Viafoura Launches New Audience Engagement Suite to Power Live Story Coverage and Real-Time Conversations for Media Companies

Viafoura, a leading provider of engagement cloud solutions specifically built for news publishers and media companies –  announced the launch of Conversations. Building on their leading real-time commenting platform, Viafoura Conversations provides, a complete set of real-time tools and capabilities to help media companies and journalists connect with their audience directly on their site and mobile applications.

“The audience experience, interactions and resulting first party data belong in the hands of the content creators and at Viafoura, we are committed to ensuring that happens in fully automated moderated environments free of hate speech, harassment and abuse.” – Jesse Moneifar, CEO, Viafoura.

Backed by a leading AI moderation solution, journalists and audiences alike, are free of the worry of trolls and hate speech and can participate in real-time conversations not only in the comments, but in live chat forums and as part of the live blogging experience, now provided by the Viafoura Conversation suite.

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In August 2017, Viafoura announced the release of its upgraded Next Generation Audience Development Platform. Optimized to encourage audience participation, registration and subscription within online communities, the enhanced solution provides media brands with the tools and first-party user behavior data necessary to support their market value.

As the only Audience Development Platform for digital publishers, Viafoura understands the importance of establishing and cultivating an engaged and loyal online community. Clients using the next generation platform can expect to see a rise in their website’s engagement metrics due to the complete redesign of the real-time commenting user experience. This enhanced experience includes new engagement capabilities such as follow features, notification feed and news tray, web push notifications, automated moderation and more.

The addition of follow features allows users to “follow” authors, other users, pages, sections and topics to receive real-time updates in their notification feed. The new web push notifications give brands the added ability to deliver breaking news alerts when users are off-site. They also give brands the opportunity to alert users of new replies, likes and followers, due to the platform’s one-of-a-kind integration with commenting features.

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