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GeeLark Introduces a New Era of In-App Social Media Automation

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GeeLark Introduces a New Era of In-App Social Media Automation

GeeLark

For years, social media automation has largely meant one thing: scheduling posts. Conventional social media management tools were built to plan content calendars, publish at optimal times, and track performance through dashboards. However, today’s fastest-growing social networks are mobile-first, algorithm-driven, and heavily influenced by real in-app behavior, which is a reality that traditional desktop-based platforms struggle to address.

GeeLark is changing this landscape by introducing a new generation of mobile social media automation built around cloud phones. Instead of relying on APIs or browser-based workarounds, GeeLark gives marketers access to fully functional Android cloud phones, each operating like a real physical device. This allows users to run social media accounts directly inside mobile apps.

GeeLark goes beyond scheduling by enabling full in-app automation. Through its RPA (Robotic Process Automation) capabilities, GeeLark can automate not only posting, but also liking, commenting, browsing feeds, logging in, and other natural user behaviors within real mobile apps. This makes automation feel less mechanical and more aligned with how actual users interact with social platforms.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

GeeLark’s automation power is tightly integrated with content creation and account management. The platform connects with advanced AIGC models such as Veo 3, Sora 2, Seedance, and Nano Banana, allowing users to generate, edit, and manage creative assets directly inside GeeLark. Content creation, publishing, and engagement no longer require switching between multiple tools — everything happens in one unified environment.

Once content is ready, GeeLark can distribute it across dozens or hundreds of accounts simultaneously. Whether launching a campaign, testing variations, or scaling engagement, marketers can automate workflows that previously required extensive manual effort or large teams.

Before platforms like GeeLark, scaling mobile automation often meant maintaining physical device farms or relying on unstable emulators. GeeLark replaces these outdated approaches with a cloud-based infrastructure that can be deployed instantly. Cloud phones can be launched in seconds, workflows can be shared across teams, and campaigns can scale without hardware limitations.

This flexibility allows marketers to move faster, test more ideas, and respond to trends in real time, while maintaining operational stability and security.

For years, social media automation has largely revolved around scheduling posts and tracking analytics, but as platforms evolve, this approach is no longer enough. Today’s fastest-growing social networks are mobile-first, algorithm-driven, and heavily influenced by real in-app behavior — a reality that traditional desktop-based tools struggle to address. GeeLark is changing this landscape by introducing a new generation of mobile social media automation built around cloud phones.

As a cloud-phone platform, GeeLark provides users with fully functional Android devices hosted in the cloud, allowing marketers to operate social media accounts directly inside native mobile apps rather than through limited APIs or browser tools. This enables a deeper level of automation that goes far beyond publishing posts, including automated liking, commenting, browsing, logging in, and other natural user behaviors that social algorithms prioritize.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

By automating real in-app actions, GeeLark allows brands, creators, and agencies to scale engagement in a way that feels authentic and aligns with how platforms like TikTok, Instagram Reels, YouTube Shorts, WhatsApp, and Telegram are designed to work.

GeeLark also functions as an end-to-end automation engine by combining content creation, distribution, and engagement within a single platform. With integrations to advanced AIGC models such as Veo3, Seedance, and Nano Banana, users can generate, edit, and manage creative content directly inside GeeLark without switching tools.

Once content is ready, GeeLark’s RPA automation can distribute it across dozens or even hundreds of accounts simultaneously, enabling large-scale campaigns, rapid testing, and efficient growth. Each cloud phone operates in an isolated environment with its own device fingerprint and configurable proxy, allowing safe multi-account management, regional testing, and global campaign execution without accounts being linked or restricted.

Unlike traditional approaches that rely on physical device farms or unstable emulators, GeeLark’s cloud-based infrastructure allows new devices and workflows to be deployed instantly, shared across teams, and scaled without hardware limitations.

As social media continues to shift toward mobile-native experiences and behavior-driven algorithms, GeeLark represents a fundamental change in how automation is defined. By moving beyond scheduling and enabling real mobile automation at scale, GeeLark is ushering in a new era of social media marketing — one built for the realities of today’s platforms and the opportunities of tomorrow.

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AI-Powered SEO Companies to Gain More Significance in 2026: Automating Rankings, Mentions, and Search Visibility

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From Traffic to Transactions: Wytlabs' ROI-Driven Ecommerce SEO Framework

Goodfirms | Las Vegas NV

AI-powered SEO companies are likely to gain more significance in 2026 for higher engagement rates and better conversions.

AI-powered SEO service providers are playing an important role in automating, optimizing, and innovating for anyone seeking to manage long term visibility. This shift allows businesses to identify gaps in making preemptive adjustments, minimizing ranking losses and capitalizing on SERP opportunities.

Search engines no longer operate in the traditional way. With continuous advancements in algorithms and underlying technologies, they have evolved significantly over time. The transformative integration of artificial intelligence has further accelerated this shift, fundamentally changing how search engines understand, rank, and deliver content. As a result, search engine optimization (SEO) strategies have also evolved, moving beyond keywords and links to focus on intent, relevance, experience, and intelligent content optimization.

SEO service providers are leveraging AI to shift from reactive to proactive optimization and redefine their SEO strategies for ensuring a sustainable competitive edge for businesses.”

— Goodfirms

“Professional SEO service providers leverage AI to deliver outcome-driven services,” says Goodfirms.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Why is Goodfirms the best platform to find reliable SEO companies offering AI- enhanced solutions?

Goodfirms is a trusted platform for service seekers to connect with verified SEO experts. Throughout the year, Goodfirms conducts comprehensive research to accurately determine expert service providers to match the current demands of various industries. To help the sectors of businesses, Goodfirms has listed reliable and verified SEO companies from UAE, Germany, Singapore and from other countries, states and cities, along with their ratings, reviews, pricing etc.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

If you are an SEO company, and wish to get listed in this list, and gain more visibility, do not hesitate to register at Goodfirms. Here, reviews from authentic users can help you reach the highest placement among the best service providers and grab the attention of potential prospects for better business growth.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Precisely Achieves ISO/IEC 27701 Certification, Strengthening Its Global Privacy Framework

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Precisely Achieves ISO/IEC 27701 Certification, Strengthening Its Global Privacy Framework

Precisely, the global leader in data integrity, announced its successful completion of its ISO/IEC 27701 certification. The certification includes software, support, data enrichment, professional and managed services, and strategic services from Precisely. It also applies to the company’s SaaS and hosted platforms, along with all associated support, professional, managed, strategic, and ancillary functions. The ISO/IEC 27701 audit was conducted by A-LIGN, the leading provider in cybersecurity compliance trusted by more than 4,000 global organizations to help mitigate cybersecurity risks.

