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monday.com Named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Work Management Platforms

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monday.com Named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Work Management Platforms

The only work management platform recognized as a Leader across three 2025 Gartner® Magic Quadrant™ reports

monday.com announced it has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Work Management Platforms.

With this latest placement, monday.com becomes the only work management platform recognized as a Leader across these three 2025 Gartner Magic Quadrant reports.

With this latest placement, monday.com becomes the only work management platform recognized as a Leader across these three 2025 Gartner Magic Quadrant reports: Marketing Work Management Platforms, Collaborative Work Management, and Adaptive Project Management and Reporting. This marks the second consecutive year monday.com has been named a Leader in all three reports.

In the accompanying 2025 Gartner Critical Capabilities for Marketing Work Management Platforms report, monday.com also placed among the three highest-scoring vendors across all evaluated use cases.

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

monday.com has been named a Leader in the Marketing Work Management Platforms Magic Quadrant every year since the report’s inception, which, in our view, demonstrates its continued commitment to meeting the needs of modern marketing organizations and cross-functional teams.

“We feel being recognized across three Magic Quadrant reports reinforces the real value our platform delivers,” said Daniel Lereya, Chief Product and Technology Officer at monday.com. “We’re pioneering a shift from tools that simply help teams manage work to a platform that can actually do the work for them. With AI embedded throughout monday.com, teams can execute faster, make clearer decisions, and focus on the high-impact work that moves their business forward.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

monday.com continues to expand its capabilities to support marketing organizations alongside product, operations, PMOs, and cross-functional teams. By uniting people, processes, and AI into one connected work hub, marketing teams can plan, track, and deliver campaigns with greater clarity, speed, and alignment.

monday.com’s platform supports marketing teams through:

  • A flexible, intuitive workspace for every marketing workflow: Teams can plan campaigns, manage content pipelines, run creative reviews, oversee digital production, and coordinate cross-channel execution in one connected place.
  • AI embedded across every workflow: monday AI automates task creation, accelerates approvals, summarizes feedback, and surfaces real-time insights, helping marketing teams move faster and enabling managers to shift from manually managing work to having the work done for them.
  • Enterprise-grade visibility and governance: Leaders gain real-time oversight into marketing priorities, progress, and performance, supported by advanced data management, security, and scalable operational controls.

With solutions such as monday campaigns, monday CRM, monday dev, and monday service, teams across the business can collaborate in a single hub, connecting marketing operations with sales, product, and leadership.

The Gartner® Magic Quadrant™ report provides a graphical competitive positioning of four types of technology providers in markets where growth is high and provider differentiation is distinct. Download the complimentary report here to learn more about why monday.com was recognized as a Leader.

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SeatGeek Joins Google’s Agentic AI Search Experience to Advance Live Event Discovery

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SeatGeek Joins Google’s Agentic AI Search Experience to Advance Live Event Discovery

SeatGeek deepens its investment in AI-driven visibility for teams, venues, and artists as early signals show strong momentum

SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams, and venues, announced its participation as a pilot partner in Google’s new agentic AI search experience. This partnership makes SeatGeek one of the first ticketers whose event listings can be fully understood and acted on by Google’s agentic features, giving fans more ways to discover and book the events they love.

“Our focus is making sure our events surface wherever fans are asking about them. Working with Google on its agentic search experience is a critical step in that direction,” said Russ D’Souza, Co-Founder of SeatGeek.

As Google rolls out its next generation of search, SeatGeek has worked with the company to ensure that its event data and structured content can be easily read and used by Google’s AI systems. For rightsholders, this shift represents a major evolution in how fans discover and purchase tickets.

Google’s agentic event-ticketing experience is available to users opted into Labs in the U.S., with expanded limits for Google AI Pro and Ultra subscribers, and is also accessible through Google’s AI Mode. These updates allow Google’s agentic systems to read, interpret, and act on SeatGeek’s inventory in ways traditional search couldn’t.

“Fans no longer start their journey on just one channel – they’re asking questions across AI assistants, new search experiences, and tools that can plan or take actions for them,” said Russ D’Souza, Co-Founder of SeatGeek. “Our focus is making sure our events surface wherever fans are asking about them. Working with Google on its agentic search experience is a critical step in that direction.”

A Growing Advantage in AI Discovery

Early signals suggest that SeatGeek’s investments in content, structured data, and broader coverage are already paying off. Internal analysis using Profound, which tracks how different prompts surface brands across LLM-generated responses, shows that SeatGeek appears in AI search outputs at a higher rate than other major ticketing platforms for the same prompt sets across many events. While the competitive landscape is evolving quickly, the initial trend is promising: SeatGeek is emerging as one of the most visible ticketers in AI-driven discovery.

For teams, venues, and artists, this means partnering with SeatGeek helps ensure that their events are represented clearly and accurately as AI surfaces begin guiding more of the fan journey.

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

What Google’s Agentic Experience Unlocks

Agentic AI enables fans to do more than simply search. Google’s agentic model can now plan and execute multi-step tasks on a user’s behalf – including searching across multiple ticketing platforms, comparing event options, and taking action when asked.

SeatGeek’s participation in the Google pilot ensures rightsholders benefit from:

  • Greater Discoverability Across AI Surfaces: Google’s agentic models can fully interpret SeatGeek’s event listings, increasing opportunities for fans to find partner events as they ask broader planning questions (“What should I do in Chicago this weekend?”).
  • Higher-Quality Representation of Inventory: Richer data from SeatGeek allows AI systems to understand seat quality, pricing context, and availability with greater accuracy.
  • A More Modern Conversion Path: As fans adopt AI assistants and task-based search, rightsholders gain a new, emerging channel for driving sales.

“This is part of our long-term strategy to lead the industry in AI search and distribution,” said Suzy Evans, Senior Manager of Search at SeatGeek. “Rightsholders want confidence that their events will be seen wherever fans are searching. This partnership helps ensure that – and it’s only the beginning.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Building the Future of Event Discovery

SeatGeek’s Google integration complements several ongoing initiatives focused on making event discovery smarter and more personalized, including its user generated content (UGC) program, structured inventory enhancements, and multimodal search experiments.

Together, these investments create a foundation for SeatGeek to help partners reach fans across traditional search, social platforms, AI assistants, and emerging agentic ecosystems.

Google’s agentic search experience is currently rolling out to select users. SeatGeek’s enhanced AI discoverability features will continue to expand in 2026 as Google introduces new capabilities.

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ChiroTouch Unveils Compliance Scan, Delivering AI-Powered Documentation Accuracy and Audit Protection to Chiropractors

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ChiroTouch Unveils Compliance Scan, Delivering AI-Powered Documentation Accuracy and Audit Protection to Chiropractors

Claim denials and documentation errors can drain up to 30% of a chiropractic practice’s expected collections, creating significant financial and regulatory pressure for practices. In response, ChiroTouch announced Compliance Scan: a new feature within its integrated AI assistant Rheo, designed to be an intelligent compliance partner built to help protect revenue and reduce compliance risk. Compliance Scan, powered by Rheo, helps reduce costly errors, protecting provider revenue by automatically reviewing SOAP notes and billing codes to reduce audit exposure and ensure every claim is defensible.

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

Compliance Scan represents a meaningful step forward in how chiropractors actively protect revenue and reduce compliance risk.

Compliance Scan automatically reviews documentation before submission, instantly cross-checking patient complaints, exam findings, diagnoses, and billed procedures. Inconsistencies are surfaced instantly, enabling providers to correct issues before claims ever reach a payer.

