Ruggable, Sakara, Sonos & Caraway boost marketing efficiency and revenue with Chord’s AI-driven data platform

Chord Commerce, the smarter Customer Data Platform (CDP) built for commerce, has raised $5.5M to expand its AI-powered data and marketing platform. Led by M13, with participation from Act One Ventures and GR0 Capital, the investment will help Chord grow its customer base and further develop its AI orchestration platform.

Unlike traditional CDPs that simply store data, Chord combines AI-powered insights, attribution, and activation—eliminating the need for extra tools or manual analysis. Chord’s AI-driven intelligence helps commerce brands make faster, more informed decisions and execute real-time marketing strategies, all within a single platform. This allows brands to reduce manual work, improve targeting, and make more informed marketing decisions—without the high costs of complex data infrastructure or additional point solution software.

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“Marketing teams don’t just need data—they need answers,” said Bryan Mahoney, Co-Founder & CEO of Chord. “I founded Chord with a deep commitment to commerce, aiming to help brands unlock the full potential of their first-party data. Today, we’ve built a platform that delivers real-time insights and AI-powered marketing intelligence—without the complexity of traditional data tools. This investment allows us to continue making data-driven marketing more accessible, efficient, and impactful for modern brands.”

Chord is the only CDP purpose-built for commerce that turns data into immediate marketing actions—eliminating delays, engineering dependencies, and fragmented tools. Its AI understands the unique challenges of retail brands, helping them optimize performance across channels, predict customer behavior, and drive revenue with precision.

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Brands using Chord have already seen up to a 20% increase in marketing ROI and a 2x increase in campaign velocity. By unifying data collection, AI-driven insights, and marketing orchestration in a single platform, Chord enables brands to execute smarter marketing strategies in real-time. On average, Chord reduces time-to-insight from weeks to minutes, allowing brands to act in real-time and maximize the value of their first-party data.

“Chord isn’t just another CDP—it’s an AI-powered marketing co-pilot that gives marketers real-time intelligence and smart recommendations to carry out their campaigns, all made possible by their focus on building the most reliable data platform available,” said Brent Murri, Partner at M13. “Bryan is one of the most well-regarded technologists in e-commerce, with over two decades of experience building new technologies for merchants. We’re excited to support him and his team as they redefine what’s possible for e-commerce marketers in the age of AI.”