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C3 AI Deepens Native Integrations Across Microsoft Copilot, Fabric, and Azure AI Foundry

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LatentView Analytics Appoints Kiran Muddana to Advisory Council to Strengthen Enterprise AI and Data Strategy

Enterprises running on Microsoft can now harness C3 AI’s production-proven intelligence layer for reasoning and automation at scale

C3 AI , the Enterprise AI application software company, announced the availability of expanded integrations across Microsoft Copilot, Microsoft Fabric, and Azure AI Foundry, enabling customers to unify reasoning, data, and model operations in a single enterprise AI system running on the Microsoft Cloud. These enhancements build on years of collaboration between C3 AI and Microsoft and make it easier for customers to deploy, manage, and scale AI directly within the Microsoft Cloud.

“C3 AI and Microsoft share a commitment to making Enterprise AI practical, trusted, and scalable,” said Stephen Ehikian, CEO, C3 AI. “Our software has operated across the Microsoft stack for years, and we continue to deepen that alignment so customers can deploy and manage AI more natively on Microsoft Copilot, Fabric, and Azure AI Foundry. Together, we’re enabling enterprises to apply AI to their most critical operations and achieve measurable impact.”

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C3 AI provides enterprise users with access to powerful, domain-specific applications that are now exposed in a single conversational interface in Microsoft Copilot. From Copilot, users can now ask questions, invoke C3 AI apps and domain agents, and trigger agentic workflows that span the enterprise. A manager might ask, “What weather events could affect shipments in the Gulf?” or “Generate an RFP for the Houston project,” and Copilot, powered by C3 AI’s pre-built vertical AI applications and agents, executes the request end-to-end while leveraging Azure services.

C3 AI also leverages data in Microsoft Fabric and OneLake to power enterprise ontologies built on C3 AI. For organizations using Azure Databases and Fabric as their enterprise data lake, C3 AI operates as the intelligence layer on top with domain applications that reason directly on trusted data workflows without data movement or replication.

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Through Azure AI Foundry, the C3 Agentic AI Platform and its applications’ agents can deploy, fine-tune, and serve foundation models. This unified approach allows customers to use the best of Microsoft’s model catalog alongside C3 AI’s proven enterprise applications, simplifying development and production on the Azure stack.

The integration between C3 AI and Microsoft Cloud helps enterprises deploy trusted, production-scale AI across their business.

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Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded Data Coverage

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Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded Data Coverage

Innovative new capabilities empower marketing teams to turn insight into action — faster and with greater confidence.

Brandwatch, a Cision company and global leader in consumer intelligence, announced expanded data content and a new wave of AI-powered innovation that redefine how marketers and communicators discover, interpret, and act on insights.

“Iris AI is becoming a true digital partner for marketers — one that explains, guides, and accelerates,” said Jim Daxner, Chief Product Officer at Cision.

At the center of this evolution is Iris AI — the intelligence layer embedded throughout the Brandwatch suite — designed to help brands see, understand, and respond to what truly matters.

Powered by industry leading AI technology and Brandwatch-built models, Iris transforms billions of data points into clear, actionable insights — revealing the “why” behind trends and enhancing human expertise with transparency and control at its core. These latest updates make data exploration more conversational, context-aware, and intuitive while enhancing automation, workflow efficiency, and coverage across today’s most relevant digital and social channels.

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Built on One of the Industry’s Most Comprehensive Data Foundation s

Brandwatch’s AI technology is grounded in one of the largest and most trusted data sets in the industry — spanning real-time and historical social and traditional media sources, refined through models trained on real marketing and communications contexts.

What’s New: Smarter Workflows, Deeper Insights, and Broader Coverage:

  • Ask Iris: Quick AI Chat Assistant: Ask natural-language questions and get instant, data-driven answers powered by Brandwatch. It searches and analyzes data without requiring a query or dashboard, automatically creates charts and summaries, and lets you continue the conversation to refine or explore insights.
  • AI Query Writer : Create complete Boolean queries from scratch with suggested hashtags, keywords, and subreddits.
  • AI Dashboards: Turn data into clarity by summarizing insights in seconds and revealing the story behind the numbers with narrative summaries that explain what matters most.
  • Expanded Data and Content Coverage: Now includes Threads, YouTube, TikTok, LinkedIn, search data in Trajaan, and 70,000+ trending podcasts with transcript analysis.
  • Social Media Management Enhancements: AI-powered influencer summaries, Iris AI content translations, and AI-powered industry benchmarks.

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In 2026, Brandwatch will further evolve Iris AI and expand its capabilities through a series of innovations designed to deepen analysis and broaden reach — from expanded APAC data sources and Bring Your Own Data integrations to smarter video and image analysis and the launch of a new mobile app experience.

“Iris AI is becoming a true digital partner for marketers — one that explains, guides, and accelerates how teams work,” said Jim Daxner, Chief Product Officer at Cision. “By combining advanced AI tools with Brandwatch’s data and analytics expertise, we’re enabling our customers to act faster, see further, and make smarter decisions.”

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Chatsterra Research Shows How First Messages Affect Response Rates in Online Communication

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MTS Staff Writer
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Survey by Vibes Finds 65% of Consumers made a Purchase from a Brand’s Text Message in 2025  

A new study conducted by Chatsterra highlights the key role of initial messages in shaping responses during online conversations.

Chatsterra, an online platform for spontaneous and enjoyable conversation, shared insights from a new study examining how first messages influence response rates in online communication. The research explored patterns in message structure, tone, and engagement techniques, offering a deeper understanding of how users can foster meaningful digital exchanges.

The study revealed that well-crafted opening messages—those that are clear, engaging, and relevant to the context—tend to receive higher response rates. Personalized and thoughtful introductions were found to be particularly effective, while messages that are overly generic or vague often result in lower engagement.

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One key finding indicated that messages combining warmth, curiosity, and brevity achieve optimal responses. For instance, concise questions or light, friendly remarks at the beginning of a conversation help establish rapport and invite further interaction. The research suggests that even minor adjustments in the phrasing of first messages can significantly improve engagement outcomes.

In addition, the study explored how tone and content balance affect response likelihood. Messages that are positive, approachable, and contextually appropriate consistently performed better. Conversely, overly formal or neutral messages were less effective in eliciting replies. These findings align with broader studies in communication science, which emphasize that a conversational, human-centered approach increases receptivity in digital spaces (Source: Frontiers in Psychology).

Chatsterra’s research underscores the subtle yet powerful impact of first messages in online socializing. The study provides valuable insights for anyone interested in enhancing online communication skills and cultivating positive digital interactions. By examining general messaging patterns, the research demonstrates that thoughtful, context-aware communication can significantly improve engagement, even in casual digital settings, while fully respecting user privacy and autonomy.

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Plug and Play Expands to New York City to Accelerate AI and Deeptech Innovation Across Key Industries

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Plug and Play Expands to New York City to Accelerate AI and Deeptech Innovation Across Key Industries

Plug and Play, the world’s largest innovation platform and early-stage venture capital firm, announced its official expansion into New York City through two initiatives led by New York City Economic Development Corporation the NYC AI Nexus and the International Landing Pad Network (ILPN).

