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Verint Launches New Specialized Bot to Help Protect Sensitive Customer Data and Reduce Compliance Risk

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Verint Launches New Specialized Bot to Help Protect Sensitive Customer Data and Reduce Compliance Risk

Verint, The Customer Engagement Company, announced the launch of the Verint Personal Identifiable Information (PII) Redaction Bot giving organizations a way to automate compliance, reduce risk, and protect their customers’ sensitive personal data such as credit card and social security numbers, dates of birth, etc.

With data privacy laws increasing across the globe to help protect citizens, brands need to comply, or they risk having damaged reputations and a lack of trust from customers due to the possibility of data breaches. And even if that data doesn’t fall into the wrong hands, it can still spell financial disaster from costly fines due to non-compliance,” says Verint’s David Singer, global vice president, go-to-market strategy. “Verint’s PII Redaction Bot joins the large team of bots available on the Verint Open CCaaS Platform and leverages Verint’s DaVinci AI and Engagement Data Hub to elevate an organization’s existing data protection strategies.”

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“Verint’s PII Redaction Bot joins the large team of bots available on the Verint Open CCaaS Platform and leverages Verint’s DaVinci AI and Engagement Data Hub to elevate an organization’s existing data protection strategies.”

Verint’s Open CCaaS Platform offers multiple approaches to data protection, helping ensure the highest levels of data security and compliance for customers. Redaction has been practiced in the industry for quite a while based on manual processes, leaving room for human error. The Verint PII Redaction Bot automatically identifies and removes PII in interaction data. It can be used in combination with other approaches like automated screen triggers to redact PII.

The Verint PII Redaction Bot is part of Verint’s team of specialized bots powered by the Verint Open CCaaS Platform with Verint Da Vinci AI and Verint Engagement Data Hub at the platform core.

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Raydiant and TikTok: Crafting the Future of Brick-and-Mortar Content Experiences

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The world’s leading brick-and-mortar digital experience platform has partnered with TikTok, bringing a best-in-class content experience to thousands of public establishments

Raydiant, the industry-leading in-location Experience OS, is excited to announce a new partnership with TikTok, the leading destination for short-form mobile video, leveraging the platform’s newly announced ‘Out Of Phone,’ offering

This TikTok and Raydiant partnership is set to bring TikTok’s highly engaging and entertaining content beyond the mobile phone to Raydiant’s network of thousands of brick-and-mortar clients across the US. This new TikTok channel will not only entertain patrons but also provide businesses with a powerful opportunity to showcase advertising alongside TikTok’s captivating feed, which has been optimized for public settings, and display it across screens in retail stores, restaurants, hotels, banks, and more.

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“This integration with TikTok represents an exciting leap forward in redefining how brands engage with their customers,” said Bobby Marhamat, CEO of Raydiant. “By seamlessly infusing TikTok’s dynamic content into physical spaces, we’re unlocking a powerful channel for businesses. Raydiant is at the forefront of revolutionizing in-store digital experiences, and this collaboration marks a pivotal moment.”

“Expanding the TikTok experience beyond the mobile phone and into physical locations with Raydiant, allows us to bring the joy and creativity of TikTok to patrons of Raydiant’s clients’ brick and mortar locations,” said Dan Page, Global Head of Distribution, New Screens at TikTok. “This partnership will also provide digital advertisers a powerful and unique new advertising channel, combining the power of TikTok’s captivating content with Raydiant’s high-visibility locations.”

The TikTok integration with Raydiant will give brick and mortar operators and brands to showcase TikTok content across experiences that they are building to engage with their end users.

Marketing Technology News: MarTech Interview with Tobyn Sowden, CEO at Redbrick

Jivox Introduces AI-Powered Creative And Media Analytics With Real-Time LiveBoards

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Jivox Introduces AI-Powered Creative And Media Analytics With Real-Time LiveBoards

A significant addition to Jivox omnichannel personalization platform, putting control in the hands of marketers seeking to improve creative and media performance for achieving relevance at scale

Jivox, the personalized commerce marketing technology leader, announced the breakthrough enhancements to IQ Blaze Analytics, Powered by Snowflake. The current release provides high-impact metrics in a package, combining instant creative and media analytics in one place. Market-leading IQ Blaze Analytics delivers creative clarity through in-line creative previews via LiveBoards, which are live, interactive charts and graphs displayed in a dashboard format. Keeping user experience in focus, IQ Blaze Analytics visualization is paired with the natural-language query capability that puts the control and insights at the fingertips of the busy, modern-day digital marketers.

“Marketing leaders at large global advertisers can divine greater, more precise insights in their personalized marketing activations thanks to Jivox’s innovations on the Snowflake Data Cloud,” said David Wells, Industry Principal, Media, Entertainment, & Advertising at Snowflake.

IQ Blaze Analytics is built on Snowflake’s single, integrated platform and produces fast queries, drill downs and various analytics from the petabytes of data generated by marketing campaigns run on the Jivox platform.

“IQ Blaze Analytics is a breakthrough innovation,” said Jivox founder & CEO, Diaz Nesamoney. “What’s unique about these enhancements to our IQ platform are the depth and granularity of the data–because it’s not only at the campaign performance level, but down to creative, asset, product, and audience levels. Within creative performance, IQ Blaze Analytics drills further down to specific messaging and products. Importantly, this data is organized into powerful insights that enable marketers to truly understand key performance drivers. In this release, insights can be visualized in real time through intuitive, natural language queries, exactly when and how marketers want it. Marketers can be notified about creative fatigue or drops in performance, allowing them to make adjustments to creative or strategy in real time and to restore performance immediately, getting the best ROI on media performance.”

“Marketing leaders at large global advertisers can divine greater, more precise insights in their personalized marketing activations thanks to Jivox’s innovations on the Snowflake Data Cloud,” said David Wells, Industry Principal, Media, Entertainment, & Advertising at Snowflake. “Our scalable platform allows Jivox to collect and process all manner of data. Moreover, Jivox makes insights associated with that massive volume of data accessible, which allows advertisers to identify segments or micro segments of individuals whose shopping activity is a little different or whose affinities might skew towards specific products at specific times of the year.”

“As third-party cookies go away from the digital marketing ecosystem, and with increasingly more media platforms turning into walled gardens, brands that want to control their own destiny must invest in strong campaign data management infrastructure in order to enable audience creation, attribution and measurement of their own,” Mr. Nesamoney added.

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With Jivox’s technology, brands are able to measure offline attribution, such as store sales as a result of consumers seeing the ad creative. This type of sales attribution requires significant data processing: by matching offline sales data with online sales data. All of this data with actionable insights are available in IQ Blaze Analytics.

