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Engageware to Share Agentic AI Deployment Playbook for Telecom at Mobile World Congress 2026

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Engageware - The most used AI-powered customer engagement platform for regulated industries.

CEO Dan O’Malley to Join NetUno Chairperson and IDC Vice President for Executive Discussion on Scaling Agentic AI Across Service, Sales, and Field Operations

Engageware, the most used AI-powered customer engagement platform for regulated industries, announced it will showcase at Mobile World Congress 2026 how telecom providers can scale agentic AI into production with the governance, auditability, and operational controls required in high-volume, compliance-ready environments.

Engageware helps telecom providers scale agentic AI into production with the governance, auditability, and operational controls required in high-volume, compliance-ready environments.

“Telecom providers don’t struggle with AI ambition, they struggle with orchestration and governance,” said Dan O’Malley, CEO of Engageware. “At Mobile World Congress, we’ll share a practical deployment playbook that helps operators confidently move from prototype to production, so AI agents can operate across touchpoints while maintaining the compliance, auditability, and control telecom environments require.”

Trusted by more than 600 global enterprises, including 20% of the top 20 telecom providers in the Americas, Engageware will present a deployment framework designed for scaling automation across digital and human-assisted journeys while protecting trust, brand integrity, and compliance.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Engageware (Stand 7F35, Hall 7) to Showcase AI Deployment Playbook and Telecom Use Cases

Engageware will showcase its AI deployment playbook alongside live demonstrations of telecom-ready journeys, including:

  • Billing and usage support (explanations, disputes, promotions, bundles)
  • Plans, upgrades, and add-ons (guided discovery, eligibility-aware flows)
  • Retail store appointments, installations, and field service scheduling
  • Sales qualification and lead capture (handoff-ready journeys)
  • Agent assist and governed knowledge access
  • Regulated communications and compliance controls

Executive Session to Help Telecom Leaders Move AI from Pilot to Production

“From Prototype to Profit: Executive Lessons on Scaling Agentic AI in CX” will be hosted live for Mobile World Congress attendees at 4:05pm on March 4th on the Broadcast Stage in Hall 4 and simultaneously streamed globally for telecom leaders not at the show.

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

Engageware CEO Dan O’Malley will join NetUno Chairperson Gilbert Minionis and Diego Anesini, Research Vice President, Data & Analytics at IDC, for a live discussion on how telecom providers can move beyond demos to production-scale deployments with measurable business impact. The session will cover what it takes to scale AI agents across customer journeys to drive growth, improve conversion, and reduce cost and churn.

Extending Global Momentum

Engageware’s presence at Mobile World Congress follows its successful AI in CX Summit last fall, which brought together executives from leading banks and telecom providers including Banco Comafi, América Móvil, Banorte, Banco Columbia, and the Mexican Institute of Teleservices (IMT), to share how enterprises are moving beyond AI pilots to production rollouts with measurable ROI. These organizations highlighted their use of governed agentic service and messaging channels such as WhatsApp to accelerate acquisition, improve resolution, and scale engagement in highly regulated environments.

Building on that momentum, Engageware is bringing its governed AI platform to a global stage. To connect with Engageware at Mobile World Congress 2026, visit Stand 7F35 in Hall 7 or click here to schedule time with Engageware experts.

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The 2026 Braze Customer Engagement Review: AI Innovation Meets the Trust Plateau

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The 2026 Braze Customer Engagement Review: AI Innovation Meets the Trust Plateau

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Agentic Commerce Poised to Accelerate; Marketers Fear Losing Direct Relationships as Nearly Half of Surveyed Consumers Expect to Interact with Brands through AI Agents by the end of 2026

Braze , the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, released its 2026 Global Customer Engagement Review (CER). As artificial intelligence (AI) transitions from a back-office efficiency tool to a front-line customer interface, brands face an existential challenge: maintaining a meaningful connection in an increasingly automated landscape. These survey results reveal a critical “Trust Gap,” exposing a widening expectation divide between what businesses believe AI delivers and what customers actually experience. While 93% of marketing leaders believe AI helps them accurately understand customer needs, only 53% of consumers feel brands are successfully predicting their wants. Additionally, while 60% of these marketers use AI to support personalization across channels, nearly half lack the tools needed to orchestrate coordinated experiences across those channels. This disconnect signals a monumental shift in the competitive landscape, where the brands that prioritize real-time context and human-centric value will be best positioned to outpace the status quo.

“As AI reshapes the landscape of customer engagement, the rise of agentic commerce can feel like a moment where marketers’ direct customer relationships are slipping away. But this shift likely represents the most significant opportunity for marketers in a generation,” said Astha Malik, Chief Business Officer at Braze. “To succeed in this new frontier, we must stop viewing AI as a standalone tool and start approaching it as a complete ecosystem where predictive analytics, reinforcement learning, and agents work together to deliver experiences that resonate. In times of disruption, the competitive advantage belongs to those who use new technology to connect more deeply with consumers. By centering the human need for value, convenience, and connection while taking a composable approach to data and intelligence, marketers can build loyalty and lay a sustainable foundation for engagement—no matter what the future holds.”

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

The Rise of AI Agents

A fundamental shift is occurring in how people interact with businesses. The report predicts a near-term future of “bot-to-bot” engagement, where consumers increasingly rely on personal AI agents and large language models (LLMs) to manage their digital lives.

  • Doubling Adoption: While only 19% of consumers currently use AI agents for brand interactions, that number is expected to jump to 46% by the end of 2026.
  • Generational Leadership: Gen Z is leading this transition into an agent-led world; 64% already feel brands are maintaining a human touch with AI, compared to 46% of consumers overall.
  • Strategic Intent: Marketers will need to adapt to this new frontier, with 35% of consumers citing the opportunity to negotiate better deals and discounts as a reason to embrace AI agents.

What this looks like for industries

  • Retail: AI-powered fit experts and personalized styling agents, as well as order and delivery management agents
  • Financial Services: Personalized finance agents and trading agents that execute trades based on real-time market signals
  • Healthcare: Frictionless replenishment agents that handle complex natural language requests to reorder supplies.

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

The Data Standoff and Consumer Skepticism

The consumer survey findings reveal deep-seated skepticism toward brands’ current AI practices, highlighting the high stakes for data handling:

  • The Trust Barrier: 27% of consumers currently refuse to share any data with AI agents, even when promised a superior or more personalized experience. However, the 2026 CER shows that top-performing Braze customers are 30% more likely to use AI to anticipate purchase intent, allowing them to capture demand in real time.
  • Privacy Deal-breakers: Data misuse remains the primary threat to customer retention. 43% of consumers state they would stop engaging with a brand entirely if their personal data were misused.

What Brands Can Do Moving Forward

While the trust gap presents real challenges, the 2026 Customer Engagement Review shows that the financial rewards for brands that prioritize human-centric context are significant. Top-performing brands have moved beyond using AI for simple automation, instead leveraging it to create meaningful exchanges that resonate with consumers. When companies use data to accurately predict and meet customer needs, the result is more than just a transaction; consumers are 30% more likely to stay loyal and 26% more likely to recommend the brand. To succeed , brands must earn the trust of consumers by proving they understand their unique wants and needs, offering personalized experiences and products that genuinely resonate, rather than adding to the digital noise.

