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Meetingselect and Certain Partner to Drive Business Value Throughout the Enterprise Event Lifecycle

Partnership Helps Enterprise Customers Drive Efficiency and Savings to Maximize Business Impact of Meetings throughout Event Lifecycle - from Venue Sourcing, Event Planning, to Automation At CES,  Meetingselect, the global meeting management platform to book all-sized meetings worldwide, announced a partnership with Certain, the leading enterprise event automation platform. The partnership agreement has been signed at the CES in Las Vegas in the presence of Royal Highness Prince Constantijn of The Netherlands. This…

Certain Announces Certified Integration with Adobe to Help Businesses Connect Events to Results

Certain, the industry leader in enterprise event automation, announced its certified integration with Marketo Engage, part of Adobe Marketing Cloud. This collaboration will enable marketers that use Marketo Engage and Certain to seamlessly capture high intent data from event engagement, and take intelligent, personalized action on those insights. This integration comes on the heels of the recent launch of Marketo Engage ABM Essentials, which highlights the growing need for marketers to deliver account-based experiences…

New Certain Conferences Suite Enables Greater Business Results from Enterprise Events

Certain, the industry leader in enterprise event automation, announced its newly redesigned Certain Conferences solution. With this new platform, marketers and event planners can manage large-scale events and conferences with ease, ensuring their speakers and attendees have a seamless experience while automating workflow and capturing valuable data to improve event outcomes. Today’s largest conferences are naturally complex, expensive and highly visible. Marketers need to make a lasting impression on their conference…

TechBytes with Jon Phillips, VP Product Management, Certain

Tell us about your role and the team/technology you handle at Certain. As vice president of product management, my greatest responsibility is to shape Certain’s product vision and drive the business’s product development roadmap. Over the past year, this has really meant focusing on finding better ways to provide our customers with easy and seamless access to event data. And, beyond equipping marketing and sales teams with data at their fingertips, Certain’s product team has been acutely focused on understanding how we…

Certain Unveils New Platform Offering First Real-Time Event Data Integration

Certain Signal Allows Marketers to Unleash True Power of Event Data with Hyper-Personalized Attendee Engagement at Scale Certain, an industry leader in enterprise event automation, unveiled Certain Signal an industry-first event data integration solution. Certain Signal empowers sales and marketing teams to take intelligent, real-time action on data captured before and during an event. Given the massive investment put into events, marketers feel the pressure to achieve transformative results and prove return on…

Prediction Series 2019: Interview with Kristen Alexander, CMO, Certain

Which was the most impactful Marketing Tech moment of the year for you as a marketing leader? Adobe’s acquisition of Marketo is significant and it will be interesting to see how they approach the market together and also how other Marketing Technologies are consolidated over the coming year. The past few years, we’ve seen an expansion — all of the vendor marketers are tasked with managing. While we’ll continue to see growth and innovation in the technologies that marketers employ, I suspect we’ll see marketers attempt to…

Interview with Barbara Bates, CEO, Hotwire

"As a business leader who fully embraces technology advancements such as AI, I can't forget about the human element that is vital to keep the business of public relations and integrated communication alive."Tell us about your journey into PR tech. What galvanized you to join Hotwire as a CEO? I founded Eastwick Communications in Silicon Valley more than 27 years ago, and in 2016 it was acquired by Hotwire. I was initially appointed as the CEO of North America, but I became Global CEO shortly thereafter. I was intrigued by…

Predictions Series 2018: Marketers Double Down on Personalized Event Experiences in 2018

As 2017 comes to a close; the preparation for 2018 begins, and for event marketers that means ramping up for the countless events and trade shows their organizations will be hosting, exhibiting at or attending. With mega events like Dreamforce and CES each drawing in more than 170,000 attendees this year alone, the number one question on most marketers’ minds is how to cut through the noise to make their company stand out and deliver personalized event experiences in 2018. With 70 percent of US-based senior marketers…

Certain Acquires Gather Digital, Investing in the Next Generation of Mobile Event Applications

Certain’s Acquisition of Gather Digital Will Help Marketers Understand All the Touchpoints Between Marketer and Attendee/Buyer in the Context of the Event Certain, the leader in enterprise event automation, announced that it has acquired Gather Digital, a mobile event application suite for enterprises, associations and educational institutions. With this acquisition, Certain is further strengthening its mobile development and data integration capabilities, taking advantage of the experience that Gather Digital’s extended…

Finding the Perfect Balance Between Personalization and Automation with Event Marketing

In-person events are the perfect opportunity to maximize your brand’s engagement with key audiences. The opportunity is so great that marketers are willing to spend up to $26.1 billion a year on in-person events. But, despite the massive amounts of time and effort invested, many organizations struggle to keep pace with the challenges that events can present to their marketing organizations, such as collecting and drawing conclusions from massive amounts of data or difficulty in quantifying ROI. The considerable investment…

New Data from Certain Shows 70 Percent of Senior Marketers Are Not Completely Satisfied in Their Sales Lead Follow Up

A new survey from Certain, the leader in enterprise event automation, reveals that despite technology advances, many marketers still struggle to capitalize on leads generated following in-person events. Events continue to be rated the number one most effective B2B marketing tactic because of their high returns. However, data from Certain’s survey (pulled from over 150 marketing decision makers at B2B companies), reveals that there is room for improvement, particularly when it comes to post-event nurturing. The most…