New Maas Platform Capabilities Allow Customers to Create Unique Audiences for Real-Time Targeting and 1:1 Interactions Globally
Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced a new suite of data and knowledge graph products for its Multiscreen as a Service (MaaS) platform that enable key insights into mobile audience engagement and monetization through expanded data relationships.
Phunware Announces New Data and Knowledge Graph Products to allow customers the opportunity to create unique audiences for real-time targeting and 1:1 interactions globally. Just one of many new announcements we are making around audiences and data
During the first quarter of 2019, our MaaS platform reached over 1 billion unique devices per month and processed an average of over 4 billion events per day worldwide, utilizing near real-time data processing pipelines, enrichment capabilities and a connected data model to provide a broad base of data capabilities and analysis for brands and digital marketers.
The new product releases, which expand Phunware’s data model with entities including media interactions, indoor wireless network events and in-application consumption and usage events, come in conjunction with a key scale milestone in which its MaaS platform now reaches more than 130 million unique devices monthly via directly-sourced, high-quality location data. This rich location data, coupled with Phunware’s updated open ontology, enables brands and digital marketers leveraging the platform to unlock new actionable insights while gaining unparalleled visibility into their mobile user engagement and location-based audiences.
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“We are extremely excited releasing the next iteration of our company’s knowledge graph and ontology for MaaS,” said Matthew Lindenberger, EVP of Product Management & Engineering of Phunware. “Our connected data model, coupled with its high-quality location awareness both indoors and outdoors, is paramount to our customers’ success in engaging and monetizing their mobile audiences while driving core business results within their physical and virtual properties.”
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