AI solutions so they can move faster, meet EU requirements, and avoid lock-in, while we expand our European compliance portfolio, including BSI C5 in Germany and HDS in France.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

The AWS European Sovereign Cloud will be a fully-featured, independently operated sovereign cloud backed by strong technical controls, sovereign assurances, and legal protections designed to meet the needs of European governments and enterprises. The AWS European Sovereign Cloud infrastructure will be entirely located within the EU and operated independently from existing Regions.

Only AWS employees, residing in the EU, will control day-to-day operations, including access to data centers, and technical support for the AWS European Sovereign Cloud. As with existing AWS Regions, customers will have the control and assurance that AWS will not access or use customer data for any purpose without their agreement, as well as access to the strongest sovereignty controls among leading cloud providers.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

As with Qlik Cloud today on AWS, customers retain control over access to their data in Qlik Cloud. For Qlik’s European sovereign deployment on the AWS European Sovereign Cloud, day-to-day Qlik Cloud operations, technical support, and customer service for these tenants will be handled by Qlik employees based in the EU. Qlik’s customer-managed encryption key feature, which will also be available for its European sovereign deployment on the AWS European Sovereign Cloud, gives customers additional options to align data access and key management with their internal policies and EU guidelines.

To reinforce EU member state sovereignty and regulated-industry assurance, Qlik is also building on its recently announced Qlik France Region, which launched on the AWS Europe (Paris) Region to support French data residency requirements. Qlik is strengthening its certifications and controls relevant to the European market, including BSI C5 in Germany by early 2026; controls aligned to NIS2 (EU), HDS (France), and ACN (Italy) in 2026; ISO/IEC 42001 (AI management systems) targeted for Q1 2026; and ISO 9001 quality management requirements in scope for the ACN pathway in late 2026.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

UiPath Joins the Veeva AI Partner Program to Deliver Secure & Trusted Agentic Testing Capabilities for Quality Management

By
Business Wire
-
0
UiPath Joins the Veeva AI Partner Program to Deliver Secure & Trusted Agentic Testing Capabilities for Quality Management

UiPath, a global leader in agentic automation, announced it has joined the Veeva AI Partner Program. As part of the program, UiPath will help simplify and orchestrate the complex, manual, and highly regulated processes of application testing and validation. This partnership will deliver agentic, end-to-end workflows that will transform computer software assurance (CSA) testing and validation for quality management.

The partnership brings together Veeva Validation Management and UiPath Test Manager, delivering a fully digital, audit-ready, paperless validation workflow powered by unattended automation. Requirements, test cases, and results are synchronized in real time across both systems, ensuring continuous traceability, compliance, and inspection readiness.

Complementing this foundation, UiPath enterprise-grade UI automation enables resilient, self-healing end-to-end testing across on-premises and cloud environments. Additionally, a pre-built Veeva API connector, available through UiPath Integration Service, allows teams to securely automate API-driven workflows with standardized authentication and managed rate limits, simplifying and scaling automation across the Veeva ecosystem.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Life sciences organizations face immense pressure to ensure patient safety, maintain product quality, and navigate complex global compliance landscapes,” said Joe Miles, Life Sciences Industry Lead, UiPath. “The combination of UiPath agentic testing capabilities and Veeva Validation Management enables life sciences companies to dramatically reduce costs, errors, and cycle times while improving accuracy and audit readiness.”

With UiPath Test Manager and Veeva Validation Management, teams can generate, execute, and validate requirements through test cases and scripts, with automated pass/fail determinations, all reflected directly in Veeva. The entire process remains governed, documented, and fully traceable, with the assurance of compliance and maintaining inspection readiness across software assurance standards.

“As a trusted partner to both UiPath and Veeva, we see this collaboration as a catalyst for innovation across the life sciences industry,” said Douglas Vargo, Vice President, National AI and Alliance Lead, US, CGI. “Uniting UiPath advanced agentic and testing capabilities with Veeva’s software and life sciences and quality expertise, organizations can achieve new levels of operational efficiency, compliance, and speed to market. It’s a natural alignment capable of strengthening the ecosystem driving transformation in life sciences.”

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

“For life sciences organizations focused on increasing speed of innovation, validation must be continuous, intelligent, and inspection-ready,” said Saurayan Chaki, Managing Director, Deloitte Consulting LLP. “We’ve helped many organizations in highly regulated industries modernize testing to stay competitive. Together with UiPath, we’re enabling Veeva customers to do just that using connected, traceable workflows that create evidence by design. This collaboration is designed to deliver autonomous, self-healing validation processes that reduce cycle time and rework, while strengthening release confidence.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Smint.io, Censhare and Marmind Join Forces to Redefine Content Experiences for Leading Brands

By
Business Wire
-
0
Smint.io, Censhare and Marmind Join Forces to Redefine Content Experiences for Leading Brands

Smint.io, a leader in content experience platforms, is proud to announce a new OEM partnership with both Censhare and Marmind, founding partners of Entirely, the world’s first open, AI-native marketing technology ecosystem. This collaboration merges Smint.io’s content experience expertise with Censhare’s 20 years of content leadership and Marminds Marketing Resource Management software.