IQ Blaze Analytics Enhancements: Key Benefits:

Gain Instant Creative Clarity

  • See which creatives outperform the rest of the pack with previews built directly into visualizations
  • Assess real-time campaign data for actionable insights
  • Get an instant performance snapshot by accessing LLM generated graphs of KPIs

Share Insights Intuitively

  • Build, save, and share custom LiveBoards for the metrics that matter
  • Create visualizations with a choice of charts for any KPIs
  • One-click sharable insights – no screenshots to PowerPoint needed

Harness AI For Queries Using Natural Language

  • A “search engine” for campaign data: ask Jivox for specific insights, and LiveBoard charts will be auto-generated instantly
  • Drill down to learn more about a specific creative, day, placement and more with one click
  • AI-powered natural language queries mean anyone can dig deeper into performance, no data science qualifications necessary

“Relevance is measured through analytics based on the granular data we collect,” Mr. Nesamoney added. “Only then, marketers can compare different messages for different audiences and really zero-in on what is working best for each audience. That allows them to produce the right type of creative, the right type of messaging, and the right type of offers. That works best to engage consumers and ultimately produce more sales.”

IQ Blaze Analytics and its advanced enhancements are available immediately to customers using Jivox’s omnichannel personalization platform based on its automated Dynamic Creative Optimization (DCO) technology. Read more about IQ Blaze Analytics or Contact Jivox to learn about product options and pricing.

Industry leading applications are Powered by Snowflake. By building on Snowflake, product and engineering teams are able to develop, scale, and operate their applications without operational burden, delivering differentiated products to their customers. With the Powered by Snowflake program, builders get access to resources to help them design, market, and operate their applications in the Data Cloud.

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Braze Introduces Feature Flags and Unveils New Low-Code and AI Product Innovations at Ninth Annual Forge Customer Conference

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Braze Introduces Feature Flags and Unveils New Low-Code and AI Product Innovations at Ninth Annual Forge Customer Conference

Braze Feature Flags drive personalization and enable more efficient marketing and product teams

Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, introduced new product innovations, including Feature Flags, an agile feature management tool that allows brands to create meaningful experiences at scale, which is designed to drive in-product conversions and revenue for brands. Feature Flags pair with the customer journey orchestration to enable brands to deliver and improve personalized experiences in their mobile and web applications. Jon Hyman, Cofounder and CTO of Braze, announced Feature Flags, along with other upcoming product innovations at the company’s annual customer conference, Forge at Metropolitan Pavilion in New York.

“At Braze, we are continuing to push the boundaries when it comes to delivering the most personalized and well-tested brand experiences for our customers”

In today’s highly saturated world, consumers have more choices than ever about where to spend their time and money. Contextually relevant and personalized experiences are what set successful brands apart when reaching their target audience. According to Deloitte, organizations with mature personalization strategies report nearly 2x improvements in customer engagement, 1.5x improvement in customer loyalty, and 1.5x increase in revenue per customer. With Feature Flags, brands are able to more easily deliver and improve personalized experiences in mobile and web applications by unlocking relevant features and functionality for customers in the app or website using first-party customer data in Braze. Feature Flags integrate seamlessly with customer journey orchestration and are designed to assist brands in increasing their operational efficiency by breaking down silos between marketing and product teams to create campaigns faster, which, in turn, may reduce customer operational costs.

“With Braze Feature Flags, we were able to reduce campaign development time by 50%,” said Paolo Sabatinelli, Chief Product Officer of Immobiliare.it. “The tool has been instrumental in allowing us to easily coordinate feature releases with customer messaging with a single click and eliminate risks of inconsistency in segment targeting. Our product teams have been able to run with feature flags and collect valuable insights efficiently and independently, enabling us to provide the seamless and personalized experiences to our customers that they have come to expect.”

In addition to Feature Flags, Braze announced an upcoming Landing Pages product that can help brands easily capture information on prospects and convert them into leads and loyal customers. Landing Pages is designed to reduce technical complexities for marketing teams of all sizes and resource levels with its low-code visual editor to build and launch custom landing pages from Braze. With Landing Pages, brands can retain customers by seamlessly capturing first-party data from new and existing customers, which can help drive further monetization for customers.

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New AI Products Encourage Marketers to Efficiently Experiment

Braze also announced upcoming additions to its Sage AI by Braze™ products aimed at helping marketers save time with efficient experimentation that guides them toward the most personalized and relevant customer engagement experiences. These products include:

  • AI Recommendations: Braze has launched a beta version of AI Recommendations engine that uses machine learning (ML) to match relevant items from Braze Catalogs with the customers most likely to buy them. This feature is designed to create personalized experiences, which may result in increased revenue and boosted brand loyalty for customers.
  • Canvas AI Step: Also in beta, the AI step in Braze Canvas Flow uses a third-party large language model (LLM) to quickly interpret user-provided inputs, like survey feedback, to determine the appropriate response and trigger messages. Brands can leverage the Canvas AI step to create meaningful customer journeys that can increase retention and support increased revenue.
  • Message Content Recommendations: Currently on Braze’s product roadmap, the objective of Message Content Recommendations will be to aid marketers in saving time and increasing conversions. This upcoming product is intended to recommend copy and content for messages created via native Braze channels, as well as predict which message variant will perform better based on proprietary predictive models without the need to run a full experiment.

“At Braze, we are continuing to push the boundaries when it comes to delivering the most personalized and well-tested brand experiences for our customers,” says Jon Hyman, Cofounder and CTO of Braze. “Forge was the perfect stage to share these exciting enhancements and our roadmap of product innovation that we are working diligently to deliver to our customers. By releasing Feature Flags, announcing Landing Pages, showcasing our extensive product roadmap in AI, data flexibility, and cross-channel engagement, we’re demonstrating our commitment to building powerful and cutting-edge customer engagement tools at Braze.”

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Hero Digital’s Annual B2B Buyer Report Showcases Top Customer Experience Priorities of Today’s B2B Decision-Makers

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This year’s report found that B2B buyers’ top priority for the next 12 months is increasing efficiency in their processes, while 94% also prefer to work with businesses that continuously evolve their digital capabilities.

Hero Digital, a leading customer experience transformation company, released its annual B2B Buyer Report. The report highlights the top customer experience priorities of today’s B2B buyers to meet complex demands, high digital expectations, and strict budgets.

In today’s volatile economy, B2B buyers need to do more with less. They’re reevaluating their external partnerships to ensure investments deliver the expected value. And they will only work with organizations that provide a seamless digital customer experience.