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Seemplicity Introduces Seema for Conversational Exposure Intelligence

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Seemplicity Introduces Seema for Conversational Exposure Intelligence

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Seema transforms how security teams interact with exposure data by converting complex questions into real-time answers based on live operational insight

Seemplicity announced the launch of Seema, an AI-powered conversational assistant that makes it easier for cybersecurity teams to gain clarity on their exposure management posture. Seema is paired with Seemplicity’s Agentic Exposure Action Platform, the first platform to connect high-volume security signal data with an agentic workforce that turns findings into fixes.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

“Too many tools require you to know exactly what you’re looking for before you can even ask. With Seema, you simply ask.” -Ravid Circus, co-founder and chief product officer of Seemplicity

Security teams do not suffer from a lack of data; they suffer from a lack of clarity. Critical questions about exposure, remediation progress, and service-level agreement (SLA) performance are often buried across disparate dashboards and disconnected views. Getting answers typically requires deep platform expertise, manual analysis, and time most teams simply do not have. Seema and Seemplicity’s AI agents bridge this gap.

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

“As attackers use AI to rapidly identify and exploit exposures, visibility without action won’t cut it,” said Ravid Circus, co-founder and chief product officer of Seemplicity. “We introduced AI agents to take on the operational burden of exposure management. Now, we’re putting that intelligence directly in users’ hands. Teams can ask real questions and get clear answers grounded in their own data. Too many tools require you to know exactly what you’re looking for before you can even ask. With Seema, you simply ask.”

Seema introduces a conversational interface to Seemplicity’s production-ready AI agents for exposure management. This extends the value of current security tools and vulnerability management teams by automating prioritization, routing, and remediation workflows at scale. Seema’s natural-language interface to exposure intelligence provides teams a faster, more intuitive way to understand what’s the fix, where’s the fix, who’s the fixer, and why the fix matters.

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Conductor Brings Native AI Content Optimization to Acquia CMS Through New OEM Partnership

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Conductor receives Acquia’s 2025 Partner of the Year award as integration streamlines AI-powered content creation for enterprise teams

Conductor, the only end-to-end, enterprise AEO platform, announced a formal OEM partnership with Acquia, integrating Conductor’s content creation and optimization capabilities directly into the Acquia digital experience platform. As part of the announcement, Acquia has also named Conductor its 2025 Partner of the Year for Advanced Technology, recognizing the collaboration’s impact on customer outcomes and ecosystem growth.

Conductor becomes Acquia’s 2025 Partner of the Year, integrating AI content optimization directly into Acquia CMS to streamline creation and search visibility for enterprise teams.

The partnership enables enterprise content teams using Acquia’s CMS to access Conductor Creator functionality natively within their publishing workflows. Rather than switching between systems or exporting drafts for optimization, the agreement means marketers can research, write, and refine content directly within the CMS using AI-driven insights to guide content structure, relevance, and search visibility.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

The announcement reflects a broader shift in how organizations approach digital visibility as AI reshapes discovery. As AI-driven experiences increase demand for both higher volume and quality of content, teams need tools to create that content efficiently and at scale. Conductor addresses this need with the market’s leading AI-powered content creation capabilities, embedded directly within Acquia’s CMS, streamlining workflows and enabling Acquia customers to create high-quality, AI-assisted content directly in Acquia Source.

“AI has fundamentally changed where and how customers discover brands,” said Pat Kent, VP of Partnerships at Conductor. “Optimization can no longer be considered something to do once content is published. Instead, it must be built into the creation process. By embedding our capabilities directly into Acquia’s CMS workflows, we are helping teams operationalize AI-ready content at the point of production where it has the greatest impact.”

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

The integration between the two organizations enables marketing teams to align content strategy with real-time insights as they write, supporting both traditional search performance and emerging answer engine visibility. Reducing friction between content creation and optimization enables enterprises managing complex digital environments to improve efficiency while bolstering governance and consistency.

For Acquia, the OEM agreement builds on a partnership that has already delivered measurable value across joint customers. The Partner of the Year designation reflects technical collaboration, customer adoption, and revenue performance within the Acquia partner ecosystem.

“Our customers expect their digital experience platform to help them publish efficiently and improve results,” said Paul Raisanen, SVP of Partnerships at Acquia. “Conductor has shown that search and AI insights are most valuable when they are accessible inside the tools teams already use. Bringing those capabilities directly into Acquia’s platform gives content teams clearer direction while they are writing, not after the fact.”

AI is changing how content is discovered and evaluated. Content systems can no longer function as basic repositories. This agreement reflects a shared focus on making the creation process more informed, structured, and aligned with how modern discovery actually works.

As enterprises continue to adapt to AI-driven search and generative discovery models, this integration provides Acquia customers with a streamlined path to creating content tailored to how audiences now find and evaluate information.

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New Relic Unveils Platform Innovations that Align Technical Performance to Business Outcomes, Making Observability a Value Driver

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New Relic Unveils Platform Innovations that Align Technical Performance to Business Outcomes, Making Observability a Value Driver

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Intelligent Workloads automate discovery of complex dependencies for a complete view into failure causes, reducing MTTR and protecting revenue

Digital experience monitoring innovation provides highly granular visibility into cause of issues impacting customer experience for enterprises using micro front-end architectures

Enhanced agentic AI monitoring shines light on complex multi-agent systems, empowering enterprises to optimize digital workforces and troubleshoot issues with clarity and speed

New Relic, the Intelligent Observability company, announced a series of platform innovations that connect technical performance to customer impact and business outcomes. Led by Intelligent Workloads that automate the discovery of complex dependencies and align system health with business KPIs, New Relic monitors what matters to its customers in the AI era, empowering them to resolve incidents faster and quantify the direct impact of performance on revenue.

New Relic has evolved APM to focus on the modern essentials. This includes Intelligent Workloads, which automates the discovery and mapping of complex dependencies for a 360-degree view of performance, infrastructure, user impact, and business outcomes.

Application Performance Monitoring (APM), the lens through which enterprise health is measured, is evolving to align with applications. New Relic augments traditional APM metrics from all of an enterprise’s apps — including those built via AI — with business understanding by delivering a complete view of a customer’s digital journey and the organization’s third-party data.

“Companies that will thrive in the AI era understand that observability is no longer solely focused on systems performance. It’s now part of the business conversation,” said New Relic Chief Product Officer Brian Emerson. “For organizations, the risk is no longer just outages, it’s being blind to business impact. If teams can’t quickly and confidently answer what changed, how their customers were impacted, or how revenue was impaired, decisions slow down while risk quietly compounds. Drawing on our roots in APM, we’ve evolved monitoring to stay ahead of customer needs and directly align with business metrics.”

The ‘what’ and the ‘why’: Understanding failure causes and business impact with Intelligent Workloads

New Relic’s Intelligent Workloads automate the discovery and mapping of complex dependencies for a 360-degree view of performance, infrastructure, user impact and business outcomes. Leaders can move beyond “green or red” technical indicators and instead quantify exactly how service performance impacts KPIs like revenue, abandoned carts, and user experience. This context-aware observability enables teams to resolve incidents faster, manage modern transaction-oriented and agentic AI workloads with precision, and rapidly quantify the business impact of technical issues—transforming observability from a maintenance task into a strategic driver of service reliability and business growth.

