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digna 2026.01 Expands Enterprise Data Validation Inside the Database

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Syncari Named a Visionary in 2026 Gartner® Magic Quadrant™ for Master Data Management

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New release adds multi-column uniqueness and referential integrity checks, enabling enterprise data validation directly inside source databases.

digna has announced Release 2026.01 of its data quality and observability platform, introducing expanded data validation capabilities designed to operate directly within enterprise databases without requiring data extraction or replication.

Our approach moves the validation logic to where the data already lives. This allows teams to enforce sophisticated data quality rules without introducing additional data movement.”

— Marcin Chudeusz

The new release introduces advanced validation features including multi-column uniqueness checks and referential integrity validation, enabling organizations to enforce complex structural and relational data quality rules directly where data is stored.

As enterprise data environments continue to scale across warehouses, lakes, and operational systems, organizations increasingly face challenges ensuring that data remains consistent and trustworthy without adding additional processing layers or moving large volumes of data outside their infrastructure.

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The latest update to digna addresses this challenge by expanding its in-database validation architecture, allowing validation logic to run within the source database through SQL-based inspections rather than exporting datasets into external data quality engines.

According to the company, this approach reduces operational complexity while helping organizations maintain stronger control over sensitive enterprise data.

“Many traditional data quality tools require exporting large datasets before checks can be performed,” said Marcin Chudeusz, CEO of digna. “Our approach moves the validation logic to where the data already lives. This allows teams to enforce sophisticated data quality rules without introducing additional data movement.”

Expanded Validation Capabilities

Release 2026.01 introduces several enhancements to the digna Data Validation module, expanding the types of data integrity rules organizations can enforce across their environments.

One of the key additions is multi-column uniqueness validation, which allows teams to verify compound business keys across datasets. Many real-world business entities rely on combinations of attributes—such as account identifiers, product codes, or timestamps—to define uniqueness. Traditional single-column checks cannot detect duplicates within these compound relationships.

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The new functionality enables validation of configurable column sets, helping identify duplicate business entities that may otherwise remain undetected in complex analytical systems.

The release also introduces referential integrity checks designed to validate relationships between datasets. These checks ensure that foreign key values in one datasource exist within a referenced datasource, helping detect orphaned records and broken relationships that can undermine downstream analytics and reporting.

The integrity checks support validation across multiple database environments, including different schemas, tables, views, or database connections within the same project.

These validation mechanisms are intended to support common enterprise scenarios such as:

maintaining data warehouse integrity

validating master data relationships

supporting regulatory reporting

improving reliability of downstream analytics and BI systems

Validation Without Data Movement

A distinguishing aspect of the platform’s architecture is that validation runs directly within the source database.

Instead of extracting data into external processing environments, digna executes SQL-based inspections through database interfaces and evaluates the resulting metrics externally. This design allows organizations to monitor data quality without copying datasets or creating additional storage layers.

The company states that this approach is particularly relevant for enterprises operating in regulated sectors where data residency, governance, and operational control are critical considerations.

“Enterprises increasingly want data quality capabilities that integrate with their existing platforms rather than requiring additional infrastructure,” said Danijel Kivaranovic, PhD, CTO of digna. “Running validation directly in the source database helps maintain governance and reduces unnecessary system complexity.”

Supporting Complex Enterprise Data Environments

In addition to the expanded validation coverage, Release 2026.01 also introduces improvements to datasource modeling and connection management designed to support heterogeneous enterprise data landscapes.

The update includes global database connections, logical datasources, and the ability for projects to reference multiple source connections. These enhancements are intended to simplify configuration across environments where data resides in multiple warehouses or databases.

Together, the new features aim to make data quality operations easier to maintain as enterprise data architectures evolve.

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Hosted.com Examines Prompt Injection Threats Affecting Websites Using AI

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Hosted.com Examines Prompt Injection Threats Affecting Websites Using AI

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Hosted.com examines the growing risk of prompt injection attacks to businesses using AI tools, including their potential impact, and ways to reduce exposure.

Hosted.com has released a new article explaining the rise of prompt injection attacks and their implications for businesses that rely on Artificial Intelligence (AI) for their websites, automation, and backend tasks. It outlines how these attacks work, the risks they pose, and the security measures to help prevent and mitigate them.

Businesses rely on AI more than ever. When misused, risks go beyond technical issues. Understanding threats and using layered security helps prevent prompt injection and other AI attacks.”

— Wayne Diamond

The Growing Role of AI in Business Operations
AI is increasingly integrated into online businesses for customer communication and support, content generation, analytics, and automation. This means models interact with and train on User-Generated Content (UGC), downloaded files, databases, and external sources, which may contain harmful prompts.

While traditional cyber threats often target system vulnerabilities or login credentials, prompt injection attacks focus on influencing how AI models act. These attacks are designed to manipulate behavior rather than exploit conventional security gaps.

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How Prompt Injection Attacks Work
Prompt injection attacks involve embedding malicious instructions into data. These instructions may be hidden in form submissions, documents, website content, or links. When processed by Large Language Models (LLMs), the injected prompts can cause AI tools to override built-in safeguards.

Prompt injections can be used to expose sensitive information, perform unauthorized actions, generate misleading outputs, or assist in phishing to gain access to admin and banking accounts. Because they rely on manipulating AI rather than attacking software directly, detecting and preventing them can be difficult using traditional security methods alone.

The Risks for Online Businesses
For businesses that rely on AI to process customer data or automate workflows, prompt injection attacks present several risks. These include potential data exposure and theft, unauthorized changes to site content, and admin account takeovers.

This can, in turn, impact customer trust and business continuity. Security incidents involving AI systems may also lead to regulatory or legal issues, especially when sensitive or personal data is involved.

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Infrastructure-Level Protection
Hosted.com’s article explains several infrastructure-level methods used to reduce exposure to prompt injection and related AI cyberattacks. These measures focus on identifying suspicious behavior before manipulated inputs are processed.

Comment sections, forms, and file upload areas are frequent entry points for manipulated inputs. Server-level file scanning can detect malicious scripts or embedded prompts in downloads and uploads.

Monitoring software can also identify unusual activity patterns that may indicate tampering during script execution. Request filtering can flag suspicious inputs before they reach websites or AI tools.

Traffic Filtering and Isolation
Web Application Firewalls (WAFs) provide an additional layer of protection by filtering inbound traffic and blocking anomalous requests from suspected AI bots.

Website isolation technologies further reduce risk by limiting the impact of a compromised file or script on other sites on the same server. By separating sites, isolation tools help prevent AI-related attacks on one site from spreading across the server.

According to Wayne Diamond, CEO of Hosted.com, “AI tools are used by businesses to operate and serve customers more than ever. When those tools are misused, the damage extends beyond technical issues. Understanding the risks and applying layered security helps prevent prompt injection attacks and other AI-based threats.”

Best Practices to Reduce Risk
In addition to Web Hosting infrastructure security, Hosted.com’s article covers best practices to reduce exposure to prompt injection attacks. These involve restricting AI permissions to essential functions, reviewing user-generated content before processing, and ensuring human oversight for sensitive tasks.

Monitoring for unusual behavior can also help identify potential manipulation early. While no single control can eliminate risk entirely, layered security, combined with operational awareness, can reduce both the likelihood and the impact of AI-related incidents.

Prompt injection attacks are continually evolving as AI advances, requiring security measures to adapt to emerging AI manipulation methods.

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Teneo and Thoughtworks Launch New AI-Focused Joint Venture

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Teneo and Thoughtworks Launch New AI-Focused Joint Venture

New joint venture to help companies manage business transformation in the AI and agentic age

The venture combines boardroom strategy, corporate advisory services, AI and software engineering services and the AI/works™ agentic development platform to deliver measurable business impact at speed

Will help companies seize AI-driven market opportunities while managing risk, security, ethics and governance 

  • Aligns Teneo’s 1,800-plus C-suite and Board advisors and deep network of global relationships with Thoughtworks’ 10,000-plus engineers and AI delivery expertise

  • Builds new services designed for the C-suite and Board agenda with teams of executive advisers, engineers, data and AI specialists

  • Leverages Thoughtworks’ proprietary agentic development platform to move companies from AI strategy to execution in weeks, not years

Teneo, the global CEO advisory firm, and Thoughtworks, a global technology consultancy that integrates design, engineering and AI, announced the launch of a new AI-focused venture designed to help companies manage business transformation and turn AI ambition into measurable business outcomes.

As AI reshapes every industry, technology is at the heart of how every business runs. This joint venture is built for this new era. It redefines senior strategic advice as AI-native with the ability to design, build and run AI-powered platforms, so insight turns into action and strategy becomes operational across the enterprise.

The venture brings together Teneo’s trusted advisory and global client network with Thoughtworks’ more than 10,000 engineers and deep expertise in design, product engineering, data and AI. The goal is clear: help companies react in real time and capture value from AI investments that deliver business outcomes in weeks and months, not years.

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As companies invest heavily into AI infrastructure and modernization, many struggle to translate ambition into results. The new joint venture is built to close that gap. It will work directly with CEOs and executive teams to align strategy, operating model and technology execution across growth, productivity, modernization, risk, talent and reputation.

“As CEOs navigate unprecedented macroeconomic, geopolitical and technological disruption, they must also become the primary architects of their companies’ AI futures,” said Paul Keary, CEO of Teneo. “Teneo has invested hundreds of millions of dollars into world-class talent and capabilities to develop the leading global CEO advisory firm. Now in partnership with Thoughtworks, we will bring to bear Teneo’s services with Thoughtworks’ AI leadership and deep engineering capability to help our clients navigate business transformation in the AI and agentic age.”

“AI transformation only works when strategy, culture and execution move together,” Mike Sutcliff, CEO of Thoughtworks, said. “This venture unites CEO-level advisory with hands-on engineering and AI delivery. In three days, we can help clients align on new product concepts. In three weeks, we can build a working prototype. In three months, we can put new systems into production. That is the pace today’s market demands.”

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Built for CEO priorities

The joint venture will build new, integrated services designed specifically for the CEO agenda. Operating with multidisciplinary teams of executive advisers, product leaders, engineers, designers and data and AI specialists, it will create solutions that unite strategy and execution from day one. Services will include:

  • Accelerating CEO priorities tied to growth, productivity, modernization and resilience
  • Scaling enterprise AI programs from strategy through deployment, including generative AI and advanced analytics
  • Strengthening stakeholder trust through AI-powered insights and engagement across investors, regulators, governments and customers
  • Managing geopolitical and market risk through real-time monitoring and scenario planning
  • Supporting financial resilience with digital tools to improve liquidity and guide restructuring
  • Transforming customer and employee experiences through modern product platforms
  • Redesigning operating models and leading enterprise change at scale

“As companies navigate rapid shifts in technology and capital markets, AI represents both opportunity and disruption,” said Alex Pigliucci, Teneo’s Global Head of Enterprise Clients, who will lead the joint venture. “This partnership equips our advisory teams, and our clients, with the ability to combine strategy and execution in real time, particularly in critical moments such as acquisitions, restructurings and large-scale transformations.”

The joint venture will be established in New York, with global hubs across the Americas, Europe, Middle East and Asia-Pacific. It begins operations immediately, supported by Thoughtworks’ ecosystem of leading technology partners including Amazon Web Services (AWS), Google, NVIDIA, Microsoft, Databricks and Mechanical Orchard to bring these new services to market at speed.

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Mindbreeze Introduces Insight Touchpoints and Journeys to Standardize Enterprise AI Workflows

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Mindbreeze Introduces Insight Touchpoints and Journeys to Standardize Enterprise AI Workflows

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Pre-built Insight Touchpoints and Insight Journeys enable enterprises to move beyond fragmented AI interactions and orchestrate trusted, role-based journeys across critical business processes

Mindbreeze, a leading global provider of AI-based knowledge management solutions, announced significant enhancements to the Mindbreeze Insight Workplace, a central control plane for enterprises. These enhancements expand capabilities for Insight Touchpoints and Insight Journeys and enables organizations to scale agentic AI in a structured, governed, and highly repeatable way. This shift moves enterprises from isolated experimentation to trusted execution at scale.

As enterprises accelerate AI adoption, many struggle to translate AI-driven knowledge into measurable business value. Outputs often vary by user, prompts are inconsistent, and critical decisions can be based on incomplete or unverified information. Mindbreeze’s latest advancements address this challenge by embedding governed AI directly into business workflows while maintaining transparency, oversight, and accountability.

New capabilities include pre-built, role-specific AI applications (Insight Touchpoints), automated multi-step workflows (Insight Journeys), and a centralized governance layer within the Insight Workplace. These enhancements allow organizations to deploy standardized AI workflows across departments while maintaining full auditability and permission controls.

The Insight Workplace serves as the central point of entry and, through its Insight Touchpoints and Insight Journeys, enables enterprises to move beyond ad hoc AI usage. They empower businesses to capture subject-matter expert knowledge once and reuse it across roles, teams, and processes. Mindbreeze assists organizations by transforming fragmented enterprise data into connected, decision-ready experiences.

Mindbreeze Insight Touchpoints

Mindbreeze Insight Touchpoints are AI apps defined by subject matter experts. Each Touchpoint is built around specific roles, functions, and business objectives. Instead of relying on individual prompts or generic chat interactions, each Touchpoint is pre-built with precise data sources, retrieval logic, and governance rules. This ensures accuracy, security, and consistency.

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For example, think of smartphone apps. The notes app has a different purpose than the camera app. Similarly, Touchpoints are designed for specific tasks, such as automatically responding to questionnaires, RFPs, providing project updates, or finding the relevant person. They deliver context-aware information that reflects real business operations. Touchpoints remain auditable, permission-aware, and aligned with enterprise standards.

Mindbreeze Insight Journeys

Mindbreeze Insight Journeys connect multiple Insight Touchpoints into end-to-end workflows. These workflows mirror how work gets done in an organization. A Journey can guide users through complex processes, such as preparing for executive briefings, resolving customer issues, or managing financial and operational decisions. Mindbreeze Insight Journeys are automatically created and stored in the Mindbreeze Insight Workplace. They refresh in real time, pulling the latest trusted data while preserving structure and accountability.

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For example, a support employee needs to respond to a customer about an appliance issue. They go to the Insight Workplace and use a general search Insight Touchpoint to find a solution. The Insight Workplace suggests using the Touchpoint for mechanical issues with appliance A. This Touchpoint provides updated documentation from the product solutions team. Another Touchpoint retrieves the customer’s previous issues and solutions. The Insight Workplace gives information from the product solutions team and past support tickets. The employee no longer needs to check multiple data sources or ask colleagues. Standardized, enterprise-approved AI interactions enable teams to act with confidence.

Mindbreeze Insight Workplace

The Insight Workplace, with Insight Touchpoints and Insight Journeys, allows enterprises to move from individual AI usage to enterprise-wide orchestration. Organizations can standardize best practices and improve operational efficiency. They deliver more consistent customer and employee experiences. The result is AI that supports informed decision-making and reduces variability and risk. It also scales across departments without sacrificing trust or control.

“Most organizations don’t fail with AI because of technology; they fail because AI doesn’t scale in a way the business can trust,” said Daniel Fallmann, founder and CEO of Mindbreeze. “Understanding Insight Touchpoints and Journeys is critical because that is how work actually happens inside an enterprise. With Mindbreeze, customers can take expert knowledge, structure it once, and make it available across the organization in a governed, repeatable way. That is how AI moves from isolated interactions to intelligent, connected experiences that create expert employees via collective knowledge—securely, consistently, and at enterprise scale.”

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Escalated.io Releases Next Generation Software Update for its Invalid Traffic Filtration Service

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Escalated.io Releases Next Generation Software Update for its Invalid Traffic Filtration Service

Escalated.io has released a key software update for its invalid traffic filtration service meant to bolster the company’s technology and safeguard industry players from increasing ad fraud threats.

General and sophisticated invalid traffic is an ever-growing problem that constantly presents as a moving target, which legacy solutions have struggled to keep pace with. Invalid traffic poses a threat to all parties in the advertising chain from buyers to intermediaries to sellers. Undesirable effects from invalid traffic are weak campaign performance, wasted ad budgets, loss of revenue, and even loss of partnerships and contracts.

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Escalated.io’s next generation software update, which has been deployed to the company’s Javascript pixel technology as well as its pre-bid filtration service, enhances all around security and increases detection capabilities. In one such instance, several invalid traffic types that once took a few impressions worth of data to flag can now instead be uncovered instantly on the initial attempt. Clients can then use Escalated’s tools to immediately block out the threat in real-time before passing it on and before it creates a problem.

“We already adhere to all best practices and standards set forth by industry bodies. However, we continue to innovate past the standards into developing techniques capable of solving the problem faster,” said Kyle Smith, Escalated CEO.

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The goal for Escalated.io has always been to speed up the detection process so that clients don’t need to wait and rely on reporting that generates days later or even a couple of hours later. The company does this by assessing the request itself, the device, the session, the history, and a multitude of other data points used to quickly and accurately build a precise evaluation.