Simply going digital won’t cut it anymore. Faced with economic uncertainty, inflation, and increased interest rates, today’s B2B buyers require technology and service partners who understand their unique business challenges, how market conditions impact their business, and can translate their customer data into actionable insights that drive revenue. A deep understanding of your prospects’, customers’, and clients’ unique needs is critical to success.

Hero Digital’s B2B Buyer Report surveyed 150 B2B buyers employed at organizations with over $250 million in annual revenue, spanning industries including, but not limited to, financial services, manufacturing, and consumer packaged goods (CPG).

The report revealed that B2B buyers’ top priority for the next 12 months is increasing efficiency in their processes. The report also found that 94% of B2B buyers agree their company prefers to work with businesses that continuously evolve their digital capabilities and experiment with offerings, while 88% of B2B buyers said they would turn to a competitor if their supplier’s digital channel could not keep up with their desires as a buyer.

“Businesses are looking to uncover innovative ways to improve operational efficiency and drive revenue,” said Scott Webb, Chief Commercial Officer of Hero Digital. “We’re seeing more and more executives revisit their existing digital transformation solutions, marketing efforts, digital experiences, and purchasing processes for opportunities to wring every last dollar out of their technology investments. At the same time, their B2B buyers are asking for the latest and greatest digital experiences. We help them prioritize and accomplish both.”

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According to the research, B2B buyers are looking at more than just their own internal operations. B2B buyers are reevaluating external partnerships to ensure these investments deliver the expected value, and they look to work with suppliers that provide a seamless customer experience (CX) and digital user experience (UX).

Key findings from the report include: 

  • 92% — B2B buyers agree economic uncertainty has placed additional pressure on their organization to make more cost-effective purchases.
  • 92% — B2B buyers experience at least one pain point with their suppliers’ use of current technology.
  • 79% — B2B buyers would pay a higher price for a product or service if the supplier provided an excellent digital UX.
  • 81% — Organizations currently use a combination of the default capabilities provided by their digital platform(s) as well as some customized capabilities.
  • 60% — Organizations use a combination of digital platform(s) they’ve purchased and built in-house.

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Most Companies Are Already Using AI in Marketing Campaigns — Over Half Plan to Spend Even More in 2024

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Most Companies Are Already Using AI in Marketing Campaigns — Over Half Plan to Spend Even More in 2024

Chatbots are the most popular AI-powered marketing tool today, but companies recognize the opportunity to do more — and are prioritizing data quality in order to get there

New research from Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, shows that AI automation has emerged as the primary means by which businesses are looking to grow revenues and operate efficiently.

Twilio Segment’s 2023 Growth Report, a study of 2,450 business leaders, found that 88% of businesses are already using some form of AI in their marketing efforts this year, and more than half (54%) expect to spend even more on AI-powered campaigns in the coming year. The findings show that leaders expect their AI investments to pay off, with nine out of ten leaders (90%) reporting that AI will deliver either time or cost savings for their business.

“AI has taken the world by storm in 2023, and the data is clear that businesses have embraced the technology wholeheartedly as a means to attract, engage, and retain customers. The challenge now is ensuring that these AI efforts bear fruit”

The rise of generative AI chatbots appears to be having an impact on marketing leaders, as chatbots are the most common way businesses expect to use AI. Among the survey’s respondents, 38% of businesses say they will be using AI chatbots in their marketing efforts.

Additionally, businesses are tapping into AI models using customer data to tailor their marketing, with 34% of leaders integrating predictive AI. For example, Cisco uses Twilio Segment to collect product analytics data, and is currently building an AI model to predict user’s propensity and readiness to buy or upgrade to a new product. Training AI models on real-time data creates a flywheel – as the models analyze more data, it gets smarter to understand, perceive, and activate on valuable customer insights stored in the Customer Data Platform (CDP).

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Data quality and CDPs are critical enablers

The report also shines a light on the essential role of data quality: 40% of businesses are struggling with technology infrastructure or low-quality data, highlighting the pivotal role of relevant, timely data in unleashing the full power of AI. 71% of respondents say AI could be more useful with access to higher-quality data.

CDPs are having a positive effect in ensuring data quality: Companies using a CDP experienced a 32% growth rate in the past year, compared to a 21% growth rate at companies not using a CDP. Because CDPs unify customer data that is collected across the organization, it offers brands a single source of truth for their customers’ needs. These powerful tools are displacing the traditional customer relationship management (CRM) software — 24% of respondents say they plan to simplify, remove, or reduce their CRM spend in the coming 12 months. This shift points to the broader trend of businesses investing more in alternative technologies like data warehouses for customer data management that are powerfully interoperable with CDPs.

Consumer privacy concerns persist

On the topic of customer data, privacy remains paramount. While 66% of leaders feel that customers would appreciate AI-enhanced marketing if it leads to superior service, 28% express concerns about data privacy associated with AI adoption. Addressing these concerns, most businesses (85%) say it’s a priority to do a better job of capturing and leveraging first-party data in the coming year, marking a 14% increase from the 71% recorded in 2022.

“AI has taken the world by storm in 2023, and the data is clear that businesses have embraced the technology wholeheartedly as a means to attract, engage, and retain customers. The challenge now is ensuring that these AI efforts bear fruit,” said Katrina Wong, VP of Marketing at Twilio Segment. “Businesses have to prioritize data quality just as much, or even more, than they’re prioritizing AI. Otherwise, they’re leaving money on the table.”

AI to Take Center Stage at CDP Week 2023

For more about Twilio Segment’s 2023 Growth Report, and to discover how to more effectively deploy AI and use CDPs to solve data quality problems, tune into the virtual CDP Week, on October 24-26, 2023. Keynote speaker Sinead Bovell, a futurist and MIT-certified AI ethicist, will share her perspective on the future of work and life with advanced technologies. In addition, numerous speakers will offer sessions on increasing customer lifetime value (LTV), improving customer engagement, assessing your company’s data maturity, and more.

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Klarna Expands Marketing Solutions Through Partnership with Rokt

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Rokt’s AI technology to deliver more relevant experiences for consumers in Klarna app

Rokt, the leading ecommerce technology company using AI to make transactions more relevant to each shopper, today announced its partnership with Klarna, the AI powered global payments network and shopping assistant. Through the partnership, Klarna will leverage Rokt’s advanced technology to unlock new marketing solutions for retailers and drive even more relevant experiences for consumers on Klarna’s AI-powered shopping app.

Rokt’s ecommerce solution enables companies to unlock additional revenues, acquire consumers at scale and deepen relationships with their existing ones. The company uses advanced machine learning to present highly relevant offers to each shopper in the final stages of an ecommerce transaction, when they are most likely to convert.

