Certain’s Acquisition of Gather Digital Will Help Marketers Understand All the Touchpoints Between Marketer and Attendee/Buyer in the Context of the Event
Certain, the leader in enterprise event automation, announced that it has acquired Gather Digital, a mobile event application suite for enterprises, associations and educational institutions. With this acquisition, Certain is further strengthening its mobile development and data integration capabilities, taking advantage of the experience that Gather Digital’s extended team brings, and offering customers unprecedented insight into the mobile journey to determine the event attendee’s true sentiments.
Based in Chapel Hill, North Carolina, Gather Digital creates native and mobile web event applications with integrated personalized agendas, event content, live polling, surveys, continuing education credits, group meetings, lead retrieval and gamification. Gather Digital’s engagement apps allow the company’s clients to leverage mobile as a channel to capture intent throughout events, and build deeper relationships with their event attendees.
Mobile Intent Data + Platform Integration = Future of Event Automation
Events are often the largest slice of marketing budgets and a major driver of revenue creation for companies of all sizes. Seventy percent of U.S.-based senior marketers reportedly planned to increase their marketing spend on events in 2017 with more marketers looking for ways to leverage data before, during and after their events. Certain’s acquisition of Gather Digital will help marketers obtain new levels of knowledge and engagement and further understand all the touchpoints between marketer and attendee/buyer in the context of the event.
“Certain is focused on enabling our customers to gather the most relevant data from event attendees to drive better business results from events. By acquiring Gather Digital and the impressive mobile capabilities the team has developed, we’re continuing to invest in our data strategy – and the people at the forefront of delivering innovative technology for world class enterprises,” said Peter Micciche, CEO, Certain.
Gather Digital’s customers include five of the world’s largest financial services companies, the nation’s leading pharmaceutical/ life science organization and premier technology and Fortune 1000 corporations. With the acquisition, Certain will continue to grow its US presence and tap the North Carolina Research Triangle’s burgeoning tech hotbed for sales, marketing and product talent.
“Gather Digital and Certain joining forces brings the best of both worlds in event automation to our existing customer base. We look forward to working with Certain to bring our mobile technology, which is focused on personalized experiences for enterprises and event attendees, to even more users,” said Jon Phillips, co-founder, Gather Digital.
Gather Digital will be integrated into Certain and Gather Digital’s employees around the globe will join Certain in locations in North America, Asia and Europe. Co-founders Jon Phillips and Wendy Phillips will move into newly created roles at Certain with Jon as Vice President, Mobile Products and Wendy as Vice President, Corporate Sales. Certain will establish a center of customer excellence in the Chapel Hill building on Gather Digital’s access to outstanding universities and the Research Triangle. The financial terms of the transaction were not disclosed.
Certain is the leading enterprise Event Automation platform that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver event ROI. Certain partners with hundreds of companies across tens of thousands of events with millions of attendees.
Recommended Read: Why The Best Marketers Are Adding Online Experiences to IRL Events