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Claravine

Claravine Joins Adobe Exchange Program as Premier Partner to Automate Data Governance for Adobe Experience Cloud Customers

Collaboration accelerates Claravine’s mission to help leading brands centralize and standardize campaign and content data Claravine announced it is now a Premier partner in the Adobe Exchange program, which will better accelerate the adoption of Claravine's enterprise data governance platform for existing and prospective Adobe customers. With this collaboration, brands will have the necessary tools to enforce data standards across marketing teams, systems, and channels, driving greater value across technology and…

Claravine Hires Industry Leader and Opens NYC Office to Accelerate Growth

Claravine hires industry veteran E.J. Freni to spearhead growth as the company rapidly expands its presence to help brands and agencies automate core processes Claravine announced it has opened an office in New York and hired industry veteran E.J. Freni as its Chief Revenue Officer. Freni will leverage more than 15 years of experience in both advertising and marketing tech to help accelerate Claravine’s mission to help brands drive digital transformation and personalization through better data. Organizations are spending…

TechBytes with Chris Comstock, Chief Product Officer at Claravine

Tell us about your role and the team/technology you handle at Claravine. I am responsible for the Product strategy of our Digital Experience Data Management Platform and working very closely with our customers and partners to ensure we are helping them get the most value out of our partnership. In terms of Marketing software, we are very focused on the customer experience as our most successful customers roll this out to anyone responsible for customer experience and their agencies. What runs the Claravine data engine?…

Claravine’s New Chief Product Officer Leads Integrations With Google and Facebook

Claravine Nabs Oracle’s Senior Product Leader Chris Comstock To Lead Product Innovation Under Comstock’s Leadership, Claravine Rolls Out Integrations with Google Campaign Manager and Facebook Ads Manage Claravine announced it has hired Chris Comstock as Chief Product Officer, where he will lead product innovation of Claravine’s Digital Experience Data Management™ platform, the campaign and experience tracking platform of choice for over 3,500 brands globally. “Chris brings nearly two decades of experience with industry…

Claravine Taps Digital Analytics Leader Adam Greco As Formal Advisor

Claravine announced it has brought on digital analytics expert and industry thought leader Adam Greco as a formal advisor, where he will lend more than a decade of expertise to the digital experience data management company. The partnership not only validates Claravine as a category leader, but creates more opportunities for Greco and company leadership to create best practices for top brands around the globe. “Claravine is solving one of the most important challenges facing analytics and marketing teams, and the traction…

Tracking First Rebrands as Claravine with Enhanced Platform

Claravine’s Digital Experience Data Management Platform Will Continue to Help Marketers Optimize Performance Through Best-In-Class Campaign Tracking Tracking First announced it has rebranded as Claravine, unveiling a completely new website and an improved platform. With these enhancements, Claravine will continue to help leading brands improve marketing performance through better digital insights. “Most organizations can only track between 30-70 percent of their total digital marketing spend, while the remaining spend…