“We are thrilled to partner with Klarna, which has been such a trailblazer in payments and is well known for engaging consumers in a meaningful way,” said Elizabeth Buchanan, Chief Commercial Officer of Rokt. “By delivering relevant offers to shoppers on Klarna’s shopping app, Rokt will expand Klarna’s marketing solutions across all categories, create deeper consumer connections and drive incremental profit.”

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Klarna and Rokt’s partnership offers brands the ability to target consumer segments by demographic and location, ensuring ads shown are relevant and compelling to the shopper. This new offering also allows Klarna shoppers to access valuable and relevant offers from brands such as Hulu, HelloFresh and AdoreMe.

“We are dedicated to expanding Klarna’s role as a growth partner for retailers and continuing to offer consumers tailored shopping experiences that meet their preferences,” said Kristina Elkhazin, Head of North America, Klarna. “Rokt’s technology will complement our own AI-powered shopping feed and create incremental value for both our retail partners and our shoppers.”

Retailers and brands are leveraging Klarna’s marketing and ad solutions to put their message in front of the company’s US network of 37 million highly engaged and loyal shoppers. By partnering with Rokt, Klarna aims to offer retailers another opportunity to connect with their target audience and maximize conversion, while creating more curated shopping experiences for consumers.

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51% of Top 100 Consumer AI Applications are Bootstrapped, Reveals New Study by ContentDetector.AI

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3 in 4 CTV Users Watch Live Sports Via Streaming Apps

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Study by ContentDetector.AI reveals that 51% of the top 100 consumer Generative AI applications are bootstrapped. Furthermore, while a significant number of these companies originate from the US, a substantial 42% hail from other parts of the world.

ContentDetector.AI has done a detailed study of the top 100 consumer AI applications and here are some interesting insights.

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Key Highlights:

  • 51% of the top 100 AI applications are bootstrapped
  • 41% of the AI companies are not based in the U.S.
  • 9% of the top 100 Consumer AI companies have women founders/co-founders. Only AskYourPDF boasts a black co-founder.
  • Image Utility, Chatbots, and Art Generation emerge as the most popular Generative AI categories among consumers.
  • 9 products have already been acquired.
  • 7% of these Gen AI tools were flagged for NSFW content, indicating a need for robust content filters.
  • AI websites pull in a median traffic of 4.97 million visits monthly, with an average of 29.02 million.

How We Did the Study:

We used SimilarWeb to pick the top 100 Generative AI websites by their visits for August month and gathered company and financial details from Crunchbase and other various public resources.

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imo Introduces Global Web Call for Safer Cross-Platform Communication

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Survey by Vibes Finds 65% of Consumers made a Purchase from a Brand’s Text Message in 2025  

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The popular global instant messaging platform, imo, has set a new standard for privacy and security with its groundbreaking feature, Global Web Call. This innovative addition was launched worldwide on September 20, 2023, empowering users to communicate seamlessly across all messaging platforms while safeguarding their personal information through a universally accessible call link.

To harness the potential of this feature, users simply need to navigate to the Contacts tab and click ‘Global Web Call.’ Within moments, a unique, shareable link is generated, enabling anyone, user or not, to initiate a call. This transformative feature circumvents revealing personal information or phone numbers, making it a vital asset for individuals who prioritise their privacy.

This feature is an invaluable tool for travellers such as Hajj and Umrah pilgrims. It allows them to establish and maintain connections with new and old acquaintances and service providers without divulging personal social media information.

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Notably, this technology holds vast potential for business applications. It is poised to become the go-to communication solution for platforms like Careem and Noon, facilitating seamless interactions between users and businesses. Business owners can create dedicated call links for their enterprises, effectively segregating personal and professional conversations while ensuring customer privacy.

Global Web Call supports up to nine simultaneous callers per link, offering a user-friendly solution for friends to engage in cross-platform conversations. Real-time interactions have never been more straightforward, whether enjoying multiplayer games or simply catching up. imo will continue to enhance this feature, with a new video calling experience and support for over ten callers to be introduced.

Mehran Kabir, Business Director of imo, said, “In an era of numerous communication platforms, consolidating conversations and ensuring privacy can be challenging. Global Web Call simplifies this by enabling users to use one link for all their conversations while preserving privacy.”

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Flatfile Acquires AI Start-up Chatcsv Inc., Further Expanding Leadership in AI-assisted Data Exchange

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Popular ChatCSV app provides intelligent insight into imported data

Flatfile, the pioneer of AI-assisted data exchange, today announced the acquisition of AI start-up Chatcsv Inc. With breakout growth in just a few months since its release, ChatCSV already has thousands of users. From global enterprises such as Procter & Gamble and McKinsey to technology companies such as Zapier, Quora and Vimeo, companies rely on ChatCSV for quick, contextual insight into CSV files and spreadsheets. The AI-powered app acts as a personal data analyst and allows users to “chat” with their CSV files, asking pointed questions to extract textual and visual insights from data, eliminating the tedious and error-prone process of navigating complex datasets manually.

The acquisition closely follows the recent release of the Flatfile Data Exchange Platform, an industry-first, extensible, API-driven platform for file-based data import. With the addition of ChatCSV’s capabilities, Flatfile enriches its existing features and significantly strengthens its leadership in AI-assisted data exchange.

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A Unifying Vision for AI-Enabled Data Interaction

“With the acquisition, Flatfile is doubling down on its AI capabilities to provide a unified, intuitive data import experience that does all the heavy lifting for the end user,” said David Boskovic, founder and CEO of Flatfile.  “I was incredibly impressed with founder Sam Barrowclough, and am excited to have him join Flatfile to help us shape the future of AI-enabled data exchange, setting a new industry standard for what’s possible.”

Data is everywhere and often resides in files managed by individuals, vendors, customers, agents, remote offices, or partners. These files are highly variable in data quality, formats, and structure. It is imperative for every business that such data is available at the right time and is accurate, up-to-date, and secure. As companies race to build more intelligent and automated systems, machine learning and artificial intelligence are dramatically increasing the stakes of data accuracy and rapid availability.

Flatfile’s robust API-driven platform coupled with ChatCSV’s intuitive technology ensures that developers can provide an unparalleled data import experience for their users. ChatCSV aligns seamlessly with Flatfile’s mission to simplify and accelerate the process of importing diverse data files from various sources.

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Deepfake Detection Platform Reality Defender Secures $15 Million in Series A Funding Led by DCVC

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Groundbreaking AI-generated media detection platform closes round and adds Explainable AI, Real-Time Call Detection for clients.

Reality Defender, the premier deepfake and AI-generated media detection platform, today announced it has raised $15 Million in Series A funding. The round was led by DCVC, with participation from Comcast, ex/ante, Partnership Fund for New York City, Rackhouse Venture Capital, and Nat Friedman’s AI Grant.

Founded in 2021, Reality Defender provides enterprises, content platforms, and governments with bleeding-edge solutions to proactively detect deepfake and AI-generated content across audio, video, images, and text. In just two years, the company has partnered with enterprises, governments, and platforms to detect millions of deepfakes, deflect state-sponsored attackers, stop disinformation, and prevent advanced voice fraud in real time.

“Our incredible team built the only platform capable of stopping the most advanced threats of our time,” said Ben Colman, CEO and Co-Founder of Reality Defender. “Our new partners at DCVC not only believe in our platform and our team, but share our vision for growing Reality Defender to fully address the innumerable AI-enabled problems of tomorrow. We’re thrilled to work in lockstep with a group so equally passionate about our mission of stopping dangerous deepfakes and GenAI content for good.”

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“While Generative AI has already created massive productivity boosts for products and companies, it has also significantly reduced the cost for bad actors to create fake news, media, voice, and even fake organizations to target individuals, institutions, banks and whole societies,” said DCVC General Partner Ali Tamaseb. “In the face of this dire threat—a whole new cybersecurity category—Reality Defender’s best-in-class technology is leading the delivery of an absolute civil necessity: the ability to distinguish between what’s real and what isn’t.”

In addition to fundraising, Reality Defender has launched Explainable AI on the platform’s web application. Available today for all clients using Text Detection, Explainable AI enables clients to scan a document and see color coded paragraphs of AI-generated text. Explainable AI for audio, video, and image detection will continue to roll out on the Reality Defender platform in the coming months. The company has also launched real-time voice deepfake detection to select clients, allowing call centers and anti-fraud teams to detect the use of manipulated or fabricated media as it happens.

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude

Coalfire Welcomes Ashley Hart as Chief Marketing Officer

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Siteimprove Appoints Kalvin Brite as Senior Vice President of Product to Drive Bold New Product Vision
Siteimprove Appoints Kalvin Brite as Senior Vice President of Product to Drive Bold New Product Vision

Coalfire Continues Penetration Risk Research, 5th Annual Report Highlights Evolution In Offensive Security

Technology and services industry veteran joins leadership team

Coalfire, an industry-leading cybersecurity services and solutions company, announced the appointment of Ashley Hart as chief marketing officer.

In her new role as chief marketing officer, Ashley Hart will lead Coalfire’s brand management, communications, and marketing efforts. With a distinguished career in marketing products and services in the technology sector, Ashley has held key global leadership roles at such enterprise industry leaders as Oracle and Microsoft. Prior to her tenure at Oracle, she was the global chief marketing officer at Infor.

Marketing Technology News: Launch Cart Integrates with OSI Affiliate Software to Elevate eCommerce Marketing Strategies

Tom McAndrew, chief executive officer of Coalfire, expressed his enthusiasm for this significant addition to the team, stating, “We are thrilled to welcome Ashley Hart to Coalfire. Ashley brings with her a track record of driving results and leading cross-functional teams in the technology and services sector, from scale-up to global enterprises. I am confident that her leadership and demand generation expertise will prove invaluable to Coalfire.”

Ashley Hart also shared her excitement about joining Coalfire, saying, “Coalfire is an extraordinary opportunity, and it’s at the forefront of the cybersecurity evolution. I am thrilled to join one of the most respected and trusted cybersecurity companies in the industry.”

Marketing Technology News: MarTech Interview with Tobyn Sowden, CEO at Redbrick

The Mars Agency Launches Next-Generation Of Commerce-Marketing Platform, Marilyn

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New Technology Helps Marketers Master Amazon

Clients saw an average of 21% improvement In commerce-marketing performance

Independently owned, global commerce marketing practice The Mars Agency this week unveiled the newest generation of its Marilyn® Commerce Marketing Technology platform, which has been re-designed to give clients full visibility into the total business impact of their commerce-marketing activities.

The measurement methodologies available to commerce marketers have long been inconsistent in breadth, depth, and even taxonomy, making them woefully inadequate for optimizing investments across the retail landscape.

The upgraded Marilyn platform solves those issues by giving clients a clear, consistent view of  commerce marketing on brand growth, moving measurement beyond campaign-specific performance metrics like ROAS, or even ROI to evaluate the full financial contribution being made to the bottom line of their businesses.

The impact has been impressive: Companies using the Marilyn platform have leveraged the richer insights they gain to optimize investments and improve their commerce marketing performance by an average of 21% year-over-year.

“We’ve taken Marilyn’s industry-leading capabilities to an even higher level with new solutions that not only provide a complete understanding of performance, but also make it easier for clients to access the information they need,” said Jake Berry, EVP, General Manager of The Mars Agency and team lead of the Marilyn platform. “The results aren’t just changing the go-to-market strategies of our clients — they’re changing the perception of commerce marketing in their organizations.”

Marketing Technology News: Bloomreach Announces Bloomreach Search and Discovery Cartridge for B2C Commerce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

The refreshed Marilyn platform is driving Total Business Impact through four key solutions:

  • Data Management: Marilyn delivers the proverbial “single source of truth” for commerce-marketing performance by aggregating and normalizing data from all of a company’s numerous sources. The platform has saved clients countless hours of work by putting all the necessary data at their fingertips while delivering the real-time transparency needed to make more informed, timelier decisions.
  • Measurement & Intelligence: Marilyn’s core offering is an unmatched ability to consistently pinpoint the incremental ROI and sales lift from commerce marketing by accurately segmenting out base sales, the effect of other marketing activities such as trade promotion and advertising, and other macroeconomic and environmental factors. The platform lets brands understand the Total Business Impact of their omnichannel programs at multiple levels, including retailer, program, and tactic.
  • Planning Optimization: This unprecedented transparency into performance eliminates ineffective and inefficient spending, thereby improving productivity and accuracy and increasing profitability. Clients are able to maximize their investments by shifting dollars to the brands with the greatest growth potential and the retailers, programs, and tactics that are best able to drive that growth.
  • Insight & Analytics Hub: Marilyn’s cutting-edge, user-friendly dashboards are designed to serve as “home base” for clients’ complete commerce-marketing needs by providing a seamlessly integrated ecosystem for data analysis, media planning, and financial accounting that incorporates all required internal and external data sources.

“Brands can’t afford to rely on inconsistent, vendor-reported data, and they can’t be satisfied measuring their performance by ROAS,” said Berry. “They need a single ecosystem that will help them standardize results, measure the Total Business Impact of their spend, and make smarter decisions. That’s exactly what we’ve designed the new Marilyn platform to do.”

Marketing Technology News: MarTech Interview with Tobyn Sowden, CEO at Redbrick

JAGGAER Announces Integration with carbmee EIS

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B2B and B2C Brands Struggle to Optimize Customer Value Despite Embracing Full-Funnel Marketing, According to LatentView Analytics Study with Forrester Consulting

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Carbon management solution provides emission insights into complex supply chains

JAGGAER, the global leader in Autonomous Commerce, has announced its collaboration with carbmee in pursuit of its aim to help clients better identify and mitigate supply chain risks through partnerships with information providers. The Berlin-based company’s Environmental Intelligence System EIS™ gives organizations carbon transparency throughout their complex supply chains, with a specific focus on Scope 3.1 and 3.4, enabling them to identify carbon hotspots and engage with suppliers to reduce emissions. Scope 3 takes all indirect emissions into consideration, including materials production, manufacturing processes, distribution and other activities in the supply chain, to provide complete transparency into a company’s total carbon footprint.

“Procurement will make a huge contribution to the global drive to net zero emissions over the coming years and carbmee helps to automate the carbon accounting process. This will further support JAGGAER customers in their sourcing decision-making and give them a boost in their carbon management and reporting,” said Dawn Andre, Chief Product Officer, JAGGAER.

Marketing Technology News: Skai Strengthens its Creative Capabilities With First-of-its-Kind Creative Center

“Procurement will make a huge contribution to the global drive to net zero emissions over the coming years and carbmee helps to automate the carbon accounting process. This will further support JAGGAER customers in their sourcing decision-making and give them a boost in their carbon management and reporting”

“Participants at our upcoming REV2023 conference will learn more about how to take sourcing decisions that consider the broad spectrum of ESG factors. I am delighted that carbmee will be present in person to demonstrate how their software solution will help JAGGAER customers gain the insights needed to hit their emission reduction targets,” Andre added.

Carbmee’s co-founder Robin Spickers commented: “We’re proud to partner with JAGGAER, combining our expertise to enhance procurement processes with deep ESG integration. By leveraging carbmee’s EIS™ platform and JAGGAER’s Autonomous Commerce capabilities, we’re not just streamlining data collection but truly unlocking carbon reduction potential. This isn’t about ticking boxes; it’s about empowering businesses to make profound, sustainable decisions, driving efficiency and competitive advantage in their industries.”

Marketing Technology News: MarTech Interview with Tobyn Sowden, CEO at Redbrick

Sitecore 2023 U.S. Holiday Report Reveals How Consumers Will Shop, Spend & Save This Holiday Season

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  • Early discounts, inventory alerts, Amazon-trusted gift giving are highlights of Sitecore’s third-annual report analyzing holiday shopping

  • Spending habits are mixed this year with an equal number of consumers (nearly 1 in 3) saying they’ll spend more (29%) or less (26%) money this holiday season

  • Shoppers are concerned about product availability this year with 3 in 4 (78%) shoppers wanting brands to list product inventory levels and availability

Sitecore, a global leader in end-to-end digital experience software today released the results of its third annual U.S. Holiday Report. The 2023 report revealed that nearly 1 in 3 American shoppers will spend more money this holiday shopping season (29%) and have already started spending and shopping earlier this year (28%). Retailers who got an early start to delivering gift-giving experiences and building targeted content that meets the desires of potential customers are well-poised to thrive and survive this holiday season.

However, given the shaky economy, a near equal number of shoppers (26%) are more cautious about their purchasing this year and plan to spend less. In fact, almost half (43%) say they’ve already started saving to afford the holiday. Therefore, it’s more important than ever for brands to build profiles of their customers to better understand concerns and avoid any cases where promoted products aren’t relevant to shopper needs.

To make the holiday more affordable, consumers are looking for ways to cut back their expenses and subscriptions (55%), taking on side gigs (28%) and selling items they own to make extra money (23%). One in five (19%) will even re-gift items, and nearly 3 in 4 will buy cheaper (74%) and fewer (69%) gifts this year. When it comes to determining how (and where) they’ll spend their money with brands this holiday season, shoppers will prioritize early discounts and deals (68%), online-only discounts and deals (59%) and exclusive pre-sale deals for loyal customers (38%). Promotional content needs to reflect the economic realities by offering targeted discounting, lower-price alternatives and – even – curated vintage items.

“While we expect many consumers will spend less as they’re still reeling from the financial impact of inflation, we do expect to see higher spending this year compared to last year,” said Hannah Grap, interim CMO at Sitecore. “But this increased spending doesn’t come without strings attached for brands. Consumers will do their homework to keep tight control over their spend and will be selective in what and who they spend their money with this season. Brands must understand their purchasing habits and preferences to win over buyers – and they must build content and experience strategies that reflect these preferences.”

Grap adds, “Offering up discounts on big ticket luxury items won’t be appreciated by customers tightening their belts. In fact, doing this may even be brand damaging. Time-poor and cash-strapped consumers will shop with the retailers who showcase the things they want at the price-points they need through an online experience that is intuitive, easy-to-engage with and exciting. Sitecore’s 2023 U.S. Holiday Report reveals that the customer experience matters and things like showing shoppers item availability, offering free shipping and implementing direct-to-purchase options on social media could give brands an edge over competitors.”

Marketing Technology News: Skai Strengthens its Creative Capabilities With First-of-its-Kind Creative Center

Additional findings from the report include:

  • Free Shipping or Bust – Two in three (67%) won’t purchase an item that doesn’t offer free shipping and 84% will fill carts to meet minimum free shipping requirements.
  • Inventory Frustration and FOMO – Two in three (67%) have purchased items only to be told after their purchase it isn’t available – and that doesn’t sit well with shoppers. When shopping this season, 78% say they want to see inventory levels to understand what products are available. If they know an item is low in stock, it will lead them to purchase it right away (43%) or put it in their cart (26%).
  • A Tik Tok and Instagram Inspired Holiday – Two in five (41%) say they’re influenced by holiday ads to decide what and where they purchase gifts. Of those who say they are inspired by social media, Tik Tok (62%) and Instagram (67%) are the top channels of inspiration to decide the gifts they’ll purchase this year. Consumers are also just as likely to trust Amazon gift recommendations (43%) over recommendations made by family and friends (48%). The trust in gift recommendations from Amazon aligns with shopping habits as nearly three in five (58%) consumers say they’ll shop from Amazon the most this season compared to purchasing directly from a brand’s website (34%).
  • Functional, Experiential and Sustainable – Americans’ top gift choices this year will be functional (81%), sustainable (75%) and experiential (54%). Additionally, subscriptions (39%) and learning experiences (33%) will be popular gift choices.
  • Online Shopping Is Still King – Just 1 in 5 (20%) plan to do more of their holiday shopping in-store. While consumers plan to do more online shopping this season (47%), they do plan to visit stores in-person to research and browse for items (38%).
  • Black Friday Is Bigger This Year – Two in three (66%) plan to holiday shop on Black Friday, which is a higher number of people who shopped in 2022 (56%). Nearly half will shop online only (45%) and 2 in 5 (38%) will shop online and in-store. Beyond the fact that it’s just fun to shop on Black Friday (48%), most shoppers (86%) say it’s more financially advantageous to shop during Black Friday and it helps them avoid last-minute shopping (34%).

Marketing Technology News: MarTech Interview with Tobyn Sowden, CEO at Redbrick

Anvil’s AI Readiness & Adoption Report Reveals Only 7% of C-Suite Have Truly Adopted AI Capabilities

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Anvil's AI Readiness & Adoption Report Reveals Only 7% of C-Suite Have Truly Adopted AI Capabilities

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More than half (52%) report ready to adopt AI yet COOs are pushing back

Anvil, a SaaS platform enables companies working with documents to be data-first and AI-ready, released its first AI Readiness & Adoption Report 2023. The report surveyed hundreds of C-suite executives and decision makers which revealed AI adoption to date, sentiment on the importance of AI, the factors considered to implement AI to stay ahead of the competition, and more.

The survey found two major challenges to AI adoption. First, AI adoption within SaaS companies has barely gotten off the ground with only (7%) reporting that their company has already adopted AI capabilities, leaving over (93%) who have yet to do so. In fact, over 7 in 10 (72%) feel their company is at a disadvantage in leveraging AI in comparison to their competitors. Second, over 3 in 5 (61%) agree that they feel like they are drowning in data and unable to use AI to gain actionable insights, compared to less than a quarter (23%) who disagree. Additionally, over 2 in 5 (44%) said they need to clean the data they already have and the same percentage said they need to store their data more effectively, while (42%) reported needing better software solutions to manage their data.

Surprisingly, (74%) say they believe developing AI powered products and services is important to their organization while (77%) said they believe investing in AI infrastructure to be critical, noting that COOs are overwhelmingly the most pessimistic about adoption.

In order to address these challenges, C-suite are implementing a number of tactics, including:

  • 14% will allocate 41% – 50% of their budget to AI, however, almost a quarter (24%) said they expect this amount to be spent on AI in the next 5 years.
  • 74% will need a third party to assist with AI adoption
  • 39% will educate employees on AI compliance & regulation

Marketing Technology News: Businesses Are Boosting Online Presence and Pursuing Tech-Forward AI Projects, According to Internal Research From Fiverr

Many businesses are also gearing up to embrace AI in the future:

  • 81% are using AI to automate tasks
  • 32% believe they could get ahead of the competition if they used it to increase talent
  • 31% say it would help if it was used to develop new products, services and offerings
  • 52% say that their company is somewhat ready to adopt AI capabilities

“The data illustrates that leaders across industries are trying to grasp the impacts of AI on their business. It is a once in a generation technology that could have far ranging effects on how businesses and even entire industries operate,” says Mang-Git Ng, CEO and cofounder of Anvil. “The biggest challenge that AI companies have is helping leaders bridge the gap between AI being a ‘cool technology’ to ‘maximizing value out of AI within the business.’ For many, the key insight is to apply AI to existing workflows within an organization, not creating new workflows in the process of adopting AI.”

In tandem with the report comes the launch of Anvil Document AI, new AI-enabled features that are being integrated into the existing Anvil product. These three major improvements to the Anvil suite of products include:

  • AI Field Discovery, where Anvil customers can use AI to automatically identify blanks and inputs that need to be filled in with data on a PDF document.
  • AI Field Tagging is a new AI powered inference layer for determining the best label and field type to assign a specific field on a PDF.
  • AI Webform Translations, where Anvil is using large language models to power multilingual translations empowering businesses that adopt Anvil to support customers globally.

Such features aim to significantly reduce the effort required in digitizing PDFs and transitioning businesses from a document driven process to a data-first process.

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude

AidenAI Launches Digital Acceleration Platform Powered by AI and Codeless Technology

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AidenAI will optimize and accelerate the design, development, and modernization of digital landscapes for enterprises

AidenAI, a global provider of AI-powered digital services, announced the launch of its Digital Acceleration Platform. AidenAI will leverage AI and Unqork’s leading codeless platform to accelerate clients’ digital transformation goals and amplify enterprise potential. The collaboration between AidenAI and Unqork will bring businesses, especially financial services providers, the unmatched ability to orchestrate and automate complex business processes while at the same time delivering custom consumer-grade experiences. This will enable enterprises to rapidly transform by scaling human productivity with AI-powered solutions.

“AidenAI’s AI-powered Digital Acceleration Platform, simplifies and accelerates transformation.”

With operations spanning across the US, Canada, Australia, and India, AidenAI is strategically positioned to serve businesses on a global scale, specializing in AI-led digital and cloud transformation, driving velocity by rewiring monoliths, eliminating technical debt faster, and nurturing people productivity.

Leveraging its digital consulting and platform expertise, AidenAI’s services include:

  • Consulting & Advisory: Experts provide strategic guidance in codeless integration & API strategy, along with pathways for modernization that enable enterprises to stay ahead.
  • Tech Modernization: Specialize in the implementation and modernization of systems using the Unqork platform to build tech stacks that are agile, efficient, and future-proof.
  • Digital Acceleration Platform: AI-led displacement platform is designed to revolutionize data, process, and logic for enterprises, driving efficiency and innovation.
  • Industry Frameworks: Lightweight industry solutions cater specifically to the financial services and insurance sectors, providing tailored, ready-to-deploy frameworks.

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AidenAI was founded in 2023 by Srinivas Kamadi (Srini) with the goal to accelerate digital outcomes for global clients with AI and codeless platforms. Srini has over 25 years of experience in leading complex change initiatives and digital transformation for Fortune 500 clients globally. He brings to AidenAI experience from having taken direct responsibility for a billion-dollar business delivering enterprise integration and services, where he led over 15,000 consultants as Senior Vice President and Global Head of Enterprise Applications and Services.