The announcement was made on stage during the Plug and Play Enterprise & AI Expo at the Silicon Valley Summit, where industry leaders, startups, and investors gathered to discuss how artificial intelligence and digital transformation are reshaping business. Together, these initiatives mark Plug and Play’s first location in New York City and reinforce its commitment to connecting innovators, corporations, and governments to solve global challenges through technology.

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“Plug and Play is expanding into New York City’s unparalleled innovation ecosystem in a major way, as a selected operator for both our NYC AI Nexus and International Landing Pad Network initiatives,” said New York City Economic Development Corporation (NYCEDC) President & CEO Andrew Kimball. “The firm’s established expertise building technology ecosystems all over the world will strengthen NYCEDC’s efforts to support early-stage and global companies, fostering dynamic innovation, job creation, and economic growth right here in the five boroughs.”

Through the NYC AI Nexus, Plug and Play will focus on helping small and medium-sized enterprises adopt and implement AI solutions that improve efficiency and business outcomes. The program will target industries including food and beverage, media and advertising, travel and hospitality, and professional services. Over the next three years, Plug and Play and co-operator C10 Labs will collectively support up to 165 AI startups, facilitate 96 pilots between startups and industry partners, and host 90 ecosystem events citywide.

“New York City represents one of the most dynamic and diverse innovation ecosystems in the world,” said Michael Olmstead, Chief Revenue Officer and Partner at Plug and Play. “Through our collaboration with NYCEDC, we’re excited to help founders—from early-stage AI innovators to global deep tech leaders—scale their solutions, pilot new technologies, and connect with corporate partners that can accelerate real-world impact.”

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As part of the International Landing Pad Network, Plug and Play will also lead a program in partnership with Cornell Tech to attract growth-stage international companies to New York City. The initiative aims to bring over 50 international startups to the city within 12 months, offering coworking space, mentorship, and access to Plug and Play’s global network of investors and corporate partners. The program will focus on startups operating in medtech, health, sustainability, and deep tech sectors as they scale into the U.S. market.

“The International Landing Pad Network gives international startups a soft landing into one of the world’s most influential innovation hubs,” said Sherif Saadawi, VP of Growth Strategy, Plug and Play. “With the support of NYCEDC and Cornell Tech, Plug and Play will help global innovators navigate the U.S. startup landscape, connect with corporate partners, and unlock the opportunities that only New York can offer.”

Plug and Play’s new operations in New York City will serve as a hub for innovation, connecting startups, corporations, investors, and academic institutions to build solutions that strengthen industries and create new jobs.

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Vobile Launches AI Song Detector

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PRNewswire
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Vobile Launches AI Song Detector

Powerful real-time detection solution identifies AI-generated songs for Streaming Platforms, Distributors, and Collection Societies

Vobile, a worldwide leader in digital content protection and transaction services, announced the release of its AI Song Detector, a real-time solution designed to help Digital Service Providers (DSPs), music distributors, and collecting societies accurately identify AI-generated music. This technology addresses the need to distinguish between human-created and AI-generated music.

Streaming platforms are reporting that tens of thousands of fully AI-generated tracks are being uploaded daily. Collection societies ASCAP, BMI, and SOCAN have announced that works created entirely using AI tools are not eligible for registration, though they will begin accepting registrations for partially AI-generated musical works.

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“AI is unlocking incredible new avenues for human creativity, but that potential must be built on a foundation of fairness and trust,” said Amadea Choplin, Executive Vice President and Head of Music Business, Vobile. “Our AI Song Detector acts as a safeguard, ensuring that we can foster this new era of music creation while maintaining the integrity of copyright. It provides the objective data needed to protect copyright value and enable artists to thrive.”

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Vobile AI Song Detector sets a new standard for content protection by offering industry-leading identification technologies for audio, melody, phonetics, and voice to analyze content with unmatched accuracy. In comprehensive testing, Vobile AI Song Detector demonstrated superior performance across key metrics, achieving higher accuracy and true positive results, ensuring AI-generated songs are correctly identified.

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Clootrack surpasses 100 Billion OpenAI Tokens, redefining AI-Powered Voice of the Customer analytics

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Clootrack surpasses 100 Billion OpenAI Tokens, redefining AI-Powered Voice of the Customer analytics

Clootrack, the AI-powered customer intelligence platform used by over 150 global enterprises, announced that its customers have collectively processed more than 100 billion OpenAI tokens, marking a defining moment in the enterprise adoption of AI-driven Voice of the Customer (VoC) analytics.

The milestone follows Clootrack’s migration of its patented unsupervised thematic analysis engine to OpenAI in 2024 and the introduction of its Agentic Workflow Builder for VoC in February 2025. Together, these advances have accelerated how enterprises extract, interpret, and act on customer feedback across millions of data points and touchpoints.

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“This achievement is not about token volume; it is about trust at scale,” said Shameel Abdulla, CEO of Clootrack. “Our customers are using AI to rebuild their decision loops, understanding what matters to customers and acting on it faster with 98%+ accuracy and repeatable precision.”

Enterprises across industries now rely on Clootrack’s OpenAI-powered workflows to uncover and act on the real drivers of customer experience. Brands have reduced ecommerce returns by double digits, improved NPS within a quarter, accelerated product development by three times, reduced agent churn by up to 20%, shortened investment diligence cycles by weeks, and lowered average handling time by 10–15% in contact centers. Each outcome reflects how AI, when built for enterprise context, delivers measurable business results rather than surface-level insights.

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Behind the milestone lies more than a year of engineering persistence. Clootrack’s data science and product teams rebuilt their core algorithms, product framework, and development processes to ensure full transparency, explainability, and control. “We hit walls almost every day, but we refused to compromise on precision,” Shameel added. “Crossing 100 billion tokens proves that when AI is built for outcomes, it scales responsibly and meaningfully.”

Clootrack’s platform combines unsupervised thematic analysis with agentic AI workflows to decode emotion, perception, and intent across more than 55 languages and 1,000+ data sources. Trusted by global leaders in retail, SaaS, banking, healthcare, and private equity, Clootrack enables organizations to move from fragmented feedback to unified, real-time intelligence that drives profitability, growth, and stronger customer relationships.

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Dyad Launches New AI Capabilities to Streamline Email and Document Processing for MGAs, Wholesalers, and Program Admins

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MTS Staff Writer
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Codacy Launches "AI Risk Hub" and "AI Reviewer" to Tame the Wild West of GenAI Coding

New Email Triage Agent and AI Extractor automate routing and data capture to accelerate high-volume workflows.

Dyad, a software provider powering modern insurance distribution, announced two major additions to its ALIS DX platform that bring artificial intelligence (AI) to the center of insurance operations: the Email Triage Agent and Extractor.

Together, these additions automate two of the most time-consuming manual processes in the industry—email routing & handling and manual data entry—helping MGAs, wholesalers, and program administrators process information faster, more accurately, and with greater efficiency.

At the heart of these innovations is Dyad’s belief that AI should remove friction from everyday workflows, not add complexity. The new Email Triage Agent automatically categorizes and routes incoming emails to the correct policy, quote, or submission within ALIS DX.

