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Elastic Simplifies OpenTelemetry SDK Management

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Introducing Embedded BigID: Build Smarter, Safer, Data-Aware AI Applications

New capabilities in the Elastic Distribution of OpenTelemetry streamline centralized configuration and management at scale

Elastic , the Search AI company, announced new capabilities in the Elastic Distribution of OpenTelemetry (EDOT) SDK that simplify how SDKs are centrally managed, updated and deployed at scale. Elastic also introduced new features to provide OpenTelemetry support for the PHP language.

Managing thousands of OpenTelemetry (OTel) SDKs across distributed systems can quickly become a bottleneck for developers and observability teams. With OTel adoption accelerating, many teams face the operational complexity of keeping SDKs consistent and up to date across sprawling services. Elastic solves this by enabling teams to configure, manage and update instrumentation using EDOT with OTel’s Open Agent Management Protocol (OpAmp) standard.

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“OTel users have been waiting for an easy, reliable way to centrally manage their SDKs at scale,” said Baha Azarmi, general manager of Elastic Observability. “By extending OpAmp support through our EDOT SDK, we’re making open observability more accessible and dramatically reducing the operational friction that comes with scaling it.”

The EDOT SDK and collector enable organizations to standardize their approach to collecting traces, metrics and logs, simplifying telemetry pipelines and enabling faster insights.

Demonstrating its deep commitment to the open-source community, Elastic is also contributing key features to the OTel PHP SDK. This brings auto-instrumentation, along with native OS package support for PHP, one of the world’s most popular programming languages.

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Elastic Observability has delivered multiple innovations in 2025 aimed at solving core ingestion, distribution and management challenges. Earlier this year, Elastic laid the foundation with the general availability of the EDOT, a stable, production-tested OTel ecosystem backed by enterprise-grade support, to provide faster, more reliable infrastructure and application monitoring. Elastic followed with the release of a managed OTLP endpoint, which allows customers to send OTel data directly to Elastic at scale, eliminating the need to manage collectors. This was complemented by the EDOT Cloud Forwarder for simplified data collection from AWS and Azure, giving users an easier on-ramp to open observability in the cloud.

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Starburst Teams Up with Snowflake and Industry Leaders to Drive Open Data and AI Interoperability Through the Open Semantic Interchange

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Starburst Teams Up with Snowflake and Industry Leaders to Drive Open Data and AI Interoperability Through the Open Semantic Interchange

Through participation in the Open Semantic Interchange initiative, Starburst reinforces its commitment to an open, vendor-neutral data ecosystem that unifies business metrics and accelerates AI innovation 

Starburst, the data platform for apps and AI, announced it is joining the Open Semantic Interchange (OSI), an open source initiative that creates a universal specification for all companies to standardize their fragmented data definitions with an open, vendor-neutral semantic model specification. OSI aims to enhance interoperability across various tools and platforms, offering enterprises a vendor-neutral specification that provides consistent metrics and definitions across dashboards, notebooks, and machine learning models.

OSI is an open source initiative led by Snowflake, the AI Data Cloud company, and ecosystem partners across multiple domains and industries including business intelligence (BI), data governance, data engineering, AI, financial services, and manufacturing. Its goal is to create a common, vendor-agnostic specification that defines semantic metadata in a standard, open format. By facilitating seamless semantic metadata exchange, the initiative will accelerate the adoption of AI and BI tools to streamline operations and reduce complexity. This in turn allows organizations to unify their data definitions, leading to more comprehensive and accurate data analysis and data product sharing to fuel AI innovation.

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“We’re proud to join forces with Snowflake on the Open Semantic Interchange,” said Justin Borgman, CEO & Cofounder, Starburst. “OSI represents the future of data exchange for AI, one built on standards, interoperability, and customer choice. By establishing common standards, we’re enabling organizations to seamlessly maintain business context across platforms and tools.”

As a member of OSI, Starburst is helping to build a transparent and community-driven standard for semantic model sharing, ensuring that business metrics and definitions remain consistent and interoperable.

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“Unlocking the full potential of data and AI requires a common foundation, and the Open Semantic Interchange is the critical step in building that bedrock,” said Josh Klahr, Director of Analytics Product Management at Snowflake. “Our collaboration with partners like Starburst establishes a unified, vendor-neutral standard for semantic data, enabling clarity and consistency across the entire ecosystem. This initiative is essential for simplifying data operations, fostering innovation, and preparing organizations to build the next generation of AI applications.”

OSI is poised to revolutionize interoperability within the data and AI ecosystem by providing a transparent, community-driven standard. This collaborative effort simplifies data operations, unlocks new possibilities for innovation, and gives organizations the flexibility and efficiency they need to build a future-ready data infrastructure.

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Wondershare Launches Filmora V15, Redefining Video Creation through Deep AI- Integrated Workflow

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Wondershare Launches Filmora V15, Redefining Video Creation through Deep AI- Integrated Workflow

Wondershare, a global leader in creative and productivity products and solutions, announced the launch of Wondershare Filmora V15, marking a major step toward democratizing AI-powered video creation. Under the slogan “Edit as an Expert with Filmora AI”, the new version deeply integrates AI into every stage of the editing process, redefining how creators produce and refine content and ushering video production into a new era of intelligent creativity.

Positioned as a next-generation all-in-one platform for professional video creation, Filmora V15 focuses on intelligent content generation and creative workflow management, seamlessly connecting every step from idea conception to final creation. The update also introduces a range of advanced tools, designed to simplify complex editing tasks and enhance creative control. Together, these upgrades make the workflow more intelligent, advanced editing more efficient, and professional features more intuitive, empowering creators of all levels to produce high-quality content with greater speed and ease in the AI era.

AI Integrated Workflow

Filmora V15 introduces a new level of AI integration, embedding intelligent capabilities throughout the creative pipeline. Instead of being standalone tools, Filmora’s AI features are seamlessly woven into the editing workflow — making AI a natural extension of the creative process. As the first all-in-one video creation software to offer an end-to-end professional experience — from AI content generation and extension to precise editing — Filmora V15 sets a new benchmark for intelligent video production.

In Filmora V15, AI functions as a continuous production flow that connects every stage of video creation — from ideation and generation to refinement and output. On the editing timeline, users can generate new scenes with AI Video Generation, remove distractions or adjust backgrounds with Smart Cutout, and extend footage using AI Extend. Combined with Dynamic Captions, Voice Clone, and Text-to-Speech, Filmora enables an uninterrupted workflow that turns talking-head videos into polished, share-ready content.

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To enhance this connected workflow, Filmora V15 introduces new AI features and upgrades that deliver greater creative control and precision across all stages of editing:

  • AI Extend: Effortlessly continues clips directly on the timeline. Whether extending forward or backward, Filmora intelligently fills in missing footage with consistent visuals and smooth transitions, solving issues like insufficient clip length or abrupt cuts.
  • Smart Cutout: The upgraded AI better understands brush intent to accurately capture the desired subject, while enhanced edge-processing and smudging algorithms ensure cleaner, more precise results with fewer strokes and adjustments.
  • AI Object Remover: Now supports the Magic Box for quickly removing watermarks, subtitles, people, and other distractions while maintaining natural and seamless image quality.
  • AI Video Enhancer: Fully upgraded portrait enhancement preserves lighting and color fidelity, producing clearer, more natural, and stable results.

Smarter Editing for Complex Projects

Beyond AI, Filmora V15 introduces a series of updates that simplify complex editing while expanding creative possibilities:

  • Pen Tool: Freely draw paths or shapes, apply stroke effects, and bind motion to clips directly on the timeline — no third-party plugins required.
  • Animated Charts: Instantly transform imported data into animated bar or line charts, with customizable presets and dynamic storytelling effects.
  • Expanded Resource Library: Features a wider selection of Dynamic Captions, Text Animation, Video Animation, and cinematic filters, along with localized fonts and trending visual effects to meet diverse creative needs.

