Claravine announced it has brought on digital analytics expert and industry thought leader Adam Greco as a formal advisor, where he will lend more than a decade of expertise to the digital experience data management company. The partnership not only validates Claravine as a category leader, but creates more opportunities for Greco and company leadership to create best practices for top brands around the globe.

“Claravine is solving one of the most important challenges facing analytics and marketing teams, and the traction they have in the market is impressive,” Greco said. “Their team continues to grow, and I’m excited to partner more closely together to solve marketing data quality for the world’s leading brands.”

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Greco, who is a senior partner at Analytics Demystified, has consulted with hundreds of clients across every industry vertical, in addition to managing Adobe Analytics programs at the Chicago Mercantile Exchange and Salesforce.com. A pre-eminent thought leader in web analytics, Greco partnered with Adobe to publish the first-ever book on Adobe Analytics in 2012.

“Adam has made an incredible impact on the entire digital analytics industry, and we couldn’t have asked for a better company advisor and partner,” said Verl Allen, Claravine’s CEO. “Adam’s Adobe expertise will help us take our platform to a completely new level, allowing us to drive even more meaningful ROI for our customers.”

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Claravine and Greco will showcase the beginning of their partnership at Claravine’s first-ever on-demand Analytics Nexus event on February 19. During the conference, Greco will present on the significance of data enrichment, hitting on how leading brands create and utilize metadata to optimize marketing performance. Greco’s presentation provides a window into how current customers benefit from the best-in-class campaign tracking that Claravine enables.

Greco is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner. In addition to his role at Claravine, he also serves as an advisor at the Digital Analytics Association (DAA), Snowplow Analytics, ISDI Digital University, Beringer Capital and Decibel Insight.

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