“Business leaders know they must prioritize digital transformation for sustained growth, but complexity and costs often hinder progress,” said Srini Kamadi, CEO and founder, AidenAI. “AidenAI’s AI-powered Digital Acceleration Platform, combined with Unqork’s codeless architecture, simplifies and accelerates this transformation by providing predictable outcomes, better cost-effectiveness, and future-proof IT systems.”

Unqork created the codeless architecture standard to reshape how organizations create, manage, and run mission-critical software. By eliminating the need for custom coding and subjective programming languages, codeless architecture frees enterprises from the pitfalls of technical debt. Unlike conventional no-code platforms, Unqork uses data – not code – to describe applications, allowing companies to cut operating costs and build applications that can be easily upgraded as technology evolves. Unqork serves many large organizations and provides industry-tailored solutions for customers in financial services, insurance, healthcare, and the public sector.

“AidenAI’s embrace of our codeless platform is a testament to the growing appeal of codeless technology and the maturing ecosystem around Unqork”, said Gary Hoberman, CEO and founder, Unqork. “I’ve been able to witness the passion of the full leadership team when they created their previous billion-dollar business. There, it was clear to see their excitement around Unqork’s codeless technology, and I can’t wait to see what they will soon achieve with AidenAI.”

Marketing Technology News: MarTech Interview with Tobyn Sowden, CEO at Redbrick

ActiveCampaign Acquires Onesend

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Focused on product-led growth, this is the marketing automation provider’s second acquisition in two years that provides significant product enhancements

ActiveCampaign, a leading marketing automation platform, has acquired Onesend, a suite of tools empowering franchise, multi-location brands, and reseller agencies. This substantial investment in tools designed to strengthen the operations of these complex and expanding businesses will expedite ActiveCampaign’s global growth. It underscores the company’s unwavering dedication to its extensive partner network.

Onesend tools included in ActiveCampaign’s acquisition are:

  • – OnesendHQ, a platform that enables multi-location and franchise brands to scale their email and SMS messaging.
  • – POSIFiQ By Onesend, an intelligent platform that integrates point of sale systems with ActiveCampaign.
  • – OnesendHQ Portal Companion, which expands ActiveCampaign partner portal capabilities with richer analytics and account management.

ActiveCampaign’s integration of the Onesend services will provide superior technology and support for resellers, franchise, and multi-location businesses and help them manage email campaigns, automations, and content across multiple accounts simultaneously. Incorporating the Onesend services into ActiveCampaign’s partner portal will provide agencies across the globe with a partner portal that can meet all of their business needs—unifying the best of both tools. With more than 3,000 agency partners and more than 900 app integration partners, ActiveCampaign’s partner ecosystem is constantly in a state of growth. This acquisition will only enhance the support and resources available to partners and customers.

Marketing Technology News: Tata Communications completes acquisition of Kaleyra, a leading global CPaaS platform player

“Onesend has been a key partner for us in APAC and among multi-location businesses since they joined our partner program in 2020. Their strong data and analytics capabilities and combined 20+ years of experience in working with multi-location organizations, paired with our customer data and marketing automation capabilities, are unmatched in the market. We look forward to helping more multi-location and franchise companies as well as reseller agencies find growth,” said Jason VandeBoom, founder and CEO of ActiveCampaign. “This acquisition addresses dozens of partner portal ideas that have come directly from partners and customers, so we are confident the businesses we work with will see an immediate, positive impact from this partnership.”

The entire Onesend team will relocate to Chicago to be closer to the ActiveCampaign product and engineering teams.

“Since building Onesend from the ground up, our suite of tools has naturally evolved into helping resellers, franchises, and multi-location businesses get the most out of ActiveCampaign’s powerful platform. Because of our product evolution, officially incorporating Onesend into the ActiveCampaign brand has felt natural, too,” said Scott Thomas, co-founder at Onesend. “We are excited to dig in and continue innovating, developing more ways to help businesses grow together.”

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude

PurpleCubeAI Introduces Cognitive Data Insights: A Game-Changer in Unstructured Data Processing and Data Governance

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IAB Tech Lab Turns 10 Years Old; Unveils 2024 Priorities & Roadmap

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Empowering Businesses with Insightful Analytics, Intuitive Language Queries, and Advanced Data Governance

PurpleCubeAI, the industry’s only cloud-native scalable, enterprise-class unified data orchestration platform, announces its latest offering, Cognitive Data Insights.

“Our goal with Cognitive Data Insights is to simplify the process, making data intelligence both accessible and actionable for businesses of all sizes.”

Harnessing next-gen cognitive technologies, PurpleCubeAI transcends traditional boundaries, offering intuitive data processing and automated insights like never before. Cognitive Data Insights will provide groundbreaking features, including:

  • English language querying on both structured and unstructured data
  • Automated data quality assessment and improvement
  • Automated business glossary generation, enrichment, and standardization.

For businesses, the implications are profound: accelerated decision-making, tangible ROI boosts, and a newfound agility in navigating complex data ecosystems. With PurpleCubeAI, organizations are not just managing data; they’re foreseeing its future, gaining an unparalleled strategic edge in an increasingly competitive market.

Marketing Technology News: Bloomreach Announces Bloomreach Search and Discovery Cartridge for B2C Commerce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

“The digital landscape is overflowing with data, but the real challenge lies in harnessing this data effectively,” said Bharat Phadke, CEO of PurpleCubeAI. “Our goal with Cognitive Data Insights is to simplify the process, making data intelligence both accessible and actionable for businesses of all sizes.”

PurpleCubeAI brings modern data engineering to modern data platforms like Snowflake. It replaces dozens of legacy tools and is the right starting place for migrations to the data cloud, unified analytics, data warehouse automation, or AI activation. Its distributed architecture deploys data agents for Snowflake, with built-in receivers, transformers, processors, directors, and optimizers to provide the most intuitive and future-proof automation of data engineering.

“We are excited about the new capabilities that PurpleCubeAI brings to our partner network,” said Mohamed Zouari, General Manager at Snowflake. “In addition to what the Snowflake Data Cloud has achieved to break down data silos, PurpleCubeAI has unified data engineering. Customers can now optimize the flow of data from pipeline to predictions.”

PurpleCubeAI enables all data professionals to work together to build end-to-end data pipelines in a drag-and-drop interface, automatically generating metadata for intelligent automation and workload optimization. Governance, cataloging, and security are built in so that PurpleCubeAI becomes the system of record for all data engineering and the data cloud.

Marketing Technology News: MarTech Interview with Tobyn Sowden, CEO at Redbrick

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