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Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH

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Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH

Partners Marketplace - impact.com

Partnership marketing platform strengthens its approach in the German-speaking region, helping brands integrate cross-channel partnerships, with a focus on financial services

impact.com, the world’s leading commerce partnership marketing platform, today announced the appointment of Hakan Özal as Director Sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland.

Özal will lead sales strategy in the region, focusing on enterprise advertisers managing complex, cross-channel partnerships.. His role will include helping brands integrate affiliate, creator, referral, and B2B partnerships within a single platform to gain a clearer view of the customer journey across partnership channels.

“With many companies only beginning to unlock the full potential of partnerships, my focus will be on helping brands build programs that are scalable, measurable, and set-up to deliver growth” Özal said. “impact.com enables companies to manage affiliate, creator, and strategic partnerships in one place, providing better insight into how these partnerships contribute across the customer journey.”

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impact.com provides technology that enables brands to manage, measure, and optimise partnerships across channels. By connecting brands with affiliates, creators, referral partners, and B2B collaborators, the platform helps organisations build trusted ecosystems where communities of partners can drive growth together. In today’s environment, where consumers rely more on recommendations and trusted voices than traditional advertising, these partnerships are increasingly central to sustainable, data-driven business outcomes.

In the DACH market, impact.com sees significant potential in sectors where complex customer journeys, strict data requirements, and regulatory obligations make transparent, measurable partnership programs particularly valuable.

Erwin Plomp, Senior Vice President for EMEA at impact.com, says: “The DACH market is an important growth area for impact.com, particularly as more enterprise brands look to partnerships as a strategic growth channel. Hakan brings deep experience in building sophisticated partnership programs and his knowledge of the region will help us support brands looking to scale partnerships in a more strategic and measurable way.”

Özal brings extensive experience in performance marketing. His career spans leadership roles at Groupon, Awin, DKB, and bunq. As part of the executive management team at financeAds, he led the company’s international expansion and established it as a leading specialist in affiliate marketing for financial services. He also served as Chairman of the Affiliate Marketing Committee within the German Association for the Digital Economy (BVDW), actively shaping industry quality standards.

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The appointment reflects impact.com’s continued investment in the enterprise segment and its commitment to supporting brands in regulated industries with scalable, data-driven partnership solutions.

impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products—Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands—including TUI, Uber, Shopify, Lenovo, L’Oreal, Skyscanner and Levi’s—rely on impact.com to power more than 350,000 partnerships that deliver measurable business results.

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Toronto Marketing Agency Launches Human-Centred Campaign

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Toronto Marketing Agency Launches Human-Centred Campaign

“If your business sells to humans, we should totally work together.”

Jessica Alex Marketing, a Toronto-based marketing agency, has noticed an alarming trend over the past few years.

“Humans are being replaced by AI, and not enough people seem to be talking about it,” said Jessica Alex, the agency’s founder. “AI can be a beneficial tool, if used responsibly and ethically, but the fact that companies are using it to replace all kinds of jobs, including for modelling and photography, is quite disconcerting to me.”

This shift is also affecting service-based businesses, where some individuals and businesses are opting to use AI instead of hiring people to do the work for them. After reflecting on a conversation with a potential client who told Jessica that they are using AI for everything, she had a light-bulb moment.

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“In one-on-one conversations with friends and colleagues, I’ve often brought up the point that if businesses keep opting to replace people with AI, how will people be able to afford those same products and services being offered? After reflecting on several recent discussions, including my conversation with that potential client, the slogan hit me: ‘If your business sells to humans, we should totally work together.’”

This slogan is a rallying cry of sorts to let other businesses know that humans are needed — on both sides of their business.

Looking over her notes from back in late 2023, Jessica realized this topic has been on her mind for quite some time.

“I do believe AI can be a vital, complementary piece to one’s work processes, but an emphasis is on the word complementary,” said Jessica. “And my hope, whether or not people want to work with my agency directly, is that this campaign will at least spark more of the conversations around the ethics and ramifications of replacing human capital with artificial ones.”

Jessica Alex Marketing is a marketing and PR agency that works with human-centric brands that care about the planet and bettering the lives of the people and communities they serve.

Jessica Alex Marketing specifically helps businesses around the world that are looking to elevate their brand presence and authority with customized branding, content marketing and PR solutions.

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Webflow Acquires Vidoso.ai to Expand Its Agentic Web Marketing Platform

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Acquisition builds on Webflow’s existing AI capabilities to further support brand-governed marketing at scale

Webflow announced it has acquired Vidoso.ai, a multi-modal AI asset generation startup focused on helping marketers create brand-aligned assets at scale. The acquisition advances Webflow’s evolution into an agentic web marketing platform, where AI works alongside marketers inside structured workflows to create and manage digital experiences at scale.

Founded in the Bay Area, Vidoso develops multi-modal AI systems designed to generate brand-aligned visual and video assets that adhere to established brand guidelines and templates. Its technology is built specifically for marketers who need creative output to remain consistent across campaigns, audiences, verticals, and channels.

Webflow plans to incorporate Vidoso’s underlying technology and agents into its platform over time to further support AI-powered creative workflows. Vidoso’s customers will continue to have access to their existing products.

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“The Vidoso team brings deep expertise in building agents that respect brand and structure,” said Linda Tong, Webflow CEO. “Right now, marketing teams are experimenting with AI in disconnected tools. Content gets generated, but no one owns the guardrails. If AI is going to power modern marketing, then it must operate with the rules, permissions, and workflows of the system of record. That’s what we’re building with our agentic web marketing platform.”

“Frontier models are trained on the average of the internet, not on the specifics of your brand. The first wave of AI gave marketing teams powerful but ungoverned AI that is capable of generating generic content, but blind to brand systems, rules, templates, and the approval workflows that keep enterprise marketing coherent,” said Sharad Verma, CEO and co-founder of Vidoso. “Vidoso was built to close that gap, making AI generation consistent, governed, and production-ready inside the systems marketing teams already use. Webflow’s vision for an agentic web marketing platform provides that governed environment where agentic generation becomes core infrastructure for how teams build and manage their web presence.”

The acquisition marks Webflow’s continued evolution from a visual web development platform to an agentic web marketing platform that supports teams across planning, building, managing, and optimizing web experiences. As AI becomes a part of everyday marketing work, Webflow is investing in the capabilities and infrastructure needed to help teams move faster without losing control of their brand.

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build and scale high-performing web experiences that drive predictable growth and strengthen brand trust. Webflow unites marketers, designers, developers, agencies, and AI agents together in a single, governed system built for performance, security, and scale. Today, more than 300,000 companies and over 2,000 Certified Webflow Partners trust Webflow to power enterprise-grade web experiences around the world.

Founded in 2024 and headquartered in Santa Clara, Vidoso, now part of Webflow, is a multi-modal AI platform for enterprise marketing teams. The agentic platform encodes a company’s marketing DNA, including brand voice, visual standards, and messaging frameworks, and uses AI agents to generate brand-aligned content at scale across video, images, copy, documents, and presentations. The company was founded by Sharad Verma and Ayush Chordia, with a team of AI engineers from Google, Meta, and Cruise.

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AI-Driven Search Is Accelerating Interest in Generative Engine Optimization (GEO), Says Arwenus SEO

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Industry observers note a shift toward AI-focused search optimization as generative search tools influence how users discover information online.

As artificial intelligence becomes increasingly integrated into search experiences, many organizations are beginning to reassess how they approach digital visibility. Industry observers point to the growing influence of AI-driven search tools and generative answer systems, which are gradually changing how users access and interact with information online.

Arwenus SEO is a digital marketing agency focused on SEO, technical optimization and content strategy, helping businesses improve online visibility and adapt to evolving AI-driven search technologies.”

— Orçun Altay

Traditional search engines have long relied on ranking lists of webpages based on relevance and authority. However, recent developments in generative AI have introduced new ways for users to obtain information. In many cases, users now receive summarized responses generated by AI systems that draw from multiple sources across the web. This shift has sparked discussion around an emerging concept known as Generative Engine Optimization (GEO).

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Generative Engine Optimization refers to strategies aimed at helping digital content remain visible and understandable within AI-powered search environments. Rather than focusing solely on keyword rankings, GEO considers how content is interpreted, summarized, and referenced by artificial intelligence systems.

Digital marketing agency Arwenus SEO notes that the increasing presence of AI in search environments is encouraging companies to examine how their information is structured and presented online.

“AI-driven search experiences are introducing new dynamics in how information is discovered,” said a spokesperson from Arwenus SEO. “Organizations are starting to recognize that content needs to be understandable not only for traditional search algorithms, but also for AI systems that interpret and summarize information for users.”