“Compliance Scan gives chiropractors confidence that their documentation meets compliance standards every time,” said Tami Howard, Product Manager for AI Solutions at ChiroTouch. “By embedding audit intelligence directly into the workflow, Rheo transforms compliance from a manual burden into an integrated, automated safeguard.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Key capabilities include:

  • Automated compliance analysis activated at note completion or CPT/DX changes, producing real-time scoring and documentation validation.
  • Compliance Dashboard offering clear, color-coded risk indicators and filters by note status, signatures, and billing readiness.
  • In-note guidance with one-click navigation to flagged sections and automatic re-scans after edits.
  • Historical analytics that quantify compliance trends and audit-risk reduction over time.

Powered by Rheo’s intelligent automation, Compliance Scan aligns subjective complaints, objective findings, diagnoses, and billed procedures to ensure accurate, defensible documentation. The result is lower audit risk and stronger reimbursement outcomes. Providers can finally eliminate guesswork, safeguard revenue, and maintain documentation integrity without disrupting existing workflows.

Compliance Scan represents a meaningful step forward in how chiropractors actively protect revenue and reduce compliance risk. By embedding automated compliance intelligence and practical visibility, ChiroTouch’s AI assistant Rheo is helping providers strengthen compliance, reduce administrative burden, and turn their focus back to patient care.

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Semify Acquires Leading Digital Marketing Reporting Platform Dragon Metrics to Accelerate Global AI Optimization Capabilities and Expand International Market Reach

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Semify Acquires Leading Digital Marketing Reporting Platform Dragon Metrics to Accelerate Global AI Optimization Capabilities and Expand International Market Reach

Strategic acquisition brings world-class SEO/AI/PPC reporting software platform and international expertise to leading white-label digital marketing software platform

Semify, a leading white-label digital marketing software platform specializing in Search Engine Optimization (SEO), Paid Search Advertising (PPC), Paid Social Advertising, and AI Optimization (AIO), announced the acquisition of Dragon Metrics, an international SEO/AI/PPC reporting software platform based in Hong Kong. The strategic acquisition significantly expands Semify’s global measurement capabilities and accelerates its AI optimization offerings.

Dragon Metrics, founded in 2011 by Simon Lesser (CEO and co-founder) and Richard Mabey (Advisor and co-founder), has built a reputation as the premier SEO platform for international markets. In addition to support for Google and AI platforms, Dragon Metrics also offers comprehensive support for massive non-Google markets including China, Korea, and Japan. The platform currently serves multinational companies and global agencies across more than 50 countries.

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

“This acquisition represents a pivotal moment in our evolution toward comprehensive AI optimization services with best-in-class reporting software,” said Patrick Briggs, CEO of Semify. “Dragon Metrics brings not only world-class reporting technology but also deep expertise in international markets that will be crucial as AI optimization expands globally. Simon’s vision for AI-powered SEO, PPC, and social advertising reporting perfectly aligns with our AIO strategy, and having him join as our Chief Product Officer will accelerate our service and software development significantly.”

As part of the acquisition, Simon Lesser will join Semify as Chief Product Officer, leading the company’s AI optimization product strategy. The Dragon Metrics engineering team will integrate with Semify’s existing engineering team, led by CTO Brian Sappey.

“Joining forces with Semify allows us to take Dragon Metrics to the next level by combining our international reporting expertise with Semify’s proven white-label fulfillment model,” said Simon Lesser, Co-founder and CEO of Dragon Metrics. “Our clients will now have access to full-service digital marketing execution, while Semify’s partners gain access to enterprise-grade reporting capabilities that rival any platform in the market.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

The integration will provide immediate benefits to Semify’s Resellers, who will gain access to enhanced reporting features through a Dragon Metrics account and eventually, through Dragon Metric’s software, become integrated into Semify’s software. Under Semify’s program, partners can retain advanced reporting, content editing, and keyword research capabilities that eliminates the need for multiple SEO software tools.

For existing Dragon Metrics customers, Dragon Metrics will continue as a standalone brand with additional engineering support and white-label fulfillment services available only to Dragon Metrics-approved agency customers to adhere to Semify’s Reseller model.

“This acquisition perfectly illustrates the convergence we’re seeing between sophisticated SEO, PPC, social ad, and AI-powered reporting,” said Richard Mabey, Co-founder of Dragon Metrics. “The combination of Dragon Metrics’ global capabilities with Semify’s AIO and SEO expertise creates a uniquely powerful platform.”

The acquisition comes at a critical time as search marketing evolves rapidly toward AI-powered experiences. Semify has been pioneering the AIO (AI Optimization) methodology. Dragon Metrics’ existing AI Overview tracking capabilities and international market expertise will accelerate Semify’s ability to deliver AIO services globally.

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Schnucks Builds an Intelligent Retail Operation on Domo’s AI and Data Products Platform

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Schnucks Builds an Intelligent Retail Operation on Domo’s AI and Data Products Platform

The Midwest grocer is using Domo to unify data, power decision-making, and accelerate its shift toward app-driven, AI-ready operations

Domo announced that Schnuck Markets, Inc. (Schnucks), one of the largest privately-held supermarket chains in the United States, is leveraging the Domo AI and Data Products platform to revolutionize its approach to grocery retail data and analytics. By implementing Domo as its enterprise reporting platform, Schnucks is overcoming the common fragmented, siloed data challenges grocery retailers face. Domo empowers Schnuck’s teams across departments and stores with real-time, actionable insights that enhance operational performance and the customer shopping experience.

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

“Schnucks demonstrates how critical it is for retailers to break down data silos and enable all teammates with insights to drive smarter, faster decisions,” said Mark Boothe, Chief Marketing Officer at Domo.

With 113 stores throughout the Midwest and over eight decades of serving customers, Schnucks had faced significant challenges in consolidating disparate data from its stores, warehouses, vendors, and internal departments. Reports were manually created through spreadsheets and printouts, often leading to misaligned teams and conflicting data interpretations.

Schnucks turned to Domo to tackle these challenges. Domo enabled the grocer to aggregate and visualize data from HR, finance, marketing, operations, merchandising, and supply chain into one centralized platform. Now, Schnucks equips everyone in the organization, from corporate executives to store and department managers, with real-time KPIs tailored to their roles. Store teams use Domo daily to optimize staffing, production, and customer service, while leaders rely on it to track strategic progress across multiple states.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

“We no longer ask ‘What were my sales yesterday?’ but focus on ‘What do I need to do moving forward to improve the customer experience?’,” said Colin Lloyd, Director of Business Analytics at Schnucks. “Domo is the tortilla, and data is the filling — together they nourish our business daily.”

Schnucks leveraged Domo’s low-code app development solution App Studio to create interactive dashboards that deliver a comprehensive, visually rich view of company-wide KPIs. This consolidated view enables proactive decision-making and facilitates alignment across Schnucks’ teams. In addition, marketing and merchandising teams can now see real-time sales data in Domo to evaluate promotion effectiveness just 15 minutes after launch, allowing for agile responses that maximize revenue.

“Schnucks demonstrates how critical it is for retailers to break down data silos and enable all teammates with insights to drive smarter, faster decisions,” said Mark Boothe, Chief Marketing Officer at Domo. “Domo and Schnucks are a perfect pair; we’re thrilled to support their mission to nourish people’s lives by putting data at the heart of every decision and ensuring the best customer experience.”

Schnucks is preparing to integrate Domo.AI to deliver AI-powered insights that will further empower frontline teammates with actionable information in real time.

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Scowtt Raises $12M Series A to Transform Performance Marketing with AI-Powered Advertising Platform

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Scowtt Raises $12M Series A to Transform Performance Marketing with AI-Powered Advertising Platform

Seattle-Based Startup Delivers Breakthrough Results for Enterprise Advertisers, Driving +50% Increase in Conversions Through Predictive AI Technology

Scowtt, the AI-powered advertising optimization platform, announced it has raised $12 million in Series A funding led by Inspired Capital, alongside LiveRamp Ventures, Angeles Investors, and Angeles Ventures.

Founded in 2024, Scowtt is revolutionizing the $300 billion performance marketing market by using advanced predictive AI models to transform how advertisers optimize their paid campaigns across all major platforms. Unlike traditional advertising technology that relies on proxy signals and backward-looking data, Scowtt leverages customers’ first-party CRM data to create predictive, real-time signals that dramatically improve advertising performance—without requiring any organizational change or new platform adoption.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Scowtt is already delivering exceptional performance gains for brands by turning CRM stages into a durable, predictive advantage for paid media: LaserAway achieved a 59% increase in Purchase ROAS after activating Scowtt’s predictive models on top of its first-party CRM data, shifting optimization from platform proxies to real purchase likelihood; Advanced Hair Restoration boosted Purchase ROAS by 64% by unlocking CRM pipeline stages with Scowtt’s predictive models, enabling stage-based predictions that identify the leads most likely to convert into high-value customers; and a leading Education advertiser drove 38% ROAS growth by modeling enrollment propensity from CRM lifecycle signals, generating new real-time inputs that improved performance across search and social.

“After spending nearly two decades building advertising platforms at Meta, Google, and Microsoft, I saw firsthand the fundamental limitations of how enterprise advertising works today,” said Eduardo Indacochea, CEO and Founder of Scowtt. “These scaled platforms are optimized for the success of the platform at the network level, not the growth needs of individual advertisers. We built Scowtt to bridge that gap. We use cutting-edge AI to unlock the full potential of customers’ first-party data and deliver the kind of performance that simply wasn’t possible before. This is the future of performance marketing.”

Scowtt’s approach enables advertisers to acquire customers more efficiently, and Scowtt delivers measurable impact without disrupting existing workflows. The platform works across virtually every major advertising channel—search, social, and media—operating passively in the background once activated.

Scowtt’s long-term vision goes beyond better ad optimization. The company is building an operating system for growth, a closed-loop system where businesses automate marketing performance using CRM intelligence while also deploying Agentic AI to identify and complete sales.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

In a post-cookie advertising landscape where traditional “look-alike” targeting has become less effective, Scowtt’s AI-driven algorithms analyze customers’ proprietary CRM data and other first-party sources to predict which leads will convert into valuable customers. This predictive approach represents a fundamental shift from the reactive, proxy-based optimization that has defined digital advertising for the past two decades.

“The Scowtt team represents the absolute best of enterprise advertising technology,” said Lucy Deland, General Partner at Inspired Capital. “The founding team has spent decades building and selling the advertising platforms that power today’s digital economy. They understand both the technical architecture of these systems and the real challenges advertisers face. We believe Scowtt is the next generation of adtech.”

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Harmonic Announces Pending Sale of Its Video Business to MediaKind

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Harmonic Announces Pending Sale of Its Video Business to MediaKind

  • Strategic and transformative transaction would sharpen Harmonic’s focus on its core Broadband business and advance its growth initiatives

  • Ensures continued innovation and support for Harmonic Video customers under MediaKind

  • All cash transaction for approximately $145 million

  • Conference call today, December 8, 2025, at 8:00 a.m. ET

Harmonic, the worldwide leader in virtualized broadband and video delivery solutions, announced it has received a binding offer from MediaKind, a global leader in cloud-based video streaming technology, to acquire its Video Business segment for approximately $145 million in cash. The transaction, which is expected to close in the first half of 2026, is subject to a French employee works council consultation process and customary closing conditions and regulatory approvals.

The proposed transaction would accelerate Harmonic’s long-term strategy by sharpening its focus on growth priorities in its industry-leading virtualized Broadband business. Additionally, this divestiture would deliver a healthy capital infusion and further bolster Harmonic’s balance sheet, providing the financial flexibility to better serve its expanding customer base and build shareholder value.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

“This strategic transaction will, if completed, advance the growth strategies of both companies,” said Nimrod Ben-Natan, president and chief executive officer of Harmonic. “It would allow Harmonic to zero in on its core Broadband segment, while ensuring the Video Business, its customers and dedicated employees become part of an organization committed to the future of video delivery. We are incredibly proud of our Video team’s accomplishments and look forward to the next chapter of this business’s growth under MediaKind.”

Marketing Technology News: From Data to Impact: How AI is Transforming Interactive CTV Ads

MediaKind CEO Allen Broome added, “This combination would represent a meaningful step forward in our long-term strategy and reflect our commitment to supporting customers with enhanced product solutions. By joining Harmonic’s Video Business with MediaKind, we would strengthen our ability to invest across our entire portfolio, led by an expanded and complementary research and development platform that will significantly accelerate innovation. Together, we would create the leading independent streaming infrastructure company, giving customers a stronger, more reliable partner to power the future of video.”

Harmonic today is also reaffirming its total company financial guidance for Q4 2025. For further details, please refer to the company’s third quarter 2025 results press release.

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ZS acquires Torrent Consulting to fuel Salesforce’s healthcare, life sciences AI solutions

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ZS acquires Torrent Consulting to fuel Salesforce's healthcare, life sciences AI solutions

Torrent Consulting’s Salesforce capabilities will augment ZS’s healthcare expertise and AI innovation to deliver measurable value for patients, providers and life sciences organizations

ZS, a global management consulting and technology firm, announced the acquisition of Torrent Consulting, a Salesforce consulting partner who specializes in multi-cloud implementations of Health Cloud, Life Sciences Cloud and Agentforce. This acquisition will leverage ZS’s strength in healthcare, data and AI with Torrent Consulting’s Salesforce capabilities, enabling more precise, repeatable and scalable personalized experiences for patients and providers.

In today’s healthcare environment, personalization and engagement are no longer optional—they are essential to improving patient outcomes. Yet, many healthcare and life sciences organizations still struggle to implement customer relationship management (CRM) technologies and strategies that enable personalized engagement at scale and are built to last. Both ZS and Torrent Consulting understand that every investment in engagement platforms should bring better care to patients.

Marketing Technology News: From Data to Impact: How AI is Transforming Interactive CTV Ads

“At our core, we’re driven by helping our clients improve lives,” said ZS Managing Principal and Global Head of Digital and Technology, Mahmood Majeed. “In life sciences specifically, that means bringing innovation and depth to every aspect of engagement including patient, providers, payers and other healthcare value chain stakeholders. Torrent Consulting strengthens our Salesforce and Agentforce bench, bringing the tools and experience clients need to confidently deploy AI in commercial field, medical, service and contact center workflows.”

ZS’s renowned domain expertise sets the north star for commercial excellence while Torrent Consulting drives platform depth—Salesforce architecture, accelerators, and disciplined delivery—to accelerate the pace of CRM transformation. Together, the companies will have representation on five Salesforce Partner Advisory Boards, offering clients early insights and influence on platform evolution. The collaboration is a testament to meeting clients’ ever-evolving needs and delivers on the promise of bringing Life Sciences Cloud and Agentforce capabilities for those in healthcare and life sciences sectors.

“We’re in a position to influence the future direction of healthcare-specific Salesforce solutions that can translate innovation into real, scaled impact for our clients,” said ZS Principal and Head of Digital Products and Solutions, Global CRM Lead, Srihari Sarangan. “This ability truly differentiates our capabilities in ensuring our clients realize the full potential of their investments in AI-enabled engagement—shaping solutions at the source all while delivering with discipline and speed.”

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

ZS is already a trusted partner to leading life sciences and healthcare companies, having delivered more than 250 CRM and customer engagement transformation projects. By offering a hands-on Salesforce healthcare experience with an AI-driven approach and prebuilt accelerators, ZS helps clients boost adoption, increase efficiency and deliver personalization at scale. Torrent Consulting has long been recognized as a top industry SI partner for Salesforce, co-driving market innovation and delivering high quality work for customers. This has earned them industry awards and ‘6x’ Inc. 5000 over the past decade.

“Joining forces with ZS is an exciting and rare opportunity for Torrent. We’ve always been passionate about helping healthcare and life sciences organizations harness the power of Salesforce to transform how they serve patients. By coming together with ZS, we gain the scale, industry depth, and global reach to accelerate that mission. Our combined strengths will allow us to deliver even greater innovation and impact for our customers during a time of profound change in the industry,” said Austin Rawlings, CEO Torrent Consulting.

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Media Experts Redefine What Quality Means in AI World Dominated by Social Media and Digital Video, According to New IAS Industry Pulse Report

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Media Experts Redefine What Quality Means in AI World Dominated by Social Media and Digital Video, According to New IAS Industry Pulse Report

Top priorities for 2026 include measuring media quality across social media and CTV, brand safety for influencer/creator content, and monitoring AI-generated content

Integral Ad Science, a leading global media measurement and optimization platform, released its annual Industry Pulse Report. The new findings reveal that media experts are embracing artificial intelligence (AI) cautiously, centering their brand strategies on the evolution of digital video and social media, and reinforcing media quality as a cornerstone of campaign performance. The findings point to a complex media environment where innovation is balanced with a strong emphasis on brand protection and performance.

“2026 marks a turning point in digital advertising. As the boundaries between channels blur — and AI reshapes how content is created, consumed, and measured — industry experts are redefining what quality means in this new era,” said Integral Ad Science CEO Lisa Utzschneider. “Advertisers and publishers alike recognize that marketing opportunities, like those on social media and digital video, come with complexity. The industry’s challenge lies in balancing digital innovation with control — ensuring every impression drives trust and performance.”

Marketing Technology News: MarTech Interview with Kurt Donnell, CEO @ Freestar

Marketers lean into AI’s opportunities while recognizing challenges

Media experts agree that generative AI’s potential to bring speed, personalization, and scale to campaigns is undeniable — but its power also introduces new risks.

  • 61% are excited about the AI developments in digital media and the opportunities it unlocks for advertising within gen-AI content;
  • 83% believe the increasing rise of AI-generated content on social media is a significant concern and will require careful monitoring;
  • 84% say that third-party verification will be important in identifying and classifying AI generated content within social media platforms while 86% will look to third-party sources for the ability to identify and classify AI-generated content within digital video platforms as this type of content becomes more prevalent.

Social media and digital video remain at the center of media preference
Video continues to dominate attention — and investment. In 2026, advertisers are scrutinizing the environments where their messages appear, seeking brand-safe spaces that both foster consumer trust and enhance brand relevancy.

  • 88% cite digital video as a top priority, outranking display and audio;
  • 84% confirm social media as a top priority compared to other digital environments;
  • 87% say brand safety and suitability of the influencer or creator is essential when advertising adjacent to digital video content;
  • 82% agree creator suitability is equally important as adjacency risks rise within social media platforms.

Marketing Technology News: Programmatic Ad Platforms With Unique AdTech Features

Media quality is a cornerstone of performance
Amid these shifts, media quality remains a fundamental pillar for performance.

  • 86% say the need to identify, classify, target and avoid AI-generated content will be needed within digital video platforms;
  • 83% concur that measuring ad fraud, viewability, and suitability are important to driving performance outcomes within retail media networks;
  • 83% agree that ad fraud and brand suitability will be a great concern as the volume of CTV inventory grows;
  • 69% cite ad content adjacency as a major digital media challenge with ad fraud and measurement/outcomes rounding out the top three;
  • A closer look at the types of content adjacencies shows that risky content, deepfakes and AI-generated content are the most cited, with influencer creator content following closely.

“The use of AI and AI-generated content surged in 2025, leaving publishers and advertisers trying to balance both its opportunities and risks,” said Jeremy Kanterman, Vice President of Research and Insights at IAS. “This year’s Industry Pulse report reveals a cautious industry looking to prioritize oversight of AI in digital media in 2026, with the bulk of investment still flowing into digital video, social platforms, and a steadily rising interest in using, measuring and determining outcomes around influencer marketing.”

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DEEPX- Announces Ultra-Efficient AI Video Analytics Solution Based on AmpereOne® Platform

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DEEPX- Announces Ultra-Efficient AI Video Analytics Solution Based on AmpereOne® Platform

A New Architecture That Outperforms Traditional CPU + GPU Systems by a Wide Margin

DEEPX, a leader in ultra-low-power on-device AI semiconductors, announced on the 8th the launch of a next-generation AI video analytics platform engineered to break the limits of GPU-centric designs. The solution, which combines DEEPX accelerators and Ampere CPUs, reflects a fundamentally new compute architecture—one that delivers far higher density, lower power consumption, and dramatically superior cost efficiency for large-scale Vision AI deployments.

The new system fuses DEEPX’s DX-H1 Quattro AI accelerator with Ampere’s high-efficiency CPUs, creating an optimized pipeline purpose-built for modern VMS requirements. As the global video management market shifts from storage-focused operations to real-time AI analytics, the industry is confronting the structural bottlenecks of GPU architectures: high heat, excessive power draw, and poor scalability. The DEEPX platform decisively eliminates these limitations, marking a clear departure from conventional GPU-only approaches.

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

AmpereOne® CPUs handle the rapid decoding of hundreds of high-resolution CCTV streams, while DEEPX’s DX-H1 Quattro is dedicated exclusively to high-density AI inference. This division of labor unlocks extraordinary throughput: a single server can analyze 200+ cameras simultaneously and sustain over 8,000 real-time AI inferences per second. With scalable performance beyond 400 TOPS, the platform is uniquely capable of powering mission-critical infrastructure such as smart cities, video surveillance logistics hubs, and industrial control systems.

The system’s power efficiency is equally disruptive. Whereas traditional CPU + GPU servers routinely exceed 1,200W to achieve similar workloads, the DEEPX platform maintains total system power between 400W and 750W, depending on configuration. This results in a step-change reduction in operational expenses for 24/7 monitoring centers—an increasingly urgent requirement as cities and enterprises scale AI deployments globally. The AmpereOne® architecture delivers exceptional decoding performance with minimal heat and exceptional density, enabling a single server to achieve what previously required entire racks of GPU hardware

Built to support the full spectrum of Vision AI workloads—including YOLO-based object detection, behavior analysis, CLIP-based semantic search, and real-time RTSP encoding—the solution offers unified analytics from edge deployments to hyperscale data centers. With compatibility across major server OEMs such as ASRock Rack, NEXT Computing, Gigabyte, System76, and Supermicro, and seamless integration with leading VMS platforms including Network Optix, ZoneMinder, or your own, customers’ deployment can begin immediately.

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Lokwon Kim, CEO of DEEPX, stated, “The combination of the DX-H1 Quattro and AmpereOne® is redefining what’s possible in the global VMS industry. This is the platform that markets facing extreme cost and power pressures have been waiting for.” He added, “We intend to aggressively target multi-billion-dollar markets—including smart cities, video surveillance, transportation, and industrial automation.”

“Ampere processors are engineered to handle intensive analytics workloads and continuous data ingestion while maintaining exceptional power efficiency,” said Jeff Wittich, Chief Product Officer at Ampere. “That combination is crucial for customers deploying secure, reliable video infrastructure across everything from major enterprise deployments to edge-based systems.”

DEEPX plans to accelerate initial deployments across video surveillance, large-scale smart city programs, infrastructure monitoring for manufacturing and logistics, and real-time traffic and security control. Beginning in the first half of 2026, the company will introduce the platform to global enterprise customers through a series of international exhibitions, technical webinars, and roadshows.

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Agiloft Launches Enterprise-Grade Obligation Management, Pioneering the AI-Native Era of Contract Lifecycle Management

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Agiloft Launches Enterprise-Grade Obligation Management, Pioneering the AI-Native Era of Contract Lifecycle Management

Enterprises gain real-time visibility and control over post-signature obligations, helping reduce risk, enforce compliance, and accelerate business outcomes, turning contract data into operational intelligence

Agiloft, the global leader in data-first contract lifecycle management (CLM), announced the release of its AI-driven Obligation Management solution, a suite of breakthrough capabilities that empowers enterprises to transform contracts into actionable business intelligence. Powered by Agiloft’s CLM with AI on the inside™, the feature set transforms static contract text into data-driven intelligence, helping legal and contracting teams eliminate manual review, prevent value leakage, and improve compliance.

Every organization runs on commitments – deliverables, service-level agreements, renewals, compliance requirements, payments, milestones – defining what their business promises to deliver and what they are entitled to receive. Research from PwC shows that companies can lose 5–9% of annual revenue due to poor obligation management, notably when key commitments and deliverables are overlooked. However, organizations face a number of challenges when it comes to post-signature contract management, such as forgotten terms, manual tracking, and unclear ownership.

With Agiloft’s AI-enhanced Obligation Management, organizations can automate the extraction of their obligations from contracts, instantly identifying critical commitments, and eliminating human error and inefficiencies, while unlocking new levels of compliance and operational efficiency. Users can quickly surface the answers they need without manually scanning through pages of text, turning compliance into a strategic advantage by instantly surfacing the critical details teams typically spend hours searching for.

Once obligations are extracted, Agiloft takes it a step further: the platform allows businesses to assign tasks to individuals or teams, set deadlines, and track progress in real time. The system even sends automated reminders and escalates overdue tasks, ensuring contract commitments are never overlooked. Teams can also easily configure tracking rules or integrate obligation data with other enterprise systems to maintain a unified view of compliance.

With data-first visibility and advanced AI agents, organizations turn static contract commitments into structured and actionable data, enabling enterprises to operationalize their contracts at scale, reduce risk, and capture value, bridging one of the most pervasive gaps in modern business operations. Far beyond a feature launch, Agiloft’s data-first CLM marks a transformational shift in how organizations translate contractual promises into measurable performance and results, giving organizations complete clarity and confidence to execute the commitments that drive revenue, accelerate growth, and safeguard compliance.

“Enterprises today manage thousands of contracts, and the cost of missed obligations – whether penalties, compliance failures, or missed revenue – is staggering,” said Andy Wishart, Chief Product Officer at Agiloft. “With our new Obligation Management capabilities, we are giving enterprises data-rich tools for modern business transformation: to turn every contractual commitment into actionable insight, capture real business value, mitigate risk, and turn obligations into measurable outcomes.”

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Agiloft’s Obligation Management delivers enterprise value through the following new capabilities:

  • Automated obligation extraction in a single click: At the center of this release is Screens Run Action (SRA), a new capability that enables users to send any contract document through Agiloft Screens with one click. The system automatically analyzes the contract, extracts key obligations, and sends the results directly back into the Agiloft platform, ready for review, reporting, and follow-up.
  • Ready-made obligation categories designed by legal experts: To help customers get immediate value, Agiloft’s team of legal experts have created a packaged library of out-of-the-box (OOTB) obligation types, organized into the categories that matter most to procurement and legal teams: Financial, Delivery, Service Levels, Termination, Confidentiality, Regulatory, Data, and Insurance. These pre-built categories give customers an immediate standards-based starting point, so teams can surface obligations using expert-informed playbooks and understand how their terms compare to what others in the market typically accept.
  • Flexible customization for every business: For organizations with unique requirements, Agiloft now offers Custom Obligations. Users can start with any community-provided obligation screen and adjust it to fit their specific needs. They can edit an existing screen or copy it to create their own version, and the system will still bring the results back into Agiloft. This gives teams the flexibility to customize how obligations are extracted while keeping everything connected and easy to use across the platform.
  • A purpose-built obligations data model: To turn extracted data into actionable insight, the dedicated obligations data model enables all extracted obligations to automatically populate a linked set of tables designed for tracking tasks, deadlines, and dependencies. This equips organizations to connect obligations to owners, set reminders and escalations, and establish cross-functional workflows.
  • New contract views and dashboards for total visibility: With new interface updates, obligations are shown directly within the contract record and power a set of prebuilt obligation dashboards. These dashboards give teams a consolidated view of upcoming commitments, past-due items, and high-risk gaps, helping enterprises capture lost revenue, avoid missed deadlines, compliance issues, and financial penalties.

Agiloft’s AI-driven Obligation Management works seamlessly with thousands of other enterprise systems through the Agiloft Integration Hub. This enables organizations to sync obligations with performance metrics, financial systems, and CRM tools, creating a 360-degree view of their contractual obligations and ensuring that key data flows smoothly across departments.

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Agiloft’s Screens now brings three powerful layers of intelligence to every contract review:

  • Empowering precision and efficiency in redlining: A new redlining configuration panel enables teams to guide how the LLM rewrites language during contract review. Users can set preferred wording for redlines, choose the style of redlining they want (more direct, more conservative, etc.), and add a default explanation for why a change is being suggested. This ensures that contract edits feel consistent with the company’s standards and policies, while still benefiting from AI-driven speed and intelligence.
  • Driving compliance and contract standardization: Customers who use both Agiloft CLM and Screens can now pull approved contract language directly from their clause library when configuring a playbook. Using the Screens Word add-in, these suggestions appear directly when reviewing contracts in Word. This means the system uses the organization’s own preferred clauses to shape its suggested edits. As a result, contract redlines automatically align with the customer’s best practices, vetted language, and internal standards.
  • Ensuring security while scaling collaboration: Simple role-based permissions – Admin, Editor, and Reviewer – are now available, giving organizations more control over how their playbooks are shared and maintained. This helps teams confidently expand Screens’ use across the company, while protecting trusted, vetted playbooks from accidental edits, unlocking broader adoption without sacrificing quality or consistency.

“Agiloft Screens is evolving how we manage and review contracts,” said Scott Han, Senior Associate Counsel at Morning Consult, a global decision intelligence and AI company. “By implementing our company standards directly into Screens and leveraging AI-assisted review and analysis, Screens is driving standardization and efficiency for our team. Whether we are reviewing inbound or outbound contracts, the ability to quickly redline and ensure compliance has been streamlining our workflow and reduced review times. We are eager to expand our use of Screens to further improve our review process and unlock even more value across our organization.”

Agiloft’s modern technology brings intelligence and automation to obligation management, giving enterprises a complete view of their obligations and empowering them to act with confidence. With its AI-driven extraction, integration capabilities, and data-driven approach to execution, Agiloft’s new Obligation Management solution marks a major step in the company’s AI-native vision for CLM, which aims to transform contract management from a static system of record into a system of autonomous action.

