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Dialpad Launches Real-Time AI in Japan

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Prolisto Officially Launches Prolisto Lite, a Free AI-Powered Web App for Creating eBay Listings From Product Photos

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Partnership brings Dialpad’s real-time AI voice intelligence and contact center capabilities to Japanese enterprises

Lounge Lizard Worldwide and Contentful Form Strategic Partnership to Power Enterprise Website Design and Web Development

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Lounge Lizard Worldwide and Contentful Form Strategic Partnership to Power Enterprise Website Design and Web Development

Lounge Lizard Worldwide Agency Reviews (2026) | Digital Agency Network

Lounge Lizard Worldwide Inc., a top-rated web design and digital marketing agency, driving results-driven ROI since 1998, is proud to announce a strategic partnership with Contentful, a leading Headless CMS and Composable Digital Experience Platform (DXP) trusted by more than 4,000 organizations worldwide.

Leveraging experience with Contenful projects for Blue Foundry Bank and Graybar Electric, Lounge Lizard and Contentful have increased their focus on partnering and providing services for enterprise-level corporations.

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Frank Falco, VP of Sales and Operations, notes, “We are excited about the increased partnership with Contentful, especially around the Contentful Personalization offering. It is a game-changer, honestly, for personalized content delivery, localization, and regionalization. It also includes A/B testing within the Contentful CMS, monitoring statistics, and the ability to publish the best results out of the box.”

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Lounge Lizard has been instrumental in building localized and regionalized content websites for years, but it required a suite of applications, technology, and custom coding.

“Contentful locates all of this functionality within the CMS and empowers our clients to easily customize as their needs grow,” continues Falco.

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JWX Acquires Aug X Labs, Giving Publishers a Gen AI Tool to Transform Existing Content Into Multi-Platform Experiences

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JWX Acquires Aug X Labs, Giving Publishers a Gen AI Tool to Transform Existing Content Into Multi-Platform Experiences

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AI content production technology expands JWX’s platform to help publishers transform content for distribution, engagement, and monetization across platforms

JWX, the technology company that empowers media businesses to connect their content with consumers across every platform, announced it has acquired Aug X Labs, the startup behind Augie Studio, the all-in-one AI-assisted Commercial Video Studio.

The acquisition supports JWX’s vision to expand its publisher platform beyond video infrastructure; to help media companies transform existing content into multi-format experiences, to distribute that content efficiently across fragmented platforms, to drive deeper audience engagement, and unlock incremental monetization opportunities.

Augie strengthens our publisher platform by enabling media companies to transform existing content into multi-format experiences optimized for modern distribution, engagement, and monetization. ”

— JWX CEO John Nardone

Augie Studio will now be incorporated into JWX Studio, adding an LLM-powered content transformation layer to an existing product suite that helps publishers extend the value of their content while improving operational efficiency across teams. Through the Augie Studio technology, publishers can use existing content to generate video, audio, and other multi-format experiences, with additional formats like interactive content, games, and quizzes introduced over time as part of JWX Studio’s broader platform roadmap.

Marketing Technology News: MarTech Interview with Michael McNeal, VP of Product at SALESmanago

With this new offering, JWX further bolsters its position as a publisher platform designed to help media companies extend content value, improve operational efficiency, and unlock monetization opportunities at scale.

“Publishers are under increasing pressure to extend the value of their content across more platforms while driving sustainable revenue,” said JWX CEO John Nardone. “Augie strengthens our publisher platform by enabling media companies to transform existing content into multi-format experiences optimized for modern distribution, engagement, and monetization. This acquisition is part of JWX’s broader mission to help publishers operate more efficiently and compete in an increasingly fragmented ecosystem.”

All Aug X Labs employees will now join JWX. CEO and co-founder Jeremy Toeman will take on the role of SVP of AI Innovation. With past leadership roles at media companies including WarnerMedia, Etsy, CBS Interactive, and Sling Media, Toeman is uniquely positioned to spearhead JWX Studio’s production services team and AI-first products.

Meanwhile, Augie CPO and co-founder JT White will assume the role of VP, Head of Content Studio. Aug X Labs was founded in January 2022. Terms of the deal are not being disclosed.

With publishers facing immense pressure to drive revenue, JWX Studio allows editorial and social teams to quickly and easily generate additional content, regardless of their experience or skill set. The addition of Augie Studio’s capabilities lets teams transform existing content assets, such as articles, podcasts, and long-form videos, into scalable, platform-ready formats designed for modern distribution and monetization.

“In publishing, momentum comes from the right partnerships,” said Toeman. “Augie was built to help publishers move faster and unlock more value from their content, and joining forces with JWX accelerates that mission in a meaningful way. After a career building transformational media products, I’m very excited about this partnership and the opportunity to combine a future-focused platform designed for what publishers need next in an AI-first content world.”

As part of the acquisition, Augie will sunset its direct-to-consumer product and now focus exclusively on serving enterprise clients with enhanced features and dedicated support.

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LiveDeskCal Adds Cloud Sync and CRM Integrations to Its Always-Visible Windows Desktop Calendar Widget

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LiveDeskCal Adds Cloud Sync and CRM Integrations to Its Always-Visible Windows Desktop Calendar Widget

LiveDeskCal

New Lite and Pro options bring Google Calendar, Outlook Online, and CRM scheduling to an always-on-top desktop calendar—without living in a browser tab.

LiveDeskCal, the lightweight desktop calendar widget for Windows 11, announced expanded options for users who want their schedule visible while they work—whether they prefer an offline desktop calendar or need Google Calendar and Outlook syncing directly on the Windows desktop.

Designed to reduce context-switching, LiveDeskCal places an always-visible calendar on the desktop where users can review upcoming events, add appointments, set reminders, and organize schedules with color-coded categories—without keeping a browser window open all day.

Three Versions to Match How People Schedule on Windows

LiveDeskCal is available in three tiers, built for common scheduling needs—from private offline planning to cloud and CRM workflows:

LiveDeskCal Free — A no-cost, offline desktop calendar for Windows users who want local events, categories, and alarms with no account required.

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LiveDeskCal Lite ($4.95 one-time) — Adds two-way sync with Google Calendar and Outlook Online / Office 365, plus auto-refresh and background syncing for an always-updated desktop calendar view.

LiveDeskCal Pro ($9.95 one-time) — Adds CRM calendar integration and expanded syncing for teams and professionals who schedule in tools like Act!, GoldMine, monday.com, and more.

Built for Focus: A Windows 11 Calendar Widget That Stays Out of Your Way

LiveDeskCal’s design emphasizes quick visibility and control. Users can keep the widget always on top, use reminders and alarms to avoid missed meetings, and scan busy weeks faster with category colors—while matching modern Windows themes, including dark mode.

Key Features Include:

Always-visible desktop calendar widget for Windows 10 and Windows 11
Create, edit, and manage events directly from the desktop
Custom alarms, reminders, and color-coded categories
Google Calendar on desktop and Outlook calendar widget syncing (Lite/Pro)
CRM scheduling visibility and unified calendar workflows (Pro)

“LiveDeskCal is the calendar Windows users didn’t know they were missing. We designed it to feel natural on the desktop—staying out of your way until you need it.” — Thomas M, Product Manager

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MongoDB Sets a New Standard for Retrieval Accuracy with Voyage 4 Models for Production-Ready AI Applications

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MongoDB Sets a New Standard for Retrieval Accuracy with Voyage 4 Models for Production-Ready AI Applications

Tavily and TinyFish among customers using MongoDB to build and scale AI-powered features and workloads.