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Industry discussions around AI Optimization frequently emphasize the importance of structured, clearly organized content. AI systems often rely on contextual signals and entity relationships when interpreting information, which means that clarity, accuracy, and topical depth can play a significant role in how content appears in AI-generated responses.

Experts also note that generative search environments tend to favor content that demonstrates subject expertise and reliable sourcing. As a result, many organizations are focusing on building comprehensive topic coverage rather than producing isolated pieces of content designed primarily for keyword targeting.

Some of the emerging considerations frequently discussed within the industry include:

Clear content structure, which can help AI systems interpret information more effectively

Entity-based optimization, allowing connections between brands, topics, and related concepts to be recognized

Topical authority, where organizations publish consistent, in-depth information around specific subject areas

Credible references and sources, which may influence how AI systems select and summarize information

While generative AI continues to evolve, analysts suggest that traditional search engines and AI-generated discovery systems will likely coexist for the foreseeable future. In this environment, businesses may increasingly seek approaches that support visibility across both conventional search results and AI-assisted information platforms.

The growing conversation around Generative Engine Optimization reflects a broader transformation within the digital marketing landscape. As AI technologies continue to shape how people explore information online, many organizations are exploring ways to adapt their digital strategies while maintaining a focus on useful, reliable content for users.

Observers across the search and marketing industries expect further developments as AI systems become more widely integrated into everyday search experiences. For businesses navigating these changes, understanding how AI technologies interpret and present information may become an increasingly relevant part of long-term digital strategy.

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Bandicam Launches AI Feature to Transcribe Video to Text on Mac

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Bandicam Launches AI Feature to Transcribe Video to Text on Mac

Bandicam Company - Logo and image resources

New AI transcription tool turns screen recordings into searchable text, subtitles, and MP4 transcripts in seconds.

Bandicam Company has announced the launch of a new AI-powered Video-to-Text (Transcription) feature in Bandicam for Mac. The new functionality enables users to quickly convert spoken content from their recordings into searchable transcripts and subtitle files without relying on third-party transcription services.

Our new AI Video to Text feature for Mac is a productivity breakthrough. By supporting multiple languages, we’re helping global users transcribe video to text instantly and effortlessly.”

— Denny

The feature is designed to enhance productivity for content creators, educators, students, and business professionals who rely on recorded video content. By integrating advanced AI transcription technology directly into its Mac screen recording software, Bandicam allows users to generate transcripts from recorded videos with just a few clicks.

The Ultimate Video-to-Text Converter for Mac
With the addition of the transcription tool, Bandicam for Mac now functions as a comprehensive video-to-text converter. The software can analyze spoken audio from screen recordings and automatically generate a transcript, allowing users to convert dialogue into written text within seconds.

Marketing Technology News: MarTech Interview with Christopher P Willis, CMO at Acrolinx

The feature simplifies the workflow for anyone needing to transcribe video to text without relying on expensive external AI transcription platforms. It also works as a practical MP4-to-text solution, allowing users to convert recorded MP4 videos into searchable transcripts and subtitle files directly within Bandicam.

Seamless Workflow and File Export
The built-in transcription system supports a seamless workflow that integrates directly into the recording process. The automatically generated subtitle files make it easy to create captions for videos or produce written summaries from recorded content.

Marketing Technology News: Future of Retail Martech Part 1: Personalisation and AI

The exported .srt files can be used immediately for creating subtitles on platforms such as YouTube, while the .txt transcripts can be used for meeting notes, lecture summaries, searchable documentation, or video indexing.

Additional tools within the transcription interface help users refine their transcripts. A search box allows users to quickly locate specific words or phrases in the transcript. Users can also click the language icon to manually choose the transcription language or change the AI model and regenerate the transcript by clicking the refresh button. The CC button can be used to turn subtitles on or off during playback, and with Bandicam Pro, users can view the full subtitles while watching the video.

Multilingual AI Transcription for Global Users
Bandicam’s transcription system supports multiple languages, enabling users worldwide to convert speech into written text. Supported languages include German, English, Spanish, French, Indonesian, Italian, Dutch, Portuguese, Swedish, Vietnamese, Turkish, Russian, Ukrainian, Arabic, Korean, Simplified Chinese, Traditional Chinese, and Japanese.

Users can manually choose the transcription language or enable Auto-select for automatic language detection. This multilingual capability makes Bandicam an effective video transcription tool for global teams, educators, and students who need to generate subtitles, searchable transcripts, or meeting minutes instantly.

Advanced AI Transcription Settings
Bandicam also includes advanced settings that allow users to customize how transcripts are generated. By navigating to Settings → Transcription, users can configure several transcription options.

The software allows users to select different AI model presets, including Tiny, Base, Small, Medium, and Large Turbo. The Base model is selected by default for balanced performance, while larger models provide higher accuracy, with Large Turbo offering the highest transcription accuracy.

Users can also enable audio preprocessing to reduce background noise for better transcription accuracy. Additional options include clearing downloaded AI models using the model cache management feature.

Supporting the Growing Demand for AI Workflows
Bandicam Company has long been recognized for its high-performance screen recording technology designed to deliver high-quality recordings with minimal CPU lag. The launch of the new transcription feature reflects Bandicam’s continued focus on improving recording workflows through AI-assisted tools.

Denny Oh, CEO of Bandicam Company, highlighted the impact of the new feature for global users.
“Our new AI Video to Text feature for Mac is a productivity breakthrough. By supporting multiple languages, we’re helping global users transcribe video to text instantly and effortlessly,” said Oh.

He added that the innovation aligns with the company’s broader vision of providing flexible recording tools across multiple platforms.
“Bandicam provides seamless recording on Windows, Mac, and even our online tool. We are excited to now offer this advanced speech-to-text technology to our growing community of Mac users.”

Expanding the Bandicam Ecosystem
Bandicam is widely known for its lightweight and high-performance recording technology. The Windows version of Bandicam has long been considered an industry standard for screen recording due to its efficient performance and powerful features.

In addition to its desktop applications, the company also provides an online recording solution that allows users to record screens directly in a browser without installing software.

With the introduction of AI transcription in Bandicam for Mac, the company is expanding its ecosystem toward AI-powered productivity tools that help users convert recorded content into usable written information.

The new AI transcription feature is available now in the latest version of Bandicam for Mac.

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Tells.co Among First U.S. Platforms Approved for RCS Business Messaging

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Tells.co Among First U.S. Platforms Approved for RCS Business Messaging

Tells.co Logo

AI-powered messaging platform receives approval for next-generation RCS campaigns in the United States

Tells.co, an AI-powered messaging platform specializing in high-volume SMS and next-generation business messaging, announced it has received approval to deploy RCS Business Messaging, positioning the company among the first platforms in the United States able to run production RCS campaigns for businesses.

We built Tells to support where messaging is going, not where it’s been.”

— David Schlaegel, Co-Founder, Tells.co

RCS, or Rich Communication Services, represents the most significant evolution of business messaging since SMS. Unlike traditional text messaging, RCS enables rich media interactions directly within a consumer’s default messaging app, including high-resolution images, branded sender identities, interactive buttons, and swipeable product carousels.

The technology is gaining rapid momentum following Apple’s adoption of RCS support and growing carrier support across the United States, signaling a major shift in how businesses communicate with customers through messaging.

Marketing Technology News: MarTech Interview with Christopher P Willis, CMO at Acrolinx

“We built Tells to support where messaging is going, not where it’s been. RCS allows businesses to deliver experiences that previously required dedicated mobile apps. Now those experiences can happen directly inside a text conversation,” said David Schlaegel, Co-Founder of Tells.co.

EARLY RCS INNOVATION

Tells.co has already launched several advanced RCS capabilities designed for high-engagement marketing and customer communication, including:

– AI-generated personalized video messages delivered directly inside RCS conversations
– Interactive product carousels with embedded action buttons
– Verified branded sender profiles with company logos and identity
– Rich action links including tap-to-call, appointment scheduling, payments, and directions

Marketing Technology News: Future of Retail Martech Part 1: Personalisation and AI

These features allow businesses to deliver app-like customer experiences through messaging, dramatically increasing engagement compared to traditional SMS.

“Most businesses are still trying to understand what RCS is. Our clients are already using it in production campaigns. That early head start will matter as the channel scales,” said David Schlaegel, Co-Founder of Tells.co.

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EPC Group Expands Power BI Copilot With Enterprise Multi-Model AI Architecture

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EPC Group Expands Power BI Copilot With Enterprise Multi-Model AI Architecture

EPC Group - Enterprise Microsoft AI, SharePoint, Power BI, and Azure Consulting

New architecture integrates Copilot, Azure OpenAI, Claude, and Perplexity to transform Microsoft Power BI into an AI-driven enterprise decision platform.

EPC Group, a leading artificial intelligence (AI) and business intelligence consulting firm, announced an expanded enterprise AI architecture for Microsoft Power BI that extends Microsoft Copilot with five additional AI intelligence layers. The new solution enables organizations to operationalize advanced analytics, predictive modeling, and AI-driven insights across their Microsoft Fabric and Power BI environments.

At most organizations, Copilot is only the starting point. We built five additional AI layers so leaders get a complete decision intelligence platform.”

— Errin O’Connor – EPC Group Founder

The architecture integrates Copilot for Power BI with Azure OpenAI, OpenAI, Claude, Perplexity, automated machine learning (AutoML), Microsoft Cognitive Services, native AI-powered visuals, and open-source AI frameworks including Meta Llama and Mistral. Together these technologies transform Power BI from a traditional reporting platform into an intelligent decision engine capable of delivering predictive analytics, automated insights, natural language exploration, retrieval-augmented generation (RAG), agentic AI workflows, and AI-generated narrative explanations for executive decision-making.

“At most organizations, Copilot is only the starting point,” said Errin O’Connor, Founder and Chief AI Architect of EPC Group, recognized as one of the Top 10 AI Architects in North America. “Over the past two years, I have personally led the development of this multi-layer AI architecture to expand Power BI beyond Copilot into a complete enterprise decision intelligence platform. By integrating Microsoft Fabric, Azure OpenAI, and leading large language model platforms such as OpenAI, Claude, Perplexity, and open-source AI, organizations can unlock conversational access to governed data while enabling predictive and agentic intelligence across their analytics environments.”

Marketing Technology News: MarTech Interview with Christopher P Willis, CMO at Acrolinx

The EPC Group architecture introduces a structured six-layer AI framework designed to standardize AI capabilities across Power BI deployments while maintaining enterprise-grade governance, security, and compliance.

Layer 1 – Copilot for Power BI
The first layer leverages Microsoft Copilot for Power BI, allowing business users to interact with enterprise datasets through natural language queries. Copilot enables the rapid creation of reports, automated generation of DAX measures, semantic model exploration, and conversational analytics that make complex datasets accessible to non-technical users.

Layer 2 – Native AI Visuals
The second layer standardizes Microsoft’s native AI-powered visuals within Power BI. These include Key Influencers, Decomposition Tree, Smart Narrative, anomaly detection, and Q&A visuals. EPC Group deploys these capabilities through a governed pattern library that ensures consistent modeling practices, row-level security enforcement, and explainable AI across enterprise dashboards. These AI visuals enable organizations to automatically identify drivers behind business performance metrics, uncover patterns in operational data, and generate human-readable explanations of complex analytics.

Marketing Technology News: Future of Retail Martech Part 1: Personalisation and AI

Layer 3 – Automated Machine Learning in Fabric Dataflows
The third layer introduces automated machine learning (AutoML) capabilities within Microsoft Fabric and Power BI dataflows. Using AutoML, organizations can build predictive models for scenarios such as customer churn prediction, revenue forecasting, demand planning, and risk analysis without requiring dedicated data science teams. EPC Group delivers repeatable implementation blueprints that train predictive models within dataflows, score datasets automatically, and publish results directly into Power BI semantic models and executive dashboards. This architecture allows predictive analytics to become part of everyday business intelligence workflows rather than a separate data science initiative.

Layer 4 – Large Language Model and Agentic AI Integration
The fourth layer integrates large language models (LLMs) and agentic AI workflows into the Power BI analytics stack. Through secure API integrations, Azure Functions, and retrieval-augmented generation (RAG) architecture backed by vector search, EPC Group enables Power BI environments to connect with leading AI platforms including Azure OpenAI, OpenAI, Claude, Perplexity, and open-source models such as Meta Llama and Mistral. These integrations enable advanced natural language querying, contextual data exploration, semantic search across enterprise knowledge bases, and automated narrative generation that can explain trends, anomalies, and business drivers in plain language. EPC Group’s agentic AI layer allows AI models to autonomously retrieve, reason over, and act on enterprise data — surfacing insights proactively rather than waiting for users to ask.

Layer 5 – Microsoft Cognitive Services Enrichment
The fifth layer incorporates Microsoft Cognitive Services into enterprise data pipelines. These services enable text classification, sentiment analysis, language detection, entity extraction, and document intelligence to enrich structured and unstructured data before it enters Power BI datasets. For example, organizations can analyze customer feedback, support tickets, contracts, and survey responses using AI-driven text analytics. The enriched results can then be surfaced within dashboards as measurable business metrics, allowing leadership teams to quantify customer sentiment, operational risks, and market trends.

Layer 6 – Automated Insights and Forecasting
The sixth layer introduces automated insight generation and forecasting capabilities directly into executive dashboards. Using Power BI’s Quick Insights, built-in forecasting algorithms, anomaly detection models, and Copilot-generated narrative explanations, organizations can create dashboards that continuously surface emerging trends and risks. These capabilities enable business leaders to move from reactive reporting toward proactive decision-making. Executives can receive automated alerts when anomalies occur, view predictive forecasts for revenue or operational performance, and understand the underlying drivers behind those predictions.

Transforming Business Intelligence into Decision Intelligence
By combining these six layers under a unified responsible AI governance framework, EPC Group enables organizations to transform traditional dashboards into AI-powered decision intelligence platforms. Instead of simply viewing historical data, executives gain access to predictive insights, agentic AI workflows, automated explanations, and conversational analytics capabilities that dramatically accelerate decision-making. The architecture is designed to integrate seamlessly with Microsoft Fabric, Azure Data Services, enterprise data warehouses, and modern cloud analytics environments.

EPC Group delivers this architecture through its Power BI and Microsoft Fabric consulting services, including enterprise data modeling, AI integration, governance frameworks, dashboard architecture, and scalable deployment automation. The firm has completed more than 1,500 Power BI implementations and over 5,200 Microsoft platform deployments worldwide, helping organizations modernize analytics platforms across Microsoft 365, Azure, and Microsoft Fabric environments. With nearly three decades of Microsoft consulting experience, EPC Group combines deep technical expertise with enterprise AI strategy to help organizations deploy analytics platforms that are secure, scalable, and capable of supporting the next generation of AI-driven decision-making.

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AI Automation and Website Digital Marketing Company Expand to Fredericksburg Texas

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EZdial.online Chooses Telnyx to Power Its Brin

SEO & Digital Marketing for Small Businesses

Austin Tx AI Automation and Website Digital Marketing Company Expand to Fredericksburg Texas

DIQSEO and CYBRSPC.AI Expand into Austin and Fredericksburg, Texas — Launch an AI Intelligence Layer for Websites, SEO/SGE/AIO, Automation, and Department-Level CRM Systems

Website Company in Fredericksburg Texas”

— SEO Company in Fredericksburg Texas

DIQSEO.com, a premier website development, SEO, and digital marketing firm, today announced an expanded strategic partnership with CYBRSPC.AI, an AI automation and custom software engineering company, to deliver a new generation of AI-powered growth, customer journey automation, and CRM modernization for small businesses, mid-market organizations, and enterprise teams.

As part of this expansion, the companies have established new operational hubs in Austin, Texas and notably expanded their presence with a new office in Fredericksburg, Texas, strengthening support for high-growth regional industries including hospitality, tourism, wineries, breweries, lodging, wine tours, restaurants, trades, and custom home builders. This adds a a robust list of services and more jobs to the Hill Country SEO Company in Fredericksburg Texas , Ai Automation Agency in Fredericksburg Texas, and Website Agency in Fredericksburg Texas.

Marketing Technology News: MarTech Interview with Christopher P Willis, CMO at Acrolinx

A New AI Intelligence Layer for Business Operations

DIQSEO and CYBRSPC.AI are building an AI-powered operating layer designed to sit across a company’s most important systems—website, marketing stack, sales pipeline, service operations, analytics, and CRM—so leadership can see, decide, and act from a single command center.

This intelligence layer is engineered to:

Unify business activity across marketing, sales, service, and revenue operations

Automate repeatable work via workflows and cross-platform integrations

Orchestrate department-level AI agents (Marketing, Sales, Service, Revenue, Ops) that support teams daily

Remember customer conversations across channels and prevent lead leakage

Generate audits, recommendations, dashboards, and next actions continuously

Integrate with existing tech stacks (Salesforce, HubSpot, and more) or replace the CRM entirely when a company has none

The vision is a system where a business can run with far less friction—while maintaining governance, approvals for high-risk actions, and complete transparency into what changed, when, and why.

Built for the New Search Era: SEO + SGE Optimization + AIO

As search evolves toward AI-first experiences—where results are summarized, generated, and personalized—DIQSEO and CYBRSPC.AI help brands compete across both traditional rankings and AI-driven discovery.

Marketing Technology News: Future of Retail Martech Part 1: Personalisation and AI

Services include:

Technical SEO (indexing, site speed, Core Web Vitals, architecture)

SGE optimization for AI-generated search experiences

AIO (AI optimization) for visibility in AI answers and summaries

Entity-based SEO, topical authority, schema markup, and semantic search optimization

Local SEO for multi-location and service-area businesses

CRO + UX/UI optimization to improve conversions after the click

Cross-Channel Conversational AI That Remembers and Converts

The partnership introduces AI chatbots and cross-channel conversational AI that don’t just respond—they continue conversations, follow up, and close gaps in the funnel.

Capabilities include:

Website chatbots that remember conversations and maintain context across sessions

Cross-channel AI via SMS, phone calls, email, live chat, calendar scheduling, and web chat

Lead qualification, routing, and handoffs between marketing, sales, and service

Automated follow-up and re-engagement sequences to reduce funnel leakage

Downstream service improvements through proactive support and lifecycle messaging

Custom CRM Solutions with a Salesforce-Style Cloud Architecture

DIQSEO and CYBRSPC.AI are launching CRM solutions built to match how businesses actually operate—whether they need to integrate with an existing CRM or deploy a full custom system.

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BFJ Digital Unveils Next-Generation Tracking Architecture to Combat Data Erosion and Privacy Shifts

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Indexly Announces Mission to Build the AI Visibility OS for the Modern Internet

Brand Awareness Services Brisbane | BFJ Digital Agency

BFJ Digital, a Brisbane-based digital marketing and analytics firm, has announced the completion of a major overhaul to its proprietary tracking and performance architecture. This strategic upgrade is a response to the accelerating deprecation of third-party cookies by major browser engines and the increasing complexity of AI-driven attribution.

Solving the Data Gap for the Next Decade
The digital marketing landscape is currently undergoing its most significant transformation in twenty years. With the decline of third-party cookies and heightened global privacy regulations, traditional tracking methods are losing accuracy, often resulting in blind spots for businesses trying to measure their marketing ROI.

BFJ Digital’s newly implemented architecture moves away from unstable client-side tracking to a robust, server-side infrastructure. This shift ensures higher data integrity, faster website performance, and a more secure environment for first-party data. By owning the data flow, businesses can achieve a more accurate view of the customer journey, even as browser restrictions tighten.

Marketing Technology News: MarTech Interview with Christopher P Willis, CMO at Acrolinx

Attribution in the Age of AI
Beyond privacy, the upgrade addresses the rise of Generative Engine Optimisation (GEO) and AI-driven search. As consumers interact with AI agents rather than traditional search result pages, the path to conversion becomes non-linear. BFJ Digital’s updated architecture utilises advanced server-side tagging and cross-platform data integration to capture these nuanced touchpoints.

“We recently completed a major upgrade to our tracking, attribution, built our own cookie, and performance architecture—not because something was wrong, but because the standards for high-performance digital businesses have changed dramatically,” states Ben Henzell, owner of BFJ Digital. “What we’ve built is not ‘nice to have’—it’s the foundational architecture required for the next 5+ years of digital marketing.”

Marketing Technology News: Future of Retail Martech Part 1: Personalisation and AI

Strategic Pillars of the Upgraded Framework
• Server-Side GTM Integration: Reduces website bloat and improves page load speeds by moving tracking scripts off the user’s browser.

• A First-Party Cookie: Acts as a stable identity anchor to preserve customer journeys across visits and devices without relying on third-party data.

• Enhanced Privacy Compliance: Anonymises sensitive data before it reaches third-party platforms, aligning with global privacy standards.

• Unified Attribution: Bridges the gap between top-of-funnel awareness and bottom-of-funnel CRM revenue data.

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Appier Releases Whitepaper on the Future of Autonomous Marketing with Agentic AI

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Appier Releases Whitepaper on the Future of Autonomous Marketing with Agentic AI

How agentic systems reshape marketing through continuous decision loops and synergies

Appier, an AI-native AaaS (Agentic AI as a Service) company, announced the release of its latest whitepaper, “The Future of Autonomous Marketing with Agentic AI.” The report explores how agentic AI is emerging as a new operating layer for modern marketing organizations, shifting AI from reactive assistance toward autonomous planning, execution, and continuous optimization, further reinforcing Appier’s market position as a leader in the Agentic AI field.

From Automation to Autonomous Execution
Marketing is approaching a structural inflection point. This shift is not defined by incremental feature releases or model upgrades, but by a fundamental change in how AI systems operate within organizations.

As customer journeys become less linear and channel ecosystems grow more complex, marketing teams face a growing “Autonomy Gap”—the imbalance between manual human workflows and the sheer velocity of digital signals. Appier’s whitepaper demonstrates how agentic AI closes this gap by moving beyond simple “if-then” automation. Through continuous data iteration, closed-loop decision cycles, and coordinated execution frameworks, it effectively narrows this autonomy gap.

The report includes a deployment example in which activation timelines were reduced from three days to under one hour — representing up to a 24x improvement in operational velocity in those specific scenarios.

Marketing Technology News: MarTech Interview with Christopher P Willis, CMO at Acrolinx

Beyond Large Language Models: The ‘Pilot’ Steering the AI Engine
The report clarifies the distinction between large language models (LLMs) and agentic AI architectures. While LLMs provide the core reasoning and content generation—acting as the powerful “engine” of the system—they lack the ability to independently execute complex goals or adapt behavior over time.

The evolution toward agentic AI introduces the “pilot” to this engine. By connecting reasoning with a coordinated system of action and learning, agentic AI transforms reactive LLMs into self-directing, adaptive marketing systems. This structural shift restores the “dignity of strategy” to marketers, liberating them from the burdens of manual orchestration and allowing them to focus on high-impact creative generation and strategic planning.

The Agentic Ecosystem: Elevating Strategy over Operations
The whitepaper suggests that the MarTech ecosystem is moving toward connected, autonomous systems that bridge the gap between insight and action. In this model, specialized agents across data intelligence, marketing activation, and conversational commerce work in a “closed-loop” growth engine, allowing real-time signals to move directly into coordinated execution across all touchpoints.

This evolution meaningfully changes how marketing teams allocate their expertise. As agentic systems autonomously handle high-volume operational tasks—such as audience discovery, multi-step test setups, and real-time campaign adjustments—marketers are liberated from manual orchestration. This transition allows teams to pivot toward higher-value responsibilities, including strategic oversight, creative storytelling, and cross-functional governance. In this environment, execution becomes less linear and more adaptive, functioning as a collaborative system aligned to measurable business outcomes.

Marketing Technology News: Future of Retail Martech Part 1: Personalisation and AI

A New Marketing Operating Model: Toward an Agentic Workforce
Appier views agentic AI not as a short-term trend, but as the foundation of a new marketing operating model. The core challenge for modern brands is no longer just access to data, but the ability to translate that insight into coordinated action at superhuman speed.

The future of marketing is not about adding more tools; it is about building a connected ‘Agentic Workforce’ where intelligence and execution exist in a continuous, self-improving loop. This transition enables organizations to move from reactive assistants to self-driving growth engines, ultimately delivering unprecedented business ROI and operational scale while allowing human talent to focus on high-impact creative decisions.

“The core challenge today is not simply access to data, but the ability to translate insight into coordinated action,” said Chih-Han Yu, CEO and Co-founder of Appier. “As marketing environments grow more complex, embedding autonomy into decision loops enables organizations to respond with greater agility while maintaining strategic oversight. This whitepaper outlines how agentic systems can help teams align execution more closely with business objectives.”

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Inside the Agentic Marketing Stack: APIs, MCPs, and the Layers That Power Agents

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Inside the Agentic Marketing Stack: APIs, MCPs, and the Layers That Power Agents

If you read the headlines from CES 2026, agentic AI dominated. Despite the hype, most executives across the ecosystems are asking, “How do we actually make this work with our tech stack?” Modern agentic systems work through layers from where data lives, to how actions are executed, to how intelligence is coordinated. APIs and MCPs sit within that architecture, working together to move systems from data to decisions. MCPs don’t replace APIs. They enable agents to interact with the real world and take actions. And understanding that distinction matters enormously for anyone building agentic systems.