“Partnering with Censhare brings our content experience platform directly into an open, AI-orchestrated marketing ecosystem. Together, we’re empowering brands to deliver personalized, contextual, and on-brand experiences faster and smarter.”

Launched in November 2025, Censhare and Marmind integrated Smint.io’s advanced technology, enabling users to seamlessly create highly personalized, branded content experiences. With this new module, businesses can now design and manage bespoke portals tailored to their unique requirements, including Brand Portals, Media Download Portals, and Sales Enablement Applications.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

This innovative module offers sophisticated branding tools and CMS capabilities, empowering companies to design custom portal applications, contextualize assets, and integrate effortlessly with various platforms through custom components. As a result, brands can curate engaging content experiences that resonate with audiences, both internally and externally.

Tobias Ackermann, CEO of Censhare:

“Smint.io adds powerful branded content experience portals to our ecosystem. This partnership boosts our clients’ capability to combine creativity with the flexibility to integrate the various Censhare applications into a single, seamless frontend – setting new standards for speed, scale, and personalization.”

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Reinhard Holzner, CEO of Smint.io:

“Partnering with Censhare brings our content experience platform directly into an open, AI-orchestrated marketing ecosystem. Together, we’re empowering brands to deliver personalized, contextual, and on-brand experiences faster and smarter.”

Benefits for Customers and Both Partners

For customers, this partnership delivers a unified solution that bridges the gap between content creation and personalized delivery. For Smint.io, Censhare and Marmind, it represents a strategic alignment to serve global enterprises with scalable, future-proof technology.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

VideoAmp Expands Board with Former Tech and Data Industry Leaders Jonathan Gear and Sari Granat

By
Business Wire
-
0
VideoAmp Expands Board with Former Tech and Data Industry Leaders Jonathan Gear and Sari Granat

Seasoned executives from Clarivate, IHS Markit and Chainalysis join to guide next-phase innovation and scaling at VideoAmp

VideoAmp, a leading advertising technology company, announced the appointment of Jonathan Gear and Sari Granat to its Board of Directors. Gear and Granat bring extensive leadership experience across information services, SaaS, analytics, and global technology, strengthening VideoAmp’s mission to modernize measurement and deliver higher fidelity, outcome-based currency for the industry.

Jonathan Gear most recently served as Chief Executive Officer of Clarivate (NYSE: CLVT), a global information and analytics company, where he led a strategic repositioning to drive growth and focus across key markets. Prior to that, he spent 17 years at IHS Markit (NYSE: INFO) in several senior roles, including President and Chief Financial Officer, helping scale the business and guide its merger with S&P Global.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

Sari Granat is an accomplished leader in technology, operations, and governance. She served as President and Chief Operating Officer of Chainalysis, a blockchain data and analytics company, and previously was Chief Administrative Officer and General Counsel at IHS Markit. She currently serves on the boards of Assurant (NYSE: AIZ) and Venture Global (NYSE: VG).

“Jonathan and Sari bring an exceptional combination of strategic leadership and domain expertise,” said Peter Liguori, Chief Executive Officer of VideoAmp. “Their deep experience scaling global technology and analytics organizations will be invaluable as we continue to accelerate innovation and deliver the next generation of cross-platform measurement.”

“VideoAmp is an industry disruptor and innovator, well-positioned to transform with the industry’s move to cross-platform, data-driven measurement,” said Sari Granat. “I’m excited to join the Board at this pivotal moment and help ensure VideoAmp translates its momentum into meaningful outcomes for advertisers, agencies, and media owners.”

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

“As someone who has built and steered global information businesses, I’m impressed by VideoAmp’s vision and execution,” said Jonathan Gear. “Joining the Board now provides an opportunity to help accelerate the company’s growth and deliver a modern, accurate media currency.”

Gear and Granat join the Board during a period of significant momentum for VideoAmp, following the recent appointment of longtime media executive Jon Steinlauf. Together, these additions strengthen the company’s leadership as it continues to expand adoption of its cross-platform currency and deepen partnerships across the media ecosystem.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

PDF7.app Launches AI Chat with PDF After 30,000-User Beta

By
MTS Staff Writer
-
0
PDF7.app Launches AI Chat with PDF After 30,000-User Beta

PDF7.app Launches AI Chat with PDF After 30,000-User Beta - Biotechnology News Today - EIN Presswire

Established 30-million-user platform reports 2-hour average time savings per document; 95% beta satisfaction rate

PDF7.app, a comprehensive PDF toolkit used by more than 30 million people worldwide, announced the full launch of its AI Chat with PDF feature following a successful beta period with 30,000 users. The new capability allows researchers, legal professionals, and business teams to ask questions directly to their PDF documents and receive instant, citation-backed answers.

During the beta testing phase, users reported saving an average of two hours per document—time previously spent manually searching through contracts, research papers, and technical manuals. The feature achieved a 95% satisfaction rate among beta participants.