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These new AI capabilities are running natively inside ALIS DX—not as a bolt-on—which delivers cleaner queues, faster broker response times, and fewer rekeys. The gains compound with every submission.”

— Craig Foos, CEO of Dyad

By analyzing the content of emails—including subjects, bodies, and attachments—the Triage Agent determines the email’s context and intent, ensuring that each message lands in the right workflow. For teams inundated with submission and service requests, this translates into fewer manual touchpoints and faster response times.

“Our vision is straight-through, intelligent operations for our users,” said Craig Foos, Dyad’s CEO. “We anticipate that our execution of this vision will evolve. Currently, we deliver against it by targeting high-volume work, building intelligent solutions into ALIS DX, and proving value in faster cycles, fewer errors, and revenue generated.”

Complementing this capability is Dyad’s Extractor, which uses AI-powered intelligent character recognition (ICR) technology to read, understand, and capture structured data from PDF documents—whether the data is typed or handwritten.

Once processed, the extracted data flows directly into the ALIS DX platform, removing the need for manual data entry. Extractor can process documents that come through the Triage Agent and those that are uploaded directly to ALIS.

Extractor helps insurance entities reclaim valuable time while improving data accuracy, particularly for organizations handling thousands of submissions, endorsements, and binders each month. Extractor’s ICR technology is a major improvement over the legacy extraction technologies that utilized optical character recognition (OCR). The AI-based ICR within Extractor has proven more effective and more accurate when it comes to extracting data compared to OCR.

Both features are designed to integrate seamlessly into existing workflows. In ALIS DX, the Email Triage Agent operates alongside the ALIS email listener and workflow modules, while the AI Extractor works natively within the platform’s data ingestion layer—making AI-driven automation a natural extension of the system rather than a bolt-on.

“These features embody the pillars of our AI roadmap,” said Jeff Wargin, Chief Product Officer at Dyad. “We’re laser-focused on solving customer challenges that drive ROI, partnering with specialized AI vendors where it makes sense and embedding AI into the very fabric of our technology. AI isn’t an add-on to ALIS DX—it’s part of the core experience.”

Both the Email Triage Agent and Extractor are available in ALIS DX. The select customers who are utilizing these AI tools have seen measurable gains in processing accuracy, turnaround time, and operational scalability.

“Execution is where our vision becomes real – customers should feel the difference in daily flow,” added Foos. “These new AI capabilities are running natively inside ALIS DX—not as a bolt-on—which delivers cleaner queues, faster broker response times, and fewer rekeys. The gains compound with every submission. We’re excited about what we’re building and will have even more to share in the months ahead.”

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Artificio Launches AI-Powered Email Template Designer with Intelligent Content Generation and Smart Optimization

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MTS Staff Writer
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Truelist Launches Unlimited Email Validation at a Fixed Monthly Price

AI-driven email designer generates compelling content, optimizes layouts, and personalizes messaging automatically within Artificio’s no-code platform.

Artificio Products Inc., a leader in AI-powered intelligent document processing and enterprise workflow automation, announced the launch of its revolutionary AI-Powered Email Template Designer, an intelligent communication system that leverages artificial intelligence to automatically generate, optimize, and personalize professional email templates without coding expertise. This groundbreaking tool transforms business communication by combining MJML-based responsive design with advanced AI capabilities that create compelling content, suggest optimal layouts, and predict engagement outcomes.

The AI Email Template Designer addresses the dual challenge of creating visually stunning emails while crafting persuasive, personalized messaging at scale. Unlike traditional template builders that require manual content creation and design decisions, Artificio’s AI-driven system intelligently generates subject lines, body copy, calls-to-action, and visual layouts based on campaign objectives, audience characteristics, and historical performance data.

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Our AI Email Designer automatically generates professional content and designs optimized for engagement, putting enterprise-grade campaigns in every user’s hands.”

— CEO, Artificio Products Inc.

Intelligent Content Generation
At the heart of Artificio’s Email Designer is a sophisticated AI engine trained on billions of successful email campaigns across industries. Business users simply describe their communication goal and target audience, and the AI automatically generates complete email templates with professionally written content tailored to the specific use case.

The AI content generation system provides:

Smart Subject Line Creation: AI analyzes engagement patterns to generate attention-grabbing subject lines optimized for open rates, testing multiple variations and predicting performance before sending
Automated Copywriting: Intelligent text generation creates compelling body content adapted to audience preferences, reading levels, and behavioral patterns
Tone Adaptation: AI adjusts writing style from formal business communications to casual promotional messaging based on brand guidelines and recipient relationships
Call-to-Action Optimization: Predictive algorithms recommend CTA placements, button text, and urgency triggers proven to drive conversions
Personalization at Scale: Dynamic content generation tailors messaging to individual recipient attributes, past interactions, and engagement history

“Creating effective email campaigns has traditionally required both design expertise and compelling copywriting, a combination few organizations possess internally,” says Lal Singh, Founder and CEO of Artificio Products Inc. “Our AI Email Template Designer eliminates these barriers by automatically generating professional content and designs optimized for engagement, allowing any business user to create enterprise-grade email campaigns with just a few descriptive inputs.”

AI-Driven Layout Optimization
Beyond content generation, Artificio’s AI analyzes email objectives and automatically recommends optimal visual layouts. The system considers factors including content volume, message hierarchy, device usage patterns, and industry best practices to suggest designs proven to maximize engagement.

The AI layout intelligence includes:

Smart Block Arrangement: Automatically positions content blocks, images, and CTAs in sequences that guide reader attention toward conversion goals
Responsive Optimization: AI analyzes device usage data to prioritize mobile or desktop layouts based on recipient behavior patterns
Visual Hierarchy Recommendations: Intelligent suggestions for font sizes, color contrasts, and spacing that improve readability and engagement
Image Intelligence: AI recommends image placements, sizes, and styles that complement content and enhance message impact
Template Evolution: Machine learning continuously improves design suggestions based on engagement metrics from sent campaigns

Drag-and-Drop Interface Enhanced by AI
While the AI can generate complete templates automatically, Artificio also provides an intuitive drag-and-drop editor for users who prefer hands-on customization. The AI acts as an intelligent assistant throughout the design process, offering real-time suggestions as users build their emails:

Contextual Recommendations: As users add content blocks, AI suggests complementary elements that enhance campaign effectiveness
Design Critique: Real-time feedback identifies potential issues like poor color contrast, excessive text density, or weak calls-to-action
Smart Shortcuts: AI predicts next likely actions and offers one-click completion of common design patterns
Brand Consistency Enforcement: Automatic detection and correction of off-brand elements ensures visual coherence

MJML-Powered Responsive Foundation
All AI-generated designs are built on MJML (Mailjet Markup Language), the industry-leading responsive email framework. This ensures perfect rendering across 40+ email clients and all device types, from iPhone Mail to Outlook desktop. The combination of AI intelligence and MJML reliability delivers emails that both look stunning and perform flawlessly across the email ecosystem.