Personal data remains one of the most sensitive assets for any organization, and growing stakeholder expectations demand a demonstrable commitment to privacy. ISO/IEC 27701 offers a globally recognized framework for managing risks associated with personal data—also known as personally identifiable information (PII) in widely adopted privacy regimes—supporting accountability and ongoing improvement in privacy programs.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Achieving ISO 27701 certification is a landmark moment for our organization; it affirms that our Privacy Information Management System meets the most rigorous global benchmarks. This certification deeply embeds privacy into our governance fabric, reflecting not just compliance but a culture of stewardship and continuous improvement,” said Susan Fletcher, Chief Privacy Officer and Deputy General Counsel at Precisely. “We are committed to safeguarding personal data with transparency and integrity, and this milestone strengthens the trust our customers, partners, employees, and community place in us.”

ISO/IEC 27701 is an information security management system standard published in August 2019 by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC). It sets the requirements for establishing, implementing, maintaining, and continually improving Privacy Information Management Systems (PIMS) and provides guidance to support organizations in putting these requirements into practice. The standards are designed for PII controllers and processors, who are responsible and accountable for processing PII.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

“Congratulations to Precisely for completing their ISO/IEC 27701 audit, a respected standard that sets a high bar for privacy,” said Steve Simmons, COO of A-LIGN. “We appreciate working with organizations like Precisely, who value a streamlined, tech-enabled audit process. This certification demonstrates Precisely’s commitment to compliance and gives customers confidence that the required safeguards are in place to protect their data.”

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Forget the Metaverse, Is Your Brand Ready for Spatial Commerce

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Forget the Metaverse, Is Your Brand Ready for Spatial Commerce

Let’s have a chat about the metaverse. For years, it’s been the shiny object everyone’s been chasing, a vague digital future that always seems to be just over the horizon. But while everyone was looking up at the clouds, the real revolution has been happening quietly right under our noses. It’s practical, it’s useful, and your customers can use it today without a clunky headset. It’s called spatial commerce, and it’s already changing how people shop.

What Exactly Is Spatial Commerce?

To put it simply, Spatial Commerce means leveraging Augmented Reality (AR) to walk through your online store and into your customer’s living room. It is the magic that allows someone to check whether that new blue couch is even going to fit in their living space, or how a new piece of art looks against their wall, before they ever tap “buy.”

It bridges the huge gap between the convenience of shopping online and the reassurance of seeing a product in person. Instead of presenting the customer with a photo of a product, you are providing them with a virtual reality tool to experience it in their surroundings. The core of how powerful this tech is is the digital try-on experience.

How Does “View in Your Room” Actually Help Your Business?

This sounds cool, but does it actually make you money? You bet. This is where spatial commerce really shines because it’s not just a gimmick; it’s a powerful tool for solving some of e-commerce’s biggest headaches.

  • It Kills Buyer’s Remorse:

The biggest question in online shopping—”Will this actually look good in my home?”—is answered instantly, removing a huge barrier to purchase.

  • It Seriously Boosts Conversions:

When a customer can see a product in their space, they feel a sense of ownership. That feeling turns “window shoppers” into buyers.

  • It Slashes Product Returns:

Returns are a logistical and financial nightmare. When people already know an item fits and matches their decor, return rates plummet.

  • It Creates a “Wow” Factor:

Let’s be real, it’s cool. This is the kind of interactive experience that gets people talking and sharing your brand with friends.

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

What Tech Do You Need to Get Started?

Okay, you’re sold on the idea. The good news is you don’t need a team of wizards from a sci-fi movie to build this stuff. Getting started with spatial commerce is more accessible than ever.

  • AR Development Kits:

These are the basic building blocks from Apple (ARKit) and Google (ARCore) that make AR work on the phones already in our pockets.

  • 3D Modeling Software:

This is what artists use to create the realistic, digital versions of your products that customers will interact with.

  • Web-Based AR Platforms:

These tools let you launch AR experiences right from a website, meaning customers don’t have to download a separate, clunky app.

  • All-in-One Service Providers:

Many companies now specialize in handling the entire process for you, from creating 3D models to deploying the experience on your site.

How Do You Plug AR into Your Existing Martech?

An AR feature can’t be an island. To get the most out of it, it needs to talk to the marketing technology you already use. A truly integrated spatial commerce strategy connects this new experience to your core business systems. For instance, your AR tool should pull information directly from your product database to ensure colors, dimensions, and prices are always accurate.

When a customer finds the perfect spot for that new armchair, the “add to cart” button should be right there in the AR view, seamlessly connecting to your e-commerce platform like Shopify or BigCommerce. Furthermore, you can feed engagement data—like which products are being “tried on” the most—into your customer data platform. This gives your marketing team incredible insights into what customers are truly interested in, long before they ever click “buy.”

Who Is Actually Doing This Well?

This isn’t merely a futuristic vision in the making. Several big-name brands have started reaping the benefits of Spatial Commerce. Here are a few pioneers:

  • IKEA Place:

The original “view in your room” winner, IKEA lets you fill up your entire home and answer the question of “will it fit?” for millions.

  • Warby Parker:

With the help of your phone’s camera, their virtual try-on for glasses gives you a preview of the different frames on your face.

  • Shopify:

The e-commerce powerhouse has adopted AR with gusto, allowing tens of thousands of merchants on the Shopify platform to add 3D effortlessly and AR product views.

  • Gucci:

Proving that it’s not only about furniture, but the luxury label also allows shoppers to virtually “try on” its newest kicks in an interactive, shoppable and ultra-Instagrammable brand moment.

Is This the Next Dimension of E-commerce?

So, what’s the verdict? The metaverse is still an intangible and distant vision, while Spatial Commerce is a tangible experience that provides results today. Given that, it is the next natural and exciting step to making the digital shopping experience more tactile, relatable, and reliable. It’s no longer a question of if brands will adopt this technology, but when. The next dimension of retail is already here, and it fits perfectly in your customers’ hands.