Micro front-end performance monitoring: Granular DEM for every enterprise

Digital experiences that fail to meet customer needs directly erode revenue, yet engineers can struggle to determine the source of an issue within intricate Web architectures. New Relic has enhanced its Digital Experience Monitoring (DEM) solution to meet the monitoring needs of customers with micro front-end (MFE) architecture, where Web apps are broken down into smaller components and often managed by multiple developer teams. Customers can now monitor every component of their MFE architecture and collect metrics on performance timing, errors, renders and lifecycle methods in order to understand upstream/downstream relationships, effects and dependencies that impact the digital customer experience.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Agentic AI monitoring: Accelerating resolution in the multi-agent stack

An organization rolling out agentic AI must have complete visibility into the interconnected agent-agent mesh to spot and resolve issues before they impact performance. The 2025 Observability Forecast found the majority of organizations are aware of observability’s importance—the use of AI monitoring capabilities went from 42% in 2024 to 54% in 2025—as the cost of business downtime grows. New Relic’s new capabilities for Agentic AI Monitoring include a service map of all interactions between agents, a concise view of agent performance (e.g., number of requests, average latency and error percentages) and a drill down into the trace of a called agent/tool, accelerating problem resolution and improving overall operational efficiency.

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AI-strengthened innovations protect mission-critical, revenue-driving applications

Enterprises that connect AI behavior to user experience and business outcomes can deploy AI with confidence. To help teams understand how modern applications actually behave, New Relic introduced several new intelligent platform capabilities:

  • New Relic Lens: To understand the business impact of application performance issues, errors or the costs associated with a product or feature, one needs to combine observability data with data that lives in other systems such as Postgres, Snowflake, or in-house SQL databases. New Relic Lens allows users to connect and query multiple external data sources, all from within the New Relic UI. Users can combine, analyze and correlate telemetry and non-telemetry (e.g., business) data using sophisticated cross-database joins without ingesting the external data.
  • Federated Logs: Enables teams to query data directly at its source, extracting full value and in-context insights without the need for custom schemas or re-ingestion. Using the Pipeline Control Gateway (PCG), logs stored in Amazon S3 storage are automatically processed and formatted, keeping raw data securely within local customer environments so engineers can access granular insights within the same UI, seamlessly integrated with the rest of the stack. This solution accelerates troubleshooting by eliminating manual toil and context switching, ensuring teams meet data residency mandates while maintaining 100% visibility for critical issue resolution.
  • eBPF: Network Metrics: Provide lightweight kernel-level network visibility that complements APM, with zero instrumentation across application, infrastructure, and network layers. The granular Transmission Control Protocol (TCP) and Domain Name System (DNS) metrics, including handshake latency and DNS failures, address blind spots in troubleshooting. Process-level attribution ties network issues back to the originating process, speeding up root cause analysis.
  • New Relic Notebooks: Designed to transform one-off queries into dynamic runbooks, New Relic Notebooks allow users to leverage variables to create adaptable, repeatable investigative flows that can be linked directly to alerts. By combining queries and visualizations with descriptions, teams can document every step of their process. As a saved document, New Relic Notebooks enable users to store their analytical workflows and easily share them with colleagues, making them an essential tool for collaborative knowledge transfer and post-mortem reviews.
  • Homepage: Once the responding engineer has added data to the New Relic Notebook, they return to their Homepage — a personalized start page designed to eliminate context-switching. The intelligent Homepage provides a customizable workspace and an intelligent launchpad for accessing the platform capabilities, entities, dashboards and favorite items essential to daily work.

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GReminders Brings Native AI Meeting Experience to Redtail CRM

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Nimble CRM Adds Web Chat, Closing the Loop from Website Visitor to Customer Relationship

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Enhanced integration embeds the entire meeting lifecycle directly into advisors’ primary CRM workflow

GReminders, a leading end-to-end meeting and automation management platform for financial advisors, announced a major expansion of its long-standing integration with Orion’s Redtail CRM. The enhanced integration brings GReminders AI-powered meeting assistant technology directly inside the Redtail platform, embedding notetaking, pre-meeting intelligence and scheduling natively within advisors’ primary CRM workflow.

Redtail is GReminders’ most widely used CRM integration, with more than 2,500 active advisors. The enhancement represents a significant evolution of the existing partnership. By integrating directly into Redtail, advisors can manage the entire meeting lifecycle—from preparation to follow‑up—without ever leaving the Redtail interface. Together, GReminders and Redtail are providing a complete meeting lifecycle solution within a single platform for financial advisors.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

“Advisors waste a lot of time juggling multiple tools,” said Arnulf Hsu, founder and CEO of GReminders. “They shouldn’t have to choose between adding powerful technology and keeping their workflows simple. AI is expanding advisor tech stacks rapidly, and our expansion within Redtail means their users can take advantage of powerful capabilities without adding operational complexity or switching systems. Bringing GReminders natively into Redtail eliminates friction, saves time and raises the bar for how advisor technology can work together.”

The enhanced integration allows advisors to:

  • Automatically generate AI‑powered meeting notes and store them directly in Redtail
  • Enter every meeting with AI-prepared pre-meeting briefs
  • Enable seamless client scheduling with all activity synced to Redtail contact records
  • Eliminate manual data entry and reclaim hours each week previously spent managing meetings
  • Access scheduling requests, booking activity and AI-generated summaries directly within each client record

Once enabled, a new GReminders meeting tab appears, giving advisors real‑time access to AI-generated summaries, scheduling activity and booking management inside each client record.

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

“We’re excited to deploy GReminders’ AI capabilities further within Redtail,” said Brian Towner, AVP, Product Strategy at Orion. “This integration addresses the entire meeting lifecycle for our advisors. It not only streamlines scheduling and meeting preparation, but it also helps advisors adopt new AI tools quickly without disrupting the systems they already rely on every day. By keeping workflows centralized, advisors can focus on delivering a consistent, high‑quality experience for every client.”

As advisor technology stacks continue to expand, GReminders’ native Redtail experience helps advisors adopt AI without adding operational complexity. The integration further reduces administrative burden while delivering a more consistent, modern client experience.

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New Relic Launches Innovations to Simplify and De-Risk OpenTelemetry Adoption in the Enterprise

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New Relic Launches Innovations to Simplify and De-Risk OpenTelemetry Adoption in the Enterprise

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APM hybrid agents and Collector Observability give customers choice for app instrumentation and a seamless bridge to open standards at their own pace

New Relic, the Intelligent Observability Company, announced innovations that empower businesses to unlock the full potential of OpenTelemetry (OTel) with more ease and efficiency than ever before. The new capabilities remove the burden and resource drain of integration work, clearing a seamless and cost-effective path for enterprises leveraging open standards.

New Relic unveils APM hybrid agents and Collector Observability to give customers choice for app instrumentation and a seamless bridge to leveraging OpenTelemetry at their own pace.

Best-of-both-worlds instrumentation for unified visibility across the entire software ecosystem

OTel—which provides the standardized tools and APIs needed to capture and transmit telemetry data for any observability stack—is growing in enterprise use, with nearly half of organizations using it in production. However, the shift toward OTel has historically forced a compromise: adopt open standards at the cost of massive refactoring and lost functionality or remain with proprietary agents and risk isolation. This ‘migration tax’ has prevented many enterprises from modernizing their stacks, creating a critical need for a bridge between the two ecosystems. New Relic APM agents now offer enhanced OTel compatibility by embedding OTel API compatibility and instrumentation support directly into the existing language agents. New Relic is committed to furthering the vendor-neutral, implementation-neutral vision of OTel, where telemetry is consumed directly from third-party open source libraries instrumented using the OTel APIs.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

New Relic’s APM hybrid agents provide a unified data foundation to easily build, deploy, and manage data collection while providing comprehensive backward compatibility with existing New Relic dashboards and alerts, allowing organizations to modernize their telemetry stacks without a ‘rip-and-replace’ effort. This unified approach ensures seamless mixed-mode interoperability—e.g., keeping traces intact across fragmented environments—while empowering teams to adopt OTel capabilities like dimensional metrics and span links at their own pace. Only New Relic unifies these capabilities into a single, intelligent agent that handles both data streams.