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Simplified Professional Efficiency

Filmora V15 also brings professional-grade workflow upgrades designed for advanced users and production teams, evolving the software into a more comprehensive, intelligent editing ecosystem:

  • Dual-Timeline Editing: Manage multiple compound clips through tabs and switch between timelines seamlessly.
  • Subprojects: Import multiple project files as compound clips to simplify multi-project management and enable cross-project material reuse.
  • Source & Timeline Preview Editing: Preview source materials and live projects side-by-side for faster decision-making.
  • Multi-track Video: Provides expanded flexibility for layered video and audio editing.

Empowering Global Creators in the AI Era

“AI-generated content is reshaping the landscape of video creation,” said Christy, Vice President of Wondershare. “Filmora has evolved alongside creators for 15 years, continuously lowering the technical barriers to storytelling. Now, in the age of AI, Filmora is transforming from a video-editing tool into an intelligent creative partner — one that understands intent, automates complex processes, and seamlessly integrates AI into every stage of production, enabling creators to work faster, smarter, and with greater creative freedom than ever before.”

The global creator economy continues to accelerate, reaching an estimated $143 billion in 2024 and projected to grow tenfold by 2034 (Market.us). With Filmora V15, Wondershare offers creators a future-ready platform that unifies AI generation, intelligent editing, and professional control in one streamlined experience — making advanced video production accessible to everyone.

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Orange Logic Recognized as a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management

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Orange Logic Recognized as a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management

Orange Logic announced it has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management (DAM). The report evaluates providers based on their Completeness of Vision and Ability to Execute.

We believe this recognition underscores Orange Logic’s commitment to helping global enterprises simplify complex content operations while driving speed, compliance, and creativity at scale.

We believe this recognition underscores Orange Logic’s commitment to helping global enterprises simplify complex content operations while driving speed, compliance, and creativity at scale.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

CEO quote

“We feel that being recognized as a Leader in the Gartner Magic Quadrant is a proud moment for Orange Logic—and equally for the customers we serve. Their confidence and partnership continue to inspire us to innovate, push boundaries, and redefine what a DAM and Content Orchestration Platform can achieve.”
— Brian McLaughlin, CEO of Orange Logic

Why we believe Orange Logic was recognized as a Leader

Orange Logic’s platform goes beyond asset storage, serving as the central system that unites teams, automates workflows, and orchestrates content from creation through distribution.

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Driven by customer collaboration, Orange Logic has evolved into a single, configurable platform with built-in DAM, Media Asset Management (MAM), Digital Rights Management (DRM), preservation, and project management. Together, we’ve shaped capabilities such as:

  • Collaboration at scale: Real-time mark-up, approvals, and deep integrations with Adobe Premiere and Creative Cloud
  • Intelligent automation: AI-powered metadata, natural language search, and agentic workflows that eliminate repetitive work
  • Video-ready features: Frame-level search, native transcoding, and speech-to-text for massive video libraries
  • Built-in rights and compliance: Granular DRM and certifications like SOC 2 and ISO 27001

Orange Logic has recently launched—AgentHub, the Visual Workflow Design Tool, and AI-driven conversational search—as well as the roadmap for DNA mapping, an initiative to train AI agents on brand and user behavior data to sharpen decision-making.

We truly believe these innovations, shaped by customer success stories, are why Orange Logic was recognized as a Leader—a platform that helps global teams move faster, stay compliant, and grow.

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DIRECTV Advertising Launches DIRECTV Elect, An AI-Powered Digital Platform for CTV Political Advertising

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DIRECTV Advertising Launches DIRECTV Elect, An AI-Powered Digital Platform for CTV Political Advertising

DIRECTV Advertising launched DIRECTV Elect, a next-generation digital platform powered by AI and designed specifically for political advertisers looking to reach connected TV (CTV) audiences.

DIRECTV was a pioneer in the linear addressable space with D2 Media Sales, and it is now bringing that expertise to streaming. DIRECTV Elect offers CTV at scale, with inventory across DIRECTV and national cable networks, reaching an audience of over 130M monthly active users nationwide. Political advertisers and advocacy groups will now have seamless access to a wide variety of programming including news, live sports, and entertainment through a platform built to deliver political messages in a trusted, impactful media environment available* – TV.

“AI is redefining how political campaigns discover and engage with voters, helping unlock deeper insights and more effective connections,” said Amy Leifer, Chief Advertising Sales Officer at DIRECTV Advertising. “When that intelligence is complemented by the reach and credibility of television, voters gain greater clarity and confidence in what they see,  while campaigns can achieve stronger results. DIRECTV Elect brings these strengths together — combining the trust of television, the precision and flexibility of digital, and the intelligence of DIRECTV Advantage, all fueled by AI.

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DIRECTV Elect delivers AI-driven insights into voter sentiment and campaign issues powered by DIRECTV Advantage, the company’s data solutions suite, allowing political advertisers to turn those insights into actionable CTV media strategies. DIRECTV Elect uses AI to analyze millions of signals from Large Language Model (LLM) responses, news, social media, donation patterns and recent voting behaviors to help political campaigns know where to focus, what to say, and ultimately, who to reach. From national messaging to neighborhood insights with geo-targeting by zip, district, and state, DIRECTV Elect offers unprecedented access to the voters who matter most.

“Campaigns need to meet voters wherever they are, across linear, streaming, and digital environments,” said Drew Groner, SVP, Head of Sales and Marketing for DIRECTV Advertising. “Political ad buyers want to find new ways to reach undecided voters, voters in the battleground states and those in states with the highest projected spend. What is particularly interesting this year is that they’re looking to use live sports programming to break through to those audiences. DIRECTV Elect can now give campaigns access to premium live sports inventory on streaming at scale, along with the insights to help them deliver their message where and when it needs to be heard.”

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Political ad spending is set to reach $10.8 billion (up more than 20% from 2022), making this the most expensive midterm election cycle in history, according to AdImpact’s Political Projections Report 2025-2026. The vast majority of that spend – 83% – is expected to be driven by TV, including broadcast, cable, and CTV, with CTV growth taking center stage as the fastest growing media type at $2.5 billion.

There are several reasons behind that media budget allocation and the shift in ad dollars to CTV. Nielsen’s monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption, recently reported that streaming continued to dominate TV usage and owned 45.2% of total watch-time in September. DIRECTV Advertising also conducted a survey* in September of over 1000 U.S. adults about their views on political advertising, and three in five (61%) respondents said that they trust political ads on TV – a +56% advantage over social media. Political ads seen on TV are also viewed as being the most accurate and the most informative, with those surveyed saying that they pay more attention to political ads on TV than in any other medium. More than half of all respondents (52%) also said they find political ads seen within TV or streaming content to be most persuasive (compared to just 35% for sponsored social media posts), which is a key factor that can help move the needle for campaigns looking to influence undecided voters.

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M-Files Introduces Workspaces: A Powerful New Way to Experience Context-First Document Management

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M-Files Introduces Workspaces: A Powerful New Way to Experience Context-First Document Management

The next evolution of context-first document management provides a dynamic, role-based way to visually interact with people, projects, and processes to drive business performance.

M-Files, the leader in context-first document management, unveiled M-Files Workspaces, redefining how organizations manage and understand their information in the age of AI. Built on M-Files’ unique context-first architecture, Workspaces is the business application and user experience layer that simplifies complexity and instantly brings together every related document, project, and stakeholder in a single view, delivering a smarter, faster way to work. Instead of simply storing documents, Workspaces takes a context-first approach — linking content to the people, projects, and processes that give it purpose. The result is a unified view of work that empowers employees, strengthens compliance, and improves performance.

Many businesses remain slowed by operational friction. Information is scattered across disconnected systems, and essential knowledge, such as which client projects are active, who’s involved, and why decisions were made, often lives only in people’s heads. As generative AI becomes more pervasive, information overload grows, negatively impacting business performance.

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M-Files reduces that operational friction by unifying documents within an intelligent system that mirrors the real-world structure of the business — mapping how people, projects, and processes interact to get work done. Built on M-Files’ model that understands how organizations operate, Workspaces simplifies complexity and instantly brings together every related document, project, and stakeholder in a single view. Instead of navigating endless folders or relying on memory, employees can start with what matters most — a client, project, or process — and instantly see the full picture in context. The result is faster decisions, stronger compliance, and measurable productivity gains.

”With M-Files Workspaces, we expect to significantly reduce the time our busy experts spend searching for information,” said Mikko Pippuri, Digital Ninja at Berggren. “We’re looking ahead to a future of complete visibility into our clients, cases and their due dates, where decisions happen faster, errors are minimized, and collaboration feels effortless.”

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Workspaces is built upon M-Files’ context-first architecture and powered by M-Files Aino (“I-Know”), the company’s AI engine. Unlike AI models that analyze text in isolation, Aino draws on the context of clients, projects, and processes to deliver more accurate insights, smarter automation, and effortless compliance.

“Workspaces represents a fundamental shift in how people work with documents and critical business information,” said Tony Grout, Chief Product Officer at M-Files. “M-Files is built on a model that understands how your business operates, delivering insights you can trust, automation that feels natural, and a frictionless experience for a more human way to work.”

With Workspaces, organizations gain:

  • Faster access to relevant content: Role-based, personalized, context-driven views that surface what each person needs most – including documents stored natively in Microsoft 365.
  • Effortless navigation: Move seamlessly between related items without backtracking or re-filtering.
  • Complete visibility in one view: Instantly see all content related to the client, project, or process you’re working on (including documents and people) in a single, connected digital workspace.
  • Instant access to critical information from core business systems: Deep integrations with core platforms like CRM, ERP and Practice Management deliver the context needed to drive greater productivity.

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Rivvit data now available in Snowflake’s AI Data Cloud

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Rivvit data now available in Snowflake's AI Data Cloud

Empowering asset managers with trusted, gold copy data inside Snowflake’s secure, scalable environment

Rivvit, a leading data management and reporting platform for investment managers, announced the availability of Rivvit data within Snowflake’s AI Data Cloud, giving clients a new way to access and use their trusted investment data across the enterprise.

The announcement reflects Rivvit’s ongoing investment in making data more accessible, connected, and actionable for financial institutions. With this expanded integration, asset managers can now access their clean, normalized, and governed investment data directly inside Snowflake’s secure, scalable environment.

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Rivvit serves as the backbone that ingests, standardizes, and organizes data across trading, accounting, performance, and risk systems into a unified, trusted model built specifically for investment managers. Within Snowflake, that foundation becomes instantly accessible to users for downstream analytics, modeling, and business applications.

“Data accessibility is the next frontier for investment firms,” said Greg Dziad, COO of Rivvit. “Rivvit ensures that the data entering Snowflake is accurate, governed, and ready to use. Together, we are giving clients a powerful combination of Rivvit’s trusted data foundation and Snowflake’s modern scalability.”

Rivvit already provides clients with multiple ways to access their data, including portfolio and risk dashboards, tailored reports, custom data extracts, and APIs. The Snowflake integration adds another access point, allowing clients to tap directly into their gold copy data and use it seamlessly across internal and external systems.

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This collaboration enables investment firms to:

  • Access trusted data instantly within Snowflake for advanced analytics and AI-driven insights
  • Scale securely with Snowflake’s governance and performance capabilities
  • Extend data reach across teams, partners, and business applications while maintaining full control

“Snowflake has transformed how organizations connect and collaborate with data,” said Dziad. “Rivvit builds on that foundation by modernizing how investment managers organize, govern, and share their data. Together, we’re helping firms unlock a new level of transparency, efficiency, and innovation.”

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Memgraph to Offer a Unique Toolkit for Non-Graph Users to Jumpstart Their Journey to Full GraphRAG AI Capability

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Memgraph to Offer a Unique Toolkit for Non-Graph Users to Jumpstart Their Journey to Full GraphRAG AI Capability

  • New AI Graph Toolkit makes it 10x easier to port SQL and unstructured data into a knowledge graph

  • Developers accelerate access to GraphRAG to meet business users’ demands for accurate ChatGPT-style queries against their organization’s own rich business context

  • Complemented by the MCP (Model Context Protocol) client, the combination makes advanced AI-driven knowledge retrieval easier and more accessible than ever for developers and enterprises new to graph technology

Memgraph, the leader in open-source in-memory graph databases purpose-built for dynamic, real-time enterprise applications, is announcing two new tools specifically architected to open up the power of Retrieval-Augmented Generation based on graph technology (GraphRAG), to the entire database market, so democratizing GraphRAG access.

Unstructured2Graph and SQL2Graph will deliver more than 10× faster application development for fully GraphRAG-enabled AI business applications

These include:

  • An immediately available AI Graph Toolkit—a set of open source libraries and utilities that automate the porting of both SQL and unstructured data into a knowledge graph in Memgraph, making it accessible to a chatbot running a GraphRAG pipeline.
  • Later this month—an MCP Client, within Memgraph Lab, that is fully compatible with the emerging standard for context engineering

Together, these products—Unstructured2Graph and SQL2Graph—will deliver more than 10x faster application development for fully GraphRAG-enabled AI business applications, based on results from multiple beta test sites.

Since its introduction by Microsoft in 2024 as a way to address the limitations of large language models, GraphRAG has emerged as a leading method for focusing LLM reasoning and delivering accurate, non-hallucinatory answers to natural language front-end or chatbot queries.

However, adoption beyond the graph community has been challenging, as many developers remain entrenched in the non-graph, SQL-based ecosystem. Compounding this, most of the world’s information is still in non-graph formats: relational databases made up over 62% of global DBMS revenue in 2023, while Gartner estimates 80–90% of new enterprise data is unstructured, locked in everything from text files to PDFs.

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Until now, getting SQL and unstructured data into a graph format ready to be used by various search techniques and algorithms within a GraphRAG pipeline has been laborious, error-prone, and inexact. Essentially, for SQL data, this required mapping tables, identifying entities, and performing entity resolution to “graphify” the structures. For unstructured data, it involved chunking, cleaning, and creating vector embeddings, to reach the natural language/ChatGPT interfaces wanted.

With the Memgraph Toolkit and MCP client, engineering teams can bypass the intensive manual coding, programming, and data translation typically required to prepare multiple sources for GraphRAG algorithms. Engineers will still need to fine-tune the final output, but the tedious work of extracting and transforming data from SQL and unstructured formats is already taken care of.

Memgraph’s Chief Technology Officer and Co-founder, Marko Budiselić, says:

“ we’re announcing the introduction of two powerful new tools to help engineering teams get started on their GraphRAG journey—making it easier for your AI applications to deliver the answers you need with as little time wasted or hallucinations as possible.

“The AI Graph Toolkit does that by making it extremely easy for developers to transform SQL and unstructured data into knowledge graphs, and then produce GraphRAG-level data structures to superpower your AI chatbot capabilities.

“This makes achieving GraphRAG AI capability and advanced AI-driven knowledge super straightforward for SQL and non-graph experts. Even better, it means you can now run GraphRAG against the ideal back-end LLM input of relational data tables with numeric values and all the business context currently trapped in unstructured text, PDF, and document forms.

“Engineering teams will be able to much more easily unleash the power of graph and GraphRAG across multiple forms of business data, enabling chatbot natural language access and querying capabilities to the whole corporate back end.”

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The new Memgraph AI Toolkit is available for download through Github and can be used via Memgraph Cloud.

Finally, Memgraph has launched the JumpStart Programme—a fixed-scope path to a production-ready GraphRAG pipeline in weeks. The package pairs a Memgraph Enterprise license with 20+ hours of hands-on help and implementation, powered by the Memgraph AI Toolkit. Enterprises can expect hybrid search (vector + graph reasoning), sub-second latency, and explainable answers with full provenance. Learn more and sign up here

The Toolkit will be complemented by the MCP client, available later this month, designed to make it easy to connect Memgraph’s graph capabilities to multiple back-end data sources through other MCP Servers, while supporting adoption of an industry standard to accelerate developer AI productivity.

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MiQ Releases Global Report Showing 27-Point Gap Between AI Usage and Readiness in Advertising

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Xcelerate Launches "Xcelerate Analytics" to Deliver Visibility and Control for Restoration Companies

First edition of “The AI Confidence Curve” explores the mindset of the industry and best path forward

Artificial intelligence is quickly becoming a focal point of modern advertising, powering everything from media planning to creative optimization. A new global report from programmatic media partner MiQ shows that while 72% of marketers plan to apply AI in more ways over the next 12 months, only 45% feel confident in their ability to apply it successfully. In short, while adoption is rising fast, marketers are signaling an uneasiness in how best to put it to work.

The AI Confidence Curve report, surveying 3,169 marketers across 16 countries, sought to understand usage and readiness levels around different aspects of AI in advertising. Responses paint a picture of an industry in transition — eager to advance, yet still developing the skills and systems needed to have AI fulfill its potential.

“We discovered that most marketers are bunched together at the early stages of a confidence curve,” said Jordan Bitterman, Chief Marketing Officer at MiQ. “We’re at the start of a journey that will ultimately see us all move up the curve as we apply AI to more of our mission-critical work. Usage currently outpaces readiness by 27 percentage points, and we see that as pure opportunity. To close the gap, industry leaders must tap into tools and training.”

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CURRENT USES OF AI IN ADVERTISING
Marketers are already using AI for all kinds of tasks. They are currently most comfortable applying it to social media management (40%), marketing automation (39%), and customer engagement (38%), areas where GenAI tools like ChatGPT are most useful.

Of those marketers who say they are not confident, 40% report that their organization doesn’t understand AI or large language models (LLMs) well enough. This is due to a lack of training and understanding that pushes marketers away from powerful bespoke solutions and back toward more simplified, general AI tools and solutions.

There are many factors holding down marketers’ confidence in using AI tools. Thirty-eight percent cite a lack of training, 42% mention limitations placed on their ability to share data with their chosen tools, and 44% list their inability to track results against the right goals. Many marketers still rely on proxy metrics like clicks or web traffic, which fail to capture AI’s broader business impact. What’s more, nearly two in five senior marketing professionals (38%) admit they’re still building the education, measurement, and workflow systems needed to use AI confidently and consistently. That same number (38%) of both junior and senior marketers say they haven’t received proper training on the tools they already have.

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THE PATH FORWARD
Despite concerns, optimism remains high as adoption accelerates. To increase confidence and move along the curve, the report highlights a number of ways marketers can move forward with purpose:

  • Adopt partner-agnostic solutions. AI works best on complete, connected data. Use tools that integrate multiple platforms and sources to eliminate silos and deliver more accurate, representative insights.
  • Integrate AI into performance measurement. AI can’t optimize what it can’t measure. Tie AI systems directly to campaign KPIs and outcome data to evaluate results in real time and link adoption to tangible business impact.
  • Invest in AI literacy across teams. Confidence comes from competence. With 44% citing internal knowledge gaps, embed ongoing AI training — from interpreting outputs to applying insights — into everyday marketing practice.
  • Preserve human expertise. AI can analyze and automate, but humans must still interpret, refine, and decide. Keep experienced marketers in the loop to apply judgment, maintain accountability, and validate recommendations before they go live.

“Every marketer is trying to find the balance between learning and leading with AI,” Bitterman added. “The ones who advance fastest will treat confidence as a capability, something built every day through connection, curiosity, and collaboration.”

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EngageLab Email Expands Global Footprint with New Turkey Data Center, Enhancing Service for Worldwide Customers

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Globe Newswire
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EngageLab Email Expands Global Footprint with New Turkey Data Center, Enhancing Service for Worldwide Customers

EngageLab, a global leader in AI-powered omnichannel customer engagement and marketing technology, announced that EngageLab Email has officially launched its new data center in Istanbul, Turkey. This upgrade not only further strengthens EngageLab’s core capabilities in serving global enterprises, but also enhances its global service system, providing a faster and more stable email communication foundation for businesses expanding into international markets.

As a professional email service platform, EngageLab Email has established a “dual data center + multi-node” global service network: in addition to core data centers in Istanbul and Singapore, it operates eight major service nodes worldwide, including Frankfurt, Los Angeles, Silicon Valley, Mumbai, Hong Kong, Shanghai and two more. The addition of the Istanbul data center completes EngageLab’s core computing and storage layout in the Eurasian and African intersection region. Through the synergy of data centers and nodes, EngageLab offers truly localized, low-latency email delivery, taking global email transmission efficiency to a new level.

AI-Powered Email Marketing for Precision Engagement
EngageLab Email offers 100+ premium email templates covering all marketing stages from user acquisition and activation to retention and conversion. With AI-powered email creation, businesses can effortlessly generate high-converting email content and visuals using an intuitive drag-and-drop editor. The unique inbox preview feature allows testing across major email clients (including Gmail, Outlook, and Yahoo), ensuring perfect compatibility and optimal display.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

Professional Email Delivery with Guaranteed Performance
EngageLab Email implements BIMI certification to display company logos in recipients’ inboxes, enhancing brand recognition and trust. Isolated sending environments with dedicated IPs ensure email performance remains unaffected by external factors. Advanced DKIM, SPF, and DMARC authentication technologies, in collaboration with major anti-spam organizations, maintain high domain and IP reputation while minimizing blacklisting risks.

Intelligent Warm-up and Data-Driven Insights
The platform features intelligent warm-up capabilities, achieving 99% inbox placement rates through automated A/B testing to maximize engagement and ROI. Data-driven customer segmentation based on advanced analytics enables precise targeting and personalized delivery. Real-time email journey tracking monitors delivery, opens, clicks, and unsubscribes, providing accurate insights for marketing strategy optimization.

Turkey Data Center: Strategic Enhancement for Global Connectivity

Strategically located at the crossroads of Europe, Asia, and Africa, Turkey is a vital bridgehead for global enterprises expanding into Europe, the Middle East, and North Africa. Previously, many companies operating in this region faced challenges such as high email latency, fluctuating deliverability, and non-compliant data storage. The launch of EngageLab Email’s Turkey data center fundamentally resolves these issues.
With the Turkey data center, global enterprises can achieve three core benefits:

  • Comply with data localization requirements, enabling compliant local business operations in Turkey and surrounding markets
  • Significantly reduce email delivery latency for local user groups, providing more stable and efficient email services
  • Enhance email reputation and strengthen brand image with localized IP addresses

Strengthening Global Service Infrastructure
EngageLab is dedicated to delivering stable and reliable global communication solutions for international businesses. EngageLab’s service now spans over 220 countries and regions, processing hundreds of millions of emails daily with an average delivery time of just 3 seconds, serving 1,000+ enterprises worldwide. With the recent addition of Turkey node and enhanced AI-powered email creation capabilities, EngageLab continues to strengthen its global service infrastructure, empowering businesses to build stronger brand presence across international markets while providing secure, reliable, and efficient customer engagement solutions for companies expanding globally.

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The Intelligent Bridge: Ecer.com Connects 2.6 Million Suppliers, Redefining B2B Cross-Border Trade with AI

By
Globe Newswire
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Ecer.com: Redefining the Future of Cross-Border B2B with a Mobile-First Ecosystem

Ecer.com, a vanguard in the digital transformation of China’s export trade, is aggressively shaping a more intelligent, efficient, and trustworthy ecosystem for global B2B trade. Through 16 years of industry experience and deep technological accumulation, the marketplace has solidified its position as a critical connector between Chinese manufacturing and the world.

As a testament to its scale and effectiveness, Ecer.com has amassed a network of over 2.6 million registered suppliers. It services a buyer base spanning over 150 countries and regions, successfully generating more than $20 billion in annual facilitated procurement volume.

AI and Data: The Dual Engine of Global Trade

Ecer.com’s growth is fundamentally driven by the power of data and intelligence. The marketplace harnesses massive transaction data and advanced AI analysis to furnish enterprises with precise market trend predictions and competitive insights. Its proprietary intelligent algorithms ensure high-precision matching between supply and demand, drastically enhancing the efficiency of business opportunity conversion. Furthermore, the 7×24 multi-lingual intelligent customer service system removes the barrier of cross-border communication, significantly accelerating response times and building a foundation of trust in international transactions.

The impact of this intelligent ecosystem is tangible for suppliers like Shenzhen Hongsinn Precision Co., Ltd., a company specializing in customized precision parts. Under the strategic direction of its Owner, Zhou Xiaoqing, Shenzhen Hongsinn Precision has successfully utilized Ecer.com’s intelligent tools accurately identified overseas business opportunities, successfully expanding into new global markets and securing several profitable international orders. Their success underscores the marketplace’s role in upgrading traditional export enterprises.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

Redefining the B2B Service Boundary

Ecer.com is moving beyond a simple listing service to redefine the scope of B2B export services. By integrating crucial elements such as digital marketing, supply chain finance, and cross-border logistics support, the marketplace has transformed the traditional linear foreign trade process into an efficient, data-driven, and intelligently coordinated closed loop. This comprehensive approach not only expedites global market entry but also equips enterprises with long-term capabilities for sustained operation and brand building.

From data-driven insights and sophisticated business matching to intelligent customer service and trend forecasting, Ecer.com is leveraging technology to revolutionize every facet of B2B export. In this new digital trade ecosystem, ‘Made in China’ is no longer merely exporting products; it is participating in global value chain competition with greater maturity, achieving a critical leap from “going out” to “going deep” in the global market.

Looking ahead, as digital trade continues to deepen worldwide, Ecer.com remains committed to pioneering innovation and leveraging data to support more Chinese enterprises in their journey to write a new chapter for Chinese brands in the global marketplace.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

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Consensus and Trupeer Launch AI Video Content to Revolutionize Product Demos

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PRNewswire
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Consensus and Trupeer Launch AI Video Content to Revolutionize Product Demos

Consensus, the leader in Demo Automation, announced the launch of AI Video Content, powered by Trupeer. This groundbreaking integration brings studio-quality video creation and automation directly to the Consensus platform, enabling teams to produce professional product demos and documentation faster and at scale.

With AI Video Content, sellers can now transform a simple screen recording into polished, engaging product videos in minutes. The tool automatically cleans up scripts, generates natural-sounding AI voiceovers and avatars, eliminates background noise, applies visual enhancements, translates content into multiple languages, and produces branded step-by-step documentation—all without the need for traditional post-production.

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“Our partnership with Trupeer is a game-changer for content creation,” said Adam Freeman, SVP of Global Partnerships & Strategic Alliances at Consensus. “By integrating their AI-powered capabilities into the Consensus platform, we are giving our customers the tools to create professional, high-impact demos quickly and effortlessly, helping them accelerate deal cycles and close bigger wins.”

Pritish Gupta, Co-Founder of Trupeer, added, “We are thrilled to power AI Video Content within Consensus. This partnership amplifies our mission to make video creation seamless, accessible, and impactful. Together, we’re helping teams create professional-grade content faster than ever before.”

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Key Benefits of AI Video Content:

  • Professional-grade demos every time – Record once; AI instantly transforms it into a polished, professional video with smooth transitions and effects.
  • AI-powered script & voiceovers – Remove filler words, add natural AI voices, or even AI presenters for clear, engaging messaging.
  • Visual enhancements – Highlight key actions with zooms, callouts, cursor emphasis, and export easily in MP4.
  • Multilingual support – Add subtitles or instantly translate videos into 20+ languages for global accessibility.
  • Automated docs & guides – Generate branded step-by-step manuals and product guides directly from your demos.
  • Branding & customization – Apply your company logo, colors, and templates so every video is on-brand.
  • Maintenance at scale – Update demos and documentation easily without re-recording.

This launch highlights the power of Consensus AI, delivering a unified, AI-first platform that empowers sales, marketing, presales, and customer success teams to scale content creation and accelerate time to value.

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Picsart Expands Creative Platform With AI Products to Empower and Accelerate Vibe Design at Scale

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Business Wire
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0
Frivolous spending is out, cocooning is back - UK consumers are clicking less but buying more

Picsart Assistant Creates Layered-Designs Through Natural Conversation

Picsart Flows Enables Collaborative and Automated Creation on Infinite Canvas

Picsart, the world’s leading digital creation platform with more than 2 billion downloads and used by 130 million monthly active users in more than 150 countries worldwide, announced the expansion of its creative platform with AI products built to empower and accelerate vibe design at scale and simplify creative workflows. The announcement was made by Hovhannes Avoyan, Picsart co-founder and CEO, at Web Summit, one of the world’s largest technology conferences hosted annually in Lisbon, Portugal.

“Picsart Assistant and Picsart Flows fuels the next generation of storytellers to design and create at scale and thrive in content-first economy.”

Picsart enables a diverse set of creators to instantly bring their personal vision to life, offering more than 150 tools, millions of stickers, templates, UGC options, and premium stock content. Picsart is recognized for its engagement with the global Gen Z community, which represents more than 50% of its active user base. The company continues to grow organically alongside this group to provide real-world creative solutions, while equipping a global community of consumers, artists, entrepreneurs, and businesses with pro-grade creative power.

product introductions are a natural evolution spurred by Picsart’s legacy of innovation. Both Picsart Assistant and Picsart Flows utilize AI to support and accelerate vibe design, allowing users for the first time to focus on the style, mood, or goal they want to achieve while the platform translates personalized visions into editable creative assets.

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“Picsart is dedicated to building products that empower our users to succeed in all creative aspirations,” said Mr. Avoyan. “platform expansion is a critical step forward and significantly advances our mission to enable design work to move faster, operate smarter, and deliver greater impact. At Picsart, we’re proud of our deep connection with Gen Z digital natives who not only rely on advanced technology to bring their ideas to life, but trust that Picsart truly understands and appreciates their goals. Overnight, Picsart Assistant and Picsart Flows fuels the next generation of storytellers to design and create at scale and thrive in content-first economy.”

The two flagship products behind this platform expansion, Picsart Assistant and Picsart Flows, incorporate conversational intelligence that adapts and learns alongside the user. Each of these products is supported by best-in-class AI models for text, image, and video. By consolidating the access to these models within Picsart, it’s possible for users to save thousands in separate subscription costs.

Picsart Assistant

Picsart Assistant enables vibe design through natural conversation, creating layered designs that remain editable as the AI generates them. This advancement provides adaptable intelligence and simultaneous creative collaboration, eliminating flat outputs and the need to start over if an individual element requires adjustment. Additionally, the product brings all of Picsart’s powerful tools into one intuitive conversational flow that is fast, expressive, and completely under the user’s control. Picsart Assistant also automatically selects the most appropriate AI model for each design, letting users focus on their creative goals instead of the technical steps.

“Designing doesn’t start with tools, it starts with imagination,” said Mikayel Vardanyan, Picsart’s COO and co-founder. “Often, people know the feeling or the vibe of what they want to create without knowing exactly how to build it. Picsart Assistant catapults our users into the era of vibe design, providing a collaborative, AI supported partner on that journey. Picsart gives users the ability to turn their imagination into content with full control and zero learning curve. We can’t wait to see what our customers will do with this breakthrough tool.”

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Assistant key features include:

  • Goal-Oriented Creation: Users describe outcomes, not how to do it. No prompt engineering or tool knowledge is needed.
  • Multi-Step Automation: Handles complex creative workflows that typically require 10 or more manual steps, saving time and effort.
  • Voice-to-Design: Speak naturally to create. No typing or structured prompts required.
  • Layered Generation: Creates editable layers instead of flat outputs, giving users full control for manual adjustments.
  • Unified Creative Workspace: Integrates Picsart’s entire suite of tools through a conversational interface, no switching between tools.
  • Adaptive Intelligence: Learn from context and past conversations to improve future results.
  • Context Intelligence: Tailors output based on purpose and audience, from social posts to ads, adapting tone, size, and style accordingly.

Picsart Flows

Picsart Flows expands the Picsart platform by giving users an infinite canvas to scale their creations quickly, eliminating the need to switch between multiple tools for image, copy, video, and editing. Advanced users can combine Picsart’s internal tools with their preferred AI models, taking projects seamlessly from ideation to scalable campaigns. The feature also saves time and reduces subscription fatigue by providing an all-in-one creative ecosystem that supports real-time, multi-user collaboration. Once a flow is developed, users can automate and reuse it across campaigns, further streamlining their creative process.

“​​We built Picsart Flows for creators who want to advance their AI creativity, move faster, and work smarter,” said Tom Howes, Product Director at Picsart. “Our users already understand AI generation and want more speed, more output, and more structure. Constantly switching tools interrupts focus, creates duplicate work, and slows progress. Picsart Flows brings everything into one streamlined workflow, so creators can test ideas, iterate, and automate their output without starting over each time.”

Flows key features and qualities include:

  • Infinite Canvas: A seamless creative flow without having to toggle to different pages of a canvas.
  • Preferred AI Model Choice: Choose the cutting-edge AI model best for your use.
  • Wide-Ranging Toolset: An array of Picsart and preferred vendor tools for static assets and video in one place, ready for use across creative projects.
  • Repeatable Flows: Flows can be created once and used multiple times to scale quickly.
  • Template Library: Pre-designed AI flow templates with built-in prompts help users get started faster and get immediate output.
  • Synchronous Collaboration: Collaboratively work on Flows with others in real-time.

Click here to watch a video about Picsart Assistant and Picsart Flows.

Upcoming Web Summit Presentations

A large delegation of Picsart executives will be attending Web Summit 2025 with two feature presentations:

  • Hovhannes Avoyan, CEO and Co-Founder of Picsart, will be speaking about the launch of Picsart Assistant and Picsart Flows, complete with a short product demonstration on the Creative Stage on November 12th at 1130 WET.
  • Tom Howes, Product Director at Picsart, will be giving a Masterclass on how to use Picsart Assistant and Picsart Flows in Masterclass 2 on November 12th at 1600 WET.

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Local SEO Remains a Powerful Advantage in 2025 Despite Shifting Big-Tech Algorithms

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MTS Staff Writer
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Revved Digital, an AI SEO Agency, Publishes Definitive Guide to Ranking Factors for AI Search in 2026

As major tech platforms continue refining search algorithms through artificial intelligence and automation, one truth in digital marketing remains constant: local visibility still drives the highest-quality leads for small and regional businesses. Despite rapid changes in how search results are ranked, Local SEO remains the backbone of online discovery for companies aiming to reach nearby customers.

In 2025, large-scale algorithm updates by Google, Bing, and AI-driven search platforms have reshaped how information appears online. Yet, while global ranking strategies often fluctuate, locally optimized businesses maintain a steady digital footprint. The shift toward personalized search means results now adapt to individual user behavior, geographic patterns, and device-based context—further strengthening the importance of local optimization.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Understanding the Local Advantage

Local SEO focuses on enhancing visibility within a specific service area. It combines accurate business listings, optimized Google Business profiles, local backlinks, and geographically relevant content. These efforts allow companies to appear in “near me” searches—queries that now account for more than half of all mobile searches.

Experts point out that while national visibility may seem attractive, most small and mid-sized enterprises thrive through local engagement. Search algorithms increasingly reward authenticity and consistency over scale. Businesses maintaining accurate citations, frequent local updates, and verified reviews tend to outperform larger competitors that overlook neighborhood-level optimization.

Algorithm changes can feel unpredictable, but local SEO stands on a different foundation. ”

— Brett Thomas

The Algorithm Doesn’t Eliminate the Human Element

Even as artificial intelligence continues to automate ranking decisions, local optimization remains anchored in human behavior. Consumers trust proximity-based results, read reviews from their own communities, and rely on accurate maps and contact information. These elements are unaffected by broad algorithmic volatility because they represent real-world credibility.

Brett Thomas, owner of Rhino Web Studios in New Orleans, Louisiana, explains:

“Algorithm changes can feel unpredictable, but local SEO stands on a different foundation. It’s rooted in geography, reputation, and consistency. Search engines may evolve daily, but they will always favor trusted local entities because real people depend on them.”

Thomas adds that the evolving landscape actually benefits small business owners who remain active within their digital neighborhoods. Frequent updates to hours, service areas, and photos signal ongoing engagement to both search engines and consumers. “It’s not about chasing the algorithm anymore,” he says. “It’s about proving you’re still an active, reliable part of your community.”

Shifting Toward Entity-Based Search

Recent developments in search technology—particularly the adoption of AI “entity understanding”—have also influenced Local SEO. Instead of simply scanning for keywords, modern search engines now identify relationships between entities such as business names, locations, and customer interactions. A well-structured local web presence helps these systems verify credibility.

Local businesses with detailed online profiles, embedded schema markup, and consistent citations across directories gain an edge in this new semantic environment. By providing structured data, companies help search engines understand what they do, where they operate, and who they serve, minimizing confusion and improving placement accuracy.

Adapting Without Overhauling

In the current environment, adaptability is essential. Yet, businesses do not need to abandon existing strategies. The foundation of Local SEO—trust, precision, and relevance—remains the same. Companies maintaining healthy link networks, community-based mentions, and responsive website performance continue to perform well even as algorithms evolve.

The increasing integration of AI-driven search assistants, voice recognition, and local mapping also heightens the importance of accurate geolocation data. A missing phone number or inconsistent business category can instantly disqualify a listing from voice-based results. This technical precision reinforces the idea that Local SEO is less about marketing and more about operational discipline.

The Future of Local Discovery

Industry analysts predict that search platforms will continue blending AI interpretation with user-driven localization. The more technology evolves, the more the digital experience mimics real-world proximity and trust. For Louisiana-based companies and small businesses across the Gulf South, maintaining a refined local search presence ensures visibility among nearby customers seeking immediate solutions.

“Local SEO has survived every major algorithm update because it aligns with how people actually live,” Thomas concludes. “Communities search locally, spend locally, and support locally. That connection will always matter—no matter how advanced the technology becomes.”

Marketing Technology News: Is the Traditional CDP Already Out of Date?

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Ecer.com Pioneers a New Global Trade Ecosystem, Reimagining B2B with AI and Mobile Technology

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MTS Staff Writer
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Ecer.com Pioneers a New Global Trade Ecosystem, Reimagining B2B with AI and Mobile Technology

As the digital transformation of global trade accelerates, “Digital Exporting” has become an imperative path for Chinese SMEs. Facing an increasingly complex international market, businesses urgently need smarter, more efficient digital tools and platforms to support their globalization efforts. Ecer.com, a leading global mobile B2B platform, is leveraging its technological strength and strategic ecosystem to upgrade its role from a traditional trade information intermediary to a comprehensive, full-link enablement partner for SMEs venturing overseas.

Building a New Digital Ecosystem to Break Traditional Trade Barriers
Historically, the foreign trade sector has been plagued by information asymmetry and high communication costs, often resulting in inefficient connections between suppliers and buyers. Over its sixteen years of development, Ecer.com has steadily built a digital trade network covering 2.6 million suppliers and extending to over 150 countries and regions.

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This network has not only achieved critical mass but has also technologically restructured the trade process:

Suppliers can establish an “always-on international exhibition booth” on the platform, effectively showcasing their product capabilities.

Buyers can utilize the platform’s capabilities to quickly pinpoint high-quality supply chain resources, significantly enhancing procurement accuracy.

Mobile and Intelligent Technologies as Dual Drivers
In an era where mobile internet is a fundamental infrastructure, Ecer.com was an early adopter of the mobile platform. It has migrated traditional offline activities—such as factory inspections, negotiations, and exhibitions—to mobile scenarios. This move has drastically improved the flexibility and efficiency of business collaboration while noticeably reducing overall business costs.

Simultaneously, the platform has actively developed Artificial Intelligence (AI) technology to upgrade its service model:

An intelligent business matching system, built on deep data analysis, facilitates highly efficient matchmaking between supply and demand.

A multilingual customer service system breaks down cultural and language barriers, offering 24/7 uninterrupted communication support.

From Transaction Facilitation to Growth Partnership
With the continuous refinement of its service system, Ecer.com has surpassed the traditional service boundaries of B2B platforms. It has built an enablement framework that covers the entire process, from Sourcing and Communication to Inspection and Delivery. This transformation signifies the platform’s evolution from a simple transaction matchmaker to a growth partner, providing sustained value to SMEs throughout their globalization journey.

Outlook: Technology-Led New Era of Trade
Ecer.com’s trajectory—from an information bridge to an intelligent engine—is closely aligned with the changing needs of Chinese SMEs in their international expansion. As the wave of digitalization sweeps across the globe, the platform’s core value is no longer limited to providing information. Instead, it lies in its ability to become a trusted digital navigation system through technological innovation and ecosystem development, charting a new course for SMEs into the global market.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

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Infobip Predicts Record 3.9 Billion Brand Messages This Shopping Season as RCS Surges 269%

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Business Wire
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Infobip Predicts Record 3.9 Billion Brand Messages This Shopping Season as RCS Surges 269%

RCS set to be the fastest growing communications channel this Black Friday and Cyber Monday

Global communications platform Infobip forecasts over 3.9 billion messages exchanged between brands and customers this shopping season, marking a 15% increase year on year. This reflects how AI, mobile commerce, and rich messaging channels are powering more personalized shopping experiences.

Rich Communication Services (RCS) will be the fastest-growing channel in 2025, with volumes rising 161% on Black Friday and 269% on Cyber Monday worldwide. SMS remains the leading retail channel with nearly 2.7 billion interactions.

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In the US, more than 1.9 billion SMS messages are expected, while RCS volumes surge to over 57 million, a dramatic increase from 2024. WhatsApp engagement is up 44%, and email volumes rise more than 50% on Cyber Monday. US consumers surveyed by Infobip plan to spend mainly between $250 and $1,000 on Black Friday.

Across Europe, RCS volumes are expected to grow more than sixfold on Black Friday and fivefold on Cyber Monday, with WhatsApp nearly tripling. Email usage surges over 50%, supported by a 37% increase in SMS on Black Friday. UK consumers mostly plan Black Friday spending under £250, with many willing to spend up to £1,000, indicating strong retail engagement and combined sales reaching several billion pounds. Similarly, consumers in Italy, Spain, and Germany generally plan moderate spending between €250 and €500, reinforcing a healthy but cautious retail outlook.

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Email remains the dominant channel for promotions and confirmations in Europe, with Southern markets favoring SMS, and Northern markets showing growing openness to richer chat formats.

“Black Friday and Cyber Monday have evolved from single-day events into month-long conversations,” said Ben Lewis, Vice President of Marketing & Growth at Infobip. “With Apple adopting RCS and brands focusing on hyper-personalized experiences, AI-powered conversational commerce is transforming retailer-consumer engagement.”

Infobip’s 2025 forecast underscores the growing impact of omni-channel communication in driving meaningful commerce.

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SymphonyAI and AML Intelligence Launch FinCrime Frontier 2025–26 Report: Proactive Intelligence Becomes Compliance’s Next Competitive Edge

By
Business Wire
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0
HappyFox Launches Autopilot: Agentic AI Platform with Pre-Built Agents for Customer Support Teams

Survey of 250+ global compliance leaders reveals nearly 80% plan to innovate with AI-powered proactive intelligence, but cost and data hurdles stand in the way

SymphonyAI, a global leader in vertical AI product platforms, and AML Intelligence, the leading source of news and insight for the financial crime compliance community, released the FinCrime Frontier 2025–26 Report. The landmark study defies conventional industry narratives: rather than seeing evolving compliance expectations as a burden, a majority of financial institutions now cite them as the primary opportunity and catalyst for modernization.

A sector ready for transformation – if it can break through real dependencies

Insights from over 250 compliance, risk, and financial crime leaders show a pivotal mindset shift. Instead of bracing for disruption, 58% of institutions say fast-changing environment is the push they need to invest in proactive intelligence and smarter, data-driven operations. Ambition is high: nearly 80% plan to implement AI-driven compliance solutions within 18 months, and most expect measurable ROI in core areas like transaction monitoring and customer due diligence within two years.

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

Yet, the report also uncovers the hard limits threatening to slow this transformation:

  • Only 11% of respondents are “very confident” in their data quality, with over half admitting to significant fragmentation or gaps – making the move to intelligence-led compliance a steeper hill to climb.
  • 46% of compliance leaders cite cost and data quality as the top barriers to scaling automation and AI – outstripping fears of cultural resistance or skills shortages.
  • Automation is advancing, but not fast enough: over 70% of organizations say less than half of their AML activities are automated, with many still bogged down by manual reviews and high false positive rates.
  • Responsible AI governance and performance measurement lag ambition: only 17% of institutions have fully operational AI governance frameworks in place, and nearly three-quarters have never calculated ROI on their technology investments.

Together, these findings show a sector ready to move from isolated AI projects to connected, end-to-end compliance systems—where data, automation, and human expertise work in concert to create true proactive intelligence.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Jason Shane, Head of Product Strategy and Innovation at SymphonyAI, said: “Institutions are no longer waiting for the next shoe to drop – they’re seeing changing compliance expectations as their opening to build intelligence and resilience into the heart of their operations. Our research shows that success now depends on unifying data, automating the entire compliance lifecycle, and embedding explainable AI into day-to-day decision-making. The front-runners will be those that make proactive intelligence real by moving toward end-to-end compliance systems that connect data, automation, and human expertise in one continuous flow.”

Stephen Rae, Co-Founder and Chair of AML Intelligence, commented: “At AML Intelligence, we’re proud to partner with SymphonyAI to deliver data-driven insights that can support regulators, financial institutions, and compliance leaders across the globe. This report not only surfaces the challenges facing our industry – it highlights where real progress is being made. It is clear that intelligent technologies, used responsibly, will define the next era of financial crime prevention.”

The FinCrime Frontier 2025-26 Report underscores why proactive intelligence is fast becoming the organizing principle for next-generation compliance—one built on connected data, continuous automation, and human-AI partnership across banking, insurance, and financial services.

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Azurity Pharmaceuticals Names Ogilvy Health as PR and Marketing Agency of Record to Drive Strategic Brand Repositioning and Enhance Market Visibility

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Globe Newswire
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Azurity Pharmaceuticals Names Ogilvy Health as PR and Marketing Agency of Record to Drive Strategic Brand Repositioning and Enhance Market Visibility

Azurity Pharmaceuticals names Ogilvy Health as public relations and marketing agency of record. Ogilvy Health’s mandate will focus on reimagining Azurity’s brand story centered on patient commitment and pioneering growth. The agency will also enhance Azurity’s external visibility – both online and offline – and oversee the development of a new website to deliver dynamic content to all stakeholders, ensuring measurable impact across every channel.

Azurity is a high-growth global pharmaceutical company dedicated to creating new opportunities and markets for a broad range of established medications, while also developing innovative treatments for overlooked patient populations. Azurity’s goal is to identify gaps in care and provide patients with medicines that improve efficacy, access, safety, or the patient experience.

With a portfolio of over 50 medicines across 10 dosage forms and 10 key therapeutic areas, Azurity leverages data and AI to navigate markets, ensure stakeholder engagement, and expand our reach. Today, Azurity serves patients in over 50 countries worldwide, through a mix of direct and indirect go-to-market models, and our efforts are making a significant impact. Azurity’s medicines have benefited millions of people globally and that number continues to grow exponentially.

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Ronald Scarboro, CEO of Azurity Pharmaceuticals said: “We are entering a pivotal phase in Azurity’s growth, and selecting the right strategic communications partner was essential. Ogilvy Health brings world-class expertise in healthcare brand repositioning, a compelling vision for elevating our market presence, and a truly global reach—making them an ideal partner for our continued evolution. Their team understands our ambition to honor our strong heritage while confidently advancing into the future. We are confident that their partnership will be instrumental in shaping a clear and unified identity that resonates with healthcare professionals, patients, partners, and investors alike.”

Shannon Walsh, President of Public Relations, Social and Influence at Ogilvy Health added: “Ogilvy Health is known for building some of the world’s biggest brands and that happens because we seek out partners like Azurity with tangible momentum and a clear ambition to reshape their business to better serve patients. Together, we will build an insight-led platform that grows with the Azurity brand, uniting our twin peaks of creativity and effectiveness, to help Azurity stake their claim as a global industry pioneer and drive meaningful impact across all critical audiences.”

In 2025, Ogilvy was recognized as the most creative and most effective agency network in the world, ranking #1 on WARC’s Creative 100 and Effective 100 lists for the fifth year in a row. The WARC 100 lists act as an industry benchmark for success based on results from the most prestigious global and regional industry competitions.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

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Banzai Acquires AI Web Development and Hosting Platform Superblocks

By
Globe Newswire
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0
Newsroom PR Aligns Leadership Around LLM Visibility

Adds AI Agent for Building and Hosting Websites and Landing Pages to Banzai’s Growing Product Suite

Banzai International, a leading marketing technology company that provides essential marketing and sales solutions, announced it has acquired the assets of privately-held Superblocks, an Agentic AI platform for developing and hosting launch-ready SEO-optimized websites. The acquisition closed on November 7, 2025. Terms of the transaction were not disclosed.

The Superblocks platform allows marketers to easily create and host websites, landing pages, and simple web applications using conversational AI. Features include AI agent mode, design import from Figma or other visual mockups, and built-in hosting for targeted landing pages, e-commerce stores, blogs, chat apps, and portfolio sites. Using the platform’s AI Agent, users can describe what they want in natural language, and the AI agent then generates the user interface, functionality and deployment setup with modern frameworks like React, Vue, or Angular. Websites built with Superblocks are SEO optimized with built with search-engine best practices.

“This acquisition advances Banzai’s vision of building the AI platform for marketing. Building well designed, functional landing pages and websites have traditionally required teams to use rigid template-based site builders or possess extensive web development experience. Superblocks’ AI agent builds beautiful, brand compliant web assets quickly for businesses, marketers and creators,” said Joe Davy, Founder and CEO of Banzai. “Superblocks adds to our growing AI powered SaaS platform of solutions that make our customers’ lives 10x faster and easier. We believe Superblocks will become a powerful new AI tool for our customers.

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“The future of marketing software depends on making the marketer’s job easier through AI and seamlessly integrated solutions. We are building beautifully designed products that leverage AI and automation to deliver results for customers that are faster and easier than ever before. Our growing family of tightly integrated best-in-class products includes webinars, video creation, marketing automation, and now websites and landing pages. This seamless integration and AI context create a moat of better product experience for customers and is helping marketers accomplish more in an AI empowered world,” Davy concluded.

Superblocks is an online platform for building websites and landing pages using AI that is trusted by 1,000+ founders and creators. Features include AI agent mode, design import from Figma, and built-in hosting for targeted landing pages, e-commerce stores, blogs, chat apps, and portfolio sites. Using the platform’s AI Agent, users can describe what they want in natural language, and the AI agent then generates the user interface, functionality and deployment setup with modern frameworks like React, Vue, or Angular. Websites built with Superblocks are SEO optimized with built with search-engine best practices.

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SearchStax Introduces Multi-Site Search Management to Unify Governance and Empower Marketing Agility

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SearchStax Introduces Multi-Site Search Management to Unify Governance and Empower Marketing Agility

Enables Marketing Teams to Unlock Performance With First-Party Insights That Drive Consistent, Compliant and AI-Powered Search Experiences Across Brands, Regions and Web Properties

SearchStax, Inc., the AI-powered Search Experience Company, announced new multi-site management capabilities for its Site Search solution, advancing how organizations govern, optimize and measure search experiences across large digital ecosystems.

Multi-site search management brings efficiency, structure and visibility to a high-value touch point in the digital journey that can often be overlooked as a marketing lever.

The update transforms site search from a background utility into a governed, insight-rich marketing channel that drives engagement across hundreds of websites in a brand’s ecosystem. With unified governance, compliance controls, and contextual relevance, SearchStax enables distributed and regulated enterprises to deliver AI experiences and manage search at scale — securely and intelligently.

Addressing the Complexity of Large Digital Ecosystems

Enterprise organizations often manage hundreds of websites, each with distinct content, compliance requirements, and brand strategies. Historically, site search has been treated as an operational necessity rather than a marketing lever.

SearchStax changes that, turning the search bar into a governed, insight-driven experience layer that reveals what audiences are truly seeking across every digital property.

Multi-site search management provides centralized oversight across multi-brand, multi-region and multi-division environments, while preserving local flexibility. The result: consistent, trustworthy and high-performing search experiences across the entire digital ecosystem.

“By combining centralized governance with AI-powered search, SearchStax is transforming how organizations deliver search,” said Leslie Persaud, VP of product, Acquia. “Our shared customers can now better manage search experiences at scale — across brands, regions and languages — while empowering marketers to act on real-time audience signals to continuously improve engagement and marketing performance.”

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

Empowering Digital, Marketing and IT Teams

With this enhancement, digital, marketing and IT teams gain a single point of control for governance, contextual tuning, and analytics, making it easier to update and measure search performance across every site in multiple divisions, brands, geographies and campaign-based microsites.

Multi-site search management extends the power of SearchStax, the AI-powered search experience platform for marketers, to enable teams to:

  • Streamline governance – Respect distinct user access to data for geographies and brands to meet compliance needs.
  • Deliver contextual relevance – Tune search results by region, brand or audience while maintaining consistent experiences.
  • Gain actionable insights – Access aggregate analytics and site-specific performance dashboards.
  • Operate efficiently – Update individual or multiple search experiences simultaneously by adding promotions, adjusting ranking, and enabling AI features such as Smart Answers as needed.

“Our customers are managing expansive digital ecosystems, and they need their search to match that scale,” said Sameer Maggon, CEO and founder of SearchStax. “Multi-site search management brings efficiency, structure and visibility to a high-value touch point in the digital journey that can often be overlooked as a marketing lever.”

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Meeting Higher Expectations in Regulated and Information-Rich Industries

In sectors such as healthcare, financial services, higher education, and government, information-based search experiences are critical. Visitors expect fast, trustworthy and contextually relevant results. Whether they’re searching to “find a doctor,” “find a location,” across the entire website, or within just the “blog,” it is important each search experience performs independently as well as holistically.

“SearchStax’s new multi-site search management capabilities enable our teams to collaborate efficiently while maintaining organization governance,” said Panara Dhavalkumar, Drupal architect at the International Organization for Migration, a United Nations (UN) related organization. “We’re pleased to have greater control and flexibility in how we deliver and scale search across multiple sites without compromising on compliance.”

The new SearchStax capabilities help digital teams deliver AI innovations and enhance marketing agility with first-party insights that surface search trends and enable optimizations through intuitive, marketer-friendly tools — without relying on developers.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

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