Marketing Technology News: MarTech Interview with Kurt Donnell, CEO @ Freestar

Document workflows shouldn’t require five different tools. We built AI Chat into an established platform because professionals need answers fast—not another app to learn.”

— PDF7 spokesperson

Unlike standalone AI chat tools that serve a single purpose, PDF7.app’s AI Chat integrates with more than 40 existing PDF operations including merge, split, compress, convert, and secure functions. This positions the platform as a unified document workspace rather than requiring users to juggle multiple applications.

Among the most common use cases emerging from the beta: contract review and analysis for legal teams, research document synthesis for academics, and one unexpected favorite—automobile manual queries. Users reported asking questions like “How do I reset the tire pressure warning?” instead of flipping through hundreds of pages of owner’s manuals.

“Document workflows shouldn’t require five different tools,” said a PDF7 spokesperson. “We built AI Chat into an established platform because professionals need answers fast—not another app to learn. The beta results confirmed that combining AI assistance with comprehensive PDF tools in one place delivers real productivity gains.”

AI Chat with PDF is available immediately at pdf7.app at no cost, consistent with the platform’s free access model for all 40+ tools. The platform maintains a zero file storage policy—all uploaded documents are processed and immediately deleted to protect user privacy.

Marketing Technology News: Programmatic Ad Platforms With Unique AdTech Features

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

AI-Powered Conversational Messaging Drives Global Black Friday Momentum, Sinch Data Shows

By
PRNewswire
-
0
AI-Powered Conversational Messaging Drives Global Black Friday Momentum, Sinch Data Shows

Early global platform data from Sinch (Sinch AB publ) shows that Black Friday on November 28 triggered a clear shift toward richer, AI-powered conversational messaging formats. RCS increased 144% compared with 2024, email volumes for November grew 32%, and total interactions across the Sinch platform reached 27 billion during Black Friday week.

With more than 900 billion communications processed each year, Sinch’s global messaging patterns provide broad, aggregated signals of how businesses scale customer communication during peak shopping periods. Across the Sinch platform, conversational channels rose globally compared with Black Friday 2024, reflecting rapid adoption among retailers, logistics providers, and digital services.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Email and SMS once again anchored global holiday communication, supporting marketing campaigns, authentication, delivery tracking, and customer service at massive scale.

“This year’s Black Friday shows that rich AI-powered, conversational experiences are no longer optional, they are the new standard,” said Daniel Morris, Chief Product Officer at Sinch. “RCS is now gaining real traction as brands look for ways to stand out in crowded markets, while SMS, email and voice continue to provide the trust and reliability that peak-season commerce demands. The strong increases we’re seeing are driven by earlier promotions, longer campaigns, and the growing expectation for real-time delivery updates, order tracking, and customer support.”

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

During Black Friday week, activity increased across all major channels on the Sinch platform as businesses combined the reliability of SMS and email with more interactive formats such as RCS and WhatsApp to deliver seamless, real-time customer journeys.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Tata Communications Acquires Majority Stake in Commotion Inc., Fast-Tracking AI-Led Transformation Across Its Digital Fabric

By
PRNewswire
-
0
Tata Communications Acquires Majority Stake in Commotion Inc., Fast-Tracking AI-Led Transformation Across Its Digital Fabric

Tata Communications, a leading global communications technology player, announced that it has acquired 51% stake in Commotion Inc., a leading AI-native Enterprise SaaS Platform company with operations in the US and India.

This acquisition marks a significant step in accelerating AI integration across Tata Communications’ Digital Fabric offerings, particularly within its Customer Interaction Suite, that includes Tata Communications Kaleyra,to deliver contextual and converged AI driven experiences for both customers and employees. Commotion’s orchestration engine will integrate with Kaleyra’s core components — including channels, Kaleyra TX Hub, and CCaaS — to automate and intelligently guide end-to-end customer journeys, shifting engagement from reactive responses to predictive and generative interactions.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Commotion powers global enterprises with three force-multiplying pillars:

  • Omnichannel CX Automation for real-time, data-driven, hyperpersonalised engagement
  • Voice AI solutions built on ultra-low latency speech-to-speech AI models
  • Business-Ready Autonomous Digital Agents that are compliant, intelligent, policy-aware AI entities that operate continuously across customer-facing and internal enterprise functions

The platform unifies Voice AI, Agentic AI Builder, and Omnichannel Journey Orchestration, enabling brands to automate complex work and deliver real-time, personalised engagement at scale, while simultaneously transforming enterprise operations through AI-powered digital support.

Acquiring Commotion and integrating its capabilities into its Digital Fabric, will further accelerate Tata Communications’ own AI adoption and advance its journey to becoming an AI-first organisation. This development builds on its ongoing efforts to help enterprises shift from AI experimentation to scalable, business-critical transformation.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

A. S. Lakshminarayanan, MD & CEO, Tata Communications, said: “This acquisition marks a significant step in our journey to redefine customer experience in the AI era. With Commotion’s capabilities already integrated into Tata Communications Kaleyra, we are seeing phenomenal customer traction. We expect this momentum to further accelerate our evolution into an AI-first organisation, making our Digital Fabric more intelligent, adaptive, and future ready.”

Murali Swaminathan, CEO, Commotion Inc., added: “We are thrilled to announce this significant milestone in our journey. This isn’t just about capital. It’s about conviction, shared purpose, and the power of combining our innovation velocity with Tata Communications’ global reach, trusted brand and digital expertise. Together, we will unlock AI’s full potential in many industry sectors, building solutions that scale responsibly and transform the way the world works. The future isn’t just coming – it’s here, and it’s global.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Clarivate Presents Cortellis Regulatory AI Assistant to Cut Through Complexity in Safety and Compliance

By
PRNewswire
-
0
Clarivate Presents Cortellis Regulatory AI Assistant to Cut Through Complexity in Safety and Compliance

Powered by agentic AI, new features help regulatory teams improve accuracy and enable faster, more confident decisions across the product lifecycle

Clarivate Plc, a leading global provider of transformative intelligence, has launched its Cortellis Regulatory Intelligence AI Assistant. Powered by agentic AI, the assistant introduces new capabilities that redefine how life sciences professionals access and apply regulatory information. Following a successful beta release earlier this year, the assistant is now available to all Cortellis Regulatory Intelligence customers. The latest release enhances usability, personalizes the user experience, and strengthens decision support, reflecting the company’s commitment to applying artificial intelligence to real-world regulatory challenges.

As regulatory environments continue to shift, the Cortellis Regulatory Intelligence AI Assistant helps professionals interpret complex requirements and turn them into clear, actionable insight. Built on Clarivate’s proven AI platform, which powers solutions like Web of Science and serves hundreds of organizations globally, it combines advanced technology with over 30 years of regulatory expertise trusted by top pharmaceutical companies and international agencies.

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

Developed in close collaboration with customers, the AI-enabled assistant integrates direct feedback and insights to ensure it meets the evolving needs of regulatory professionals. The Cortellis Regulatory Assistant allows users to:

  • Get precise, cited answers instantly: ask regulatory questions naturally and receive AI-powered, context-aware responses that build on previous conversations.
  • Work in your preferred language: multilingual capabilities provide a seamless, tailored experience.
  • Summarize documents in seconds: quickly generate clear, customized summaries, from concise takeaways to in-depth insights.
  • Spot key differences instantly: compare draft and final guidance in seconds, saving hours of manual review and accelerating decision making.

Anne Lecocq, SVP and GM, R&D, Life Sciences & Healthcare, Clarivate, said: “In today’s fast-moving life sciences environment, regulatory intelligence needs to be accurate and actionable from early-stage product development. The Cortellis Regulatory Assistant leverages AI to transform the way regulatory intelligence is accessed and applied, cutting through complexity, delivering insights quickly, and highlighting what matters most. By combining AI with deep domain expertise, we are helping teams make faster, more confident decisions that ultimately accelerate development and improve patient outcomes.”

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

Wendy Lara, Sr Manager FDA Business Excellence, Bayer, said: “The AI Regulatory Assistant has made it significantly faster for us to find the right documents without the need for complex/advanced filtering. It understands specific requirements and provides valuable foundational guidance, allowing our subject matter experts to focus their time on in-depth document review rather than document searches. The project team is truly committed to enhancing the user experience and embracing AI to stay ahead of the game, continually improving the tool based on active user feedback in a very short period of time. This is just the first step in what I’m sure will become an even more powerful tool as the scope expands across Clarivate’s Cortellis modules. With Clarivate’s strong foundation in regulatory intelligence and documentation, the AI Assistant will help us to truly leverage that knowledge base.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Navatar and Inven Partner to Deliver AI-Powered Deal Origination for Private Equity and M&A Advisory On Salesforce

By
Globe Newswire
-
0
Navatar and Inven Partner to Deliver AI-Powered Deal Origination for Private Equity and M&A Advisory On Salesforce

Navatar, the leading CRM platform for private markets, announced a strategic partnership with Inven, the AI-powered platform for discovering and analyzing private companies. The partnership integrates Inven’s advanced deal-sourcing intelligence directly into Navatar’s CRM, giving investment professionals a unified, data-rich, and automated environment to identify, evaluate, and engage the relevant private companies.

The Navatar–Inven integration offers a connected deal-sourcing and CRM ecosystem, unlocking unique capabilities:

Accelerated Deal Discovery
Inven’s proprietary AI scans millions of data sources to identify companies based on what they do. Dealmakers can now uncover lower- and middle-market opportunities directly from within Navatar.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Unified Intelligence
Private company insights, buyer lists, and intent-to-sell signals from Inven sync seamlessly with Navatar’s CRM data. Every contact, email, and meeting captured in Navatar enriches the firm’s understanding of each opportunity.

AI-Enhanced Origination
With structured data flowing bidirectionally, Navatar AI can surface deal triggers, relationship insights, and engagement recommendations, helping teams connect with the right companies at the right time.

Automated Data Capture
The integration eliminates manual research and data entry. Inven’s automated data feeds populate Navatar with fresh intelligence, keeping pipelines continuously updated.

Actionable Alerts
Teams can set real-time company alerts for key events—funding, leadership changes, or expansion—so they never miss a signal that matters for sourcing or advisory engagement.

“Inven has built one of the most advanced private-company intelligence platforms in the market,” said Alok Misra, CEO of Navatar. We’re thrilled to partner with them and push the boundaries of what technology can do for private markets.”

“Navatar is the gold standard for CRM in private markets,” said Niilo Pirttijärvi, CEO of Inven. “We’re excited to partner with a firm that consistently elevates how deal teams operate.”

The Navatar–Inven integration is available immediately to private equity firms, investment banks, search funds, and corporate development teams worldwide.

Navatar CRM powers private markets worldwide, managing relationships, originating deals, and serving investors for private equity, venture capital, investment banks, funds of funds, private credit, secondaries specialists and more. Navatar’s AI-driven platform keeps deal teams ahead—automatically delivering intelligence, unifying context, and orchestrating complex processes with zero disruption.

Inven is the fastest way for M&A teams to discover and analyze private companies. Built with proprietary AI, Inven surfaces 10× more relevant companies, buyers, and investors than traditional tools—helping dealmakers find opportunities they’d otherwise miss, and do it in a fraction of the time. Trusted by 950+ firms globally, Inven has become the new standard in M&A deal sourcing.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

PredictIt Resurrects Nostradamus with AI in New Campaign About the Future of Prediction Markets

By
Globe Newswire
-
0
PredictIt Resurrects Nostradamus with AI in New Campaign About the Future of Prediction Markets

New creative concept shows how AI and cultural storytelling can help explain how prediction markets reflect public expectations around real-world events.

PredictIt announced a new creative campaign featuring none other than Nostradamus, the legendary 16th-century seer, brought back to life with the help of artificial intelligence.

The launch taps into a rising cultural moment where artificial intelligence, political storytelling, and financial forecasting intersect, particularly as public trust in polling fluctuates heading into upcoming election cycles.

In the video, AI Nostradamus references the burning of London and the tulip mania of the 1600s as he tries to make sense of modern politics. He recalls “nearly being burned at the stake,” then marvels that people now track how public expectations evolve in real time. It’s a tongue-in-cheek bridge between ancient prophecies and today’s rise in prediction marketplaces.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

The AI-generated campaign blends cultural humor with PredictIt’s data-driven forecasting model, making prediction markets engaging and informative.

“If Nostradamus were alive today, we’re pretty sure he’d be on PredictIt,” said John Aristotle Phillips, Co-founder of PredictIt. “Prediction markets are a better way to measure what people really think will happen — not just what they want to happen.”

Following recent regulatory approval to expand its offerings, PredictIt is once again opening the door for traders, political observers, and curious forecasters to test their expectations against unfolding events. This campaign marks the start of a broader storytelling effort exploring how culture, technology, and real-world forecasting tools are reshaping how we understand politics and policy.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Notified Launches Syndicated Articles

By
Globe Newswire
-
0
Notified Launches Syndicated Articles

New Content OS Workflow Amplifies Brand Narratives via Syndicated Articles, Distributing Content Across 4,000+ Trusted U.S. Media Outlets

  • Product: Syndicated Articles, a new editorial workflow in Content OS

  • Purpose: Extend relevant brand narratives from a GlobeNewswire press release into a journalist-style feature published as earned coverage on third-party news sites, ranging from MSN and Yahoo to thousands of local news outlets across the country

  • Availability: Beginning December 8, 2025, for GlobeNewswire clients

  • Packaging: Available as a transactional add-on per release or as part of an annual subscription; optional editorial support available

  • Geography: United States; complementary Syndicated Articles – U.K. option reaches 65+ regional media sites in the United Kingdom

  • AI Benefit: Designed to strengthen authority, structure and recency signals that influence visibility in AI search and answer engines

Notified announced Syndicated Articles, a new Content OS workflow capability that builds on the reach of GlobeNewswire press releases to amplify corporate stories across thousands of trusted U.S. news sites and improve how brands appear in AI-generated answers.

Created in partnership with a leading data-driven media company behind the first earned distribution platform, organizations can publish a separate, journalist-style feature for potential syndication across a network of trusted U.S. news sites. Syndicated Articles are promoted organically to readers across media outlets, boosting earned coverage of a brand’s story. Each article will meet newsroom standards for accuracy, transparency, and credibility.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“PR teams work hard to earn coverage, yet even strong stories can fade fast or struggle to break into trusted outlets,” said Erik Carlson, President and CEO at Notified. “Our new feature within the Content OS workflow helps clients take the structured core of a GlobeNewswire press release and extend it with companion editorial content that lives longer, reaches farther and improves how their brand and their story show up in AI-generated answers.”