“This launch is only the beginning,” added Wishart. “Agiloft is on an agentic AI journey, building toward a future where AI can actively collaborate, reason, and take meaningful actions across the contract lifecycle. Obligation Management is the latest step in that direction, and many more are already in development.”

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o9 Strengthens Ties With World Economic Forum’s Associate Partnership

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Business Wire
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o9 Strengthens Ties With World Economic Forum's Associate Partnership

o9, a leading enterprise AI software platform provider for transforming planning and decision-making, announced that it has joined the World Economic Forum’s Associate Partner program, further expanding its collaboration with the international institution for public-private cooperation. The program connects global leaders from business, government, international organizations, and academia to share knowledge and drive positive change on the world’s most pressing challenges.

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The Associate Partner status marks an evolution of o9’s relationship with WEF following its previous participation in the Forum’s Innovator Communities. Over the next three years, o9 will participate in the Associate Partner program and be able to contribute to and attend WEF’s Annual Meeting in Davos as well as other regional events. Additionally, o9 will participate in WEF’s Center for Advanced Manufacturing and Supply Chains, one of the Forum’s 11 centers, to engage with prominent policymakers, academics, innovators, civil society representatives, and business leaders and offer unique business insights to address global issues.

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“Our world is more connected than ever, and creating resilient, dependable global supply chains is becoming a critical component of building continued stability and shared prosperity. As AI technologies continue to evolve, it represents a great opportunity for value creation, and when deployed responsibly, can transform our world’s supply chains into drivers of growth and innovation that provide positive sustainable and social impact,” says Chakri Gottemukkala, Co-Founder and CEO of o9. “I’m pleased to continue our participation with the WEF Forum and look forward to discussing how AI technologies can transform our supply chains and create new opportunities for communities across the globe.”

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AI is Reshaping Online Shopping, with 30% of Consumers Willing to Let an AI Agent Complete Their Purchases, New Contentsquare Survey Finds

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Business Wire
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AI is Reshaping Online Shopping, with 30% of Consumers Willing to Let an AI Agent Complete Their Purchases, New Contentsquare Survey Finds

New data reveals rising consumer openness to AI-assisted shopping and growing expectations for accuracy and seamless digital experiences

AI is becoming an integral part of how people shop online, and new research from Contentsquare, an AI-first analytics platform, shows that consumers are increasingly receptive to AI that helps them make more confident, informed decisions. Shoppers are turning to the technology for clarity, efficiency, and support, and 30% say they would be willing to let an AI agent actually complete a purchase on their behalf, signaling a growing openness to more advanced forms of AI-powered assistance.

“This is a real opportunity for brands to design [AI] intelligence that fits seamlessly into the journey and lightens the mental load behind every purchase decision.” — Jean-Christophe Pitié, Chief Marketing & Partnerships Officer for Contentsquare

The survey of 1,300 U.S. consumers paints a picture of how online shopper attitudes are shifting or staying the same, highlighting how AI is gradually weaving itself into key moments of the customer experience.

  • 76% of shoppers still begin with traditional search, but nearly 24% say they now rarely use search engines – a signal that discovery habits are beginning to diversify
  • 43% willingly engage with AI when it’s seamlessly embedded into the customer journey by the retailer – reinforcing that consumers respond best when AI enhances the existing brand experience rather than disrupting it

“AI is showing up in more moments of the shopping journey, but consumers respond best when it feels natural – when it helps them navigate choices, highlight what truly matters, and cut through complexity,” said Jean-Christophe Pitié, Chief Marketing & Partnerships Officer for Contentsquare. “People don’t want AI to take over; they want it to clear the path. This is a real opportunity for brands to design intelligence that fits seamlessly into the journey and lightens the mental load behind every purchase decision.”

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AI for Information Gathering

Research behavior is where AI is clearly making the biggest impact for consumers , helping shape the discovery and purchase process.

  • 28% of consumers rely on online reviews and forums first, while 24% turn to retailer’s website search bars – familiar anchors in digital discovery
  • 19% now pick AI assistants as their primary research tool, signaling that AI has entered the core research process in a meaningful way
  • 38% trust AI for general research, 21% use it to find deals and promotions, and 16% rely on it for side-by-side product comparisons
  • 18% of shoppers intentionally use AI most times they shop – an early-adopter signal – but AI hesitancy clearly remains, with 38% of consumers stating they either have no plans to use AI or intentionally avoid it altogether

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Where AI Is Making the Biggest Splash

AI is gaining momentum in the moments where clarity matters most, including functional, information-heavy tasks where AI can reduce friction and provide fast, structured insight. This pattern varies across categories. AI guidance is most preferred in:

  • Electronics (55%), travel (38%), and telecom (36%) – areas defined by technical details or abundant options
  • Lifestyle and household categories cluster tightly between 28% and 34%, suggesting broad, moderate openness
  • High-stakes, regulated, or long-term financial decisions see the lowest interest with financial services at 24% and automotive at 23%

The Crux is Trust

Above all, accuracy defines the boundaries of trust. Seventy-nine percent of consumers say accuracy is the most important quality in AI-powered shopping, far outweighing speed (36%) or transparency (35%). However, even as AI becomes more capable, shoppers still lean on human validation: 23% cite recommendations from friends and family as one of their most trusted influences. Accuracy, clarity, and personal reassurance work together to shape how consumers decide what – and whether – to buy.

“Consumers want AI to do the boring parts of shopping, not the parts they enjoy,” added Pitié. If technology can clean up the clutter – the comparison charts, the endless tabs – people stay in control and feel more confident. The big win for brands isn’t about flashy AI tricks, but intelligence that quietly works in the background and simply makes shopping better. That’s what builds consumer confidence, and ultimately, trust.”

The survey serves as a consumer-side preview to Contentsquare’s 2026 Digital Experience Benchmark, slated to release in early Q1, which will examine how brands themselves are evolving digital experiences to meet this shifting balance of curiosity, confidence, and control.

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BEN and Skye Inteligencia Announce Formation of Skye Salud, a Sovereign Augmented-Intelligence Healthcare Platform for Mexico

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BEN and Skye Inteligencia Announce Formation of Skye Salud, a Sovereign Augmented-Intelligence Healthcare Platform for Mexico

Brand Engagement Network, Inc., a developer of secure and governed multimodal AI systems for regulated industries, and Skye Inteligencia LATAM (“Skye Inteligencia”), a Latin America-focused AI technology company, announced the formation of Skye Salud, a newly created Mexican entity that will begin developing a sovereign augmented-intelligence platform intended to support the modernization of healthcare delivery across Mexico.

Mexico’s healthcare system serves more than 130 million people.  It faces substantial challenges related to chronic disease management, including over 14 million adults living with diabetes, along with widespread hypertension and cardiovascular conditions. Many facilities rely on paper-based records or fragmented electronic systems, creating gaps in care continuity, documentation and operational efficiency.  Skye Salud has been formed to begin addressing these needs by developing modern, secure augmented-intelligence capabilities tailored to Mexico’s clinical environment.

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Skye Salud is in the early development stage and will be built as a secure, Spanish-language native platform designed to integrate with existing systems, support clinical workflows, strengthen documentation, and help improve access to care across Mexico’s healthcare institutions. Development work will progress in alignment with regulatory, technical, and institutional requirements.

“Mexico represents a significant market opportunity to support healthcare modernization through secure augmented intelligence,” said Tyler Luck, Acting CEO of BEN. “Skye Salud aligns with BEN’s strategy in regulated industries and will be developed to support ongoing efforts to strengthen clinical infrastructure.”