MongoDB, Inc. announced an industry-first expansion of its AI capabilities at MongoDB.local San Francisco, bringing together its core database with Voyage AI’s world-class embedding and reranking models to deliver a unified data intelligence layer for production AI. By integrating these models directly into MongoDB’s platform infrastructure, developers can now build and operate sophisticated applications at scale with reduced risk of hallucinations, without the need to move or duplicate data.

To support developers moving AI applications into production, MongoDB introduced a set of new AI capabilities designed to simplify how intelligent applications are built and operated. The company unveiled five embedding models from Voyage AI, MongoDB’s embedding and retrieval model suite, Automated Embedding for MongoDB Community Vector Search, embedding and reranking AI model APIs in Atlas, and an AI-powered data operations assistant for MongoDB Compass and Atlas Data Explorer. These capabilities strengthen MongoDB’s position as the leading AI-ready data platform, trusted by more than 60,000 customers running mission-critical workloads. Voyage AI models are available through MongoDB Atlas via API, integrated with MongoDB Community through managed Automated Embedding, and remain fully available as a standalone platform independent of MongoDB.

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“The biggest challenge customers face with AI isn’t experimentation, it’s operating reliably at scale,” said Fred Roma, Senior Vice President of Product and Engineering at MongoDB. “Developers want fewer moving parts and clearer paths from prototype to production. With today’s launches, MongoDB is raising the bar, helping teams reduce complexity and focus on building AI applications that perform in real-world, mission-critical environments.”

Transforming data into AI intelligence
As projects move into production, many organizations are discovering that their existing data stacks were never designed to support context-aware, retrieval-intensive workloads at scale. Developers are left managing fragmented combinations of operational databases, vector stores, and model APIs, which introduces complexity, latency, and operational risk at the exact moment speed and reliability matter most. This fragmentation has become a primary barrier to AI innovations, translating into real customer-facing impact.

MongoDB addresses this by unifying the core capabilities needed to build and run AI applications in production in a single data platform. Instead of stitching together an operational database, a vector store, and multiple pipelines, teams can keep operational data and retrieval capabilities together, reducing latency and synchronization overhead. The result is a simpler architecture, faster iteration, and AI applications that are built to run reliably in production, not just in demos. New capabilities include:

  • State-of-the-art accuracy with models from Voyage AI: The general availability of the new Voyage 4 series continues giving developers high performing embedding models—which outperform Gemini and Cohere on the public RTEB leaderboard—for more accurate retrieval at lower cost. The Voyage 4 series includes the general-purpose voyage-4 embedding model, which strikes a balance between retrieval accuracy, cost, and latency, the flagship voyage-4-large model for the highest retrieval accuracy, voyage-4-lite for optimized latency and cost, and an open-weights voyage-4-nano for local development and testing, or on-device applications.
  • Facilitated context extraction from video, images, and text: The general availability of the new voyage-multimodal-3.5 model expands support for interleaved text and images to now include video. Voyage AI’s voyage-multimodal-3 was the first production-grade embedding model to handle interleaved text and images, voyage-multimodal-3.5 advances this unified processing approach, more effectively vectorizing multimodal data together to best capture key semantic meaning from tables, graphics, figures, slides, PDFs, and more. This helps developers eliminate the significant effort required for complex document parsing, which can reduce retrieval accuracy and lead to less trustworthy applications.
  • Automated Embedding for MongoDB Vector Search: Automatically generate and store high-fidelity embeddings using Voyage AI whenever data is inserted, updated, or queried. By handling embedding generation natively within the database, MongoDB removes the need for separate embedding pipelines or external model services. Embeddings stay fresh as data changes, helping retrieval to remain accurate and AI applications to maintain reliable context. The result is a simpler architecture with fewer moving parts, making it easier for teams to build and run AI-enabled applications in production. Automated Embedding is available in public preview with support in our drivers (e.g. Javascript, Python, Java, etc) and AI Frameworks like LangChain and LangGraph (Python). Available today for MongoDB Community, and coming soon on MongoDB Atlas.

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“We were looking for extremely accurate embedding models, and Voyage AI provided accuracy at scale,” says Sudheesh Nair, Cofounder and CEO of TinyFish. “The Python APIs that Voyage comes out of the box with are also extremely lightweight and very fast.”

“Today, companies need to move extremely fast, and at very lean startups, you need to only focus on what you are building,” said Rotem Weiss, CEO of Tavily. “MongoDB allows us to focus on what matters most, our customers and our business.”

For the first time, developers can build and run AI applications with operational data, semantic understanding, and retrieval in a single system. MongoDB’s Atlas Embedding and Reranking API exposes Voyage AI models natively within Atlas, allowing teams to ship AI features with enterprise-grade security, performance, and reliability infrastructure. An intelligent assistant for MongoDB Compass and Atlas Data Explorer is now generally available, delivering natural-language, AI-powered assistance for everyday data operations, such as query optimization. MongoDB also introduced a new AI skills certification to help teams scale data strategies, accelerate time to market, and reduce costs–the first in a broader set of AI skill offerings planned this year.

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Buzz Dealer Introduces the ‘GEO-First’ Framework: A New Standard for Digital Brand Authority

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Buzz Dealer Introduces the 'GEO-First' Framework: A New Standard for Digital Brand Authority

As AI engines increasingly become the primary channel for search and discovery, Buzz Dealer is setting a new industry benchmark by launching its ‘GEO-First’ Framework. This strategy helps businesses master generative engine optimization (GEO) to ensure they remain the top recommendation in AI-generated answers.

This new initiative builds on the agency’s recent announcement regarding specialized AI optimization services. The approach provides a clear roadmap for brands to move beyond traditional keywords and focus on becoming a trusted source for LLMs. The GEO-First Framework is built around two pillars that define how brands win trust in AI environments:

Generative Engine Discoverability: Moving beyond SEO rankings, GEO Discoverability ensures brands are included in the answers AI engines generate. Rather than optimizing for keywords alone, the framework aligns topical authority so generative systems like ChatGPT and Gemini can accurately present a brand’s value within AI responses.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Generative Engine Sentiment: Visibility without trust fails to convert. GEO Sentiment ensures that when AI engines recommend a brand, they do it confidently without negative qualifiers or outdated info. By monitoring how AI describes a brand and correcting sentiment drift, the framework protects credibility at the consideration stage.

Together, these pillars ensure brands are positioned as authoritative choices when it matters most.

“We are entering a time where your brand’s reputation isn’t just what you tell customers, but what an AI tells them about you,” said Uri Samet, CEO of Buzz Dealer. “Our GEO-First Framework is about giving businesses control. We’ve designed this so that when a customer asks an AI for a recommendation, our clients are included in the authoritative answer.”

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By prioritizing these signals and utilizing digital PR, Buzz Dealer helps brands in industries like finance and tech stay ahead. The agency’s approach ensures that as search habits shift, clients don’t just survive change, they lead it.

The GEO-First Framework is the foundation of Buzz Dealer’s Organic Traffic Optimization. By introducing GEO as a service, Buzz Dealer offers a tangible way for companies to protect their image and grow in the AI-driven market in 2026.

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ITG’s Storyteq adds Adobe Firefly Services to its suite of AI tools

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ITG's Storyteq adds Adobe Firefly Services to its suite of AI tools

Inspired Thinking Group (ITG) has announced it will integrate Adobe Firefly’s generative AI capabilities into its Storyteq CMP content marketing platform.

Firefly Services enhances Storyteq’s existing AI capabilities, giving users seamless access to Adobe’s creative and generative AI models.

ITG CEO Andrew Swinand comments, “As Storyteq becomes a foundational backbone to enable AI content management and automation, this integration with Adobe allows Storyteq users to incorporate Firefly Services’ generative AI capabilities and models to deliver a seamless experience.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Adobe’s acknowledged strength in generative AI gives Storyteq users another great tool out of the box to help create better content faster, more cost-effectively and at scale.”

ITG’s proprietary Halo Intelligence will be paired with Adobe Firefly’s generative AI and creative capabilities to help suggest the most effective content to engage customers with AI data analysis.

Says Swinand, “Pairing Halo Intelligence with gen AI models such as Firefly means users are not only able to create more content for less but also create content that is optimized and personalized to every customer interaction.”

Adobe Firefly Services will enhance ITG’s global creative services as well as Storyteq, and the integration of ITG’s AI with Firefly will help drive efficiencies across areas such as content briefing, workflows, approvals and compliance.

Storyteq is frequently praised for its AI approach. Last year, Gartner remarked that, “ITG’s AI solutions lead the market,” and Storyteq is, “uniquely powering the full content lifecycle.”

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Gartner has named Storyteq a market leader in content marketing platforms (CMP), as well as DAM for its enterprise asset management capabilities.

ITG is the leading, AI-enabled Halo content partner to businesses around the world. It eliminates marketing complexity and delivers engaging content at speed and scale to drive business growth and reduce marketing costs. Clients include Heineken, Microsoft, Samsung, Haleon, KFC and more. ITG employs over 2,000 people throughout its global offices; ITG is part of the Bridgepoint portfolio of companies.

Storyteq is ITG’s market-leading AI-enabled Content Marketing Platform and Enterprise DAM. It unifies marketing operations and drives efficiencies across every stage of the content journey, enabling marketers to create more and better content for less. Storyteq’s Enterprise solution is configurable to every enterprise’s unique way of working, no matter how complex the operation, number of brands or regions in which it operates. It is also available as a preconfigured Storyteq Professional product.

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Go Beyond the Rules: Turn Customer Privacy Into Your Advantage

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Go Beyond the Rules: Turn Customer Privacy Into Your Advantage

Most companies see customer privacy as a chore. It is a set of legal rules you have to follow to avoid fines. This view treats privacy as a problem to be managed. There is a much better way to think about it. In a world where people are sceptical about their data, earning their trust is a huge opportunity.

Your customers are smarter and more careful than ever. They know their personal information is valuable. They are choosing to do business with brands that show deep respect for their data. It is time to change your approach. You can transform privacy from a legal headache into a powerful way to build strong customer relationships and get an edge over your competition through privacy-first marketing.

The Changing Definition of Trust

For a long time, people accepted a basic trade online. You got free services, and companies got your data to show you ads. That agreement is now breaking down. People are tired of hearing about data breaches and feeling like they are being tracked everywhere. They are starting to demand more transparency and control.

Following the privacy laws is the absolute bare minimum. Customers expect you to do that. Real success comes from actively protecting their interests. When you show customers you are serious about protecting their information, you start to earn their confidence. That confidence is the foundation of customer loyalty.

Make Privacy a Core Feature

You should treat privacy like a key feature of your product. Think about the safety features in a car. You expect things like airbags and good brakes. They are not optional extras; they are part of what makes you feel safe. A great privacy promise should work the same way. It builds confidence and makes people feel good about choosing you. This is the goal of privacy-first marketing.

This mindset moves privacy from a legal concern to the heart of your business strategy. Instead of burying privacy options deep in a settings menu, you should highlight them. Make your commitment to protecting data a visible part of your brand. When people feel safe, they are more likely to share information with you, creating a healthy cycle of trust.

Marketing Technology News: MarTech Interview with Michael McNeal, VP of Product at SALESmanago

The Technology That Powers Trust

The right technology makes your privacy promises real. A true privacy-first marketing strategy relies on systems built to protect people while helping you understand your customers in a respectful way.

  • Privacy Enhancing Technologies (PETs):

These are tools that let you analyse customer information for trends without ever looking at any single person’s private, identifiable data.

  • Personal Data Vaults:

You can give each customer their own secure digital locker for their information. They hold the key and grant you permission to use it.

  • First-Party Data Systems:

These are systems designed to ethically use the information customers give you directly to make their experience with your brand much better.

  • Data Clean Rooms:

This is a secure, neutral space where you and a partner can compare audience insights without either side having to share private customer lists.

Putting Your Customers in Control

A privacy dashboard is a perfect way to demonstrate your commitment to transparency. It is a single, easy-to-find place where people can manage their relationship with your company.

  • Let them clearly see all the information you have about them.
  • Give them simple buttons to correct or completely delete their data.
  • Provide easy options to control what marketing messages they receive.
  • Show a clear history of how their information has been used.
  • Allow them to manage all the data permissions they have given you.

A New Relationship with Customer Data

Privacy-first marketing requires a new way of thinking. You need to shift from a mindset of data collection to one of data collaboration. The goal is no longer to grab as much information as possible. The focus is to build an open and honest partnership. You should clearly explain what information you need and the value the customer gets in return. This straightforward exchange builds respect and encourages people to trust you with their data.

Calculating the Real Payoff from Trust

The rewards for earning customer trust through privacy-first marketing are very real. These benefits show up in your business performance and can be measured in a few key areas.

  • You can track the increase in how much a customer spends over time.
  • You can measure the drop in how many customers leave your service.
  • You can analyse higher open and click rates in your marketing campaigns.
  • You can watch the steady growth of your own first-party data.

Winning in a World Without Cookies

The online world is changing. An era of tracking people with third-party cookies is coming to a close. Those companies that will make it in this new world are the companies that will actually have people trust them. That trust, created by being proactive about privacy and giving customers control is the firmest foundation there is for growth. By introducing privacy-first marketing as a core part of your business, you’re setting your business up for success.

Cloudflare Strengthens Content Offering to AI Companies with Acquisition of Human Native

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DryvIQ's Latest Integration Extends Platform's Visibility and Governance Capabilities to Microsoft SharePoint Embedded Content

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Acquisition will help create a new business model for the Internet by transforming original content into high-quality, AI-ready data and facilitating transparent value exchange in the AI era

Cloudflare, Inc., the leading connectivity cloud company, announced it has acquired Human Native, an AI data marketplace that connects creators and AI developers. The acquisition will make it easier and faster for AI developers to discover and access the content they need, and in turn help creators and publishers optimize how their data can be surfaced to AI companies willing to pay. With the expertise from the Human Native team, Cloudflare will accelerate the build out of its vision for the AI-driven Internet economy, empowering creators to turn their existing content into indexable, valuable data as well as to effectively price and monetize it.

