Slack Tops G2 Crowd’s List of Best Software Companies 2018

Yolande D'Mello

January 20, 2018

The Annual List Features the 100 Business Software Companies That Best Met Customer Needs In 2017, Based on G2 Crowd’s Verified User Reviews and Publicly Available Market Presence Data

It’s the SuperBowl of software. G2 Crowd, the world’s leading business solution review platform, announced their annual list of Best Software Companies 2018.

The list highlights the 100 best software companies, based on the most important metric: the voice of customers. Unlike other company awards, there is no self-nomination process and no costs involved.

Best Software Companies 2018 features the 100 business software companies that best met customer needs in 2017, based on G2 Crowd’s verified user reviews and publicly available market presence data. The list is also segmented into the 50 Best Small-Business (1-50 employees), Mid-Market (51-1,000 employees) and Enterprise Software Companies (1,001+ employees).

Winners are determined based on feedback provided by those who really know a software company best – their customers. Users must have shared at least 100 reviews on the company’s products on G2 Crowd in a year.

Companies are scored based on an algorithm using factors included in the Grid Scoring Methodology. This is a combination of satisfaction and market presence score algorithms, but weighted differently to reflect vendors’ success over the past year.

And the winners are;

Who made it to the Top 10

#10. HubSpot

G2 Score: 90, Marketing presence: 74, Satisfaction: 95

#9. Zoom

G2 Score: 90, Marketing presence: 66, Satisfaction: 98

#8. Adobe

G2 Score: 91, Marketing presence: 86, Satisfaction: 92

#7. Survey Monkey

G2 Score: 91, Marketing presence: 64, Satisfaction: 100

#6. WordPress

G2 Score: 92, Marketing presence: 68, Satisfaction: 100

#5. Salesforce

G2 Score: 92, Marketing presence: 85, Satisfaction: 94

#4. MailChimp

G2 Score: 92 (Mid-market), Marketing presence: 73, Satisfaction: 99

#3. Google

G2 Score: 93, Marketing presence: 92, Satisfaction: 94

#2. Shopify

G2 Score: 94, Marketing presence: 76, Satisfaction: 99

#1. Slack

G2 Score: 94, Marketing presence: 76, Satisfaction: 100

Marketing Automation Software

Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Oracle Eloqua, HubSpot, Marketo, Pardot, and MailChimp
High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: Act-On, ActiveCampaign, iContact Pro, Real Magnet, and Exponea
Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Adobe Campaign and Oracle | Responsys
Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: IBM Campaign, IBM Watson Campaign Automation, dotmailer, and OutboundEngine

Customer Success Software

Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Gainsight and FullStory
High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: ClientSuccess, Whatfix, CXQuest, LiveCall, Salesmachine, Strikedeck, and ChurnZero
Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: MindTouch, Evergage, Totango, and CloudCherry
Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Woopra, Natero, UserIQ, and CallPage

Also Read: TechBytes with Simon Wong, APAC Services Director, HubSpot

Content Marketing Software

Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: ClearSlide and Skyword
High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: ion interactive, Uberflip, and LookBookHQ
Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Percolate
Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: SnapApp and ScribbleLive

Co-founded by the founder and former executives of SaaS leaders like BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce) and backed by more than $45 million in capital, G2 Crowd aims to bring authenticity and transparency to the business marketplace. G2 Crowd leverages more than 300,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, nearly one million people visit G2 Crowd’s site to gain unique insights.

Yolande D'Mello

Yolande is a journalist with seven years of experience with mainstream newspapers like Times of India, DNA and MiD DAY. She has covered culture, music, science & technology, edited books on ergonomics and written scripts about start-up junkies. In her spare time, she makes up stories about evil robots.