Additional details on partnerships and deployment plans will be provided in upcoming announcements. Initial launch is expected in the first quarter of 2026, subject to development progress and institutional readiness.

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New AI Search Tracker Shows Brands Whether AI Search Engines Recommend Them

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MTS Staff Writer
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New AI Search Tracker Shows Brands Whether AI Search Engines Recommend Them

Akii launches AI Search Tracker, the first platform that reveals how often Google AI, ChatGPT, Perplexity, and Copilot recommend your brand.

Akii, the AI Search Intelligence platform, announced the launch of AI Search Tracker, the first AI-powered monitoring tool that shows brands exactly how often they appear in answers across Google AI Search, ChatGPT Search, Perplexity, and Microsoft Copilot.

AI Search Tracker gives companies the one metric that traditional SEO tools cannot:
Does AI recommend your brand or someone else?

“Traditional rank tracking no longer tells the full story,” said Josef Holm, Founder and CEO of Akii. “AI search engines have become the new gatekeepers of visibility. Brands need to know if they show up in AI answers, who AI recommends instead, and how to fix the gaps. AI Search Tracker finally gives them that clarity.”

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A New Standard for AI Search Visibility

AI Search Tracker provides insight into how AI search engines perceive brands by monitoring:

Brand Mention Frequency: How often your brand appears in AI answers.

Citation vs Mention Analysis: Whether AI trusts you enough to cite you.

Competitor Visibility: Which competing brands appear more often.

Prompt-Level Performance: Which user search intents you win or lose.

Share-of-Voice Trendlines: Visibility changes across time and platforms.

Multilingual Monitoring: English, German, Spanish, French, Italian, Portuguese, and Indonesian.

AI Search Tracker is the first tool to unify visibility across all major AI search engines, letting brands see the complete picture of their discoverability in the AI-first era.

Built for the Future of Search

Using realistic user prompts generated by Akii’s large-language model, the platform queries Google AI Search, ChatGPT Search, Perplexity, and Microsoft Copilot via Bright Data. It then extracts mentions, citations, and competitor data to compute visibility scores.

This creates a new category of performance measurement called AI Search Visibility, which finally fills the blind spot left by traditional keyword rank tracking.

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Four-Step Process

Connect your brand and main topic.

Akii generates industry-specific AI search prompts.

The system queries AI platforms and extracts brand visibility data.

A dashboard shows trends, competitor standings, and visibility gaps.

Low-performing prompts can be sent directly into AI Engage, Akii’s AI training system that improves brand comprehension across search engines.

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Allison Worldwide Expands Global Leadership with New Europe CEO

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Allison Worldwide Expands Global Leadership with New Europe CEO

Former Hotwire UK CEO and Edelman MD Jeremy Lucas to turbocharge Allison’s European capabilities

Allison Worldwide, part of Stagwell (STGW), has announced the appointment of Jeremy Lucas as CEO, Europe.

Based in London, Lucas will integrate and grow the agency’s presence across the region, including C-suite-level support to clients and expanding the agency’s offerings in reputation, stakeholder engagement, crisis, influencer, analytics and marketing. He reports to Allison Global CEO Jonathan Heit.

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With more than 20 years of experience, Lucas most recently served as the UK CEO at Hotwire. He previously held senior leadership positions at Edelman, Ogilvy and Teneo, where he provided counsel to such clients as Meta, FedEx, McDonalds, Coca-Cola and Disney.

“Jeremy is a proven leader who is passionate about turbocharging our presence throughout Europe.” said Ray Day, Allison Worldwide executive chair and Stagwell vice chair. “His addition to our senior leadership team is another example of our dedication to every client’s success with a world-class team delivering world-class results.”

Earlier in his career, Lucas worked as a journalist and producer for Sky News and the BBC before moving to consultancy. For the past seven years, he has been included in PRWeek’s PowerBook.

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“Allison embodies the creativity and ambition that clients require from their agencies during times of transformation,” said Jeremy. “I’m hugely excited by the opportunity to create a more connected and dynamic European region, within a business that has an enviable client portfolio, formidable consultative talent and a strong culture. Sat within the broader Stagwell portfolio, Allison is uniquely placed to build communications solutions at a time of complex and fragmenting reputational environments. I look forward to collaborating with teams across the agency to shape the future.”

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Nagarro becomes OpenAI Services Partner to support industry-scale AI adoption

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Nagarro becomes OpenAI Services Partner to support industry-scale AI adoption

Nagarro, a global digital engineering and technology consulting company, announced that it has become an OpenAI Services Partner, supporting enterprises across Asia Pacific in adopting OpenAI technologies such as the OpenAI API and ChatGPT Enterprise.

As an OpenAI Services Partner, Nagarro helps organisations explore, implement and scale generative AI solutions using OpenAI models. Through its advisory, engineering and enablement capabilities, Nagarro supports customers in deploying AI responsibly and integrating it into core workflows to drive productivity and long-term value.

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Rahul Mahajan, Global CTO at Nagarro, said, ”Becoming an OpenAI Services Partner reinforces our commitment to helping enterprises adopt AI in a responsible and outcome-driven way. Our focus is on enabling clients to apply generative AI to real business problems, from automation and decision support to customer experience and operational efficiency, with the structure, governance, and engineering rigor that large organisations require.”

Anthony Russell, APAC Partnerships Lead at OpenAI, said, “Nagarro has strong experience helping enterprises adopt generative AI solutions built on OpenAI models. As a Services Partner, they support customers in deploying AI responsibly, building internal capability and realising long-term value across a range of industry use cases.”

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Nagarro brings deep expertise in data engineering, AI, automation, and enterprise transformation, supporting clients across retail, financial services, healthcare, manufacturing, logistics, and telecom. Its proprietary Fluidic Intelligence framework applies AI-native engineering to reduce friction and maintain enterprise flow, helping organisations streamline operations and achieve measurable productivity gains.

The company continues to expand its capabilities in enterprise AI adoption through its AI centres of excellence, agentic systems research, and enterprise-focused enablement programs. Its teams work with organisations to design, test and scale AI solutions that meet business requirements and support responsible deployment across large and complex environments.

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Skyline Digital Marketing Introduces Proprietary Skyline Methodology to Strengthen Data-Driven Business Growth

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Globe Newswire
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Skyline Digital Marketing Introduces Proprietary Skyline Methodology to Strengthen Data-Driven Business Growth

Skyline Digital Marketing, an Anderson-based digital growth agency, is introducing its proprietary Skyline Methodology – a four-step framework designed to minimize risk and maximize ROI for businesses across the Upstate and beyond. Built on the company’s mantra, “Broad Vision, Bold Results,” the methodology applies structured, data-driven processes typically associated with IT engineering and cybersecurity rather than traditional aesthetic-driven marketing to help organizations grow with greater predictability and technical accuracy.

The Skyline Methodology follows a year of rising regional recognition for the firm, including being named a 2025 Nextdoor Neighborhood Fave, a community-based award reflecting strong local trust and client satisfaction. Skyline Digital Marketing’s technical rigor has produced measurable outcomes for a wide range of businesses, including helping one local client achieve 8x ROI within the first three months, secure top rankings for high-intent keywords, and expand into new markets previously considered unreachable.

A Structured Framework for Reducing Risk and Increasing Predictability
Skyline Digital Marketing developed the Skyline Methodology in response to what it describes as a widening gap between traditional creative-driven marketing practices and the complex technical realities shaping modern digital ecosystems. As search engines integrate machine learning, natural language understanding, and user behavior modeling into their core ranking mechanisms, Skyline Digital Marketing recognizes the need for a structured system that prioritizes accuracy, data integrity and algorithmic alignment.