The success of the AI industry relies heavily on access to high-quality content for training and inference. This poses a critical decision for content owners, who now need to determine their own AI strategies amidst the demand for their data – by blocking their content entirely; optimizing their content specifically for AI; or offering their content for purchase for a fair price that reflects its value to AI users and society. Cloudflare is committed to providing creators with the tools that support all of these options. Specifically, Human Native will help Cloudflare build the tools needed to prepare content so that AI developers can find, access, and purchase reliable high-quality data through fair and transparent channels.

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“Content creators deserve full control over their work, whether they want to write for humans or optimize for AI,” said Matthew Prince, co-founder & CEO of Cloudflare. “Last year we gave publishers and creators the tools to control which bots can access their content, but the real goal has always been to help create a new economic model that actually works for the next phase of the Internet. The Human Native team will help us accelerate the next phase, where we build the tools that allow content to be discovered, priced, and purchased through transparent channels. This acquisition is about building the tools needed to protect the longevity of the open Internet.”

Founded in 2024 and backed by top UK venture capitalists LocalGlobe and Mercuri, Human Native built its mission around fostering a more equitable and transparent relationship between content creators and AI companies. The team brings deep expertise from across the tech and media world, including veterans from companies like DeepMind, Google, Figma, and Bloomberg, that will help Cloudflare deliver tools that enable creators to structure their content for fair, simple, and streamlined AI consumption.

“We started Human Native with the goal of getting Generative AI out of its Napster era. We believe that creators should have control, compensation and credit when their work is used to power AI products, ensuring equitable compensation for rights holders while enabling responsible AI development,” said Dr. James Smith, co-founder & CEO of Human Native. “Our discussions with Cloudflare, from Matthew to the entire team, have shown us that our values could not be more aligned, we believe in the same mission and together we will have the opportunity to deliver solutions at Internet scale.

“High quality data is the key that unlocks real differentiation in AI,” said Ziv Reichert, partner at LocalGlobe. “James and Jack Galilee have built the infrastructure that enables AI teams to discover and access valuable data across the internet, while allowing data owners to surface, price, and monetize it seamlessly. We’re incredibly excited to see them continue this mission with Cloudflare.”

“At Mercuri, we invest at the intersection of media and AI, and Human Native has embodied this thesis from the outset,” said Alan Hudson, Founding General Partner, Mercuri. “When we first invested two years ago, we believed there was a clear need to reward creators fairly for their data and to enable AI to progress with high-quality, ethically sourced data. Our conviction around these principles have only grown stronger in market. We are now excited to see how the Human Native team continues on this mission in partnership with Cloudflare.”

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Box Announces General Availability of Box Extract to Transform Enterprise Content into Actionable Data

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Box Announces General Availability of Box Extract to Transform Enterprise Content into Actionable Data

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Powered by leading AI models, Box Extract enables enterprises to automate content-driven workflows, accelerate decision-making, and unlock insights from unstructured content

Box, Inc., the leading Intelligent Content Management (ICM) platform, announced the general availability of Box Extract. Powered by leading generative AI models from companies like Google, Anthropic, and OpenAI, and combined with advanced agentic capabilities, Box Extract enables enterprises to intelligently and securely pull the most valuable information from content and save it as metadata in Box. With Box Extract, it is now easier than ever for enterprises to automate workflows, accelerate decision-making, and power faster access to information and insights.

Box announces general availability of Box Extract to transform enterprise content into actionable data.

“Enterprises are sitting on a gold mine of data in their untapped content,” said Aaron Levie, co-founder and CEO of Box. “With Box Extract, that information is now unlocked and can transform how businesses analyze information and make decisions. By turning unstructured content into structured, usable data, organizations can deliver real-world impact by having their content actively work for them across their most important lines of business.”

“In the financial services industry, we work with highly sensitive data that demands the highest levels of security,” said Geoff Moore, CIO at Valmark Financial Group. “Box Extract pairs enterprise-grade security controls with the deep subject matter expertise of our employees to extract data from unstructured sources and transform it into actionable insights securely. By mining information from sources such as account forms, insurance illustrations, and commission statements, we’ve achieved exceptional gains in both efficiency and accuracy.”

“Every day, we process vast amounts of unstructured documents that are critical to serving Texans efficiently,” said Wendy Barron, CIO at Texas Department of Motor Vehicles. “With Box AI, we’re now able to automatically extract key information from forms and records, reduce manual review, and accelerate our workflows, all while maintaining the security and compliance standards required of a public agency. Implementing modern AI tools has helped our team focus less on paperwork and more on delivering timely services to the public.”

Available : Box Extract

Organizational knowledge resides in the collection of contracts, product specifications, policy documents, charts, and other forms of unstructured content involved in day-to-day business operations. This content provides the critical context AI models and agents require to unlock meaningful business value. Until recently, attempts to harness insights from unstructured data relied on manual processes or legacy tools that were expensive to maintain and impractical to scale. Box Extract addresses these challenges by combining the latest AI models from Google, Anthropic, and OpenAI, with advanced agentic capabilities to deliver accurate extraction from complex documents.

Unlike legacy tools, which focus on simply extracting text, Box’s agentic approach enables Box Extract to understand document structure and meaning, break it down into components, such as paragraphs, tables, or charts, and then pull out the most important information. Additionally, teams can create custom Extract Agents tailored to their business needs and deploy them securely at scale across a wide range of content. These Box Extract Agents give customers the flexibility to store structured data alongside unstructured content as custom metadata, which can also be exported or synced to other systems such as Databricks and Snowflake.

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The information pulled out by Box Extract is stored alongside content on Box, and enables enterprises to:

  • Quickly make decisions using metadata-powered dashboards and views within Box Apps;
  • Automate workflows end-to-end on Box with Box Relay, and with Box Automate in the future;
  • Streamline content discovery and faster search for every Box user;
  • Surface and extend usage of metadata into 3rd party and custom applications.

Leveraging the power of Box Extract:

  • Financial services firms can use Box Extract for loan origination, enabling the extraction of due dates and loan terms to accelerate payments, reconciliation, and loan servicing;
  • Government and public sector agencies can use Box Extract on permits, public records, grants, contracts, and benefits documents to extract important details like permit types, fees, and inspection dates, streamlining compliance and accelerating service delivery across departments;
  • Media and entertainment teams can use Box Extract to automatically extract details including titles, writers, versions, rights holders, and scene keywords, from production files and creative assets, including scripts, talent agreements, and client briefs to quickly search for specific scenes and efficiently manage digital assets.
  • Insurance carriers can use Box Extract to automatically extract critical information from accident reports and hospital bills, and apply it as metadata in Box, helping investigators move faster, reduce manual review, and accelerate claim creation;
  • Legal teams can use Box Extract to process long contracts and identify different language and clauses. Box Extract automatically captures key contract details, such as counterparty names, expiration dates, renewal terms, clauses, and obligation deadlines, and applies them as metadata, enabling enhanced contract management.

