Change In Product Categories And ARR Update

As discussed at our Investor Day on September 15, 2021, Cisco will report its product and service revenue in the following categories effective Q1 FY 2022:

Marketing Technology News: MarTech Interview with Mike Billingsley, Group CEO, OnePulse

  • Secure, Agile Networks
  • Hybrid Work
  • End-to-End Security
  • Internet for the Future
  • Optimized Application Experiences
  • Other Products
  • Services

This change will better align our product categories with our strategic priorities. It will only impact how we report revenue by product category. Our reportable segments will continue to be based on our geographies which consist of the Americas, EMEA, and APJC. These revised product categories will be used in our Q1 FY 2022 conference call scheduled for Wednesday, November 17, 2021.

Marketing Technology News: Floatbot Partners with BridgeNet

In addition, on Investor Day, we presented Annual Recurring Revenue (“ARR”) on a gross basis. Effective Q1 FY 2022, ARR will be presented net of rebates to customers and partners as well as certain other revenue adjustments. ARR represents the annualized revenue run-rate of active subscriptions, term licenses, and maintenance contracts at the end of a reporting period, net of rebates to customers and partners as well as certain other revenue adjustments. This includes both revenue recognized ratably as well as upfront on an annualized basis.

Cisco (Nasdaq: CSCO) is the worldwide leader in technology that powers the Internet. Cisco inspires new possibilities by reimagining your applications, securing your data, transforming your infrastructure, and empowering your teams for a global and inclusive future.

Cisco and the logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to: Third-party trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.

Marketing Technology News: NASCAR Taps Subnation To Develop Persistent Metaverse Experiences For Auto-Racing Fans

buy modafinil where to buy modafinil