What MCPs Actually Do

Model Context Protocols (MCPs) provide a valuable advancement as AI is changing the ways ads are bought, planned, and analyzed. They provide “context” – the “C” in MCP – to enable  AI agents to understand what systems are capable of without needing to know how those systems work at a code level.  MCPs understand an API’s capabilities and purpose, knowing what an agent can do with it, not how it’s programmed.

This is genuinely useful. When an agent receives a natural language prompt like “build an audience of high-net-worth sports enthusiasts in the Northeast,” the MCP layer helps translate that intent into structured queries. It knows which APIs to call and what parameters they need.

But here’s what the MCP layer doesn’t do: securely connect systems, query platforms, reformat data, and manage file transfers.

When you query a CDP to build that audience file, something still has to retrieve the data, apply the filters, generate the file, and transfer it to the activation platform. That “something” is the API, the execution layer that moves data, governs permissions, authenticates requests, and logs transactions.

If architected correctly, the MCP gateway will determine which MCP to leverage to make an API call, which formats the request to its associated platform. The API moves data from its deployed (or prepared) state to its activated state.

Why APIs Remain Essential Infrastructure

Every platform in the MarTech and AdTech ecosystem, such as CDPs, DSPs, ad servers, and measurement tools, manages private pools of data within structured environments. These platforms weren’t just built to store data; they were programmed with rules, guardrails, and workflows that govern how that data can be used.

All the functionality involved in campaign configuration, budget controls, targeting parameters, pacing logic, and brand safety requirements lives within the platforms themselves. These systems provide instructions on how to interact with data properly and capabilities for what you can do with it.

Humans access these systems through a platform’s user interface. We log in, enter information, analyze reports, and configure campaigns. But having an AI agent interact through a UI would be wildly inefficient. That’s where APIs come in. They’re the “Application Programming Interface” which are purpose-built for system-to-system communication to access the features or data of an operating system, application, or other service.

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

Now we’re adding another layer in the form of MCPs that help agents understand and coordinate API calls without needing to know the underlying code. But the APIs themselves? Still absolutely essential.

Consider what breaks without them:

  • Authentication and permissions.

APIs enforce governance, who can access what data and what actions they’re authorized to perform. An MCP describes capabilities; APIs control access.

  • Data transfer at scale.

When you’ve generated an audience file with 10 million profiles, you need batch transfer via API to move that data efficiently and map its schema to the downstream platform’s required format. The receiving API ingests it properly so the activation platform can actually use it.

  • Transaction logging and auditing.

Production systems need records of what happened, when, and why. APIs provide that audit layer.

  • Rate limiting and error handling.

When you’re operating at scale, with billions of transactions, you need infrastructure that can handle the load, manage failures, and prevent system overload.

You can’t demo away these requirements. Enterprise-grade systems need them.

The Programmatic Agentic Upgrade

Programmatic isn’t just about buyers and sellers talking to each other. It’s about operationalizing advertising at scale. And that scale means handling trillions of transactions in milliseconds, managing auction dynamics, enforcing floor prices, delivering ads to pages, applying brand safety rules, pacing campaigns, and measuring outcomes.

All of that infrastructure represents years of development solving scalability challenges. The systems work. They have guardrails in place. They handle edge cases and error conditions that took the industry years to discover and address. Two agents talking to each other doesn’t replace any of that. It automates the coordination between systems, which is valuable. But the underlying infrastructure still needs to function.

Think about ad serving. An ad server is a rules-based decision engine that determines which ad to deliver, when, and to whom. It manages pacing, frequency caps, targeting logic, and creative rotation. If you rebuild that from scratch as an “AI-native” system, you’re still building an ad server. The agent might control it more efficiently, but the core functionality must exist.

The more accurate framing of where the industry would acknowledge we’re moving from human automation through user interfaces to agentic automation through a merged layer of APIs and MCPs.

But we’re not replacing the infrastructure. We’re adding an intelligent coordination layer on top of it.

The Layered Architecture That Actually Works

When you look at how agentic systems function in production, the architecture has distinct layers:

  • Data Layer:

Where information actually lives; in CDPs, data warehouses, and campaign management systems.

  • API/Execution Layer:

How systems take action; moving data, enforcing rules, logging transactions, and handling authentication.

  • MCP/Coordination Layer:

How agents understand capabilities and orchestrate workflows across multiple systems.

  • Agent Reasoning Layer:

Where AI applies intelligence to determine what actions to take based on prompts and objectives.

Each layer serves a purpose. You can’t skip the execution layer just because you’ve made the coordination layer smarter.

Building for Production, Not Demos

Anyone claiming you can eliminate APIs in favor of pure agent-to-agent communication hasn’t thought through what’s required at enterprise scale. You’d be burning through astronomical numbers of tokens to handle billions of transactions. You’d have no audit trail, no governance framework, no established error handling.

Maybe if you’re delivering one impression or running a pilot campaign, you could theoretically do everything through agent dialogue. But real advertising operates at the scale of petabytes of data, millisecond response times, and global infrastructure.

The reason it takes “less time to build and connect” with MCPs, is because MCPs don’t care how underlying systems work. They only care about what they’re capable of. That flexibility is valuable. But it’s limited. If you’re building production systems rather than just proofs of concept, you need all the security protocols, guardrails, and infrastructure that APIs provide.

The Real Opportunity

The agentic era is real and important. AI agents will automate manual processes, optimize campaigns more intelligently, and enable more sophisticated workflows than human operators could manage alone.

But this happens through layered evolution, not wholesale replacement. The platforms and APIs that run advertising today become foundational infrastructure that agentic systems build upon. MCPs make that infrastructure more accessible to AI agents. Together, they enable the next phase of programmatic advertising to deliver outcomes at scale.

The companies that understand this full-stack architecture are ones that respect both the coordination layer and the execution layer. They’re the ones that will build systems with more accurate and relevant outputs. The ones chasing headlines about APIs being “dead” will spend years rebuilding functionality that already works.

APIs’ moment isn’t over. They’re having their foundation confirmed.

Marketing Technology News: The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?

NTT DATA Launches GCC Innovation Acceleration Program to Support Innovation Creation by Global Companies

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NTT DATA Launches GCC Innovation Acceleration Program to Support Innovation Creation by Global Companies

NTT DATA Logo

NTT DATA, a global leader in AI, digital business and technology services, announced the launch of its GCC Innovation Acceleration Program. This is designed to support global companies rapidly establishing and scaling their strategic offshore hubs in India, including Global Capability Centers (GCC) and other innovation and delivery hubs. Launched in October 2025, the program aims to support more than 50 companies over the next three years.

The demand for highly skilled IT personnel has expanded globally, and as a result, companies are increasingly using overseas bases to meet innovation needs. NTT DATA identified India as a stand-out market to launch the GCC Innovation Acceleration Program because of its abundance of talent and strong technical capabilities.

India’s Global Capability Center ecosystem, delivering IT services and back-office functions to multinationals, is poised for strong growth of nearly 70%, targeting $110 billion in 2030 from the current $65 billion, according to our recent report. The report also forecasts more than 2,500 centers and a workforce of nearly 4.5 million professionals by 2030.

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

Through the GCC Innovation Acceleration Program, NTT DATA will:

  • Support GCC establishment and enhancement from planning and governance design to talent development and process optimization.
  • Accelerate innovation through advanced technologies by leveraging agentic AI, generative AI, high performance computing, digital twin, smart robotics, blockchain and IOWN.
  • Promote co-creation R&D from proof-of-concept implementation to commercialization, supported by a global network of Innovation Centers.

Avinash Joshi, Executive Managing Director, India, NTT DATA adds, “While GCCs in India are becoming global innovation engines, enterprise-scale AI adoption is still in its early days. Fewer than 20% of GCCs use AI as a core capability . NTT DATA brings the expertise, platforms and global innovation ecosystem needed to help organizations rapidly scale AI and unlock tangible business value.”

By combining its advanced technologies with the knowledge cultivated at its global bases, NTT DATA aims to not only improve operational efficiency in the short term but also enhance long-term competitiveness and create new value. NTT DATA has already advanced various initiatives at GCCs and other innovation and delivery hubs in India, including Unilever GCC Hub Bengaluru India, where it supported the formulation of a global innovation strategy and promoted the utilization of R&D advanced technologies.

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Amit Tawani, Lead IT Manager, R&D IT, Unilever GCC Hub Bengaluru India commented “We are pleased to collaborate with the NTT DATA India Innovation Center to deliver transformative solutions that empower our Global R&D teams. This partnership allows us to harness advanced technologies, streamline innovation processes and deliver future-fit solutions for Unilever globally.”