“In market, the speed of your data drives business results. By integrating Google’s Gemini into Box Extract we’re helping customers instantly turn massive amounts of content into structured, actionable intelligence,” said Matt Renner, President and Chief Revenue Officer at Google Cloud. “Gemini’s power to process and understand complex, high-volume data allows customers to move beyond simple scanning to true workflow automation, dramatically speeding up critical processes like loan approvals and contract management.”

Box Extract Availability

The ability to create and manage custom Extract Agents with Box Extract is now available to Box customers through the Enterprise Advanced plan. Within the Box Extract offering, customers can choose between the Standard Extract Agent, which streamlines simple data capture for faster and more cost-efficient results, and the Enhanced Extract Agent, which takes dedicated steps based on multimodal document structure, delivers deeper reasoning, and can handle large, complex, or highly variable documents.

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Sprinklr Named Innovative Products Winner in the 2026 BIG Innovation Awards

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Sprinklr Named Innovative Products Winner in the 2026 BIG Innovation Awards

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Sprinklr , the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), has been named a winner in the Innovation Products Category of the 2026 BIG Innovation Awards, a global recognition program honoring companies, products, and leaders who are transforming industries through applied innovation, intelligent platforms, and measurable real-world impact. Sprinklr was recognized as an innovator in AI, specifically for Sprinklr’s AI agents purpose-built for customer experience.

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“This award underscores our commitment to building AI that is scalable, responsible, and results‑driven.” – Karthik Suri, Chief Product Officer at Sprinklr.

“The 2026 BIG Innovation Awards winners show that true innovation is no longer about chasing the latest buzzwords,” said Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group. “It’s about building intelligent platforms, automating workflows with purpose, and making trust, privacy, and resilience the foundation of every breakthrough. These organizations and leaders are not just keeping pace with change, they are shaping the future of global business.”

Sprinklr AI Agents bring autonomous, goal‑oriented intelligence directly into customer experience workflows. They are designed to observe, reason, and act across marketing, care, research, and commerce use cases and are currently helping enterprises operate faster, smarter, and with greater consistency at scale.

“AI is only transformative when it’s deeply connected to real business outcomes,” said Karthik Suri, Chief Product Officer at Sprinklr. “Powered by Sprinklr’s unified data foundation, rich customer context, and the ability to turn insights into action, Sprinklr AI Agents bring enterprise‑grade intelligence to every customer touchpoint. This award underscores our commitment to building AI that is scalable, responsible, and results‑driven.”

Sprinklr joins 159 winners recognized for their contributions to innovation across health, financial services, logistics, manufacturing, and enterprise technology. The 2026 BIG Innovation Awards winners reveal a clear trend: innovation is no longer about just having AI, it’s about how you use it. Winners are building platforms, automating workflows, and focusing on trust, privacy, and security as core to their mission.

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Emplifi Partners with Reddit to Fuel Actionable Industry Intelligence and Strategic Execution

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Emplifi Partners with Reddit to Fuel Actionable Industry Intelligence and Strategic Execution

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The collaboration integrates real-time Reddit data directly into Emplifi Fuel, transforming authentic community conversations into industry-specific tactics for Retail, CPG, Sports brands and beyond

Emplifi, a leading customer engagement and social media marketing platform, announced a strategic partnership with Reddit, home to the internet’s most authentic, human conversations. This collaboration integrates Reddit’s Enterprise API directly into the Emplifi ecosystem, positioning Reddit not just as a listening source, but as a key analytical signal for Emplifi Fuel—the platform’s intelligent execution engine. By analyzing high-intent community signals within Emplifi’s vertical Command Center, brands can now turn unfiltered consumer discussions into aggregated insights that inform specific, recommended objectives and tactics that drive measurable business outcomes.

This partnership turns the internet’s largest focus group into a driver for revenue and operational agility.

With more than 443 million weekly active unique visitors, Reddit’s 100,000+ active communities represent a massive, often untapped reservoir of consumer intent. Emplifi’s integration moves beyond passive monitoring, utilizing AI-powered analytics to analyze and synthesize aggregated conversation patterns and apply them into industry-specific workflows. This allows brands to move faster with confidence, adjusting their strategy and execution based on the genuine voice of the customer.

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Fueling Vertical Strategy with Authentic Intelligence

Through this partnership, Reddit data becomes a key component of Emplifi’s actionable knowledge and analytics layer, enabling brands to execute industry-specific tactics with greater precision:

  • Retail & eCommerce: Reddit surfaces raw, real-time feedback on delivery experiences, pricing sensitivity, and return policies. Emplifi Fuel analyzes these signals to inform Customer Experience (CX) playbooks, allowing teams to proactively address friction points and refine operational messaging before they impact retention.
  • Consumer Packaged Goods (CPG): In an industry driven by trends, Reddit reveals authentic sentiment regarding new product launches and influencer campaigns. Emplifi synthesizes these insights to refine content strategies and community tactics, helping brands capitalize on viral product use cases or mitigate negative sentiment during a launch.
  • Sports & Entertainment: Fan passion lives on Reddit. This integration allows teams to track real-time reactions to lineup decisions, game-day experiences, and merchandise drops. These insights directly shape fan engagement and support workflows, ensuring teams can capitalize on high-sentiment moments to drive ticket and merchandise sales.
  • All Brands: Reddit hosts communities discussing every category imaginable—from financial planning to beauty routines to travel hacks—making it a powerful intelligence source for any brand looking to understand real consumer motivations, test ideas, or react quickly to emerging sentiment.

“Commerce, care, and social are not end goals themselves; they are enablers. What really matters is managing the funnel to drive performance,” said Ohad Hecht, Chief Executive Officer at Emplifi. “By feeding Reddit’s authentic data into Emplifi Fuel, we are giving brands a distinct competitive advantage. We aren’t just showing them what people are saying; we are using AI-powered analysis to synthesize aggregated insights from that data into recommended actions within our vertical Command Center. This partnership turns the internet’s largest focus group into a driver for revenue and operational agility.”

Emplifi + Reddit: Empowering Brands with Richer Insights and Unified Workflows

The partnership allows Emplifi customers to leverage secure access to Reddit’s data to:

  • Inform Strategy with AI-Powered Analytics: Utilize Emplifi’s AI-powered listening and summarization tools to detect and respond to viral moments and potential risks within Reddit communities hours or days before they surface elsewhere. Also use this intelligence to power insight-informed publishing and engagement workflows.
  • Unify Execution: Publish directly to Reddit through Emplifi’s unified social publishing workflows, allowing social teams to manage Reddit engagement alongside other channels within a single interface.
  • Accelerate Decision Making: Incorporate Reddit intelligence directly into the Emplifi Fuel Command Center, bridging the gap between strategic objectives and daily execution.

“Reddit is the most human place on the internet. It is where real conversations happen, shaping the decisions that influence markets,” said Jonathan Flesher, VP of Business Development & Partnerships, Reddit. “Emplifi understands that enterprise brands need to bridge the gap between listening and doing, and by partnering with Reddit, will have the ability to apply AI-powered analytics to analyze aggregated Reddit insights at scale.”