TemVideo Launches Instant Long-Form Video Creator for High-Converting Videos

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TemVideo Launches Instant Long-Form Video Creator for High-Converting Videos

The next-generation AI video platform, TemVideo,  launches, revolutionizing long-form marketing video creation. Designed specifically to produce high-converting 45 to 90-second videos, TemVideo enables businesses to generate narrative-driven video content that boosts engagement and sales—without any need for complex AI prompts or prompts writing.

From Short Clips to Deep Conversion: Unleash the Power of Long-Form Video Marketing

In a crowded digital space, short clips often fall short. TemVideo solves this by empowering users to create complete, story-rich marketing videos that guide viewers from discovery to decision. This AI video generator is the ideal solution for retail store owners looking to turn viewers into customers with compelling long-form content.

Data-Backed Results: Drive Engagement, Lower Costs

Internal metrics confirm the platform’s effectiveness:

  • 40% higher average video completion rate
  • 28% lower cost-per-conversion on platforms like Meta
  • Enhanced customer engagement and purchase intent through powerful storytelling

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

How It Works: No-Prompt AI Video Generation Meets Pro-Level Editing

TemVideo merges fully automated AI video creation with an intuitive, powerful editor, democratizing professional-quality production.

Zero-Prompt AI Video Maker

Just upload a product image. Our AI analyzes features, audience, and scenarios, then generates a complete 45-90 second marketing video with a logical story—no technical skills needed.

Professional Video Editing Suite

Refine every detail post-generation. Use the timeline editor to tweak scripts, scenes, subtitles, and music for perfect brand alignment.

Built for Global Campaigns

With superior multi-language voice-over and translation, create localized video content that resonates worldwide.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

Key Features for Maximum Marketing Impact

Deep-Content AI Video Generator: Produces structured scripts for storytelling, tutorials, and demos—far beyond simple clips.

Industry-Optimized Video Templates: Jump start projects with templates for beauty, fashion, electronics (3C), embedding proven conversion psychology.

A/B Testing for Video Optimization: Generate multiple versions to test and optimize video performance with real data.

SEO-Friendly Video Workflow: Create videos designed to increase watch time and engagement, boosting visibility on YouTube and social media algorithms.

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Behavox Reports 30%+ 2025 Growth in AI-Powered Surveillance and Closes the Year with New Releases

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Behavox Reports 30%+ 2025 Growth in AI-Powered Surveillance and Closes the Year with New Releases

Behavox

Behavox, the AI company that transforms structured and unstructured corporate data into insights that safeguard and enhance businesses, announced the latest upgrades to Behavox Quantum, its flagship compliance platform. This caps off a year of over 30% growth in ARR for 2025, driven by demand for AI-powered surveillance solutions that deliver transparency, control, and measurable outcomes.

“These new features give customers precision recall, audit-ready reports, and better protection around research rules – all while reducing alert fatigue.”

Behavox Quantum is trusted by compliance teams globally to detect breaches of compliance rules, insider threats, and employee misconduct. It is powered by a proprietary large language model purpose-built for financial services and is the only communications surveillance platform capable of multilingual alert generation at the enterprise scale.

In 2025, Behavox introduced a major GPU upgrade to its AI Risk Policies (AIRPs), cutting alert volumes by over 60% in comparison to AIRPs that ran on CPU. This reduction in alert volumes also comes with more than 4x increase in true positive detection across 15 languages.

These updates reinforce Behavox’s leadership in communications surveillance and set the stage for new product launches in 2026, including Behavox Polaris, the company’s upcoming trade surveillance offering.

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

Key feature upgrades now generally available

Similarity match for AI risk policies
Behavox now enables customers to tailor and customize AI Risk Policies with company-specific examples of high-risk language. The new Similarity Match feature increases recall rates to near 100%, ensuring that variations of known misconduct are consistently flagged. It reduces dependency on legacy keyword rules and supports a transition to fully AI-driven detection. Customers report up to 95% reductions in alert volumes after switching from lexicon-based scenarios.

MiFID inducement and unwanted research detection
To support compliance with MiFID II, FCA PS24/9, and the EU Listing Act, Behavox introduced dedicated detection for the improper distribution or receipt of research content. This replaces brittle rule-based approaches with machine learning classifiers that accurately identify research reports, reducing false positives and improving control over entitlements.

End-to-end data management and alert reporting
Behavox now provides complete data lineage from raw ingestion to alert creation. Customers can trace every file, understand how data was filtered or transformed, and prove that 100% of their communications were reviewed. These reports strengthen operational governance and deliver evidence required by regulators during audits.

Alert deduplication enhancements
Behavox refined the logic for alert deduplication resulting in better quality of alerts and further reduction in alert volumes. Alert duplication is a major problem for legacy archiving and communication surveillance vendors that rely on lexicon. Alert deduplication feature in Quantum was positively received by all clients of Behavox and the enhancements have been eagerly anticipated.

Behavox continues to outpace legacy vendors reliant on keyword-driven systems by maintaining cleaner queues, reducing false positives, and cutting investigation time.

“Compliance leaders want reliable coverage on known risks and documentation they can stand behind,” said Manish Kumar, Head of Product Management at Behavox. “These new features give customers precision recall, audit-ready reports, and better protection around research rules – all while reducing alert fatigue.”

With the latest platform upgrades, Behavox continues to transform surveillance from a reactive control into a strategic advantage.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

IntouchAI by IntouchCX Named a Major Contender in Everest Group’s Conversational AI and AI Agents in CXM Products PEAK Matrix® Assessment 2025

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IntouchAI by IntouchCX Named a Major Contender in Everest Group’s Conversational AI and AI Agents in CXM Products PEAK Matrix® Assessment 2025

IntouchCX Logo

IntouchCX, a global leader in customer experience management and automation, announced that IntouchAI, and its solution suite, has been named a Major Contender in the Everest Group Conversational AI and AI Agents in CXM Products PEAK Matrix® Assessment 2025.

This distinction highlights IntouchAI’s technology maturity, architectural depth, and ability to operationalize Conversational AI and AI Agents at enterprise scale across the customer and agent lifecycle.

