Tealium Raises $96 Million in Series G Funding Led by Georgian and Silver Lake Waterman

Investment will fuel product innovation and expand global footprint to enhance service to enterprise customers

Tealium, the trusted leader in real-time customer data orchestration, announced it raised $96 million in Series G funding led by existing investors Georgian and Silver Lake Waterman. The funding, which increases the company’s valuation to $1.2 billion, will be used to fund accelerated product innovation to address the growing demand for a customer data platform (CDP) that delivers real-time, personalized, compliant, and omnichannel customer experiences to global enterprises.

Marketing Technology News: AdAmp Launches To Help Small Businesses Get Into Television Advertising

In a hyper-competitive, on-demand world, consumer expectations for personalized, omnichannel experiences have put increasing pressure on organizations to use their customer data effectively. In addition to consumer pressure, the phase out of third party cookies and increased regulatory compliance are putting additional pressure on organizations to ensure they have a trusted and reliable customer data strategy. These trends have led to a shift towards first party data and a need for CDPs to help companies deliver relevant buyer experiences that are also compliant.

“Key factors in the market have come together and created an environment where organizations have to adopt a first party data strategy to stay competitive and viable — and this trend is only increasing,” said Jeff Lunsford, CEO, Tealium. “We have seen an acceleration in global enterprises selecting Tealium’s CDP because we can help them realize business value quickly, which is critical in these dynamic times. This new capital will be invested in expanding our customer success, ecosystem development and product development teams around the world. We are committed to supporting our customers with high-touch industry expertise, from our team and our partners, and to delighting them with new products and services that make their jobs easier.”

Marketing Technology News: Share the Love Survey Reveals Smartphones at the Center of Valentine’s Day 2021

The first true CDP, Tealium has built the industry-standard data platform to enable companies all over the world and across many industries to leverage data to produce deeper insights. As a vendor-neutral CDP offering more than 1,300 solution integrations, Tealium allows customers to support many use cases to deliver great experiences to their customers and maintain a competitive advantage. Investors and customers alike saw this opportunity early on and have contributed to Tealium’s adoption and growth for over a decade.

“A personalized buying experience is now as important as the quality of product or service being bought,” said Justin LaFayette, Lead Investor at Georgian. “Tealium’s customer data platform helps businesses gain a competitive advantage by providing the insights to deliver a highly personalized customer journey. We are excited to continue our partnership with Tealium as they lead the growing demand for this essential requirement of digitization.”

Marketing Technology News: Moz Launches New Technical SEO Certification