Arity Launches Arity IQSM on Google Cloud’s Analytics Hub

Arity IQ^SM, one of the largest driving behavior databases tied to claims is now widely available to Google Cloud auto insurance customers to price more accurately at time of quote

Arity, a leading mobility and data analytics company, announces that the Arity IQ^SM network and attributes dataset are now available in Google Cloud’s data exchange, Analytics Hub.

Google Cloud’s auto insurance customers can now more accurately price insurance policies at time of quote by using driving behavior history. By having access to this data, insurers are able to increase pricing sophistication, improve profitability, and grow their book of business.

“Google Cloud Analytics Hub provides Arity’s customers with an efficient, secure platform to exchange data and combine their business data with third-party insights”

With access to the Arity IQ^SM network in Google Cloud’s Analytics Hub, insurance carriers can:

• Enhance owned datasets with comprehensive driving behavior data through Arity’s Drivesight® Score or specific driving attributes within Google Cloud’s privacy-safe environment.
• Analyze and segment customers at time of quote to increase pricing sophistication.
• Deliver personalized experiences with more accurate quotes to customers at new and renewed business.

Marketing Technology News: Tata Communications completes acquisition of Kaleyra, a leading global CPaaS platform player

“We’re excited to bring the Arity IQ^SM network to Google Cloud’s insurance customers,” said Gary Hallgren, Arity’s president. “We’re not only expanding the reach of one of the world’s largest driving behavior databases tied to claims, but we’re helping insurers price more competitively at time of quote.”

Arity uses privacy forward methods for secure and safe data storage, including encrypting data at rest and in transit and by making the data available within Google Cloud’s Analytics Hub, carriers can access the data in a privacy-safe environment.

“Google Cloud Analytics Hub provides Arity’s customers with an efficient, secure platform to exchange data and combine their business data with third-party insights,” said Yolande Piazza, Vice President of Financial Services at Google Cloud. “With the addition of the Arity IQ^SM network, our insurance customers can increase value for their business while providing more accurate prices based on how their customers behave behind the wheel.”

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude