Census Unleashes Operational Analytics With $60 Million in Funding Led by Tiger Global After Adding 100s of New Customers in 2021

Census

Census, the company that empowers data and business teams to sync cloud data warehouses to business tools so they have access to the data they need, today announced a $60 million Series B round, bringing the total raised to $80.3 million. The round was led by Tiger Global with participation from Insight Partners and previous investors Sequoia and Andreessen Horowitz.

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Last year, Census added hundreds of customers around the world to its customer base including well-known brands like Canva, ClickUp, CultureAmp, DigitalOcean and Docker. Census’ customers have connected thousands of applications and actively sync billions of records. Census plans to use the new funding to accelerate its growth and to scale its platform given the unprecedented demand for operational analytics.

“The promise of operational analytics is to spread data across a company, expand the scope and impact of data teams and ultimately create a central nervous system for the whole business,” said Boris Jabes, co-founder and CEO of Census. “At Census, we believe that data teams should be in the critical path of every business operation.”

Tiger Global Partner John Curtius said: “We believe that data is at an inflection point. We are moving from looking at dashboards to empowering everyone in the organization to take action with the data. We couldn’t be happier to back the creators of operational analytics.”

Insight Partners Managing Director George Mathew said: “It’s been incredible to see how many companies are adopting operational analytics and Reverse ETL. From where we stand, Databricks and Snowflake have shown that you can build seminal data businesses. We believe that as the cloud-native data warehouse is the new backend of every business; Census is the platform that empowers business users with that data wherever they need it.”

Cloud Data Warehouses Won and Census Has Become the Linchpin of the Modern Data Stack
Just as DevOps revolutionized the software development lifecycle and pushed developers around the world to adopt new practices, today the cloud data warehouses are changing the way data infrastructure and organizations operate. The cloud warehouse centric era has catalyzed three changes at every company:

  • More data as every raw source is stored in the warehouse thanks to mature extract, load and transform (ELT) tools
  • More visibility into insights thanks to native warehouse transformation tools and Business Intelligence visualizations
  • More trust in analytics as visibility creates more demand from the business and create a positive QA feedback loop

All these factors in the modern data stack lead to business teams wanting more from their data. Looking at reports and dashboards is not enough. They want access to the data in their tools for CRM, marketing automation, ERP, advertising and even project management so they can automate workflows and take smarter actions. This is why hundreds of companies have adopted Census to deliver analytics into their operational tools.

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