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Cadent Appoints Chief People Officer and SVP of Marketing to Accelerate Next Phase of Growth

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Cadent Appoints Chief People Officer and SVP of Marketing to Accelerate Next Phase of Growth

Experienced executives Kim Tingler and Daniella Krieger enhance media technology leadership 

Cadent, the predictive advertising company, announced the appointments of Kim Tingler as Chief People Officer and Daniella Krieger as Senior Vice President of Marketing, further strengthening the company’s leadership team as it scales its organization and go-to-market strategy to meet the increasing market demand for its advertising solutions.

“As Cadent enters its next phase of growth, strengthening both our people strategy and our go-to-market leadership is essential to how we execute,” said Nick Troiano, CEO of Cadent. “Kim brings deep experience building cultures that help organizations grow with intention, while Daniella has a proven ability to translate complex technology into clear, compelling value for the market. Together, they position Cadent to better serve advertisers, agencies, and partners as demand for predictive, full-funnel advertising continues to accelerate.”

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Tingler’s appointment marks a strategic expansion of Cadent’s executive team, underscoring the company’s commitment to putting people and culture at the center of a strong, scalable organization built for long-term growth. Krieger’s addition reinforces Cadent’s commitment to sharpening its brand, market presence, and product narrative as adoption of its unified, predictive platform continues to accelerate.

Tingler brings more than 15 years of experience leading people strategy, organizational transformation, and culture development across high-growth media and technology companies. Most recently, she served as SVP of People and Culture at Rokt, setting the strategic direction and the agenda for the People Function. Prior, she was the SVP of HR for A+E Networks, and spent over a decade at NBCU supporting the Advertising Sales and Marketing teams. Throughout her career, Tingler has partnered closely with executive teams to build  high-performance organizations and growth-oriented cultures, developing the next generation of leaders while scaling with intention. In her role as CPO of Cadent, Tingler will ensure the organization is well-structured and equipped to support both business expansion and employee success.

“As Cadent continues to grow, building an organization that is intentional about how it develops, supports, and empowers its people is critical,” said Tingler. “My focus is making sure our leaders, teams and culture evolve in step with the business so we can increase performance, engagement, and impact over the long term.”

Krieger joins Cadent with more than 17 years of experience leading brand, product, and go-to-market marketing across ad tech and digital media. As SVP of Marketing, she will oversee brand and product marketing and play a central role in articulating Cadent’s value proposition to the industry. Prior to Cadent, Krieger served as SVP of U.S. Marketing at MiQ, where she led the go-to-market strategy for MiQ Sigma, the company’s AI-powered programmatic advertising platform, while building and overseeing U.S. product and brand marketing teams.

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“Innovation, especially AI, is transforming advertising at unprecedented speed. While this has created more advanced solutions for our clients, it has also made differentiation more critical,” said Krieger. “I’m excited to join Cadent, bringing a unified platform to market that cuts through that complexity and elevates the company’s narrative, market perception, and platform’s strengths into clear, differentiated value for our clients.”

Following strong momentum since Cadent’s platform unification and continued accelerated innovation including the recent acquisition of VuePlanner, Cadent’s new executive hires join at a perfect moment to ignite further growth. Today, more than 1,500 advertisers and agencies rely on Cadent to deliver measurable outcomes across platforms.

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IAB Releases Industry’s First AI Transparency and Disclosure Framework to Guide Responsible Advertising in a Generative-AI Landscape

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IAB Releases Industry's First AI Transparency and Disclosure Framework to Guide Responsible Advertising in a Generative-AI Landscape

New IAB Research Shows Disconnect Between Advertiser Optimism and Consumer Sentiment Towards AI-Generated Ads

The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today launched its first-ever AI Transparency and Disclosure Framework, an industry framework for AI disclosure that balances transparency with operational efficiency, helping brands, agencies, publishers, and platforms navigate responsible AI use in advertising.

As the use of generative-AI in marketing accelerates, the Framework is designed to build consumer trust, reduce regulatory risk, and establish industry leadership in responsible AI adoption.

“The digital industry is embracing AI in all of its splendor at breathtaking speed. We are certainly at a critical inflection point with generative AI,” said David Cohen, CEO, IAB. “While AI is transforming how we work from ideation to execution and measurement, we must get transparency and disclosure right, or we risk losing the trust that underpins the entire value exchange. We’re giving the ecosystem tools it needs to drive responsible innovation.”

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Framework Provides Functional, Flexible Approach to AI Transparency
The AI Transparency and Disclosure Framework introduces a risk-based model that avoids blanket labeling and instead calls for disclosure only when AI materially affects the authenticity, identity, or representation in ways that may mislead consumers.

Instead of disclosing every instance of AI, the Framework calls for advertisers to disclose consumer-facing labels around synthetic humans, digital twins, images, videos, audio, and AI chatbots in ads including:

  • Images or videos generated by prompt (text-to-image or image-to-image generation), where human input is limited to refinement, editing, or compositing to depict real-world events
  • AI-generated voices of deceased persons creating new statements they never actually made, even with estate authorization
  • AI-generated voices of living persons making statements about specific events, actions, commitments, or circumstances that never occurred, as distinct from scripted commercial endorsements or brand messaging
  • Digital twins of deceased individuals in any capacity, even with estate authorization
  • Digital twins of living individuals depicted in specific events, scenarios, or locations that never occurred, as distinct from standard product endorsements or brand representation
  • Synthetic avatars, AI chatbots or conversational agents in ads that simulate human interaction

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To achieve this, the Framework introduces a risk-based, two-layer disclosure model:

  1. Consumer-facing disclosures, with standardized text labels or visual cues like visual indicators (watermarks, badges, or standardized icons), interactive elements (tap/hover information icons), and adjacent placement (disclosure placed next to rather than on the creative asset)
  2. Machine-readable metadata (C2PA protocols) for technical compliance, combined with advertiser-led decisions on consumer-facing disclosure

“AI is reshaping how advertising is created and scaled, but trust is what will determine its longevity,” said Caroline Giegerich, VP, AI, IAB. “Our research reflects a clear misperception between how advertisers think consumers feel about AI-generated advertising and how consumers actually experience it. That disconnect is exactly why materially-based disclosure matters. This Framework gives the industry a clear answer to ‘does AI involvement risk misleading consumers?’ by focusing on consumer impact. It’s about building credibility through transparency, not creating disclosure fatigue through universal labeling.”

Study Reveals Widening Trust Gap, But Disclosure Helps Close It
In conjunction with the Framework, IAB unveiled new proprietary research with Sonata Insights, titled “The AI Ad Gap Widens: Consumer Skepticism Persists as AI Advertising Expands—But Disclosure Can Close the Gap,” that addresses the misperception of AI-generated ads, revealing stark differences between industry optimism and consumer attitudes.

According to the research, 82% of advertising executives believe Gen Z and Millennial consumers feel positively about AI-generated ads, however only 45% of these consumers actually feel that way. This gap has widened since IAB and Sonata Insights’ 2024 study from 32 points in 2024 to 37 points in 2026.

While the findings indicate misalignment between advertiser and consumer sentiment, they provide brands an opportunity to inform consumers on how AI is used, and to evaluate when and how disclosure can support trust and understanding.