Syndicated Articles are available to GlobeNewswire clients beginning December 8, 2025, as either a one-time add-on when issuing a press release or as part of an annual subscription package. Beginning Q1, it will be natively built into Notified’s leading PR platform. For teams that need support, Notified also offers optional editorial services to help develop, refine, and optimize the article.

Syndicated Articles by Notified: Frequently Asked Questions (FAQs)

What Is a Syndicated Article?

A Syndicated Article is a journalist-style news story written by a brand and published across multiple third-party publisher sites. It is separate from a press release and follows a more objective, newsroom-style format.

How Do GlobeNewswire Customers Extend Their News Over This Network?

Notified customers can both publish a press release through GlobeNewswire and add a Syndicated Article (with an additional fee) to reinforce their core narrative. The article is then distributed across a network of trusted U.S. news outlets.

Does Notified Write Syndicated Articles?

With a focus on human-written, authoritative content, communications professionals submit their own journalist-style article, which GlobeNewswire editors review and deliver for potential syndication. However, Notified’s editorial team offers proofreading, editing or even full article development for an additional fee.

Is This the Same as Press Release Distribution?

No. Press releases and Syndicated Articles serve different purposes. A press release is the primary announcement; the Syndicated Article is a separate, bylined story that can expand reach and credibility for relevant stories.

How Much Does a Syndicated Article Cost?

Syndicated Articles delivered to this U.S. media network are available as a transactional add-on when issuing a GlobeNewswire press release or as part of an annual subscription package. Editorial assistance is billed separately.

What Geographic Market Does This Include?

The syndication network is U.S. based. GlobeNewswire customers can also reach UK audiences through a similar service: Syndicated Articles – U.K. Clients who select this option within the platform will have their press releases distributed across a network of 65 regional media websites, prominently labeled as an “ad feature” to drive AI visibility and reader engagement.

Content OS: Powering PR for the Answer Engine Economy

Content OS is Notified’s PR framework that unifies GlobeNewswire press release distribution, amplification, media outreach, monitoring, and analytics, supported by a partnership with Profound. It is built for today’s Answer Engine Economy, where audiences get information directly from AI tools like ChatGPT and Gemini as well as traditional media and company-owned channels. In this environment, visibility in AI search drives awareness, demand, and revenue, and Content OS helps brands increase their presence in answer engine responses and citations.

Content OS enables PR professionals today to build fully formed, AI-optimized campaigns from a single press release, streamlining planning, distribution, amplification, and measurement. Capabilities such as Personalized Pitch, Smart Search, GlobeNewswire tagging, Content Streams, the AI Press Release Generator, and a Profound partnership work together to transform press releases into contextual content streams that actively shape how stories are discovered across AI-powered channels.

How Does Content OS Work?

Content OS consists of four distinct steps:

  1. Plan – The press release captures the Core Narrative, the central storyline. Content Streams then turn that story into other formats such as blogs, social posts, fact sheets, media kits and more.
  2. Distribute – GlobeNewswire distributes releases to global media, optimized with tags, metadata and snippets for AI visibility.
  3. Amplify – Our AI-enhanced Media Contacts Database supports Smart Search and Personalized Pitch to connect with the right journalists. Earned coverage strengthens visibility in both media and AI results. Take advantage of editorial-style Syndicated Articles (U.S.) and Syndicated Articles – U.K.
  4. Measure – Analytics show performance across traditional media, online communities, and AI engines. With Profound, Content OS tracks when GlobeNewswire releases are cited in AI answers.

What Are Content Streams?

Content Streams are the channels that extend the client’s Core Narrative into other formats: short-form posts on LinkedIn, Facebook, Bluesky and X/Twitter as well as longer-form pieces like blog posts and editorial articles. They amplify the Core Narrative to the broadest audience by using both owned and partner distribution networks.

What Does Contextual Content Mean?

The word ‘contextual’ refers to the idea that each Content Stream (channel, form and audience) requires different content (tone, length, style) to match its audience and use case. The more relevant the content shared out, the more likely someone is to act upon it. Content OS will generate unique content for each.

We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it’s reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world’s largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Aided Launches New AI Platform to Deliver 1-Click, Multi-Model Content Creation for Businesses

By
Globe Newswire
-
0
Aided Launches New AI Platform to Deliver 1-Click, Multi-Model Content Creation for Businesses

The new solution centralizes ChatGPT, Claude, Gemini, Grok, and Perplexity to reduce workload and accelerate digital output for small businesses.

Aided, a next-generation AI productivity platform designed for small businesses and solopreneurs, has officially launched with a suite of integrated tools that streamline content creation, automate complex workflows, and deliver agency-level marketing assets in minutes. The platform brings together multiple leading large language models – including ChatGPT, Claude, Gemini, Grok, and Perplexity – in one place, giving entrepreneurs a single, unified environment for content, ideation, optimization, and communication.

