“I look forward to returning to Australia and supporting billups’ focus on Out-of-Home optimization and analytics by applying my local and international experience”

David Hawkins, previously with JCDecaux, brings a wealth of experience in the OOH media industry. As Managing Director, he will lead the Middle East operations, focusing on expanding billups’ presence in the region and delivering value to clients. Hawkins will be based in Dubai.

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Wissam El Rayess, also joining from JCDecaux, has a strong background in agency relations and commercial partnerships. As Business Director, Middle East, El Rayess will drive business development initiatives and strengthen client relationships in this dynamic market. He will also be based in Dubai.

Nicci Loudon, formerly at Talon Outdoor, has extensive expertise in client services and business development. As Business Director, ANZ, Loudon will oversee regional operations and growth strategies. She will be based in Melbourne.

Kirstie Caldwell, with a successful track record at JCDecaux Australia and Talon, will serve as Account Director, ANZ. Caldwell will focus on enhancing client engagement and optimizing campaign performance for clients. She will be based in Sydney.

Hawkins and El Rayess will report to James McEwan, CEO, EMEA. Loudon and Caldwell will report to Ben Milne, CEO, APAC, who recently joined billups from dentsu.

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“David, Wissam, Nicci, and Kirstie each bring strong market expertise and talent to billups as we continue our global expansion,” said David Krupp, Global CEO at billups. “Their appointments represent a significant step in our mission to make all Out-of-Home advertising accessible and accountable. With their leadership, we are poised to deliver even greater value to our clients by providing consistent in-house billups services and measurement across international activations.”

“billups has an opportunity to elevate the Middle East’s Out-of-Home advertising potential through advanced technology and data-driven insights,” said David Hawkins, Managing Director, Middle East at billups. “As the Middle East embraces digital transformation, billups’ expertise in programmatic buying and analytics will help our clients effectively reach their target audiences. Wissam El Rayess and the team will leverage our experience to support growth and impactful campaigns in this pivotal time for the industry.”

“I look forward to returning to Australia and supporting billups’ focus on Out-of-Home optimization and analytics by applying my local and international experience,” said Nicci Loudon, Business Director, ANZ at billups. “Ben Poole, Rohan Prasad, Kirstie Caldwell, and I will foster a collaborative culture with clients in the vibrant OOH sector.”