NTT DATA is also working with DENSO INTERNATIONAL INDIA PVT. LTD. on Digital Platform Development for Mobility Circular Economy and Integrated Manufacturing*1 and with a leading global automotive company to drive innovation through digital twin technology and process improvements.

Building on these achievements, NTT DATA will work together with innovation centers around the world, supporting innovation for a wide range of global clients, including Japanese companies.

“GCCs are expected to evolve into an important base that supports the competitiveness of global companies,” said Hiroshi Furukawa, Head of NTT DATA Innovation Center. “Through the GCC Innovation Acceleration Program, NTT DATA will utilize the strength of its global workforce of over 190,000, along with its broad technology portfolio, to advance co-creation R&D with a diverse range of clients and accelerate the creation of new value.”

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digna Reports 12-Month Enterprise Deployment Without Traditional Data Quality Rules

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Syncari Named a Visionary in 2026 Gartner® Magic Quadrant™ for Master Data Management

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Enterprise deployment shows how AI-driven observability replaced thousands of manual data quality rules while maintaining reliable data monitoring.

digna announced that a large-scale enterprise data warehouse operated for twelve consecutive months without executing traditional manually coded data quality rules, relying instead on adaptive anomaly detection embedded in its Data Quality & Observability Platform.

By modeling underlying data behavior mathematically, deviations can be detected without encoding thousands of predefined conditions.”

— Danijel Kivaranovic

According to the company, the deployment replaced thousands of manually written validation checks, including null validations, threshold controls, and custom SQL assertions with AI-driven monitoring integrated directly into the platform. Rather than relying on predefined scripts, the system analyzed behavioral patterns across datasets to detect irregularities automatically.

The results were later presented through a customer testimonial at the ADV Data Excellence Conference in Vienna. The company said the deployment demonstrates a shift from static validation models toward adaptive monitoring approaches for large-scale enterprise data environments.

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For decades, enterprise data warehouses have relied on rule-based validation frameworks to monitor data quality. These systems typically require engineers to define conditions such as null checks, threshold limits, or SQL assertions designed to flag known errors. As data ecosystems expand, these rule sets can grow to thousands of conditions that must be maintained and updated as data structures evolve.

Marcin Chudeusz, CEO of digna, said the increasing complexity of enterprise data infrastructure is challenging the scalability of traditional rule-based governance models.

“Enterprise platforms are continuously evolving,” Chudeusz said. “When validation depends on manually defined rules, governance becomes reactive and difficult to scale. Our objective is to strengthen governance by embedding intelligent observability directly into the data environment so monitoring adapts as systems change.”

The platform’s monitoring system applies statistical learning methods, including distribution-free anomaly detection and adaptive prediction intervals, to identify deviations from expected data behavior. Instead of defining explicit rules for each potential issue, the system models how datasets behave over time and detects anomalies when patterns change.

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Danijel Kivaranovic, PhD, CTO of digna, said the approach reflects principles from statistical learning theory.

“Rule-based systems assume potential issues can be fully specified in advance,” Kivaranovic said. “In complex data ecosystems that assumption often does not hold. By modeling underlying data behavior mathematically, deviations can be detected without encoding thousands of predefined conditions.”

According to the company, the approach reduces the operational overhead associated with maintaining large rule inventories while expanding monitoring coverage across complex environments that experience frequent schema changes, new data sources, and evolving business logic.

The company said the documented twelve-month deployment suggests that adaptive monitoring models may offer an alternative governance approach as enterprise data ecosystems continue to grow in scale and complexity.

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Milestone Systems Redefines the Open Platform for an AI-Native Era

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Milestone Systems Redefines the Open Platform for an AI-Native Era

Milestone Systems, a global leader in data-driven video technology, announced significant advancements to its XProtect® video management software (VMS) and BriefCam® video analytics. The XProtect App Platform, a new containerized application platform for VMS, and a new BriefCam analytics engine are designed to deliver increased reliability, greater customization, more efficient hardware utilization, and full readiness for Generative AI and analytics, empowering security teams to stay ahead as demands evolve.

Cameras and sensors collect more data than ever before. Today, the challenge has shifted from capturing information to understanding it – and turning it into actionable insight. Surfacing the most urgent threats and the most valuable operational insights require AI and analytics tools built for the scale of modern video.

Even as capabilities advance, integrating new functionality still requires time, expertise, and coordination. Even routine software updates introduce operational risk. The possibility of system downtime often forces security teams to delay the very innovations that would make their operations more effective.

For solution developers creating the next generation of VMS applications, building and distributing solutions across thousands of customer environments adds another layer of complexity.

Milestone has built its new solutions to address these challenges – without requiring customers to replace what already works.

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Building the Future of Video Management with the XProtect App Platform 

Milestone’s new XProtect App Platform is a component that brings the latest VMS applications – including solutions like AI, analytics, access control, and more – into a surveillance system without friction.

The XProtect App Platform amplifies existing infrastructure by enabling customers to unlock insight from new AI tools, customize their systems quickly and safely, and install updates without downtime.

Built on a Linux-based, containerized architecture, the platform runs alongside existing XProtect installations and extends what the system can do without changing how it operates. Because each application and service runs in its own container, isolated from the core VMS and from other apps, customers can install apps and updates without requiring a full system restart or disrupting live operations.

Delivering next-generation analytics that scale with BriefCam’s new engine 

BriefCam’s engine has been redesigned to deliver scalable analytics capabilities – with significant improvements to real-time processing, scalability, and workflow efficiency. Thanks to better resource utilization, users will see an improvement of 38%* in real-time throughput. All processing can be run on-premise, with no cloud dependencies.

The new engine enables investigators to translate witness statements into searches using plain language instead of filters, identify key moments to reduce review time and turn fragmented video into a connected narrative, and train BriefCam with custom categorizations to match their organizational needs.

Andrew Burnett, Chief Technology Officer, Milestone Systems, said:  
“The rapid growth of AI in video security has created an urgent need for platforms that can keep pace. Together with our partners and customers, we are cocreating the next generation of our technology on our open platform foundation. The XProtect App Platform and the new BriefCam engine are two major steps forward – giving organizations the flexibility to adapt quickly and confidently, as well as powerful on-premise intelligence that doesn’t compromise data sovereignty or operational control.”

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Innovation across the ecosystem: App Center and Developer Portal 

The XProtect App Platform runs applications from the Milestone App Center — the home for applications developed by both Milestone and our technology partners. The App Center enables customers to browse, test, and install verified applications that extend the capabilities of their XProtect VMS. This makes it easier to discover new functionality, add AI analytics, or test emerging innovations without risk to live operations.

To support this Milestone is introducing a new set of tools for developers and technology partners across the ecosystem. The Milestone Developer Portal consolidates everything developers need to build applications for the open platform in one place — from idea to development to release — providing a single, simple path to reach Milestone customers worldwide. The portal will be generally available by the end of 2026.

The XProtect App Platform and the new BriefCam engine are available now for early access customers. General availability is currently planned for late 2026.

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Sprinklr Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms

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Sprinklr Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms

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Sprinklr , the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM),  announced that it has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms.

“We’re honored to be recognized again as a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms,” said Sprinklr Chief Product Officer Karthik Suri.

“We’re honored to be recognized again as a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms,” said Sprinklr Chief Product Officer, Karthik Suri. “Customers share what matters in countless ways — not just in surveys, but across everyday conversations, reviews, and interactions on a variety of channels. Too often, that feedback becomes fragmented, and the real, human intent gets lost. With our AI-native VoC capabilities, we can unify structured, unstructured, solicited, and unsolicited signals to understand what customers say to brands and about them — and turn those rich insights into actions that help create extraordinary experiences.”

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Unified, AI-Powered Voice of the Customer at Global Scale

Sprinklr is deepening its AI-powered VoC capabilities in 2026 with enhancements designed to deliver richer insights, stronger activation, and more connected customer experience workflows.

  • A unified Voice of the Customer solution that brings together every type of customer signal — structured and unstructured — and turns them into actionable insights that can be activated instantly across care, marketing, research, and social teams.
  • Broad, integrated coverage of VoC data sources, including solicited and unsolicited feedback and native access to 30+ social and digital channels, helping brands build a more complete understanding of customer sentiment and intent.
  • Advanced AI-powered analysis that identifies root-cause drivers and surfaces clear, prioritized recommendations so teams can focus on the improvements that will create the greatest impact.
  • AI-driven conversational feedback experiences that adapt dynamically to each respondent, increasing engagement and improving the quality and depth of insights collected.

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Enterprises using Sprinklr report gains in customer understanding, operational efficiency, and agility through unified data and AI-assisted decision-making — consistent with feedback captured in peer reviews and analyst evaluations across multiple Sprinklr product suites.

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