Additional key insights include:

  • Gen Z consumers are nearly twice as likely as Millennials to feel negatively toward AI ads (39% vs. 20%) as the majority of Gen Z describe AI-using brands as inauthentic, disconnected, or unethical.
  • Consumers are more likely than advertisers to describe brands using AI as “manipulative” (20% of consumers vs. 10% of ad executives) or “unethical” (16% of consumers vs. 7% of ad executives), while advertisers associate AI use with “innovation” (46%) and “uniqueness” (44%) — highlighting major perception gaps.
  • More than half of respondents want brands to disclose if an ad was 100% AI-generated or uses AI imagery or video.
  • 73% of Gen Z and Millennials say clear disclosure would either increase or have no impact on their likelihood to purchase the product or service — making transparency a trust builder, not a deterrent.

“There is a growing gap between advertisers’ use of AI and consumer skepticism,” said Jack Koch, SVP, Research & Insights, IAB. “This research shows that disclosure can play a decisive role in strengthening consumer relationships and determining whether AI use in advertising becomes a long-term value driver or a short-term liability. It also emphasizes that transparency and creative quality are essential to earning trust, shifting perceptions, and driving performance.”

IAB Urges Industry for Responsible AI Usage
As regulatory momentum builds globally, from the EU AI Act to new U.S. state laws and platform-specific disclosure requirements, adoption of the Framework is strategically advantageous for organizations. Those that adopt signal leadership, trustworthiness, and regulatory readiness while future-proofing their business operations.

IAB invites advertisers, agencies, publishers, and technology partners to publicly commit to the principles of transparency, proportionality, consistency, and clarity in AI disclosure.

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Calabrio Launches Omni Agent Intelligence to Unify Quality and Performance Across the Human and AI Agents, No Matter How the Stack Changes

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Novi AI Launches Independent AI Creation Studio Following Brand Upgrade

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A vendor-agnostic intelligence layer within Calabrio ONE for consistent quality governance, already available for customers

Calabrio, the workforce and conversation intelligence company, announced the Calabrio Omni Agent Intelligence, already in the market and available for Calabrio ONE customers. This new omni-agent quality and AI intelligence feature is integrated within Calabrio ONE, providing a single, vendor-agnostic view of quality performance across human and AI agents. The solution supports all contact center as a service (CCaaS), customer relationship management (CRM), information technology service management (ITSM) and AI agent platforms.

customer service relies on a blended workforce of human and AI agents, supported by AI assistants, operating across multiple systems. However, many organizations continue to assess quality and performance separately for each platform. This fragmented approach gives leaders only a limited understanding of the entire customer journey and restricts their insight into how well automation is functioning.

Omni Agent Intelligence provides a unified AI quality layer connecting any CCaaS, CRM, ITSM and AI agent platform. Calabrio standardizes interaction data for a single view of all agents’ impact on outcomes, supporting QM, CX and automation leaders across the customer experience.

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“With customer service now relying on a mix of people, AI agents and automation, it’s clear we can’t keep treating these parts separately,” said Dave Rhodes, CEO of Calabrio. “Omni Agent Intelligence lets leaders finally see the whole picture—how their teams and technology work together, so they can raise the bar on quality, truly measure how AI is performing, and base decisions on real insight instead of guesswork. This is about moving forward with purpose as AI takes its place at the heart of service.”

Govern Quality Across Platforms, Not Just Within One

Unlike platform-specific analytics that focus primarily on what happens inside a single vendor environment, Omni Agent Intelligence is designed to govern performance across many stacks. It applies a shared quality framework to AI and human agents, while allowing criteria to be tailored by agent type. This allows organizations to score, compare and improve performance consistently across channels and technologies.

Omni Agent Intelligence connects AI-agent actions with human workload, sentiment, handle times and outcomes, enabling teams to spot issues like poor handoffs and automation problems early. This leads to greater AI accountability, improved customer experience and more efficient operations.

One View as the Tech Stack Evolves

As organizations adopt AI agents from various sources across multiple CCaaS platforms, technology stacks shift frequently. Omni Agent Intelligence adapts to these changes, ensuring consistent measurement of quality and performance regardless of platform updates.

Delivered within Calabrio ONE, Omni Agent Intelligence elevates quality management into a true control tower for modern service operations, replacing fragile, custom business intelligence projects with a productized, governance intelligence layer owned by QM and CX teams.

Strategic Benefits Include:

  • Day-one visibility out of the box: Instantly view human agents and AI agents together along with trending topics, sentiment, QM scores and AHT, without needing custom reports or business intelligence projects.
  • Improved Customer Experiences: Address quality issues across AI and human agents, streamline handoffs and enhance interactions to reduce escalations and increase satisfaction.
  • Maximize ROI: Evaluate the impact of AI agents on key outcomes such as workload, customer sentiment and handling times to optimize investments, identify effective automation areas and allocate staff effectively.
  • Quicker, clearer decisions: Implement a unified quality framework for AI and human agents, enabling teams to consistently evaluate and compare performance across diverse channels and technologies, minimizing discrepancies found in vendor-specific reports.
  • Minimize Operational and Compliance Risks: Implementing a unified Auto QM engine enables scalable evaluations and helps detect issues, such as poor AI agent performance and unmet requirements, early, preventing them from impacting a large customer base.
  • Future-Proof Flexibility: Ensure reliable measurement of quality and performance as organizations evolve by integrating or replacing CCaaS, CRM, ITSM and AI agent platforms, without the need to restructure quality programs or compromising continuity.

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Tredence Unveils Agentic Commerce Solution Accelerators

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Tredence Unveils Agentic Commerce Solution Accelerators

Tredence Unveils New Brand Identity and Strategy: Beyond Possible

Tredence’s New Agentic Commerce Accelerators Bolster its Accelerator Ecosystem and Enable Retailers to Quickly Unlock Truly Personalized Shopping Experiences

Tredence, a global data science and AI solutions provider, announced the launch of its Agentic Commerce accelerators. These enterprise-grade accelerators serve as configurable starting points to design, build and scale agent-driven shopping experiences speeding time to value by 60%.

The Shift to Mission-Based Shopping:

As consumer expectations evolve, retailers are being challenged to move beyond optimizing isolated touchpoints and instead orchestrate a personalized shopping journey across omnichannel touchpoints. Tredence’s Agentic Commerce accelerators provide a ‘System of Agents’ that understands shopper’s intent and orchestrates personalized experiences across the end-to-end shopping journey.

  • Cosmos Customer Intelligence Agent: Builds advanced customer intelligence by understanding behaviors, predicting customer actions, and modeling shopper preferences to enable real-time personalization.
  • Personalized Content Generation Agent: Generates on-brand, multi-modal personalized content (text, product description, image, video) in real-time.
  • Contextual Search Agent: Moves beyond basic keyword search to implement more question-driven and contextual search that enables customers to find the products that best meet their needs.
  • Shopper Concierge Agent: Provides a GenAI shopping assistant that supports shoppers with relevant insights and product recommendations.
  • Customer Engagement Agent: Orchestrates cross-channel messaging to drive conversions and long-term value.

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Thorne Launches ‘Taia’ to Democratize Wellness: Thorne, the leader in science-backed health and wellness solutions, has deployed ‘Taia,’ an AI-powered wellness advisor offering personalized, evidence-based guidance while seamlessly supporting informed product decisions designed to solve a critical friction point of information overload in the wellness industry. In partnership with Tredence, the collaboration reflects Thorne’s ability to scale personalization by pairing scientific rigor with advanced data capabilities.