“We believe that vendor lock-in should never be a barrier to innovation. Accessing the power of OTel should be seamless, allowing every business to leverage open standards without the traditional complexity,” said New Relic Chief Product Officer Brian Emerson. “With our newest capabilities, we’ve removed the innovation tax many enterprises face when looking to embrace open standards. With an easier migration to OTel, organizations avoid expensive engineering toil, retraining costs, and operational disruptions. Businesses can finally adopt OTel at their own pace, turning open standards into a strategic tailwind rather than a technical burden.”

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

Standardize on OTel with Infra NRDOT, minus the operational overhead

New Relic’s OTel-based infrastructure monitoring, built on the New Relic Distribution of OpenTelemetry (NRDOT), eliminates the need to choose between rigid proprietary agents and the toil of building OTel pipelines from scratch. It delivers OTel-native visibility for hosts and applications, mapped directly into New Relic dashboards and curated experiences. Its integrated Adaptive Telemetry Processor ensures lean, cost-efficient host process telemetry by filtering out noise. Customers only pay for the most critical insights, allowing teams to standardize on OTel without compromising visibility or increasing data ingestion costs. For customers leveraging Infra NRDOT, New Relic offers enterprise-grade customer support.

Confidently scale OTel adoption through first-class Collector Observability

New Relic’s Collector Observability provides customers with a dedicated, first-class experience for monitoring the health and performance of their OTel Collectors, a proxy that acts as the ‘middleware’ for a business’s observability data. Operating OTel Collectors can leave engineers flying blind because it’s a challenge to distinguish between resource saturation, configuration errors, or connectivity issues. New Relic’s Collector Observability capability reduces these barriers and provides real-time visibility into collector health and performance. This empowers customers to resolve bottlenecks before they lead to data loss, ensuring a seamless and scalable path to OTel adoption.

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Comcast Advertising Appoints Former Snap Executive James Borow to Lead Universal Ads

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Marigold Appoints Elizabeth Smalley as Chief AI Officer and Pat Jenakanandhini as Chief Product & Technology Officer

Borow, who helped launch Universal Ads, will oversee the ad buying platform as it heads into its second year and next phase of growth.

Comcast Advertising announced it named James Borow as General Manager of Universal Ads, which enables brands of any size to create, buy and measure ads across premium video. In this role, Borow will lead strategy, operations and execution of the self-service ad buying platform as it continues to evolve and scale. As the previous Vice President of Product Management and Engineering for Universal Ads, he played a key role in bringing the platform to life, from product development to launch.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

“Universal Ads has built a strong foundation in its first year—the pace and quality of execution have been incredible,” said James Rooke, President, Comcast Advertising. “As such, many ecommerce and social-first advertisers were able to reach audiences on TV for the first time, with exceptional return on ad spend thanks to the performance power of premium video. As we enter year two, James is the ideal person to take the helm, applying his insights and learnings from big tech to Universal Ads as we continue our journey to make TV advertising simple to buy, just like social.”

Borow has more than 15 years of experience in building performance-driven advertising products and partnerships. Previously, he served as Global Director of Product Strategy, Go-to-Market, and Partnerships at Snap Inc., where he helped scale the company’s advertising business from zero to over $1 billion in revenue. He is a two-time exited founder of Market AI and SHIFT and has served as an advisor to a variety of category-defining advertising and technology platforms, including Discord, Grab, and Reddit.

“I’ve been fortunate to work alongside this team from the beginning, and I’m excited to lead what comes next for Universal Ads,” said James Borow, General Manager, Universal Ads. “In the year ahead, we’ll keep expanding the ecosystem and lowering the barriers to entry, including unlocking premium moments like the Olympics in ways that make it easier for all brands to participate, measure impact and keep investing.”

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

As GM, Borow will join Rooke’s Executive Leadership Team, underscoring the strategic importance of Universal Ads within Comcast Advertising’s growth plan and strengthening integration across the broader Comcast, including FreeWheel and NBCUniversal. For instance, Universal Ads just served as the first-ever, exclusive ads manager for NBCUniversal’s coverage of the Milan Cortina Olympic and Paralympic Winter Games.

This milestone also marks a year since the launch of Universal Ads. Over the past 12 months, the team has expanded the publisher ecosystem, advanced product capabilities across creation, buying and measurement, and brought new partners into the platform to increase access to premium video for performance-minded advertisers.

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Clinch Enhances Its Digital Asset Management (DAM) With Debut of Creative Template Catalog and AI-enabled Atomic Asset-Level Optimization

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Clinch Enhances Its Digital Asset Management (DAM) With Debut of Creative Template Catalog and AI-enabled Atomic Asset-Level Optimization

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New Flight Control Feature Provides a Scalable Foundation for Omnichannel Advertising and Influencer-Driven Campaigns

Clinch, the Agentic AI platform for omnichannel content orchestration, announced the launch of its Creative Template Catalog, a new feature within Flight Control’s AI-enabled Digital Asset Library. The Catalog offers advertisers a curated library of fully customizable, dynamic ad templates designed around proven best practices by vertical and KPI, and optimized for a wide range of channels, formats, and audiences.

“This represents a major step forward in redefining creative at scale by bringing fragmented creative workflows into a single content orchestration platform,” said Oz Etzioni, CEO & Co-founder of Clinch. “We’re consolidating multiple point solutions across production, asset management, and optimization into one centralized system where data, assets, and strategy work seamlessly together. The Creative Template Catalog gives teams a scalable foundation while enabling AI-driven optimization from the start, reducing operational complexity and freeing teams to focus on strategy and storytelling.”

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

By establishing flexible creative frameworks upfront, the Creative Template Catalog enables Flight Control’s AI-driven workflows to generate and adapt ad variations quickly while maintaining brand integrity. Advertisers can scale creative across formats, sizes, and channels with confidence, knowing every version adheres to built-in design standards. The Catalog also includes templates that seamlessly combine creator-generated content with brand assets in predefined, brand-safe layouts – ready to activate at scale.

Key Benefits of the Creative Template Catalog:

  • Accelerated Speed to Market
    Launch campaigns faster by starting from proven creative frameworks instead of building from scratch, dramatically reducing production timelines.
  • Built-in Best Practices by Design
    Templates are designed around vertical-specific and KPI-driven best practices, helping ensure high-quality creative from the first iteration.
  • Scalable, Brand-Safe Creative
    Flexible templates allow teams to generate and adapt creative across formats, sizes, and channels while maintaining consistent brand standards.
  • Atomic Asset-Level Intelligence
    AI auto-tags every creative component, giving advertisers granular visibility into performance at the asset level across all ad variants.
  • Creator + Brand Content, Simplified
    Predefined layouts make it easy to combine creator-generated content with brand assets in a way that is compliant, consistent, and ready to scale.
  • Reduced Cost and Resource Strain
    Ideal for teams with limited in-house creative resources, the Catalog minimizes design effort and associated costs while maximizing output.