Predictive Analytics and Performance Optimization
Artificio’s AI doesn’t stop at template creation. The system includes predictive analytics that forecast campaign performance before sending:

Engagement Prediction: AI analyzes template elements and predicts open rates, click rates, and conversion likelihood
A/B Testing Automation: Intelligent recommendation of test variations with predicted performance differences
Send Time Optimization: AI determines optimal send times for each recipient based on historical engagement patterns
Subject Line Scoring: Real-time effectiveness ratings for subject lines with improvement suggestions
Deliverability Analysis: AI identifies elements that may trigger spam filters and recommends corrections

Custom Blocks and AI-Enhanced Template Library
Organizations can build libraries of custom blocks and complete templates, with AI assistance throughout:

Smart Template Categorization: AI automatically tags and organizes templates by use case, industry, and performance characteristics
Intelligent Reuse Suggestions: When creating new campaigns, AI recommends relevant existing templates based on objectives
Performance-Based Recommendations: Template library displays predicted performance scores, helping users select highest-performing starting points
Continuous Improvement: AI tracks which template elements drive results and suggests updates to existing templates

Live Preview with AI Insights
The advanced preview system shows emails across devices and clients while providing AI-powered feedback:

Engagement Heatmaps: AI predicts which template areas will receive most attention based on eye-tracking studies
Readability Scoring: Automated analysis of text complexity, sentence structure, and content flow
Accessibility Compliance: AI identifies accessibility issues and suggests WCAG-compliant alternatives
Competitive Benchmarking: Comparison of template elements against industry standards with improvement recommendations

Seamless Integration with Artificio AI Agents
The AI Email Designer integrates with Artificio’s intelligent document processing platform, creating powerful automated workflows:

Document-Triggered Communications: AI automatically generates personalized emails based on processed document content, such as sending customized contract summaries, invoice notifications, or approval requests
Dynamic Data Insertion: Extracted document data populates email templates with zero manual entry
Workflow Orchestration: AI coordinates email sends with document processing milestones, ERP updates, and approval sequences
Multi-Channel Intelligence: AI determines optimal communication channels (email, SMS, WhatsApp) based on message urgency and recipient preferences

Industry Applications
The AI Email Template Designer serves diverse business needs:
Financial Services: Automated loan decision letters, personalized investment reports, fraud alert notifications with dynamic account data
Healthcare: AI-generated appointment reminders, test result summaries, insurance claim updates with HIPAA-compliant personalization
Real Estate: Intelligent property matching emails, showing confirmations, offer status updates with market analytics
Manufacturing: Purchase order acknowledgments, quality report distributions, supplier communications with extracted production data
Retail & E-commerce: Personalized product recommendations, abandoned cart recovery, post-purchase engagement with behavioral targeting
Education: Enrollment confirmations, course material delivery, grade notifications with student-specific insights
Advanced AI Features
Beyond template creation, the system includes enterprise-level AI capabilities:

Sentiment Analysis: AI evaluates email tone and recommends adjustments for sensitive communications
Audience Segmentation Intelligence: Automatic recipient grouping based on behavioral patterns and predicted engagement
Campaign Series Generation: AI creates complete multi-touch email sequences with intelligent timing and content progression
Language Translation: Automatic template translation with cultural adaptation for global campaigns
Compliance Monitoring: AI flags potential regulatory issues in financial, healthcare, or legal communications
Brand Voice Learning: System learns organizational writing style and maintains consistency across all AI-generated content

Proven Results from AI-Powered Design
Organizations piloting Artificio’s AI Email Template Designer report transformational improvements:

80% Reduction in email template creation time through automated content generation
43% Increase in email open rates using AI-optimized subject lines and send times
67% Improvement in click-through rates with AI-recommended layouts and CTA placements
91% Decrease in email rendering issues through MJML-based responsive design
55% Growth in conversion rates via AI-driven personalization and behavioral targeting

Enterprise Security with AI Governance
All AI-generated content and templates maintain Artificio’s comprehensive security standards, including SOC 2 Type II, ISO 27001, HIPAA, and GDPR compliance. The platform includes AI governance features ensuring:

Content Filtering: AI prevents generation of inappropriate, biased, or off-brand content
Data Privacy Protection: Intelligent systems ensure no sensitive information appears in generated templates
Audit Trails: Complete logging of AI decisions and content generation for regulatory compliance
Human Oversight: Optional review workflows for AI-generated content before campaign deployment

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Qlik Delivers Secure, Open Access to Trusted Data in Any Tool

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Business Wire
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3CLogic Accelerates Enterprise ROI with New Outbound Voice AI Agents, Multimodal Voice AI Capabilities, and Automated AI Agent Evaluations

Open APIs, field auto-documentation, and faster quality rules arrive in Qlik Talend Cloud; Data Stewardship Early Access is now open.

Qlik®, a global leader in data integration, data quality, analytics, and artificial intelligence (AI), announced new capabilities in Qlik Talend Cloud® that make trusted data easy to use across the business. Data teams can publish secure, standards-based API endpoints for governed data products with one click, automatically document fields at scale, and use an AI assistant to propose data-quality rules.

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For data and analytics teams, the release delivers clear, measurable gains:

  • Publish faster: Share governed data using a secure, open API so teams can use it in Power BI, Tableau, Excel, Salesforce, and internal apps.
  • Document at scale: Auto-describe dataset fields to improve discoverability for business users and reduce manual documentation work.
  • Raise quality quickly: Use an AI assistant to suggest and create data quality rules based on the profile of the data, covering more checks with less effort.
  • Resolve issues together: Run agentic-enabled, sprint-style remediation and collaborative validation with domain experts, so business, data, and AI teams solve problems quickly and visibly.

“Customers want flexibility. If your best data is stuck in one tool, it becomes a bottleneck,” said Drew Clarke, EVP, Product & Technology, Qlik. “Open, standards-based APIs let customers use the same governed data wherever work happens. AI-driven stewardship removes repetitive tasks and helps teams deliver trusted outcomes faster.”

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“Qlik has turned stewardship into a team sport,” said Eva Chrona, CEO at Climber. “Sprint workflows and collaborative validation pulled our domain experts into the process, which raised trust and sped up fixes. The automation that documents fields and proposes quality checks is already saving time, and we are excited about where Qlik is taking AI-driven stewardship next.”

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Jellyfish maximizes Google Ads PMax performance using insights from LLMs

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MTS Staff Writer
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JWX and StackAdapt Partner To Give Advertisers Access to Consumer and Content Signals for Ad Targeting

Jellyfish

Jellyfish becomes the first company to leverage AI brand perception from models like Gemini and ChatGPT to automatically generate advertising optimizations.

With its Share of Model™ tool, Jellyfish becomes the first company to leverage brand perception from AIs like Gemini and ChatGPT to automatically generate ad optimizations.

Jellyfish today announces a major breakthrough for advertisers on Google Ads. Its proprietary tool, Share of Model™, launched in late 2024, can now turn AI-driven brand perception analysis into direct optimizations for Performance Max (PMax) campaigns.

In practice, the technology identifies gaps between how AIs perceive a brand and the brand’s advertising messages. It then automatically generates Search Themes aligned with users’ real intentions, enhancing both the relevance and efficiency of campaigns at scale.