“Generative AI is integral to our business strategy, powering both Taia and our broader personalization initiatives,” said Chris Teufel, Chief Information Officer, Thorne. “Through our alliance with Tredence, we are leveraging advanced analytics to deliver individualized guidance at scale. We are effectively transforming how consumers engage with health information, reinforcing Thorne’s position as a technology-driven innovator.”

“Commerce , is turning towards Agentic systems that can sense, reason and act with velocity and accuracy. And the next phase of commerce will be defined by how intelligence is architected into the end-to-end shopper journey,” said Sumit Mehra, Chief Technology Officer and Co-Founder, Tredence. “Our Agentic Commerce Solution accelerators are designed to operationalize that shift, helping retailers turn real-time intelligence into meaningful and personalized customer engagements. Through our accelerators, retailers will create experiences on the go that go beyond traditional personalization to an exclusive & tailored engagement.”

Strategic Collaboration with Google Cloud: Tredence is launching its suite of Agentic Commerce Accelerators first on Google Cloud at NRF. Built on Google Cloud services, these accelerators can be customized for each retailer to address unique needs and deliver faster time-to-value.

“True transformation happens when advanced technology meets the right implementation partner,” said Jose Gomes, Vice President, Retail & Consumer Goods at Google Cloud. “Tredence translates our AI capabilities into retail-ready, multi-agent systems that deliver measurable business outcomes from day one. Tredence’s ability to operationalize these capabilities is a force multiplier for the world’s largest retailers.”

Tredence will showcase these capabilities at NRF 2026 in the Google Cloud Theatre (Booth #5507) at the Jacob K. Javits Convention Center, New York City.

While the initial showcase at NRF runs on Google Cloud, the accelerators are designed to be deployed across major cloud and data platforms based on each retailer’s enterprise architecture, security, compliance, and operational requirements.

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waipu.tv Now Available On All Titan OS-Powered TVs

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waipu.tv Now Available On All Titan OS-Powered TVs
waipu.tv Now Available On All Titan OS-Powered TVs

What is Titan OS? Philips' new TV operating system explained | What Hi-Fi?

This partnership expands access to premium live TV, pay-TV, and on-demand content for viewers across Germany

Titan Operating System S.L. (Titan OS), the Barcelona-based technology, entertainment, and advertising company, announced that waipu.tv, Germany’s leading OPEN IPTV platform, is now available on Titan OS-powered smart TVs.

The launch marks another important step in Titan OS’s mission to deliver a rich, locally relevant entertainment experience by seamlessly integrating Europe’s most popular streaming and TV platforms directly at the OS level. With waipu.tv now accessible via the Titan OS interface, viewers in Germany can easily enjoy live television, pay-TV, and on-demand content in one unified smart TV experience.

waipu.tv offers access to more than 300 TV channels, including public broadcasters, private channels, and over 70 pay-TV channels, making it Germany’s largest platform for HD television. In addition, users can explore the waiputhek, which features more than 40,000 movies and series on demand. The service supports simultaneous streaming across multiple devices and can be used both on TV sets and wirelessly via Wi-Fi on other screens.

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“The launch of waipu.tv on Titan OS strengthens our commitment to offering viewers the best of local and premium entertainment directly on the homescreen,” said Rick Fens, SVP Business Development at Titan OS. “Germany is a key market for Titan OS, and integrating the country’s leading OPEN IPTV platform ensures users have seamless access to live TV, on-demand content, and advanced TV services from the moment they turn on their TV.”

“OS partnerships play a central role in driving our reach and growth,” said Markus Härtenstein, Co-CEO of Exaring AG, operator of waipu.tv. “Partnering with Titan OS allows us to strengthen our presence in another major smart TV ecosystem and extend direct access to waipu.tv to more households.”

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The waipu.tv app is now available on all Titan OS-powered TVs in Germany, giving users instant access to one of the country’s most comprehensive TV offerings through an intuitive, OS-level experience.

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Tines Introduces AI in Tines, the AI Interaction Layer Built for Real Work

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Tines Introduces AI in Tines, the AI Interaction Layer Built for Real Work

New capabilities to unify AI agents, copilots, and Model Context Protocol servers and clients into a single, secure environment

Tines, the intelligent workflow platform, announced the launch of AI in Tines: a powerful interaction layer comprised of a comprehensive set of capabilities designed to solve AI fragmentation. By providing a single, secure and intuitive layer for interacting with AI and integrating it with real systems, Tines is enabling organizations to move beyond stalled proof-of-concepts and embed AI across operations.

While AI adoption is accelerating, the resulting value remains inconsistent. According to IDC, 88% of AI proof-of-concepts never make it to production, largely because standalone AI deployments lack the necessary context and connectivity to execute complex tasks securely.[1] Additionally, as organizations rush to adopt tools like AI agents or custom GPTs, data and processes are becoming blocked by disparate APIs and permissions.

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“Every organization is experimenting with AI, but most are struggling to operationalize it,” said Eoin Hinchy, co-founder and CEO of Tines. “We are seeing a landscape cluttered with isolated copilots that use limited real-world value, and ‘black box’ agents that IT leaders are afraid to trust. Tines has changed that paradigm. We give teams a way to shape AI behavior through intelligent workflows, ensuring that when AI interacts with systems, it does so securely, predictably, and on the customer’s terms.”

Tines addresses the hurdles organizations consistently face when integrating AI by acting as the single pane of glass across people, AI models and enterprise systems. It enables organizations to standardize how they interact with AI, whether through chat, agents, workflows or Model Context Protocol (MCP) capabilities, while maintaining full visibility, governance and control.

Key capabilities of Tines’ AI Interaction Layer Include:

  • Unified AI Orchestration: A single interface to manage AI agents, MCP clients, MCP servers and copilots, connecting them to existing systems and workflows under one governed model;
  • Full MCP Support: Within most platforms, MCP exposes tools to AI. Tines takes this to the next level by letting teams build MCP servers directly in Tines, defining exactly what AI can access and how those capabilities are used. Those MCP interactions are then executed through governed workflows, producing controlled, auditable, end-to-end work that security and IT teams can fully see and manage;
  • Human-in-the-Loop Control: Capabilities that allow teams to define exactly when and how AI participates in a process. Users can interact via chat to trigger workflows, retrieve context, or approve high-stakes actions, ensuring AI augments daily, important work; and,
  • Secure-by-Design Auditing: Every AI action, tool call and outcome is logged within the Tines platform, providing IT and security teams with the audit trails required for compliance and governance.

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“As organizations move beyond AI proof-of-concepts, Tines’ new capabilities provide a critical governance layer for the AI ecosystem,” said Christopher Kissel, Research Vice President, Security & Trust Products at IDC. “Their strategy allows teams to adopt agents, copilots, and MCP tools securely, ensuring that integrating AI into real-world workflows doesn’t come at the cost of visibility or control.”

“We are building for the hands-on users who care about execution, and the leaders who care about control,” added Hinchy. “AI in Tines isn’t just another copilot or agent. It’s a path forward towards unifying AI experiences through intelligent workflows. It’s about giving teams the confidence to scale AI responsibly, knowing that security and governance are built in instead of bolted on.”

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