WITHIN, a full-service digital marketing agency uniting media, creative & commerce, had this to say about its use of the Template Catalog:

Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale

“Clinch’s Template Catalog has changed how we approach creative production,” said Piper Brantley, Programmatic Manager at WITHIN. “By connecting it to our product feed, we can dynamically generate thousands of variants instead of building them one by one. That kind of automation is exactly what we need to scale our campaigns more efficiently.”

Advertisers can browse a growing library of categorized templates, each supported by clear descriptions and metadata such as ad type, animation style, and format specifications. All creative elements are automatically tagged via AI, giving teams deep visibility into performance across every asset, along with applied historical performance indicators at the atomic level—unlocking smarter, faster creative optimization.

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XTM unveils XTM Agent to bring agentic AI into enterprise localisation workflows

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XTM unveils XTM Agent to bring agentic AI into enterprise localisation workflows

XTM’s conversational AI agent transforms how teams navigate localisation workflows, with core capabilities now available for free across all XTM Cloud plans

XTM International has announced the launch of XTM Agent, a conversational, context-aware AI agent embedded directly into XTM Cloud. Built to help project managers, localisation teams move faster and with far less friction by turning scattered project information into simple, guided next steps that anyone can act on.

This launch is a significant step forward in XTM’s AI roadmap, strengthening its position as the leading AI globalisation platform for enterprises that want to automate low-value work, speed up delivery, and maintain control across every stage of the localisation process.

Bringing intelligence and focus to high-volume operations

Teams managing global content operations today aren’t dealing with a few big projects anymore. They’re handling hundreds or even thousands of small ones at the same time.

With so much happening in parallel, it becomes hard to know what to focus on, which tasks are at risk, or which vendor is the right fit. On top of that, users lose time jumping between screens or searching through help pages just to find simple answers or troubleshooting steps.

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XTM Agent solves these everyday problems by acting as a smart assistant inside XTM Cloud.

XTM Agent understands what’s happening across your projects and gives clear, timely guidance so teams can move faster and avoid unnecessary admin. Instead of digging for information, users get direct answers and recommendations right when they need them.

With XTM Agent, teams can:

  • Get answers instantly without searching through manuals or help articles.
  • Fix issues faster with step-by-step guidance and links to the right resources.
  • See what to prioritise next based on deadlines, workload, and potential risks.
  • Find the right vendor for the job with suggestions based on skills, availability, and timing.
  • Receive helpful recommendations on settings, configurations, and best practices.

Use agentic AI to maximise operational efficiency

“Localisation teams are under pressure to deliver more, faster, and with fewer resources,” said Lorcan Malone, CEO of XTM International. “XTM Agent takes away the constant juggling act, so teams can focus less on admin and fire-fighting, and more on quality, strategy, and delivery.”

“Our goal is to empower every user with XTM Agent, which is why we’re making its core capabilities available for free across all XTM Cloud plans.”

Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

“So much of a project manager’s day is eaten up by small questions, manual checks, and trying to piece together what’s going on,” said Andreas Ljungström, Head of Product at XTM. “XTM Agent gives that time back. It’s like having a teammate who already knows the context, understands your priorities, and helps you make the right call without slowing you down.”

XTM Agent builds on XTM’s continued investment in AI, following the introduction of its Advanced AI capabilities last year and most recently, Intelligent Post-Editing.

The launch reinforces XTM’s mission to make global content delivery faster, easier, and more scalable by giving enterprises an AI platform that removes friction from every stage of localisation.

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Bloomreach Surpasses $260 Million in Annual Recurring Revenue, Fueled by Adoption of Loomi AI Agentic Platform

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Glow.B Unveils AEO And GEO Solutions for the Generative AI Search Era

Bloomreach

Bloomreach, the AI platform for personalization, announced it surpassed $260 million in annual recurring revenue (ARR) in 2025, fueled by rapid adoption of the company’s agentic platform, Loomi AI. Closing the year with its strongest quarterly performance in company history, Bloomreach also achieved positive free cash flow and record net new ARR in 2025.

Using AI to personalize the customer experience has been our mission from day one, and as AI advances, the value we can provide just continues to compound. We were built for this moment.

“Even amidst this rapidly changing technology market, Bloomreach is seeing phenomenal growth. That’s a testament to the value Loomi AI is delivering for customers,” said Raj De Datta, co-founder and CEO, Bloomreach. “Using AI to personalize the customer experience has been our mission from day one, and as AI advances, the value we can provide just continues to compound. We were built for this moment.”

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In addition to its 2025 financial milestones, Bloomreach saw notable achievements throughout the year in areas including:

  • Next Generation AI Adoption: In addition to the embedded AI already used within Bloomreach products, nearly half of all Bloomreach customers now also have at least one agent or next generation AI tool. This number has more than doubled in the last twelve months, while the number of customers with four or more agents or next generation AI tools has quadrupled in the same period.
  • Customer Growth: Bloomreach grew its customer base to include new brands such as Thirdlove, ALDO, Halfords, and SPANX, and expanded its relationships with existing customers such as Next and Desigual.
  • Agentic Innovation: During the holiday shopping season, Bloomreach’s conversational shopping agent saw a 113% increase in shopper engagement. Its marketing agents are already delivering a 2x increase in value per email delivered for customers like Sideshow.

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  • Product Innovation: The company continued to invest in its agentic platform, Loomi AI, fueling notable innovation such as the ongoing rollout of its marketing agents; AI decisioning for customer journeys; personalized media in grid for product discovery; and more. The recent launch of Loomi Connect also made the company’s product discovery technology available through the Model Context Protocol (MCP), bringing ecommerce search intelligence directly into platforms such as ChatGPT.
  • Global Expansion: The company launched a new data center to serve customers in Australia and New Zealand, made several key hires across the APAC region, and expanded its footprint in Spain and Italy with strategic additions to its sales and partnerships teams.
  • Partnerships: Bloomreach attained Amazon Web Services (AWS) Retail Competency designation and launched its products on the AWS Marketplace. The company also announced partnerships with Databricks and Captain Up during the year.
  • Awards and Recognition: Bloomreach was named a Visionary in the 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs and a Leader in the Gartner® Magic Quadrant™ for Personalization Engines. The company was also named to the 2025 Inc. 5000 List of America’s Fastest Growing Private Companies.

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Genmega and Context Networks Announce First-of-Its-Kind Integration Bringing Digital Media Revenue to ATM Operators Nationwide

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Genmega and Context Networks Announce First-of-Its-Kind Integration Bringing Digital Media Revenue to ATM Operators Nationwide

Factory-installed media platform on Genmega ATM toppers unlocks new, incremental revenue streams for 3,000+ ISOs and IADs; next-generation NOVA ATM to feature full-motion video integrated into its touchscreen interface

Genmega, a leading OEM of ATMs, kiosks, and financial self-service technologies, and Context Networks, the intelligent retail media platform for out-of-home environments, today announced a strategic partnership that brings fully integrated digital advertising capabilities to Genmega’s product line, beginning with the company’s ATM Digital Display Toppers and expanding to the upcoming NOVA retail ATM.

Genmega has factory-integrated Context Networks’ media platform into its digital topper displays, enabling independent ATM operators (ISOs) and independent ATM deployers (IADs) to generate new, high-margin, incremental revenue across their existing routes. This marks the first and only media integration Genmega has activated within its hardware portfolio.

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Genmega has more than 120,000 ATMs deployed across North America and serves 3,000+ ISOs and IADs, representing one of the largest independent cash-access networks in the world.

“Operators are constantly looking for ways to improve route profitability without adding operational burden,” said Wes Dunn, Chief Revenue Officer, Genmega. “Our integration with Context Networks gives our customers an immediate path to new revenue using hardware they already trust. Context’s platform is built for scale, transparency, and real performance, which is exactly what ISOs and IADs require.”

With Context Networks’ CPMN™ (Contextual Promotions Media Network) now available from the factory on Genmega display toppers:

  • Operators can activate revenue on day one
  • Media can be sold through Context’s programmatic ecosystem
  • Content delivery, measurement, and compliance are automated and secure
  • No additional hardware or field retrofits are required
  • Early results show strong performance in high-traffic retail environments, especially in locations with heavy cash-access usage.

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Genmega and Context are also collaborating on a second, deeper integration within NOVA, Genmega’s advanced retail ATM launching in 2026. NOVA features a 17-inch high-resolution touchscreen capable of running full-motion video simultaneously with ATM transactions, eliminating the need for a separate digital topper.

“NOVA represents a major shift in what ATM hardware can deliver,” said Matt Olden, CEO of Context Networks. “By embedding media directly into the device interface, retailers and operators gain an entirely new class of revenue that is automated, measurable, tax-efficient, and built for the modern retail economy.”

Genmega and Context Networks are developing a new API-driven workflow that will support full-screen and picture-in-picture video advertising, enable real-time contextual placement, allow media to run seamlessly alongside ATM transactions, and create new monetization opportunities embedded directly into the ATM interface.

Context Networks brings a national footprint of potential ad inventory, closed-loop measurement and verification, full programmatic buying powered by Mobiquity Technologies, and a transparent, brand-safe ecosystem designed specifically for financial-services environments. For ISOs and IADs, this combination creates a turnkey retail media offering that delivers meaningful new income without adding operational complexity.

Context and Genmega are working jointly to make the solution easily adoptable across the ATM industry, and both companies expect additional OEMs and ecosystem partners to follow.

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OpenTable Launches New Media Network, Connecting Brands with Millions of Global Diners

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OpenTable Launches New Media Network, Connecting Brands with Millions of Global Diners

OpenTable Media provides custom advertising and brand partnership solutions on the platform for the first time

OpenTable, a global leader in restaurant tech, announced the launch of its new media solution, OpenTable Media, unlocking paid partnerships and advertising on the platform. The new offering positions OpenTable as a valuable, full-service media partner for a wide range of brands looking to reach consumers through differentiated channels and experiences.

OpenTable Media enables brands to build customized campaigns across multiple touch points in the diner journey, from discovery to booking, helping them reach new audiences, leverage strategic distribution channels, and better understand customer behavior.

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“We built OpenTable Media based on feedback from leading brands: how to genuinely connect with people who are already thinking about dining out,” said Robin Chiang, Chief Growth Officer at OpenTable. “From our initial pilot, we’ve already seen great success for our brand partners and added value for both diners and restaurants. As we continue to onboard new partners leveraging our reach, we see this as a strong, sustainable growth area for OpenTable.”

Campaigns are tailored to a brand’s objectives and can be adapted to various marketing goals, from raising brand awareness to driving product launches. Using first-party data and organic audiences from the reservations platform, OpenTable Media helps brands power precise targeting and retargeting across a variety of channels. For diners, the campaigns become part of a personalized experience, providing information on relevant events and experiences that are aligned with their interests. Many brand-forward experiential activations in the pilots have sold out within minutes.

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OpenTable Media offers a wide range of advertising solutions from limited on-site ads and email marketing to custom branded partnerships featuring pop-ups and immersive, bookable experiences. Pilot partners have included Diageo, Ghirardelli, and Cobra Beer.

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JARS Digital Partners with Brandi AI to Turn AI Visibility Into Competitive Advantage for B2B Brands

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JARS Digital Partners with Brandi AI to Turn AI Visibility Into Competitive Advantage for B2B Brands

Partnership equips clients with data-backed visibility into how platforms like ChatGPT, Gemini, Claude and Perplexity influence high-intent research, category authority and pipeline growth.

JARS Digital, a B2B digital marketing agency specializing in demand generation and AI-driven growth strategy and Brandi AI™,  the industry’s most comprehensive, intelligence-driven platform for enterprise AI visibility and Generative Engine Optimization (GEO),  jointly announced a new partnership. JARS Digital has joined the Brandi Agency Partnership Program, a global initiative empowering agencies to help clients strengthen their presence and authority in AI-generated answers.

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As generative AI reshapes how audiences discover and evaluate brands, agencies have a new responsibility: ensuring their clients are visible and trusted where decisions now begin. Through its partnership with Brandi AI, JARS Digital will work with clients to uncover how their brands are represented across AI platforms, identify opportunities to strengthen credibility and translate that insight into lasting market trust.

“Search isn’t disappearing, but it’s no longer the only front door,” said Jason Spooner, founder and president of JARS Digital. “Our clients need to know how they show up when prospects ask LLMs complex, high-intent questions about their category. Brandi AI reveals what’s influencing visibility across tools like ChatGPT and Claude—from missing context to weak trust signals—so we can take clear, data-backed action.”

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“Agencies partnering with Brandi AI are changing the game for how brands create value in the AI era,” said Leah Nurik, co-founder and CEO of Brandi AI. “Together, we’re helping clients to truly understand how their brands are seen, cited and trusted by AI—and to turn those insights into stronger, more authentic visibility in AI-driven discovery.”

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TELUS Digital showcases AI transformation in telecom: Unlocking value with innovative use cases at Mobile World Congress 2026

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TELUS Digital showcases AI transformation in telecom: Unlocking value with innovative use cases at Mobile World Congress 2026

How 2 trillion tokens and 20+ production use cases help telecoms escape ‘Pilot Purgatory’ with insights from NVIDIA, F3 Networks and TELUS

TELUS Digital will showcase production-ready artificial intelligence (AI) driven customer experience (CX) and network optimization solutions for telecommunications providers at Mobile World Congress (MWC) 2026 in Barcelona, Spain. The company will demonstrate how telecom operators can win the moments that matter by transforming AI pilots into enterprise-scale deployments that deliver measurable business value through innovative use cases.

The telecommunications industry has long faced a critical challenge: converting AI investments into return on investment (ROI). According to NVIDIA’s State of AI in Telecommunications: 2025 Trends report, 44% of telecom operators prioritize CX optimization as their top AI investment, while 40% focus on network planning and operations. Yet many communications service providers (CSPs) remain stuck in experimental phases, unable to scale successful pilots into production systems that generate measurable business impact.

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TELUS Digital addresses this challenge through proven, production-grade AI deployments. In 2025 alone, the company processed over 2 trillion tokens across dozens of AI models through its Fuel iXTM generative AI (GenAI) engine for its parent company, TELUS. This represents an enterprise-scale AI implementation across global telecommunications operations and customers. TELUS Digital will reveal the operational blueprint behind that scale in a 90-minute presentation on March 4 at MWC 2026.

“In the AI world, tokens represent the currency of experience. They distinguish organizations only experimenting with AI from those operating it at scale,” said Bret Kinsella, General Manager and Senior Vice President of Fuel iX at TELUS Digital. “We processed over 2 trillion AI model tokens in 2025 through our Fuel iX platform, deploying production-grade AI for global customers and across our own operations. At MWC 2026, we’re sharing specific examples that show how telecom providers can progress from AI experimentation to measurable business impact.” The presentation features 20+ real-world use cases, live demonstrations, and expert discussions with TELUS, F3 Networks and NVIDIA representatives on escaping “Pilot Purgatory” through intelligent infrastructure and AI-driven automation.