Aided was developed to address a growing challenge facing many small business owners: the increasing demand for high-quality, high-volume digital content at a time when resources, staffing, and expertise remain limited. While AI adoption has accelerated, many users still struggle with fragmented workflows, multiple subscriptions, inconsistent outputs, and the steep learning curve required to engineer effective prompts.

This gap between available technology and practical usability creates inefficiencies that slow growth and limit visibility. Aided bridges this divide by unifying multi-model AI access, eliminating tool fragmentation, and replacing disjointed processes with structured, 1-click workflows designed for real-world business needs.

“Entrepreneurs today carry the weight of every role in their business, from marketing to operations to customer engagement,” said Brandon Gaille, CEO of Aided. “We built Aided to remove the friction between what business owners want to create and what they realistically have time to execute. The platform gives them all the tools and structure they need in one click.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Aided’s Key Features
Aided consolidates content creation into one streamlined, intuitive system. Its 1-click workflows allow users to generate complete, aligned marketing assets without technical setup or advanced prompt engineering.

  • Unified 1-Click Content Creation: Generates a coordinated package, blog post, GEO/SEO enhancements, social captions, and a promo email, ensuring every asset is aligned and ready for distribution.
  • Smart Prompt Engineering: Converts simple user inputs into advanced, high-quality prompts, helping entrepreneurs achieve stronger, more refined outputs without needing technical expertise.
  • AI-Powered Social Repurposing: Creates platform-specific posts for Instagram, Pinterest, Facebook, LinkedIn, X, TikTok, and YouTube simply by entering a blog post URL.
  • GEO Optimization for AI Search: Enhances new or existing blog posts for visibility across AI assistants like ChatGPT, improving discoverability without requiring rewrites.
  • Unified Access to Leading LLMs: Provides unlimited access to ChatGPT, Claude, Gemini, Grok, and Perplexity in a unified interface, reducing subscription costs and tool switching.
  • Multi-Model Workspace: Includes a streamlined chat environment with voice input, audience presets, and saved prompts for fast, organized idea development.

Designed for the Realities of Small Business Growth
Aided’s core focus is to help entrepreneurs navigate the rapidly evolving AI landscape without requiring technical expertise. Each workflow is intentionally designed around the constraints typical for small operators: limited time, limited bandwidth, and the need for repeatable systems that maintain consistency.

By aligning content across formats, reducing manual work, and providing access to multiple AI models in one place, Aided helps users build a more reliable marketing engine. The platform also removes the dependency on costly outsourced teams by giving business owners tools that replicate many agency-level processes.

“Our mission is to empower entrepreneurs with the latest AI solutions while keeping everything simple, practical, and accessible,” Gaille added. “Small business owners don’t have hours to learn complex tools or piece together multiple subscriptions. We want them to spend more time building their business and serving their customers, not wrestling with software or chasing down scattered workflows.”

Supporting AI-Enabled Entrepreneurship
As AI tools continue to expand in capability, Aided aims to make these advances usable for everyday business owners. The platform is built to support long-term growth by giving users consistent, optimized, and scalable content creation workflows.

Aided also reflects the company’s mission to streamline complex processes, boost operational efficiency, and help entrepreneurs navigate the new era of AI-powered business.

Aided streamlines complex processes, boosts operational efficiency, and fosters growth through cutting-edge AI software and services. The company empowers clients to navigate the evolving AI landscape with confidence. Its vision is a future where entrepreneurs, startups, and enterprises can access transformative tools to achieve extraordinary results. Guided by transparency, integrity, and innovation, Aided is committed to creating solutions that inspire progress.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Teacher-Led Innovation Boosts Student Learning and Wellbeing Through AI and Social Media

By
Globe Newswire
-
0
Teacher-Led Innovation Boosts Student Learning and Wellbeing Through AI and Social Media

School-based research in Pakistan and Egypt shows how AI and social media, guided by teachers, can improve learning outcomes and student wellbeing

  • 87% of teachers reported AI resources were useful for planning differentiated lessons, resulting in measurable improvements in comprehension and engagement for students who previously struggled.

  • 80% of students recognised the educational value of social media when used responsibly, enhancing focus and learning outcomes.

  • 90% of students reported having learned something useful for school via social media, demonstrating increased autonomy and practical knowledge acquisition.

Technology is transforming education, yet teachers remain at the centre of learning. Through its Partner Schools programme, the British Council has supported 12 action research projects exploring how innovation can enhance teaching and learning. The studies in Pakistan and Egypt demonstrate how AI and digital tools can enrich classroom practice while keeping educators central. The findings offer practical insights to inform education policy and advance teacher development worldwide.

In Pakistan, Generative AI has been used to personalise lessons across subjects, helping teachers adapt instruction to meet the needs of diverse learners. Professional development in AI tools, ethical use, and prompt engineering ensures that teachers remain in full control. The results are: 92% of teachers report that AI has improved lesson adaptability, 87% find AI-generated content valuable for planning differentiated instruction, and students who were previously underperforming have made measurable progress.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Meanwhile, in Egypt, a school-wide initiative addressed the responsible use of social media and AI in classrooms. Students learned to manage digital habits, while teachers integrated AI into lesson planning, with 90% reporting use of AI in their teaching. A digital policy guides the ethical use of technology, supporting both student wellbeing and engagement, turning potential distractions into structured learning opportunities.