The Skyline Methodology organizes every engagement into four interlocking phases, evaluating a company’s digital environment as a complete operating system rather than a collection of isolated tactics. Its methodology blends deep technical diagnostics, algorithm-aware strategy development, precision execution, and ongoing optimization. The goal is to strengthen structural integrity and ensure every decision is grounded in measurable data rather than subjective interpretation or shifting design trends.

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The company has also built its work on the idea that websites are no longer digital brochures, but digital headquarters that must be optimized with same precision as any mission-critical system. Under this framework, a website becomes the core infrastructure through which visibility, customer acquisition, credibility, and conversation all flow.

Skyline’s integrated services, including Technical SEO, Custom Web Development, Precision PPC Management, and Conversion Rate Optimization (CRO), all operate within this mindset. Each initiative is treated as part of a larger operational system and each decision is calibrated to algorithmic expectations and user behavior patterns.

Technical Mastery Built on IT Infrastructure and Cybersecurity
Skyline Digital Marketing’s differentiator is its deep IT DNA. The firm’s team comes from backgrounds in infrastructure engineering, cybersecurity, and system architecture – fields that demand precision, documentation, and continuous adaptation. This expertise allows Skyline Digital Marketing to decode and deploy strategies that remain adaptable as Google, Bing, and other platforms update their machine learning models and ranking signals.

Founder Kruz McCollum, whose cybersecurity experience includes uncovering vulnerabilities for global technology leaders such as Google and IBM, brings highly-specialized technical expertise to the firm’s client base. His background enables Skyline Digital Marketing to apply enterprise-level standards to local and mid-sized businesses, offering them a competitive advantage in an environment increasingly shaped by AI-driven search and automated content filtering. This includes rigorous testing environments, structured change management, code-level optimization, and performance monitoring frameworks.

“Our approach is built on engineering principles,” said McCollum. “The landscape changes quickly, and businesses need strategies grounded in technical truth and algorithmic understanding. The Skyline Methodology allows us to deliver that.”

By treating digital assets as engineered systems rather than static marketing collateral, Skyline positions its clients to withstand shifting algorithmic requirements and growing security expectations across the digital landscape.

Strengthening Digital Resilience for the Upstate
As artificial intelligence and predictive modeling continue to influence how information is ranked and delivered online, many organizations are seeking clearer solutions to maintain visibility and improve performance. Skyline Digital Marketing’s engineering-first framework offers a structured way for businesses to adapt to these shifts by emphasizing technical accuracy, dependable data, and systems built to evolve with algorithm changes. For companies throughout the South Carolina upstate and beyond, this approach provides access to enterprise-level rigor and measurable, sustainable growth practices that were once out of reach for most Main Street operations.

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RegEd’s Advertising Compliance Solution Surpasses 8 Million Submissions

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Globe Newswire
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RegEd’s Advertising Compliance Solution Surpasses 8 Million Submissions

Through continuous innovation and AI-powered automation, the solution continues to set the standard for marketing and advertising compliance in the financial services industry

RegEd, a leading provider of compliance solutions for financial services firms, has reached a major new milestone: Enterprise Advertising Review has now surpassed 8 million submissions, representing more than 15 million review decisions and nearly 17 million submitted review items. This achievement underscores RegEd’s unmatched ability to streamline advertising compliance at scale, powered by advanced technology and AI-driven automation.

The solution’s continued high-growth adoption reflects RegEd’s commitment to exceeding the evolving needs of the financial services industry, from mid-sized firms to enterprise organizations with the highest submission volumes. Today, RegEd’s solution serves six of the top ten broker-dealers and four of the five largest U.S. banks, cementing its position as the most trusted choice for enterprise advertising and marketing compliance. This milestone comes less than a year after the platform surpassed 7 million submissions, demonstrating rapid growth and deep market penetration.

“Reaching 8 million submissions highlights our dedication to helping clients reduce complexity and increase speed in their compliance workflows,” said Ethan Floyd, Chief Product Officer at RegEd. “Our solution enables compliance teams to focus on high-value activities by automating routine review processes, reducing review times by up to 80%, and ensuring consistency and regulatory alignment across all submissions.”

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Advanced Features Driving Compliance Efficiency

RegEd’s Enterprise Advertising Review provides a comprehensive suite of capabilities designed to simplify compliance while maintaining rigor. Features such as AI-driven problematic language detection, SMART Disclosures management, lexicon-based keyword monitoring, dynamic workflows, and Document Compare automate key processes and minimize human error. The solution’s intuitive interface, hierarchy management tools, and seamless integration with FINRA AREF further enhance operational efficiency.

In 2025, RegEd expanded its AI capabilities with the launch of media transcription for multimedia content, enabling compliance teams to efficiently review videos, webinars, and podcasts. The AI-powered transcription automatically converts audio and video content into text, applying the same robust compliance analysis used for written materials. This enhancement allows firms to:

  • Detect potentially problematic language, including misleading claims or exaggerated statements.
  • Verify required disclosures and disclaimers are present.
  • Ensure brand and policy alignment across all media types.

Looking ahead, RegEd is expanding the platform with AI Submission PreCheck, an enhanced pre-submission review functionality that ensures the solution continues to deliver measurable value and stay at the forefront of industry innovation.

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SEO Image Positioned as an Authority in Generative Engine Optimization, Online Reputation Management & SEO Services

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SEO Image Positioned as an Authority in Generative Engine Optimization, Online Reputation Management & SEO Services

SEO Image advances leadership in AI SEO, reputation management, and SEO services, helping brands grow visibility. At 535 Fifth Ave, 4th Fl, New York, NY 10017

SEO Image, recognized as one of the top agencies in Generative Engine Optimization (AI SEO), Online Reputation Management, and Search Engine Optimization, announced expanded initiatives designed to help businesses increase visibility in an era defined by artificial intelligence and evolving search behavior. The company continues to operate from its established headquarters at 535 Fifth Ave, 4th Floor, New York, NY 10017.

As AI-driven platforms like ChatGPT, Google AI Overviews, and Microsoft Copilot begin influencing buying decisions and brand discovery, organizations are rethinking how they appear online. SEO Image has been at the forefront of this shift, leading the industry with advanced strategies that help brands earn citations, improve visibility, and secure trust across both traditional and generative search engines.

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“Search no longer stops at the first page of Google. It now includes AI-generated answers that summarize, interpret, and deliver information instantly,” said a spokesperson for SEO Image. “Our clients rely on us to help them appear accurately and prominently in these new environments, and we have developed the processes to make that possible.”

SEO Image was one of the earliest agencies to invest in Generative Engine Optimization, a discipline focused on optimizing content for AI models and answer engines. The company’s proprietary approach helps businesses strengthen authority signals, structure content for AI comprehension, and improve the likelihood that their brand is included in generated responses.

In addition to its leadership in AI SEO, SEO Image remains an industry standard bearer for Online Reputation Management, offering advanced strategies that protect brands, elevate positive narratives, and reduce the visibility of misleading or harmful content. The agency’s award-winning SEO services further support clients by improving search rankings, driving organic traffic, and reinforcing long-term digital credibility.

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“Companies need a partner that understands both the legacy search ecosystem and the emerging AI landscape,” the spokesperson added. “Our team continues to deliver solutions that support stronger visibility, greater trust, and measurable business growth.”

With more than 23 years of proven success, SEO Image continues to set the benchmark for AI-focused optimization, high-end reputation management, and performance-driven SEO strategies.

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