The 2025 assessment introduced a more rigorous, AI-first evaluation framework, expanding criteria to include AI agents, autonomous orchestration, multimodal interactions, and agentic reasoning, while broadening the competitive landscape to include 26 global providers, including AI native technology companies.

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

Within this increasingly technology centric landscape, IntouchAI strengthened its Market Impact position, distinguishing itself as a scalable CXM technology platform alongside pure AI SaaS and technology vendors. The recognition reflects IntouchCX’s continued investment in cloud native platforms, Conversational AI, agent assist technologies, automation frameworks, and advanced analytics, supported by proprietary technologies including SIDD, Mosaic Languages, Montage, Catapult, Vision Prism, and Superpunch.

“Our focus has always been on building technology that performs in real world, enterprise environments,” said Bob Cavanaugh, CTO of IntouchCX. “In a market crowded with new providers, emerging technologies, and competing approaches, IntouchAI brings clarity. It is a unified AI framework designed to cut through complexity, enabling orchestration, automation, and intelligence at scale while delivering consistent, measurable outcomes.”

At the core of IntouchAI is the SIDD platform, which enables autonomous and assisted AI agents through automated triage across channels. SIDD dynamically determines whether interactions are resolved by a fully autonomous AI agent, augmented through real time agent assist, or escalated based on intent and complexity. SIDD Solo powers Voicebots and AI Agents, SIDD Duo delivers in-interaction AI Agent Assist, and SIDD Studio enables orchestration, configuration, and optimization of conversational workflows at scale.

Post-interaction technologies, including Catapult and Vision Prism, support continuous optimization through real time reporting, predictive analytics, and performance insights driving improved operational efficiency, reduced interaction time, and higher customer satisfaction.

“IntouchCX is driving innovation for enterprises that seek solutions to ensure swift deployment, seamless integration, and advanced conversational capabilities by delivering sophisticated solutions capable of resolving complex user queries across multiple channels, without necessarily involving complex integrations,” said Sharang Sharma, Vice President at Everest Group. “The Company’s commitment to enhancing user engagement and productivity, coupled with continuous product innovation, has secured its recognition as a Major Contender in Everest Group’s Conversational AI PEAK Matrix® Assessment for 2025.”

Everest Group’s PEAK Matrix® assessment is a proprietary framework for assessing the relative market success and overall capability of tech and tech service providers based on performance, experiences, ability, and knowledge. Each service and technology provider is assessed on both market impact – measured by revenue, number of clients, and year-over-year growth – and delivery capability – measured by categories such as scale of operations, scope, technology and innovation.

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Making Science Unveils ‘AWAKE’: The AI Venture Studio Industrialising Startup Creation and AI-First Innovative Solutions

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Making Science Unveils ‘AWAKE’: The AI Venture Studio Industrialising Startup Creation and AI-First Innovative Solutions

Making Science

  • The disruption generated by AI enables the acceleration and industrialisation of the creation of internal solutions and start-ups through centres of excellence in Chicago, Madrid and Tbilisi.

  • This model has already proven its commercial and innovative power through the acceleration of startups like ad-machina, which has multiplied its value by 10 since joining the Making Science ecosystem.

Making Science, the global digital acceleration consultancy, announced the launch of AWAKE Venture Studio. This “AI-first” model represents a new era in systematic innovation, designed to identify, prototype, and scale both internal proprietary solutions and independent AI-native startups with global reach.

The launch of AWAKE is motivated by the significant efficiency gains of orders of magnitude that Making Science has already achieved through the internal integration of AI. By applying these methods, the firm has achieved a 2x acceleration in tech feature development reducing time in the deployment of AI Agents. This model has already proven its commercial and innovative power through the acceleration of startups like ad-machina, which has multiplied its value by 10 since joining the Making Science ecosystem. These proven benchmarks serve as the technical foundation for AWAKE’s two interconnected engines, which formalise this efficiency into a repeatable manufacturing process for innovation.

Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo

This process begins with AI Create, a discovery and validation engine that uses internal AI tools for trend monitoring and horizon scanning. Validated concepts then transition immediately into AI Forge, the building and scaling engine. AWAKE is built upon core pillars—AI-first thinking, Global Integration, and Shared Infrastructure—that work in tandem to eliminate the traditional frictions of the startup lifecycle. By prioritising opportunities where autonomous agents and foundational models provide a 10x competitive advantage, AWAKE ensures every project has an AI-native DNA. This is amplified by a global operational structure that leverages distributed technology hubs in Chicago, Madrid, and Tbilisi, ensuring that ventures are born with a global value proposition and access to international talent from day one. By utilising a centralised infrastructure backbone, AWAKE drastically reduces the time and resources required for launch, allowing talent to focus relentlessly on disruption and market leadership.

A Declaration of Intent for the AI Era

“AWAKE is more than a venture studio; it is a declaration of intent to industrialise the next generation of AI-native solutions,” said José Antonio Martínez Aguilar, CEO and Founder of Making Science. “We have already seen the impact of this model within our own walls. By establishing this repeatable engine, we are freeing entrepreneurial talent to focus relentlessly on scale. Whether we are forging a new internal tool or a global startup, Making Science’s expertise in data and AI is the backbone of that evolution.”

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Novi AI Simplifies Mobile Content Creation with Browser-Based AI Video Generator and Smart Prompting

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Ecer.com Redefines Global Trade with Mobile-First Ecosystem

iMyFone Novi AI icon

Web V2.2.0 introduces automated prompt enhancement and predefined effects, enabling seamless text-to-video workflows directly on mobile devices.

Novi AI has announced the launch of Web V2.2.0, a significant update designed to democratize professional video production. By enabling high-quality AI video generation directly within mobile web browsers, Novi AI is removing the hardware and software barriers that have traditionally limited mobile-first creators.

Bridging the Gap in Mobile Video Production
As the demand for short-form content continues to rise, creators often face the challenge of needing high-performance desktop software to produce quality videos. Novi AI Web V2.2.0 addresses this by introducing a fully optimized mobile interface. This “no-app-required” approach allows users to navigate the entire creation lifecycle—from ideation to final render—on a smartphone, ensuring that creative inspiration can be captured and converted into content anywhere, at any time.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

Solving the “Prompt Engineering” Challenge
One of the most significant hurdles for new users in the text-to-video space is crafting the perfect prompt. The V2.2.0 update introduces an AI-powered prompt enhancement feature. This tool automatically refines user inputs into structured, optimized descriptions, ensuring visual consistency and more professional storytelling. This advancement not only saves time but also empowers users with varying levels of experience to achieve high-end results on their first attempt.