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A unique synergy for smarter PMax campaigns

This seamless and automated integration transforms PMax campaign management by building a direct bridge between brand perception and advertising performance through four key steps:

  • Perception Analysis: Share of Model™ reveals how AIs truly perceive a brand, its products, and its competitive environment.
  • Opportunity Identification: The algorithm compares this perception to existing PMax campaigns to uncover “semantic gaps” — relevant themes where the brand is currently absent.
  • Search Theme Generation: It automatically produces new Search Themes based on real consumer intent, validated by search volumes, to fill those gaps.
  • Instant, Automated Optimization: With one click, new themes are injected into Google Ads via API, enriching and optimizing campaigns without manual intervention.

From insight to business impact: PMax automation powered by Share of Model™

Developed with direct support from Google, this innovation positions Jellyfish as a pioneer, enabling advertisers to fine-tune their campaigns quickly and precisely using insights directly aligned with consumer needs. The result: greater ad relevance and improved performance across Google Ads campaigns.

Proven results

Early deployments confirm the tangible impact of this approach.

At MSC Direct, a leading industrial distributor, Share of Model™ identified previously invisible search opportunities for ad algorithms-driving a +45% revenue increase on optimized asset groups and an average +50% boost in ROAS over a 30-day test period, all without increasing budget.

Other brands, particularly in the lifestyle sector, have reported similar results, with measurable improvements in both relevance and qualified traffic within just a few weeks.

“Jellyfish is the first to connect LLM-driven understanding with large-scale ad activation. With Share of Model™, we turn AI-based brand perception analysis into automatic Search Theme generation, directly injected into Google Ads PMax—boosting both relevance and performance,” explains Thomas Skowronski, VP, Technology Solutions at Jellyfish.

“This integration shows how LLMs can be leveraged to analyze gaps between brand perception and user intent. PMax campaigns powered by these insights become more precise, measurable, and aligned with real search behavior—while maintaining transparency and control for advertisers,” adds François Bracq, Head of Innovation Partners at Google France.

Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

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Simulmedia Launches Self-Serve Access to Traditional TV Ads

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Simulmedia Launches Self-Serve Access to Traditional TV Ads

Skybeam, Simulmedia’s self-serve TV advertising platform, is making it easier than ever for local businesses, franchises, and agencies to get on TV.

Skybeam users can now run campaigns on top broadcast and cable networks, right alongside streaming TV, all in one platform.

With the launch of Traditional TV Advertising, Skybeam users can now run campaigns on top broadcast and cable networks, right alongside streaming TV, all in one platform.

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

Backed by Simulmedia’s 15+ years of national TV buying experience, this new feature brings the simplicity of digital ads to traditional television, helping advertisers reach audiences where they’re still most engaged.

Why It Matters

Even in the streaming era, over 40% of U.S. viewers still watch traditional TV, especially older, loyal audiences tuning in for local news, live sports, and primetime shows. Until now, smaller businesses and agencies faced significant obstacles in leveraging traditional TV:

  • Complex buying process involving ad reps, rate cards, and long-term contracts.
  • High minimum budgets that made TV inaccessible to local advertisers.
  • Limited expertise and resources to plan, buy, and optimize TV campaigns effectively.
  • Fragmented workflows between streaming and linear TV buying.

Now, Skybeam is the first self-serve platform that unifies Streaming + Traditional TV in one place.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

How It Works

Creating a traditional TV campaign is as simple as running a digital one. Simply pick your markets, set your schedule and budget, and upload your commercial.

“For years, access to traditional TV advertising was limited to large brands with big budgets and specialized teams,” said Dave Morgan, CEO of Simulmedia. “With Skybeam, we’re opening that world to everyone – giving local businesses and agencies the same power and precision we’ve provided national advertisers for over a decade. This launch brings true democratization to TV advertising.”

It’s Time to Get Your Brand on TV

Traditional TV is still one of the most trusted and viewed channels in the U.S. With Skybeam, you can finally reach those audiences without the complexity or cost barriers.

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FICO Partners with Plaid to Launch Next-Generation Cash Flow UltraFICO® Score

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Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences

Partnership will deliver breakthrough scoring solution that maps cash flow insights into the proven FICO® Score scale

Global analytics software leader FICO announced a strategic partnership with Plaid, a leading financial data network, to deliver the next generation of the cash flow UltraFICO® Score. This innovative solution will combine the proven reliability of the FICO Score, used by 90% of top US lenders, with real time cash-flow data from Plaid to provide lenders with a single, enhanced credit score that delivers superior consumer risk assessment without operational complexity.

This collaboration with Plaid will provide lenders with a more seamless integration, helping transform banking insights into scalable credit decisions.

Building on FICO’s trailblazing work in cash flow scoring with the initial release of the UltraFICO® Score, this collaboration with Plaid—whose market-leading infrastructure enables consumer-permissioned data from over 12,000 financial institutions—will provide lenders with a more seamless integration, helping transform banking insights into scalable credit decisions. This solution will be distributed through Plaid’s Consumer Reporting Agency, Plaid Check.

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

“This partnership represents nearly a year of strategic work to address what the market has been demanding—a broader perspective on consumer credit readiness,” said Julie May, vice president and general manager of B2B Scores at FICO. “By bringing together FICO’s trusted credit score intelligence with Plaid’s cash flow data, we’re creating the foundation for more comprehensive lending decisions. This is the beginning of a new chapter in responsible and inclusive lending.”

The enhanced UltraFICO® Score solution will leverage cash flow data – historical and current information about the money flowing into and out of a consumer’s transaction accounts (e.g., checking, savings, and money market) – accessed through Plaid’s open finance network of consumer-permissioned data. Plaid powers nearly 1 million secure financial connections each day and has helped more than half of Americans with a bank account securely move more of their financial life online.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

The new score will offer lenders three key advantages in addition to enhanced credit risk performance: alignment to the flagship FICO® Score to enable confident cash flow adoption without introducing lengthy testing or added risk; streamlined implementation for lenders, minimizing operational complexity and accelerating onboarding; and universal compatibility, giving lenders flexibility to use a cash flow model with the traditional FICO Score irrespective of the channel they use for the FICO Score.

“High-quality cash flow data is becoming essential for lenders who want a more comprehensive view of a consumer’s financial picture,” said Adam Yoxtheimer, head of partnerships at Plaid. “By combining Plaid’s real-time connectivity and intelligence with FICO in this next generation credit score, we are helping lenders make more confident, inclusive credit decisions through a simple and scalable solution.”

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Actual SEO Media, Inc. Uncovers the Impact of Semantic Depth on Modern Rankings

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Actual SEO Media, Inc. Uncovers the Impact of Semantic Depth on Modern Rankings

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Actual SEO Media, Inc. explains that stronger meaning helps a website earn trust, keep visitors longer, and appear for more search terms.

Semantic depth has become a key factor in modern search rankings. Digital marketers and business owners are now seeing that search engines look beyond simple keywords. Actual SEO Media, Inc. explains that stronger meaning helps a website earn trust, keep visitors longer, and appear for more search terms.

Search engines read content more like people. They look for clear answers, helpful details, and natural language. When a page is complete and easy to understand, search engines consider it more useful. That usefulness leads to higher visibility.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

Understanding the Point of Semantic Depth

Semantic depth is the practice of giving a full, meaningful explanation of a topic. It connects related ideas in a simple, human way. Instead of filling a page with repeated keywords, it builds real understanding.

Here are basic signs that a page has strong meaning:

-It covers the main idea along with small related ideas
-It answers natural follow-up questions
-The wording is clear and simple
-The message gives actual value, not just rewritten lines

This style of writing indicates to search engines that the page was created to assist users, not to deceive the system. Today, search engines are adept at identifying genuine value.

Search engines now understand context. They can tell what a page is truly about, even without exact keyword matches. As a result, company owners who focus solely on keyword placement may fall behind. Meaning matters more.

When a page carries solid meaning, it performs better in many ways. It reaches users who search in different ways. It keeps visitors longer because the information is complete. It also builds trust because the writing feels natural, not forced.

How to Improve Content Meaning in Simple Steps

Business owners can enhance the quality of their content by thinking like their target audience. What would someone want to know? What small details would help? What simple examples make the explanation clear?

A helpful method includes:

-Begin with the main idea, then add closely connected thoughts
-Use simple, easy words so that anyone can understand the message
-Answer “why” and “how,” not just “what,” to bring clarity
-Avoid using the same keyword too often
-Write the way people talk, so the message sounds natural

If a page discusses “car buying tips,” adding ideas such as test-driving reminders, budget planning, or warranty checks makes the page more helpful. Even a brief real-life example provides search engines with more context.

This approach applies to any field, including auto dealerships that aim to guide customers in a friendly and straightforward manner. Small, clear examples show search engines that the writer understands the topic. They also help readers feel supported and informed.

The Value This Brings to a Business

Digital marketers and company owners who incorporate deeper meaning into their pages experience long-term benefits. Content that answers fundamental questions tends to remain valid for a longer period. It continues to attract traffic even as search trends shift.

Readers trust brands that clearly explain things. Helpful content makes people return, share the website, or choose the business later when they need something. This creates steady growth without needing constant ads.

Meaningful content also helps build brand authority. When a company explains things clearly, it shows knowledge. Visitors are more likely to believe the information and view the business as reliable.

Additionally, pages with strong meaning often gain visibility for many related searches. This gives businesses a wider reach without extra writing. It is a simple and efficient way to grow.

Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

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CelestialMind Community Announces Brand Narrative Refresh as Jefferson Miller Integrates ChaΩs AI Insights into Its Core Values

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TapGoods Launches TapWise -- the First AI Insights Agent for Rental Businesses

CelestialMind Community, led by Jefferson Miller, has unveiled a renewed brand narrative built around the conceptual foundations of ChaΩs AI. The updated values highlight clarity of thought, structured reasoning, interdisciplinary learning, and a human–AI co-learning ethos.

CelestialMind Community recently introduced an updated brand narrative designed to reflect the organization’s evolving educational direction and commitment to responsible, human-centered learning. The refreshed framework draws heavily from the conceptual insights of the ChaΩs AI philosophy, emphasizing thoughtful engagement, knowledge transparency, and long-term cognitive development.

A Refreshed Narrative for a Learning-Focused Community

The renewed brand narrative represents CelestialMind Community’s intention to create an environment where learners can make sense of complex information with clarity and purpose. Instead of positioning itself as a content provider, the community emphasizes its role as a facilitator of structured understanding, reflective thinking, and intellectual curiosity.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

The new narrative introduces four guiding principles:

Clarity of Thought — enabling members to navigate dense information with confidence and precision

Structured Reasoning — encouraging the development of durable thinking frameworks

Interdisciplinary Learning — connecting insights across fields and perspectives

Human–AI Co-Learning — promoting collaboration between human judgment and AI-supported understanding

These principles collectively shape the community’s direction for future educational initiatives and learning experiences.

Influence of the ChaΩs AI Conceptual Framework

While ChaΩs AI is widely recognized within the community for its cognitive modeling approach, its influence on the updated brand values is centered not on tools, but on philosophy.

Key conceptual elements informing the brand refresh include:

viewing learning as an iterative, self-improving process

understanding complexity through layered, interconnected insights

promoting transparency in how knowledge is processed and interpreted

supporting individual reflection alongside collective exploration

By integrating these concepts, CelestialMind Community aims to help learners form clearer, more resilient thinking habits.

Remarks from Jefferson Miller

“Modern learning isn’t just about acquiring information—it’s about learning how to interpret and connect it responsibly,” said Jefferson Miller.

He emphasized that the refreshed brand narrative is intended to support learners in building a thoughtful and adaptable cognitive foundation.

“The principles inspired by ChaΩs AI highlight the importance of clarity, structure, and curiosity. These values guide how our community learns, collaborates, and grows together.”

A Measured and Responsible Direction Forward

As part of its updated identity, CelestialMind Community will continue introducing educational resources, reflective tools, and community-led learning initiatives at a steady, thoughtful pace.

The organization stresses that all future programs will remain grounded in:

transparent learning methods

practical cognitive development

inclusive community collaboration

responsible use of AI in educational contexts

No programs will involve financial activities or decision-making systems; the focus remains purely on strengthening intellectual capacity and shared understanding.

Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

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HomeSage.ai Launches Next-Generation Property Intelligence APIs Powered by Upgraded AI Models

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Blizzard Skis Launches Canvas: A Freeski Collection That Invites Expression and Artistry

Advanced AI models deliver instant property analytics and investment insights for PropTech developers and real estate professionals across the US.

Homesage.ai announced the launch of its upgraded property intelligence APIs, featuring enhanced AI models that provide insights on over 145 million US properties, delivering cutting-edge insights for real estate professionals, lenders, investors, and IT developers.

The new API suite represents a significant advancement in PropTech technology, combining sophisticated neural networks with computer vision capabilities to provide investment analysis previously unavailable through traditional data providers.​​

The PropTech market continues its rapid expansion, projected to surpass $72 billion by 2030 with an estimated compound annual growth rate between 12% and 16%. As the industry evolves, developers require API solutions that deliver more than basic property data.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

Homesage.ai’s upgraded models address this demand by analysing standard listings, off-market properties, and for-sale-by-owner data in real time, standardizing the information into developer-friendly REST/JSON formats.​

“Modern real estate applications need sophisticated data integration capabilities to compete effectively,” said Blaze Dimov, CEO and Founder of Homesage.ai. “Our upgraded property intelligence APIs give programmers the tools to build next-generation platforms that deliver exceptional user experiences and meet evolving market demands.

Modern real estate applications need sophisticated data integration capabilities to compete effectively”

— Blaze Dimov, CEO and Founder of Homesage.ai

The enhanced API suite includes 20+ specialized endpoints designed for different use cases. The Investment Potential API leverages cutting-edge AI models to evaluate properties and score investment opportunities.

At the same time, the Property Condition API uses state-of-the-art computer vision technology to deliver instant condition assessments into six condition grades – Excellent, Good, Average, Outdated, Poor, and Very Poor.

