EZShield + IdentityForce Release Exclusive Research on Identity Protection Market

EZShield + IdentityForce Release Exclusive Research on Identity Protection Market

Report Surveyed More than 2,000 US Adults about their Interest in and Engagement with Identity Theft Protection Providers and How Safe They Feel Their Identities Are

EZShield + IdentityForce, announced its research results from an in-depth study on the identity protection market, compiled for all partners with vested interest in safeguarding consumers from identity theft. With two new victims of identity crime every second, identity theft has become the fastest-growing crime of the 21st century. The 2019 Identity Protection Market Research Report presents the findings on consumers’ interest in, desire for, and engagement with identity theft protection providers. The research was conducted by EZShield + IdentityForce.

Consumers place significant value on their identity, and 98% take action to protect their personal information from identity theft.

“Based on the findings, consumers are reporting a significant need and desire for identity theft protection,” said Donna Parent, Chief Marketing Officer (CMO) of EZShield + IdentityForce. “In fact, more than two-thirds of respondents (67 percent) confirmed they currently have or would be open to enrolling in ID theft protection services. We anticipate that over the next 12 months, these adoption rates will continue to rise with the volume and velocity of data breaches, new cyber and mobile threats, sophistication of scams, and overall business fraud that is impacting the digital world we all live in.”

Marketing Technology News: S4M Launches New Ad Format to Bring Proximity-Based Push Notifications to Retail

The report sampled more than 2,200 adults in the US between November and December, 2018. The survey extracted consumer sentiments on how safe they feel their identities are, who they see as responsible for protecting their sensitive personal information, and who they would turn to for support in the event that they are impacted by an identity crime. As mega data breaches continue to leak the Personally Identifiable Information (PII) of consumers, and the Dark Web continues to flourish, it is important for all stakeholders to understand their role in protecting individuals and organizations from identity crimes.

Marketing Technology News: Augmented Analytics to Play a Vital Role in Converting Big Data to Smart Data

Key Findings:

  • More than 81% of consumers agree that their identity is the most important thing they own
  • 30% of total respondents have had at least one instance of identity theft
  • Stress and depression were ranked as the top two negative effects by those who have had their identity compromised
  • 98% of consumers implement at least one safety measure to shield their identity
  • Nearly 72% of respondents would be willing to pay up to $25 per month for identity theft protection
  • Identity Resolution tops the list of must-have capabilities for identity theft protection

Marketing Technology News: Parks Associates: 52% of Broadband Households Report Watching Internet Video on a Connected TV

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *