UserIQ Brings Mobile Application Support to the Customer Success Market

Platform Now Reaches Customers Through Both Desktop and Mobile Applications

UserIQ, an innovative customer success platform helping businesses align around user needs, announced the official launch of its mobile capabilities. In 2018, UserIQ acquired Appunfold, a leading mobile engagement solution that has since integrated with and bolstered the powerful UserIQ platform. The complete UserIQ solution, which combines product intelligence, customer insights, and user engagement capabilities, helps companies orient their entire business around customer success. Now seamlessly supporting applications across the desktop and mobile spectrum, the UserIQ platform optimizes the entire customer experience, no matter the device used.

Accessing software applications across multiple devices has become a must-have functionality. According to Statista, mobile apps are slated to generate nearly $189 billion in revenue by 2020. This growing popularity of mobile applications means that businesses need to equip themselves with mobile capabilities that allow them the best opportunity to engage with their users.

“Our goal at UserIQ has always been to put users—our customers’ customers—at the center of everything we do,” said Aaron Aycock, founder and chief product officer of UserIQ. “With the rapid growth of mobile, it’s important for us to be able to serve customers across all of the devices they use for their businesses.”

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Since adding mobile engagement and intelligence capabilities, UserIQ customers can:

• Understand mobile engagement with real-time product usage data and customer journey paths for a complete picture of what users are doing in-app
• Create tours, tooltips, messages, and other in-app communications that improve onboarding, highlight new features, and collect user feedback on both web and mobile platforms
• Deliver targeted messaging to users at the right place, on the right device, at the right time
• Tag features easily and quickly get customer campaigns up and running on both iOS and Android devices, without the need for a developer

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“Customer success is a top priority for any business, and UserIQ is now able to reach users wherever they are—be it on a smartphone, a tablet, or a desktop computer,” said Tyler Winkler, CEO of UserIQ. “We’re excited to bring this offering to the market so that organizations can help their customers achieve their desired outcomes through a seamless user experience.”

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