With 20+ years of telecom industry leadership, TELUS Digital is uniquely positioned as an industry insider due to its subsidiary relationship with TELUS, a world-leading communications technology company headquartered in Canada. This “living laboratory” approach serves as a major differentiator, enabling TELUS Digital to refine and prove the efficacy of AI-powered customer experience and digital solutions in real-world telecommunications scenarios.

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TELUS Digital’s booth at MWC 2026 in Barcelona is in Hall 6 #E7 and will offer hands-on demonstrations of its AI solutions that have been battle-tested in real-world scenarios within TELUS, a leading global telecommunications provider, before external client deployment. Key solutions include:

  • Fuel iX Agent Trainer: AI-powered voice and chat simulation that leads to faster skill and knowledge acquisition, reducing the amount of time and cost needed to get an agent fully ramped and ready for live customer calls.
  • Fuel iX Fortify: Award-winning automated AI application safety and security testing and monitoring solution that provides robust vulnerability detection rates, dramatically reduces test and validation time, enables cost-effective continuous testing, and is accessible to both non-technical and technical users across product management, software development, governance and risk, responsible AI, and security.
  • Network Design Services: AI-driven network optimization, transforming legacy infrastructure into agile, cloud-native environments.

For global telecom operators, TELUS Digital’s MWC presence demonstrates practical pathways from AI potential to production reality. Attendees can schedule meetings with Bret Kinsella and TELUS Digital product specialists at MWC 2026 through TELUS Digital’s MWC event page. The company will also host a customer and partner networking event on March 2 from 5:00-7:00 pm at the Salesforce Garden.

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CloudFuze Unveils SaaS+AI Managing Tool: CloudFuze Manage

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CloudFuze Unveils SaaS+AI Managing Tool: CloudFuze Manage

CloudFuze, an industry-leading cloud migration service provider, has officially launched its new SaaS and AI app management solution, CloudFuze Manage, marking its entry into the SaaS and AI app management industry.

CloudFuze Manage is designed to help businesses of all sizes and industries take control of their SaaS and AI apps in a secure and cost-efficient way. By using CloudFuze Manage, businesses can streamline every aspect of SaaS and AI app management, including:

  • SaaS and AI app discovery
  • License management (tracking license usage, automate timely license renewals)
  • User lifecycle management (onboarding and offboarding automation)
  • Cost management (spot potential cost saving opportunities, identify overlapping apps, identify on-demand pricing impact, e.g., base subscription + additional charges for AI app usage, forecast AI app-related expenses, etc.)
  • Shadow IT control
  • Group management (adding and removing members from groups)
  • Audit-ready reports
  • AI-powered Invoice parser

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CloudFuze Manage stands out from other SaaS management tools by delivering just the right types of functionalities combined with ease of use. Here’s a brief comparison:

Evaluation Criteria

CloudFuze Manage

Other SaaS Management Platforms

User Experience

Simple UI and navigation; no user training required.

Complex and cluttered.

Product Focus

Focused on critical outcomes like visibility, cost savings, control, etc.

Unwanted features that confuse users.

Time-to-Value

Rapid deployment for app discovery and ROI within minutes.

Long onboarding time and delayed results.

Flexibility

Flexibility for customization that enables tailored workflows and deep integrations.

One-size-fits-all model.

Feedback Loop

Open to all feedback for agile development and feature refinements.

Feedback goes into a blackhole.

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“We are excited to launch CloudFuze Manage to help businesses make the most out of their SaaS and AI app usage. In a world where SaaS clutter is real, organizations are struggling to maintain visibility, control, and security across many SaaS and AI applications. This launch is our strategic solution to the SaaS sprawl and rising cost problems with AI apps that our customers have been facing. CloudFuze Manage addresses these problems by offering a centralized platform for governance, automation, and cost optimization,” said Ravi Poli, CEO of CloudFuze.

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Hyperlink InfoSystem Delivers Tailored AI Agent Solutions to Help Businesses Save Up to 90% in Operational Costs with Intelligent Automation

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Hyperlink InfoSystem Delivers Tailored AI Agent Solutions to Help Businesses Save Up to 90% in Operational Costs with Intelligent Automation

Hyperlink InfoSystem, a globally recognized IT consulting and software development company, has introduced its tailored AI Agent Solutions designed to help businesses reduce operational costs by up to 90% while significantly enhancing efficiency and performance. As companies across industries face rising operational expenses and increasing demand for faster service delivery, intelligent automation has emerged as a critical driver of digital transformation. Hyperlink InfoSystem’s custom AI agents are developed to streamline business processes, eliminate repetitive manual tasks, and enable smarter decision-making through advanced artificial intelligence technologies.

Unlike traditional automation tools, these AI agents function as intelligent digital assistants capable of handling complex workflows across departments. From automating customer support and managing sales inquiries to generating real-time reports, processing data, and supporting HR and finance operations, the AI agents are built to adapt to unique business needs. Leveraging advanced Large Language Models (LLMs), machine learning, and Natural Language Processing (NLP), the systems continuously learn and optimize performance, ensuring improved accuracy and faster execution over time.

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By deploying tailored AI agents, businesses can significantly reduce dependency on large operational teams for repetitive processes, minimize human errors, and maintain 24/7 operational availability. This results in faster turnaround times, improved customer experiences, and substantial savings on hiring, training, and infrastructure costs. Organizations can reallocate their workforce to more strategic and creative responsibilities while AI agents manage routine tasks with precision and consistency. For many operational functions, this intelligent shift can lead to cost savings of up to 90%, making AI adoption not just an innovation move but a financial strategy.

Commenting on the launch, Harnil Oza, CEO of Hyperlink InfoSystem, said, “Artificial Intelligence is redefining business efficiency worldwide. Our tailored AI agent solutions are built to deliver measurable value by dramatically lowering operational costs and increasing productivity. We design AI systems that integrate seamlessly with existing infrastructure while maintaining high standards of security and scalability. Our mission is to empower businesses with intelligent automation that drives sustainable growth and long-term competitive advantage.”

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With over a decade of experience in delivering innovative technology solutions, Hyperlink InfoSystem provides end-to-end AI development services, including strategy consulting, architecture design, integration, deployment, and ongoing optimization. Serving industries such as healthcare, finance, eCommerce, logistics, education, and real estate, the company continues to support global enterprises in accelerating digital transformation through secure, scalable, and future-ready AI solutions.

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Samsung Ads Launches Immersive Carousel Home Screen Ad Unit for High‑Impact Storytelling

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Samsung Ads Launches Immersive Carousel Home Screen Ad Unit for High‑Impact Storytelling

Dynamic ad unit turns the home screen into a revolving brand showcase, with early campaigns delivering considerable uplift in app usage for entertainment partners and brand awareness for brands. 

Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched an Immersive Carousel ad unit which enables advertisers on Samsung TV home screens to run ads with up to five separate tiles. The ad unit is available on the 70 million-plus Samsung Smart TVs in Europe – one in every three Smart TVs overall.

The format auto-rotates every five seconds, or manually via the remote control, and can be used to promote multiple products or content items within a single ad placement for a variety of calls to action.

The Samsung home screen has already emerged as a major space for content, services and advertising. Across the EU5 markets, Samsung Smart TV users visit the home screen five times a day, from the moment they first switch on the TV and throughout their viewing experience as they search for what to watch next –  making it one of the few places in the fragmented streaming environment where the mainstream audience can reliably be found.

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Alex Hole, SVP and General Manager, Samsung Europe and MENA, said: “We know the home screen is where viewers’ content discovery journey begins on connected TVs. The home screen Immersive Carousel delivers the rich storytelling capabilities that advertisers are looking for, while also enabling them to promote multiple products, or multiple aspects of the same product, in a single ad unit. More importantly, the results from early campaigns show the genuinely dramatic effect of the Immersive Carousel on ad brand awareness and app usage.”

The Immersive Carousel works equally well for entertainment and gaming brands looking to drive users directly to their apps on Samsung TV, and for non-endemic brands seeking to boost awareness and consideration.

ITVx has already used the Immersive Carousel to boost visibility and engagement for shows including Olivia Attwood’s Bad Boyfriends, The Princess Diaries and The Only Way is Essex. Samsung ACR (Automatic Content Recognition) data reveals that those exposed to the ad spent 90 minutes longer in the ITVx app during the week of the campaign compared to unexposed viewers. Those who viewed all five tiles spent 40% more time in the app than unexposed viewers, leading to stronger conversion performance.

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A luxury menswear brand deployed the Immersive Carousel unit to deepen brand resonance and awareness among affluent and luxury shoppers. Ad awareness was 41% higher for high-income earners exposed to the ad than for those not exposed, while brand awareness among frequent luxury shoppers was 36% higher when the ad was shown.

These early campaigns serve as strong proof points for the Immersive Carousel format, with more campaigns from big-name brands in the pipeline.

Samsung Ads, a division of Samsung’s media & services business, harnesses the power of data, technology and scale to create a seamless advertising experience that amplifies brand stories across an ecosystem of devices. Leveraging its unique position with nearly 70 Million devices in Europe, Samsung Ads delivers high-impact, targeted advertising solutions across multiple screens, enabling brands to reach audiences in the moments that matter. Samsung Ads – where technology meets creativity to deliver advertising experiences that captivate and inspire. Launched in 2015, Samsung Ads has offices in the US, UK, Germany, France, Italy, Spain, Australia, New Zealand, India, Brazil & Mexico and South Korea.

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ABBYY Secures 22 New Patents, Pioneering the Future of Document AI

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EPC Group Founder Errin O'Connor Marks 17 Years Since Keynoting Gartner's Portals, Content & Collaboration Summit

ABBYY

Building on the breakthroughs of 2024 and 2025, ABBYY is fueling a new era of AI-driven solutions in 2026

ABBYY announced the issuance of 22 new patents in the past two years, reinforcing its position as a global leader in purpose-built AI for document process automation. Spanning innovations in language detection, user interface design, image identification, information extraction, and document decoding, these patents expand ABBYY’s total patent portfolio to more than 400 patents and patent applications worldwide.

ABBYY’s latest patents are a testament to our ability to drive the next level of innovation… we are shaping the future of intelligent automation and delivering solutions that empower businesses to thrive in an ever-evolving landscape.

This milestone underscores ABBYY’s mission to redefine how enterprises process and utilize data. By continuously advancing the boundaries of intelligent automation, ABBYY empowers organizations to achieve greater efficiency, scalability, and precision in their business-critical workflows.

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Why Innovation is the Key to Intelligent Automation

ABBYY’s approach to innovation is rooted in purpose-built AI, designed specifically for documents and business processes. This specialization ensures that AI outputs are not only plausible, but also accurate, actionable, and aligned with compliance standards.

The 22 new patents, developed over the course of five years, fall into key categories that highlight ABBYY’s dedication to addressing the complexities of enterprise data:

  • Advancing Document Processing: “Extracting Multiple Documents from a Single Image” and “Detecting Fields in Document Images” demonstrate ABBYY’s ability to streamline complex workflows and improve data accuracy.
  • Enhancing AI Precision: “Identification of Key-Value Associations in Documents Using Neural Networks” and “Continuous Learning for Document Processing and Analysis” highlight ABBYY’s focus on purpose-built AI that evolves with business needs.
  • Revolutionizing User Experience: “Display Panel or Portion Thereof with a Graphical User Interface” shows ABBYY continues to prioritize intuitive and efficient design for enterprise users.
  • Pioneering Image and Barcode Recognition: “Decoding of Two-Dimensional Barcodes Under Unfavorable Conditions” and “Assessment of Image Quality for Optical Character Recognition Using Machine Learning” showcase ABBYY’s expertise in computer vision.

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Driving the Future of Intelligent Automation

As the rise of generative AI reshapes automation, ABBYY’s latest patents highlight its ability to harness the power of AI while addressing the unique challenges of enterprise data. ABBYY’s approach to purpose-built AI and ethical innovation positions it as a leader in addressing the risks of generic AI models, making it a trusted partner for enterprises navigating the growing complexities of automation.

“ABBYY’s latest patents are a testament to our ability to drive the next level of innovation. By combining cutting-edge AI with a deep understanding of intelligent document processing and business needs, we are shaping the future of intelligent automation and delivering solutions that empower businesses to thrive in an ever-evolving landscape,” commented Ulf Persson, CEO of ABBYY.

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Ogury Extends Persona-Based Advertising to Connected TV

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Ogury Extends Persona-Based Advertising to Connected TV

Ogury announced the availability of its persona-based advertising solution on Connected TV (CTV), enabling advertisers to activate the same personas consistently across screens as part of a multi-channel strategy that supports brand outcomes.

As audiences fragment across screens, maintaining consistent targeting in multiple environments has become increasingly difficult for advertisers. With persona-based advertising now available on CTV, brands and agencies can leverage Ogury’s multi-dimensional data model to engage consumers across mobile, desktop, and CTV within a single framework, enabling a more consistent audience strategy to improve brand consideration, recall, and preference across touchpoints.

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Building on more than ten years of experience in in-app advertising, Ogury is extending its Persona Intelligence technology to target personas on CTV. Personas are cohorts defined by shared attributes, interests, and purchase intentions. They are built using Ogury’s multi-dimensional data model, which combines zero-party survey data with complementary signals, including contextual data and payment insights powered by Mastercard. These signals are anchored to publisher environments and geographic areas to identify where audiences with shared interests naturally converge. Applied to CTV, this approach goes beyond genre or socio-demographic targeting, enabling advertisers to reach personas in both expected and less predictable viewing contexts, while maintaining alignment with their broader digital activation strategy.

Measurement is supported by a combination of third-party capabilities. Advertisers can evaluate targeting precision and brand lift through studies powered by Happydemics, and access attention measurement via partnerships with providers including Lumen and xpln.ai. The solution is available both as a managed service and via programmatic activation.

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Stéphane Dupayage, Chief Technology & Product Officer at Ogury, said: “Advertisers are looking for ways to address their audiences consistently across digital touchpoints. Making personas available on CTV is a logical extension of our platform. It allows brands to activate the same audience framework across screens, including television, without adding multiple partners or complex setups, while contributing to stronger brand outcomes over time.”

The launch comes as CTV continues to gain share of TV advertising budgets. In the U.S., CTV ad spend is expected to reach $45.9 billion by 2028, overtaking linear TV advertising for the first time, according to eMarketer.

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