Efficiency Through Predefined AI Video Effects
To further streamline the creative process, the new Video Effects module offers a library of predefined templates, including AI Dance, AI Hug, AI Kiss, and seasonal holiday themes. These templates allow users to apply complex visual transformations with a single click, catering specifically to the fast-paced requirements of social media platforms. By simplifying these advanced effects, Novi AI enables creators to focus on narrative and engagement rather than technical troubleshooting.

Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

An Integrated Ecosystem for Content Management
Beyond creation, Web V2.2.0 enhances how users manage their creative assets. The update features an organized dashboard with improved categorization for stories and effects. This structural improvement helps creators maintain a consistent workflow, easily locate past projects, and find inspiration through a more intuitive content discovery experience.

“The core mission of Web V2.2.0 is to make AI-driven storytelling accessible to everyone,” stated the Novi AI development team. “By focusing on mobile accessibility and smart assistive tools, we are helping creators bypass the steep learning curve of traditional video editing and focus on what truly matters: their ideas.”

Novi AI continues to support a wide range of formats, including Story-to-Video, Image-to-Video, and Text-to-Video, with resolutions up to 1080p.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Spectral Capital Portfolio Company Fortytwo Telecom Advances Enterprise Messaging with Telegram-Based P2P Technology Platform

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Spectral Capital Portfolio Company Fortytwo Telecom Advances Enterprise Messaging with Telegram-Based P2P Technology Platform

New platform expands Fortytwo’s global reach with secure, certified Telegram communications, advanced onboarding, AI-driven customer engagement, and SMS failover

Spectral Capital Corporation announced a significant product milestone from its portfolio company Fortytwo Telecom (“Fortytwo”), which is preparing the market launch of a Telegram-based P2P technology platform designed to enable secure, enterprise-grade digital communications.

Over the past few months, Fortytwo has completed the development of a new technology platform that leverages Telegram as a native P2P communication channel, enabling enterprises to engage directly with their end users through rich, interactive, and multimedia content. This solution complements Fortytwo’s established messaging portfolio, which enterprise clients widely use for SMS-based security communications (OTP) as well as marketing and advertising campaigns.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

In parallel, Fortytwo has finalised its commercial and go-to-market model, with the platform scheduled for commercial availability starting in January. The company has already secured its first enterprise customers, marking an important step toward broader market adoption.

A key differentiator of the platform is its Telegram-native end-user onboarding and identity matching component. Fortytwo’s technology enables enterprise clients to securely associate end-user phone numbers and device data with customer records stored in their CRM systems. This establishes a certified and trusted communication channel, enabling enterprises to interact with end-users in a secure, compliant, and fully traceable manner.

Once this certified channel is established, enterprises can activate a wide range of communication use cases on Telegram, including security notifications, transactional messaging, marketing initiatives, and sales-driven advertising and promotional campaigns.

The platform also supports the deployment of AI-powered customer care and customer service bots directly on Telegram. By leveraging an already authenticated and trusted communication channel, enterprises can automate customer interactions and support workflows using artificial intelligence, while maintaining high levels of reliability, continuity, and user trust.

Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

From an infrastructure and reliability perspective, the platform incorporates advanced routing and failover logic. While Telegram enables instant and interactive messaging, the system is designed to automatically fall back to the SMS channel whenever coverage or reachability may be impacted, ensuring uninterrupted communication and enterprise-grade service continuity on a global scale.

This evolution represents a further step in strengthening Fortytwo’s positioning as a technology company in the market, expanding the share of value-added and sales-oriented products within its portfolio of communication solutions, in line with Spectral Capital’s vision of scalable, technology-driven growth.

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Convr AI Automates Underwriting Process for Zurich North America

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Convr AI Automates Underwriting Process for Zurich North America

Convr AI®, the leading modularized artificial intelligence (AI) underwriting, data, and intelligent document automation workbench company serving commercial insurance organizations, is enabling Zurich North America to better serve its customers through the power of Convr’s AI-powered underwriting workbench. Zurich is expanding its relationship with Convr for underwriting efficiency after first collaborating in 2017.

Zurich’s underwriting operations will continue leveraging machine learning and computer-vision technology with our Intake AI product to more efficiently and accurately process ACORD forms, loss runs and other documents. Through this integration and Convr’s data cleansing and enrichment capabilities, Zurich improves efficiency across several business units.

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Now, Convr technology is empowering underwriting teams across North America to focus more on the human side of underwriting. By automatically extracting submission data from a wide range of document types—and enriching incomplete or invalid information with trusted, robust data sources—Convr is significantly automating routine tasks. The result? Underwriters have more time to build relationships, make informed decisions, and drive better outcomes for their organizations.

“By enabling all modules within the Convr AI Underwriting solution, Zurich will be able to deliver an even greater experience to their customers,” said John Stammen, Chief Executive Officer at Convr.

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“Our recent focus on the automobile line of business and leveraging Convr technology, has laid the foundation for us to expand extraction, cleansing, and enrichment capabilities for additional lines of business. This goes far beyond data extraction; as we continue to select and refine trusted data sources to enrich our exposure data, our understanding of the true risk profile is greatly improved,” said Chris Healey, Vice President, Strategic Operations Leader for Zurich Large Casualty. “Convr enables us to do this efficiently and effectively, enabling our underwriting teams to provide a truly tailored accurate offering to our clients and brokers.”

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Wondershare Filmora Introduces AI Mate, Marking a New Phase of Intelligent Editing

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Wondershare Filmora Introduces AI Mate, Marking a New Phase of Intelligent Editing

Wondershare announced that its flagship video creativity product, Wondershare Filmora, has introduced a new intelligent editing assistant called AI Mate. Designed to simplify complex editing workflows and enhance creative productivity, AI Mate marks a further step in the company’s efforts to bring AI-driven efficiency and intuitive guidance into video editing workflows.

