AnalyticsIQ Hires Marshall to Lead B2B Data Business Growth

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Curtis Marshall Will Spearhead Strategic Partnerships for BusinessCore Database 

AnalyticsIQ, a leading marketing and analytics data innovator, is excited to announce that Curtis Marshall has joined the team as SVP of Business Data Partnerships.

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Marshall brings with him over twenty years of B2B marketing data expertise. He has worked with brands across verticals, especially leading Fortune 500 insurance and financial services companies. At AnalyticsIQ, Marshall will leverage his in-depth industry experience to spearhead the company’s partnership and go to market strategy for its B2B data offering, BusinessCore.

“I couldn’t be more excited to join the team at AnalyticsIQ. I love to solve problems with data. And that’s exactly what this company does everyday through its incredibly unique approach to building data,” states Marshall. “AnalyticsIQ’s ability to connect an individual’s personal and professional attributes for a true 360 degree persona is a total game changer. I am passionate about growing strategic partnerships to increase traction of our incredible linkage capabilities.”

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In his role prior to joining AnalyticsIQ, Marshall was responsible for growing multiple sales organizations, leading go-to-market strategies and managing multi-million dollar annual sales budgets. His accolades include multiple sales awards for consistent quota exceeding performance.

“Curtis is not only an incredible professional, but he is also committed to improving the community around him,” comments Dave Kelly, CEO of AnalyticsIQ. “Outside of the office, he is a leader in nonprofits focused on initiatives like urban revitalization and improving quality of life for minorities. These qualities are what we look for in AnalyticsIQ employees and I couldn’t be more excited for Curtis to leverage his passionate personality to drive forward our B2B data business,” adds Kelly.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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