The British Council highlights its global leadership in education through these initiatives. Through the Partner Schools programme, it provides structured training, ethical frameworks, and teacher agency, demonstrating how evidence-based research can transform classrooms and generate insights that can be applied at scale worldwide. Douglas Wood, Global Head of Educational Support Services at the British Council, said, “These projects demonstrate that AI and social media are powerful tools, but schools and teachers remain the guides. With proper training and clear governance, educators can lead innovations that benefit.”

Both initiatives highlight leadership, showing how teachers and school communities drive change. AI and digital tools enhance lessons, foster critical thinking, and support student wellbeing — but always under the direction of educators.

Sara Ahmer, leading the project in Pakistan, explained, “We’re using AI to help every student get the support they need, especially those who fall behind.” In Egypt, Hala Tewfik, teacher Research Lead, added, “Students today don’t disconnect from digital life when they walk into school — and neither should our teaching methods.”

These projects offer practical lessons for schools globally: integrating technology responsibly, prioritising professional development, and aligning digital tools with local policies and student needs. Pakistan and Egypt are among 12 projects in the Action Research programme, supported by the British Council with input from international teams. They show that structured training, careful oversight, and teacher-led innovation are critical for meaningful classroom transformation. By combining local insight with rigorous research, the British Council advances inclusive and impactful approaches to education innovation worldwide.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Global Dealer Solutions Highlights the Growing Importance of Auto Dealer Local Search Marketing

By
Globe Newswire
-
0
Global Dealer Solutions Highlights the Growing Importance of Auto Dealer Local Search Marketing

Global Dealer Solutions (GDS) announced a renewed focus on the critical role Local SEO now plays in helping automotive dealerships appear where customers are most likely to search: Google Search, Google Maps, and “near me” results. As consumer behavior continues shifting toward mobile and map-based discovery, GDS is emphasizing that Local SEO has become one of the primary drivers of dealership visibility, traffic, and customer engagement.

According to GDS, most dealership journeys now begin long before a customer reaches a website or steps onto a lot. Instead, buyers and service customers start by typing phrases like “oil change near me,” “dealership near me,” “brake service near me,” or “[brand] dealer near me” directly into Google. The businesses appearing in these map-driven and proximity-based results capture the majority of calls, website visits, and direction requests, making Local SEO essential for both sales and service operations. Dealers seeking deeper insights can Learn how Local SEO works and review additional details about local search strategies.

Don Pelham, a spokesperson for GDS explained that Google Search, Google Maps, and Google Business Profile have effectively become the digital front door of the dealership. Appearing in the local pack—the three map listings that dominate mobile screens—can determine whether a customer schedules service, requests pricing, or selects a different dealership entirely. As competition increases, dealerships must strengthen their presence in these areas to maintain visibility against both nearby competitors and national players.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

To help dealers meet this need, GDS is spotlighting its AutoLSEO service, which is designed to improve visibility in Google Maps, elevate rankings in local search, and ensure dealership profiles are fully optimized. The service includes Google Business Profile optimization, ongoing improvements to Google Maps positioning, management of citation listings, and enhanced profile security and access control. AutoLSEO also incorporates systematic review monitoring, keyword tracking, and reporting to help dealerships understand how customers are finding them. To strengthen local signals, GDS produces regular content updates, including ten Google and Facebook posts per month, and uses AIO schema injection to help Google more accurately interpret dealership information. Interested parties can also Explore Local SEO for dealers for broader guidance on digital visibility.

GDS manages all setup, updates, and continuous optimization, focusing on giving dealers a supported system that can enhance discoverability across their market. The company notes that the rise in “near me” searches shows no sign of slowing and that dealerships must now compete more aggressively within Google Maps. Local search has become a central factor in how customers choose where to buy or service a vehicle, particularly as mobile usage continues to influence automotive decision-making.

“Dealers who prioritize Local SEO can position themselves where customers already are,” Pelham added. “Local search is no longer optional. It is now one of the most dependable channels for driving showroom traffic, increasing service appointments, and strengthening overall brand trust.

Global Dealer Solutions (GDS) provides solutions for challenges dealerships face across digital marketing, social media, Conversational Voice AI, sales and fixed ops marketing, merchant services, compliance software, and more. Serving automotive dealerships nationwide, GDS helps improve visibility, strengthen communication, and increase engagement while streamlining processes for automation across sales and service.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

1...101112...4,323Page 11 of 4,323

About Us

MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

Quick Links

Visit our Other Sites

Follow Us

Interested in our Customized Editorial Services? Please fill your details and we'll get in touch with you!

FILL YOUR DETAILS
Brought to you byiTechSeries LogoCopyright © 2025 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.