Built directly into Filmora V15, AI Mate supports four operational modes that help creators generate content, learn editing workflows, execute complex actions, and interpret user intent—all within one unified interface. AIGC Mode generates assets such as scripts, concept ideas, and short videos to accelerate early ideation. Guide Mode provides real-time explanations of editing features and practical workflow instructions, helping users understand how to achieve specific results. Action Mode breaks down multi-step editing operations and executes them automatically in a single click, reducing manual effort. Auto Mode interprets user intent and selects the most suitable mode to complete the task, offering a simplified interaction experience. Creators can switch between modes at any time, making the system adaptable to both beginners and experienced editors.

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The introduction of AI Mate follows a series of recent enhancements to Filmora V15’s intelligent creation and editing capabilities. Filmora V15 now strengthens its AI-integrated workflow, bringing intelligent capabilities directly into the creative and editing pipeline. Rather than functioning as isolated tools, Filmora’s AI features now operate as part of a continuous, end-to-end production flow—from content generation and clip extension to refinement and final output. This approach reflects Filmora’s vision of enabling every creator to “edit as an expert with Filmora AI.”

This evolving AI workflow is further supported by the integration of leading generative and enhancement models, including Nano Banana Pro, Sora 2, and Veo 3.1. These models enhance Filmora’s ability to interpret motion, generate high-quality visuals, and produce more accurate scene-to-scene transitions, strengthening both creative generation and technical refinement. By embedding these advanced models directly into the editing pipeline, Filmora ensures that creators benefit from faster processing, improved visual consistency, and more reliable AI-driven results across both creation and post-production tasks.

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“AI Mate arrives at a moment when creators everywhere are navigating rapid changes in how content is produced,” said Christy Wu, Vice President of Wondershare. “By integrating intelligence directly into the editing workflow, we aim to reduce friction and open up new creative possibilities. This initiative is part of Wondershare’s broader mission to make professional-grade creativity accessible to everyone.”

AI Mate is now available in Wondershare Filmora V15 for Windows and macOS. More features will continue to roll out in upcoming updates.

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Nielsen and Roku Expand Strategic Measurement Partnership

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New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite

Roku gains access to Nielsen’s streaming ratings showing The Roku Channel is the #2 streaming app in ad-supported TV time

Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data into Nielsen’s advanced campaign measurement and outcome solutions.

With streaming on Roku devices alone making up more than 21% of all TV viewing**, advertisers can get a more accurate view of what audiences watch across services through measurement powered by Roku’s data. As part of this expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel measurement for both Linear and Streaming Ratings. This will help deliver more accurate performance results for advertisers running campaigns on Roku and across the broader TV landscape.

As part of the strategic partnership, Roku will also gain access to Nielsen’s Streaming Platform Ratings, which provide a comprehensive view of how audiences engage with both subscription and ad-supported services. According to Nielsen, about seven in 10 TV streaming hours are now ad-supported. This insight is especially important as The Roku Channel, Roku’s free ad-supported streaming app, continues to grow and is now the second-largest streaming app based on share of ad-supported TV time***.

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This announcement builds upon Nielsen’s momentum in leading the industry in audience measurement, including streaming. Nielsen continues to be the premier source of streaming TV measurement, releasing The Gauge, the Media Distributor Gauge, and the Nielsen Streaming Top 10. In a typical month, Nielsen measures more than 1 trillion minutes of viewing across all streaming apps.

“With our leadership in streaming measurement and this data from Roku, we are providing the most accurate view of what audiences are watching across all of TV. And at Nielsen, we continue to see a move towards ad-supported streaming services, with The Roku Channel a leader in the category. This strategic partnership brings together Nielsen’s strength and expertise in streaming measurement with Roku’s category leadership positioning to provide a solution that addresses a timely industry need: granular insights and analytics that marketers need to grow their brand as well as drive results,” said Ameneh Atai, GM, Audience Measurement at Nielsen.

“Our extended strategic partnership with Nielsen will help further our goal of a better TV advertising system, focused on interoperability and driving performance. Together, Roku and Nielsen will take streaming measurement to a new level, ensuring that advertisers and publishers have access to best-in-class measurement and insights,” said Sarah Harms, Vice President of Marketing and Measurement at Roku.

Nielsen has made a number of innovations this year, including accreditation for its Big Data + Panel measurement, following its November 2024 accreditation for first-party live streaming. In February, Nielsen announced its Out-of-Home (OOH) measurement now covers 100% of the U.S. contiguous television population. Big Data + Panel is being used as currency for Upfront transactions for the first time this year.

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Buzzy Launches AI Platform Using Social Trend Analysis to Generate Viral Content Ideas

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Buzzy announced the launch of its new AI-driven platform to help creators, founders, and brands systematically generate viral content ideas by analyzing social media trends and performance data across major platforms.

Rather than focusing on production tools or technical execution, Buzzy addresses what it identifies as a core challenge for many creators: idea generation. While creators can often recognize viral content after it succeeds, many struggle to understand how to replicate that success. This disconnect frequently leads to stalled creative output and difficulty translating product features into content that resonates emotionally with audiences.

In her pre-launch letter, Buzzy CEO Ella stated, “Going viral used to feel totally random — like something you just couldn’t force.” Unlike that old view, Buzzy treats virality as systems science. The platform’s goal is to structure creativity through data, giving creators clear guidance rather than leaving them to guess.

Buzzy positions itself as the first “AI Viral Machine” powered by “Trend Scanning.” It connects directly to the neural systems of TikTok, Instagram, X, and YouTube. By interpreting signals human eyes often miss—such as the first 3-5 second visual hooks, emotional flow, and pattern interrupts—Buzzy transforms vague ideas into logical, sellable assets. When you enter a product, you don’t just get a video; you receive a “Viral DNA Map”—the blueprint for attracting your target audience.

5-Step Workflow for Predictable, Data-Driven Viral Videos

Buzzy shifts the concept of “viral” from metaphysics to an operational mechanism, solving the fundamental “blank page” problem, so users never start from scratch. By replacing the gamble of a single concept with a feedback loop of Generation, Testing, Publishing, and Optimization, Buzzy eliminates uncertainty and guarantees “inevitability.”

