Zyme Acquires CCI to Expand Smart Application Portfolio

Zyme, the #1 Channel Data Management (CDM) company is excited to announce that it has completed the acquisition of CCI, a leading channel incentives management firm that offers highly configurable MDF and Coop solutions to increase channel sales of global technology manufacturing companies such as Google, Hitachi, Sony and many others, by optimizing their partner performance.

Founded in 2004, in Redwood Shores, California, Zyme is the go-to solution provider for global technology manufacturing companies like Microsoft, Dell, Acer, and GE to manage their channel sales and inventory data. Zyme’s industry-leading CDM platform – zyme cloud platform 3.0 – provides critical channel intelligence for companies to get the maximum ROI out of their channel investment. As part of the platform, Zyme offers highly scalable solutions to manage rebates and deal-registration programs, driven by 99.9% accurate, payment grade, channel data.

Read Also: Interview with Steve LaPedis, VP Marketing at Zyme

CCI, founded in 1983 and based out of San Francisco Bay Area, is a leading channel management company that provides channel technology, expertise, and program support services to create and manage global channel programs that engage partners, simplify channel management, and significantly increase operational efficiency. CCI helps many of the most successful companies in the world turn their channel programs into a key competitive advantage.

With CCI now a part of Zyme, customers will not only have continued access to the respective incentives solutions they trust and love, but also gain from the synergistic capabilities to fundamentally transform their channel business, and thereby sell more with less investment.

Supported by 99.9% clean and accurate channel data processed by Zyme’s CDM platform, the combined and complementary capabilities of Zyme and CCI offer the most comprehensive, data-driven incentives management solution in the industry. Customers can now seamlessly manage a wide range of incentives programs, including:

• Rebate
• MDF
• Co-op
• Ship & Debit
• Trade-in, SPIFs, referrals, and others

Read Also: Insight Venture Partners to Invest in Excess of $100 Million to Take a Majority Stake in Zyme