The Renovation Cost Estimation API calculates detailed costs based on property condition, size, location, and architectural style, eliminating guesswork for investors and contractors.​

Additional endpoints include the Renovation ROI API, which projects potential profits and optimal renovation budgets, and the Short-term (Airbnb) and Long-term Rental Estimate API, providing cap rates, IRR calculations, cash-on-cash returns, and net operating income projections.

The Price Flexibility Score API offers insights into listing price negotiability, while the Full Property Report API delivers comprehensive, AI-powered analysis with exclusive investment indicators.​

The upgraded models deliver several key advantages for developers. Integration is straightforward with a robust REST architecture and comprehensive documentation, while transparent credit-based pricing offers better scalability than fixed subscription plans.

The system provides daily-updated property intelligence, ensuring applications use the freshest market insights. Bulk analysis capabilities enable portfolio managers and real estate professionals to scale operations efficiently.​

Homesage.ai’s property intelligence APIs serve IT developers building applications for realtors, lenders, contractors, insurance providers, and PropTech teams. The platform’s AI-powered analytics process properties daily, offering unique investment scoring and property condition analysis that traditional data-only APIs cannot match.

This positions developers to build sophisticated, data-driven real estate platforms that deliver a competitive advantage in crowded PropTech markets.​

For IT developers looking to integrate property intelligence APIs into their applications, Homesage.ai offers instant onboarding and a free trial. Complete technical documentation and integration examples are available at the company’s developer portal.​

Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

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Asia’s telecom leaders set the pace for AI transformation, finds new TM Forum insight

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Defining the Future of Next-Generation AI-Native Workstations – AiPPT.com Launches Its Fully Upgraded Platform

Two-thirds of operators have clear vision and plan for becoming AI-native, availability of talent is a pressing concern – new TM Forum Insights research.

At Innovate Asia 2025 next week (25-27 November, Bangkok), TM Forum CEO Nik Willetts will spotlight Asia-Pacific telecoms as global AI trailblazers. With 64 percent having a clear AI vision – far outpacing the world – Asia leads the charge. Still, nearly a third admit that turning vision into action is held back by a shortage of skilled talent.

According to the new TM Forum report, “Asian Operators’ Standing in the AI Revolution,” 67 percent of the region’s operators predict GenAI and Agentic AI will have imminent meaningful financial impact (on cost and/or revenue) by 2028, with 97 percent citing 2030. 61 percent report moderate or considerable progress in deploying GenAI use cases, and 67 percent are investing in AI to boost sales, marketing, and customer experience. Half see significant opportunity in sovereign AI and edge computing, and nearly half are partnering with hyperscale providers.

Asia’s CSPs are not just participating in the AI transformation – they’re leading it”

— Nik Willetts, CEO, TM Forum

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

Confidence in leadership is high, but the big concerns are the ability to recruit and retain the right skills (86 percent) and the cost to deploy AI at scale (80 percent). Governance, ecosystem development, and measuring ROI are also areas where further progress is needed.

“Asia’s CSPs are not just participating in the AI transformation – they’re leading it, but not without challenges. Our Members are coming together in unprecedented numbers with vision and a readiness to tackle complexity. Supported by our Missions and leveraging toolkits, collaborations and standards-based frameworks, the industry is set for lasting change. The future of telecom is being written in Asia, and it’s powered by collaboration, ambition, and AI,” said Nik Willetts, CEO, TM Forum.

Agentic AI is emerging as a central focus, with over a quarter of Asian CSPs already launching proofs of concept and TM Forum’s AI and Data Mission active in helping members to address challenges, share best practices, and accelerate innovation. The Mission’s AI Blueprint initiative alone has brought together 63 experts from 27 organizations in Asia since its launch just three months ago – a testament to the region’s commitment to co-creation and shared progress.

This research and its findings lay the foundation for discussions between more than 1,000 professionals set to gather at Innovate Asia 2025, where more than 60 leading companies will collaborate on high-value use cases and co-create the future of connectivity.

Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

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NIQ Achieves Certification as Google Meridian Partner

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NIQ Achieves Certification as Google Meridian Partner

Certification strengthens NIQ’s position as a global leader in media outcomes measurement.

NIQ, a leading consumer intelligence company, is proud to announce its certification as a Google Meridian partner, enabling NIQ to utilize Google’s open-source marketing mix models to measure marketing impact for advertisers. This achievement underscores NIQ’s commitment to delivering transparent and actionable outcome measurement solutions that help advertisers evaluate and optimize their marketing investments worldwide.

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

Google’s Meridian is an open-source Marketing Mix Model (MMM) designed to help businesses measure marketing effectiveness and optimize ad budgets across various media channels. By joining a select group of certified partners, NIQ is collaborating with Google to advance outcome measurement standards and introduce new innovations that complement NIQ’s proprietary MMM solution – helping make high-quality measurement more accessible to marketers everywhere.

New Meridian innovations include the enhancement of search measurement by accounting for organic search volume and improved video Reach & Frequency measurement. Together, these innovations make media impact measurement more comprehensive, helping advertisers optimize future investments to maximize real-world outcomes.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

“This certification marks a major milestone in our mission to empower advertisers and media owners with best-in-class tools for measuring media impact faster, deeper, and more efficiently,” said Jason Tate, General Manager of Marketing Effectiveness at NIQ. “By combining innovation in open-source marketing effectiveness measurement with NIQ’s proprietary expertise, we’re delivering transparent, scalable, and accurate MMM solutions across global markets.”

As a Meridian-certified partner, NIQ brings deep MMM expertise to the platform’s open-source framework, helping clients expand the scope of their marketing effectiveness research while complementing NIQ’s robust suite of outcome-based solutions. This ensures marketers have proven and flexible measurement options to meet their unique needs, regardless of industry, market, or strategy.

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transcosmos releases “trans-ASC,” solution to maximize Meta ad performance

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transcosmos releases "trans-ASC," solution to maximize Meta ad performance

With detailed targeting features, enables using Advantage+ sales campaigns for all kinds of ad campaigns

transcosmos hereby announces that the company has developed and released “trans-ASC,” an advertising solution that enables more detailed targeting using “Advantage+ sales campaigns,” an advertising product by Meta Platforms, Inc. (Meta). With trans-ASC in place, brands can run the PDCA cycle using the optimized targeting, thereby maximizing advertising performance.

trans-ASC has already led a client to success prior to its official release. The client has been running a promotion campaign to increase its registered members, setting “online registration” as a conversion metrics. However, the client faced a challenge in increasing the valid registration rate after the conversion, which directly affects the company’s key performance index. To tackle this challenge, transcosmos deployed trans-ASC to limit ads to certain age groups with extremely low registration rates. trans-ASC achieved a significant result, increasing the conversion rate and boosted the valid registration rate by 151%.

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

■ About trans-ASC
Advantage+ sales campaigns is a most advanced AI-powered ad optimization tool with sales objectives. With fully automated optimization features, there’s basically no need for detailed manual targeting. Yet, brands couldn’t use the tool for some product campaigns to avoid ad deliveries to certain audiences. Recognizing the situation, transcosmos has developed and released trans-ASC which enables API integrations as well as controlling target audiences.