Buzzy’s workflow is built around a five-step process, turning a vague idea into a fleet of data-optimized assets:

  1. Product DNA: The AI utilizes brand positioning, target audience, and brand characteristics analysis to define the core framework, ensuring every future function aligns strictly with the user’s market identity.
  2. Trend Scanning: Search the whole social media universe and competitor ads to dig out viral trends for you.
  3. Decoding Virality: Buzzy finds the real reasons why a video goes viral. It filters out meaningless “noise” and breaks down the video into key parts—like the Hook and Pacing—to reveal the exact formula behind its success.
  4. “Full Album” Generation: Using these decoded structures, Buzzy generates a “Full Album” of variations for automated A/B testing. This ensures users have a complete arsenal of optimized viral videos ready for launch before competitors have even begun brainstorming.
  5. Post and Feedback: Generated videos can be published directly on Social media and ad platforms through Buzzy. With Buzzy, performance data is analyzed in real time, which helps inform how future content should be created so that impression, engagement, and ROI-related KPIs can be improved when the next batch of videos is created.

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Real Results: How Buzzy Users Are Going Viral

Buzzy’s waitlist program was launched to validate the platform’s effectiveness with founders experiencing a creative block, attracting over 10,000 signups in just a few days. One of the first customers of Buzzy was an ex-structural engineer turned travel entrepreneur, and he has become an ideal example of how to use the platform effectively.

The entrepreneur had developed a technically advanced modular product but was struggling to find ways to promote it via his content strategy. The most successful close-up photos of his product received only 300 views, limited by his inability to connect the product’s engineering specifications with the “emotional triggers” that social algorithms require.

However, when he submitted the URL of his product to Buzzy’s Trend Scanning system, it identified the ideal emotional trigger and visual hook: a close-up where scattered parts magnetically snapped together into perfect alignment, followed by a rhythmic visual cut sequence (0.5-second cuts), and the satisfying “click” sound of the connection.

Based on this information, Buzzy helped him create six different versions of this story framework. The most successful story framework achieved the velocity required by the social algorithm in just 40 minutes and received more than 3.4 million views over a period of 72 hours. As a result, this startup sold out its entire Q3 inventory without spending any money on advertising.

“I spent six months guessing what people wanted,” the founder noted. “Buzzy told me exactly what the algorithm was waiting for in six seconds.”

With its public launch, Buzzy aims to provide creators and brands with a structured approach to understanding virality, shifting content development from intuition-driven experimentation to data-backed creative systems.

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iHeartMedia Offers Creators and Publishers Unique New Video Podcast Platform

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iHeartMedia Offers Creators and Publishers Unique New Video Podcast Platform

Highlighting Its ‘Creators First’ Mission, iHeart Will Seamlessly Support Both Audio and Video Podcast Distribution Within iHeartRadio – For Free

iHeartMedia, the leading audio media company in America, announced that it will be extending its ‘Creators First’ mission by expanding its podcast platform offerings to seamlessly support both audio and video distribution within both the app and web versions of iHeartRadio — at no cost to creators.

In early 2026, iHeart will give creators the ability to distribute full-length video directly into iHeartRadio – for free – in addition to their existing audio distribution. When this video feature launches, creators will be able to upload their podcast episodes, including full-length video versions, through their standard RSS feeds for seamless distribution in iHeartRadio, the #1 digital radio service which also includes access to millions of podcasts.

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This new feature will deliver on three important factors:

  • Creative Integrity: Podcasters will control how their content is presented: If they want to offer a full-length video version of their podcast, it will be supported – and if a creator prefers distribute as audio-only, that will be supported too. iHeart will provide the tools; creators will maintain creative ownership.
  • Monetization Strategy Consistent with Podcasting: Creators will retain control over their monetization, with no revenue share required to iHeart. By offering this distribution for free, consistent with audio podcast distribution platforms to date, iHeart will offer creators the most cost-effective strategy for launching and expanding their podcasts — without compromising either their creative integrity or their financial autonomy.
  • Creator Control Over Where Content is Hosted: iHeart will not require creators to have their videos hosted and served from an iHeart-owned hosting provider in order to make video available on iHeart. Just as they do in audio, creators can decide where they want their videos to be hosted and served.

“While audio remains the backbone of the podcast medium, as well as its primary source of audience connection and the reason for the industry’s explosive growth, video podcasting is now emerging as a completely separate and incremental form to audio, in the same way that podcasting evolved as a new layer on top of broadcast radio,” said Bob Pittman, Chairman and CEO of iHeartMedia. “At iHeartMedia creators come first. Providing this new video distribution capability for free to our creators is an additional testament to our continuing focus on creators’ success, and is consistent with how and why the podcast industry was built to begin with.”

“As content has become more popular and podcast creators have become true stars, we’ve seen a natural trend: Creative audio content is becoming more valuable to more platforms,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “This makes sense: When you have some of the best creators in the world, making some of their best content in podcasting, then that’s going to drive other content types too – like video. As the no. 1 podcast publisher, iHeart provides the scale, credibility and expertise required to navigate the complexities of the growing and evolving podcast landscape, and we’re fully committed to working with creators to help them grow and retain their audience, ensuring they reach the widest possible audience and maximize their financial performance – which now includes video. Because that’s what our creators want, deserve and should expect.”

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Otter.ai Caps Transformational 2025 with $100M ARR Milestone, Industry-first AI Meeting Agents, and Global Enterprise Expansion

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Otter Has Established Itself as the Definitive Corporate Knowledge Base, Achieving Over $1 Billion in Customer ROI

AiPPT Introduces a Vast PPT Template Library to Make AI-Powered Presentations Easier Than Ever

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AiPPT Introduces a Vast PPT Template Library to Make AI-Powered Presentations Easier Than Ever

AiPPT.com, a leading AI-powered presentation platform, announced the launch of its newly expanded template library, offering users an unprecedented selection of ready-to-use PowerPoint templates. The library provides a wide variety of designs across business, education, marketing, and creative projects, giving professionals, students, and content creators a fast and intuitive way to craft visually engaging presentations. Explore the library at AiPPT Templates.

Since its inception in 2023, AiPPT has been dedicated to simplifying the presentation workflow by combining intelligent automation with a user-friendly interface. As a highly functional AI PPT generator, AiPPT enables users to transform topics, outlines, or uploaded documents into structured slide decks almost instantly. Its AI PPT editor ensures that text, visuals, charts, and layouts are automatically optimized, allowing users to produce professional-quality slides with minimal effort.