With trans-ASC, brands can maximize ad performance even for promotions with various audience criteria such as gender and age groups, just like excluding such audiences. In addition, ad managers can centrally manage account-based customized settings on a dedicated dashboard, enabling them to run the PDCA cycle to further optimize targeting performance based on the past results.

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

■ transcosmos AI policy
Since our foundation, transcosmos has been helping clients solve their business challenges by combining People and Technology. We believe it essential to develop highly-skilled professionals who can deliver tailored services, as well as build systems, remaining committed to the origin of our business—People & Technology—and providing high value-added services in the area of AI.

With the aim of helping clients maximizing ad performance, transcosmos will continue to deepen its partnership with Meta and provide clients with outstanding solutions and operational expertise.

*transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.
*Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

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SAP transformation applied intelligently with BeMind by BearingPoint

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Colle AI (COLLE) Deploys Autonomous Motif Engine to Accelerate High-Speed NFT Theme Generation

BeMind by BearingPoint signals a new era in SAP transformation. It combines the precision of full-stack AI with human expertise to achieve significant productivity gains, faster results, and a measurable increase in output quality.

SAP transformation projects are often complex and resource-intensive. BearingPoint’s new AI-powered platform, BeMind by BearingPoint, tackles these challenges head-on by streamlining processes, accelerating delivery and timelines, reducing effort and improving quality. Developed and refined over 18 months, the platform combines advanced artificial intelligence with the management and technology consultancy’s deep technical and delivery expertise, delivering measurable and repeatable productivity gains across large-scale SAP programs.

BeMind by BearingPoint marks a significant leap forward in how technology drives transformation and value in SAP projects.

Tested in more than 20 real-world SAP transformations, BeMind by BearingPoint is now available at scale as part of BearingPoint’s services. The platform is already delivering productivity gains of 20 to 30 percent, significantly shortening project timelines while consistently improving the quality of deliverables.

“BeMind by BearingPoint marks a fundamental shift in how we deliver value to our clients,” said Kay Manke, Global Leader Consulting Portfolio and Innovation at BearingPoint. “By seamlessly integrating AI across every phase of SAP transformation, we empower project teams to achieve new levels of productivity and quality, while ensuring that human expertise remains at the heart of every project.”

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

End-to-end AI platform for SAP success

BeMind by BearingPoint is a true end-to-end production platform that enhances delivery across every phase of an SAP transformation, from discovery and exploration to realization and go-live. Supporting more than 25 distinct use cases, the platform enables project teams to analyze complex data, generate documentation, produce test cases, and even automatically create SAP code from validated inputs.

In a typical large-scale SAP S/4HANA transformation, BeMind by BearingPoint achieves productivity improvements of 20 to 30 percent while maintaining rigorous governance and security standards.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Game-changing improvements in effort, time, and quality

BeMind by BearingPoint delivers measurable impact across three key dimensions:

  • Effort reduction: BeMind automates and optimizes much of the manual work, from writing user stories and generating project documentation content to configuration and testing. Tasks that once took days can now be completed in minutes, freeing teams to focus on validation, innovation, and higher-value analysis.
  • Time compression: In time-critical SAP programs, BeMind by BearingPoint’s automation translates directly into shorter project timelines. By reducing delivery effort by 20 to 30 percent, organizations accelerate every phase of their transformation and achieve faster time-to-value, minimizing the risks associated with prolonged transformations.
  • Quality improvement: BeMind by BearingPoint enforces consistency and accuracy through integrated quality-assurance mechanisms, reducing rework and enhancing reliability across every phase of delivery. The platform reviews code, cross-checks functional specifications, and ensures that documentation aligns with client-specific standards.

“BeMind by BearingPoint is built on a robust, enterprise-grade architecture that leverages advanced AI to automate and optimize SAP processes,” said Matthias Roeser, Global Leader Technology at BearingPoint. “By integrating intelligent, adaptive technology directly into our delivery model, we ensure that every solution is secure, scalable, and tailored to our clients’ technology landscape. This marks a significant leap forward in how technology drives transformation and value in SAP projects.”

BeMind by BearingPoint marks a decisive evolution in SAP transformation

By merging human expertise with AI precision, the platform redefines how complex SAP programs are delivered, making them faster, smarter, and more consistent. With proven results across global clients, BeMind is setting a new benchmark for how organizations achieve excellence and scale in digital transformation.

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VFX Leader Crafty Apes Adds Senior Creative Talent Across UK, Canada and Australia as Global Expansion Accelerates

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VFX Leader Crafty Apes Adds Senior Creative Talent Across UK, Canada and Australia as Global Expansion Accelerates

Crafty Apes is continuing its international expansion with a round of senior creative and production hires across the UK, Canada, and Australia, bolstering the studio’s leadership bench as demand for high-end VFX work surges worldwide.

Crafty Apes has hired two key players in leadership at its Sydney office. Creative Director and Senior VFX Supervisor Adam Paschke will lead the office in overseeing high-profile feature work. Paschke brings extensive experience across major studio films and episodic franchises after serving as a staff VFX Supervisor for Double Negative and MPC prior to coming to Crafty. His credits include contributions to the Marvel Cinematic Universe, X-Men: Days of Future Past, and Alien: Covenant.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Crafty has also hired Jeanette Manifold to work with Paschke as Head of Studio in Australia. Manifold previously held operational roles at DNEG, MPC, and Jellyfish Pictures, overseeing global teams on titles including Avengers: Infinity War, The Dark Knight, Wonder Woman, and Harry Potter and the Deathly Hallows.

Award-winning VFX Supervisor Javier Roca joins Crafty’s Montreal studio, also serving as Creative Director. Roca brings experience from Weta FX, Industrial Light & Magic and Rodeo FX, having supervised high-budget features with complex CG environments, FX simulation, and creature work. Javier is adept at artistic collaboration with A-list filmmakers and running multiple VFX units during production. He is currently supervising an unannounced action-comedy for a major studio, on which Crafty Apes is the sole vendor.

Clare and Jonathan Cheetham have joined the staff at Crafty Apes London and will be working with Creative Director Jasper Kidd. Clare is an Emmy-winning VFX Producer with more than two decades of experience at Double Negative and Framestore, and her credits include Chernobyl and The Martian. Clare will be supporting the studio’s business development efforts as an Executive VFX Producer. Jonathan’s distinguished career includes over two decades as a VFX Supervisor and artistic lead on blockbusters including Solo: A Star Wars Story and Wes Anderson’s Asteroid City, among many other titles.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

“These hires mark a key step in our global growth,” said Alana Newell, CEO of Crafty Apes. “Clare and Jonathan felt like part of the team from day one, with a deep commitment to both our clients and crew. Javier brings a creative passion and level of excellence that elevates every film he works on. In Sydney, Adam has been a mentor of mine through the years, whose creative acumen has helped push me to raise the bar across everything we create. As for Jeanette, I’ve long admired her track record for building strong, inclusive teams. Across all five hires, what stands out is their dedication to artistry, people, and problem-solving — all values at the heart of Crafty.”

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