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The new template library adds a valuable layer of convenience for users who want a creative head start. Each template is fully customizable, giving users the flexibility to adjust colors, fonts, layouts, and graphics to match any style or brand identity. The collection is designed to help users save time while maintaining a polished and professional look for every presentation.

“AiPPT was built to make presentations smarter and faster,” said AiPPT Product Lead. “By introducing this extensive template library, we are giving our users an immediate advantage in creating high-quality presentations without spending hours on design. Our goal is to combine intelligent AI generation with beautiful, ready-to-use templates that inspire confidence and creativity.”

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Key features of AiPPT include:

  • AI Presentation Generation: Automatically convert topics, sentences, or documents into full slide decks.
  • AI Editing Tools: Smart enhancements for text, charts, and layouts for cohesive, professional slides.
  • PPT Conversion: Seamless transformation between formats while preserving design integrity.
  • Comprehensive Template Library: 200,000+ customizable templates suitable for any presentation scenario.
  • Advanced AI Image Generation: Access powerful AI image models, including Nano Banana Pro, to create stunning visuals that enhance your slides.

With its combination of AI-driven slideshow generation, intuitive PPT editing, and a vast library of templates, AiPPT positions itself as a one-stop solution for modern presentation needs. Whether preparing a business pitch, academic lecture, or creative showcase, users now have the tools to produce polished presentations quickly and efficiently.

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HCLSoftware to Acquire Jaspersoft from Cloud Software Group

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HCLSoftware to Acquire Jaspersoft from Cloud Software Group

Acquisition will enable HCLSoftware to accelerate Agentic Business Intelligence roadmap of customers by adding embedded analytics and pixel-perfect reporting capabilities to its Data & AI division

HCLSoftware, the software business division of HCLTech, announced its intent to acquire Jaspersoft, a business unit of Cloud Software Group and provider of a leading embedded analytics and pixel-perfect reporting platform.

HCLSoftware’s Data & AI division (Actian) is seeing increased demand for its metadata management, data catalog and data governance solutions and has demonstrated good growth over the last five years, driven by enterprise data management solutions. The acquisition will further enhance Actian’s proposition by enabling an end-to-end, immersive data management experience, while expanding reach through a large, global developer community comprised of data engineers and architects actively building, deploying and extending data platforms across the modern enterprise environment.

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Jaspersoft provides a comprehensive business intelligence and reporting platform that enables organizations to create pixel-perfect reports, interactive dashboards and advanced visualizations. Jaspersoft has consistently served as an industry leader for pixel-perfect reporting, making it the solution of choice for regulated industries such as government, banking and financial services.

“As GenAI adoption accelerates, our customers want business intelligence solutions that can deliver consistent analytics and reports and offer flexibility to fully own the analytics experience,” said Marc Potter, CEO Actian & Portfolio General Manager of HCLSoftware’s Data & AI division. “With Jaspersoft, Actian will provide seamless AI-powered embedded analytics with strong architectural flexibility, allowing high-volume pixel-perfect reports and interactive dashboards to be seamlessly integrated into customer-facing applications, driving scalable self-service business intelligence.”

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“Jaspersoft has earned the trust of organizations worldwide through its embedded analytics capabilities,” said Steven Schneider, General Manager of Analytics business unit at Cloud Software Group. “We believe HCLSoftware is a strong strategic owner for the business and look forward to Jaspersoft continuing to serve customers under HCLSoftware’s ownership.”

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mEinstein Positions Privacy-by-Design as a Core Principle for Consumer AI Platforms

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The company’s mobile-based system emphasizes local data processing and user-directed consent amid growing scrutiny of data practices.

As concerns around data privacy and consumer trust continue to shape the technology landscape, mEinstein is positioning its platform around a privacy-by-design approach that prioritizes local data processing and explicit user consent.

Public attention on data practices has intensified in recent years, driven by high-profile breaches, increased regulatory oversight, and growing skepticism toward large-scale data collection models. Industry surveys and policy discussions increasingly point to trust and transparency as critical factors influencing adoption of new consumer technologies.

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mEinstein’s platform is designed to operate primarily on a user’s device, analyzing personal data locally rather than transferring raw information to centralized servers. According to the company, this architecture is intended to limit unnecessary data exposure while allowing individuals to retain control over how their information is used.

The system applies on-device analysis to assist with routine financial and lifestyle management tasks, such as identifying recurring charges, tracking spending patterns, monitoring maintenance schedules, and organizing travel or household activities. These features are designed to provide practical insights without requiring continuous external data sharing.

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In addition to personal analytics, the platform allows users to optionally license anonymized, aggregated insights derived from their data. Any such sharing is subject to user-defined permissions, including scope, duration, and recipient organizations. The company states that raw personal data remains on the device and that participation can be revoked at any time.

“Many data-driven products were built around maximizing collection first and addressing trust later,” said Prithwi R. Thakuria, founder of mEinstein and former leader of enterprise data initiatives at IBM. “This platform was designed with the assumption that long-term adoption depends on transparency, restraint, and giving individuals meaningful control from the outset.”

During early testing, users reported identifying unused subscriptions, improving timing of household expenses, and selectively participating in limited data licensing programs that relied on high-level behavioral trends rather than individual profiles. According to the company, these insights were used by participating businesses for planning and analysis purposes.

From a business perspective, consent-based data models may offer an alternative to traditional tracking mechanisms. Organizations increasingly face regulatory and reputational risks associated with opaque data practices, while still requiring accurate signals to inform product development and operations.

By sourcing insights from willing participants under clearly defined terms, companies may receive higher-quality data while reducing dependency on third-party tracking and inference-based profiling. mEinstein positions its approach as aligned with these evolving market dynamics.

The company emphasized that the platform is not intended to replace existing financial tools or function as a primary income source. Instead, it is designed as an infrastructure layer focused on data stewardship, transparency, and selective value exchange.

As regulatory frameworks and consumer expectations continue to evolve, mEinstein’s model reflects a broader shift toward systems that embed privacy and consent into their core technical design rather than treating them as afterthoughts.

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