Browsing Tag

omnichannel experiences

RollWorks and Sendoso Launch Partnership

RollWorks, a division of NextRoll, announced a new partnership with Sendoso, a leading Sending Platform, to help B2B marketing and sales teams engage with their audiences in more personalized and meaningful ways at scale. The new partnership allows go-to-market teams to leverage RollWorks' account data in conjunction with Sendoso to deliver powerful customer engagement via digital and offline gifting channels. Sendoso joins RollWorks' growing roster of market-leading technology partners across email signature engagement, web…

Study: Consumers Expect Control, Omnichannel Experiences and Personalized Customer Service this Holiday Season

More than two-thirds of U.S. consumers expect to do their holiday shopping online this year, while 60% also anticipate hitting brick-and-mortar stores, reflecting a preference to use multiple retail channels, according to an SAP SE sponsored survey by online market research firm Dynata. Consumers Want the Freedom to Control Their Own Brand Experiences With the rise of digital channels and self-service options, shopping has become more complex, and consumers have increasingly taken charge of their experiences with brands.…

Cloudinary And Contentful Partner To Help Brands Create Visual-First Experiences More Efficiently, Easily

Contentful-Cloudinary Integration Brings Headless Dam to Users to Streamline the Media Management Process and Ensure a Flawless and Fast Digital Experience Every Time Cloudinary, the media experience platform for many of the world’s top brands, announced its partnership with Contentful, a pioneer and global leader in headless content management systems (CMS). With dozens of shared customers already benefiting from the relationship, the new partnership offers Contentful users seamless access to Cloudinary’s award-winning…

Helly Hansen Delivers Personalized Experiences to Outdoor Enthusiasts with Kibo

Personalization and Advanced Recommendations Drive 100% Increase in Revenue Per Session Kibo, a leader in unified commerce, announced that customer Helly Hansen increased performance in the U.S. and Europe with personalization from Kibo Personalization, powered by Monetate and Certona. Helly Hansen, the Norwegian producer of outdoor and workwear gear, sells directly to customers in 19 stores around the world; as well as to an international audience online. The marketing team at the company’s Norwegian headquarters and…

1-800 Contacts Rapidly Adapts Consumer Engagement During COVID-19

Redpoint’s Intelligent Orchestration Enables Enhanced Omnichannel Personalization for New Segments 1-800 Contacts selected Redpoint Global in 2020 as their technology platform to orchestrate the omnichannel experiences at the heart of its innovative customer relationship management strategy. The customer-centric approach of the largest contact lens retailer in the US combined with advanced marketing initiatives have enabled 1-800 Contacts to step up efforts to reach and delight an entirely new audience during the COVID-19…

Kustomer Selected As Enterprise Customer Service CRM Available In Shopify Plus Certified App Program

Kustomer's Integration With Shopify Plus Will Help Brands and Customer Service Agents Optimize and Personalize Customer Experiences Kustomer, the omnichannel SaaS platform reimagining enterprise customer service to deliver standout experiences,  announced that it has been selected as an enterprise customer service CRM platform in the Shopify Plus Certified App Program. Kustomer's seamless integration with the Shopify App creates contextualized, actionable customer profiles so that merchants and agents can build and drive…

Pointillist Cited as a Leader in Journey Orchestration Platforms by Independent Research Firm

Pointillist received the highest score possible in the Strategy criterion and for 11 out of 21 Current Offering criteria Pointillist, an award-winning provider of customer journey analytics software, announced that Forrester Research has named it as a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The Pointillist Customer Journey Analytics platform supports a comprehensive approach to customer journey management. By aggregating customer data from any source, Pointillist enables CX, analytics,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Target Data (Customer Experience), Button (Mobile commerce), Contentstack (Content Management), Commvault (Data Management), and C3.ai (Artificial Intelligence). Target Data and Aisle Rocket Merge to Form Data-Driven Marketing Agency Focused on Helping Clients Drive Revenue through Omnichannel Experiences and E-commerce Target Data, a full-service marketing agency that helps brands…

Target Data and Aisle Rocket Merge to Form Data-Driven Marketing Agency Focused on Helping Clients Drive Revenue

New Combined Entity Will Operate Under the Aisle Rocket Brand Name Target Data, a full-service marketing agency that helps brands harness data to drive growth, has entered into an agreement to merge with Aisle Rocket, a leading Chicago-based creative services agency specializing in content and user experience, the two companies announced today. The Aisle Rocket entity will add comprehensive creative, UX, content, and e-commerce capabilities to Target Data. Target Data recently finalized the acquisition and integration of…

Adobe Introduces Adobe Experience Manager as a Cloud Service

Adobe has unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The company said its cloud-native solution for digital experience management brings together rich out-of-box capabilities and content customization options that marketers and developers demand, combined with SaaS-like agility. Brands can onboard and access the application in minutes, and go live with dynamic and personalized content and experiences in just a few weeks, not months as is industry standard. In the experience…

Telestax Announces Strategic Partnership with NUSO to Speed Delivery of CPaaS Applications for Remote Collaboration Amid Telework Demand…

NUSO, a leading cloud communications solution provider and Telestax, the worldwide leader in CPaaS enablement for the communications industry announce a strategic partnership to bring communications platform as a service (CPaaS) and complex call management logic to NUSO's partners worldwide. CPaaS applications are examples of collaboration tools that help organizations complete critical business functions and improve customer experience through automated processes or digital channels. For example, as consumers practice…

e-Spirit Hybrid CMS Experience Accelerator Dramatically Quickens Time to Value

New FirstSpirit Experience Accelerator helps companies looking to differentiate with omnichannel experiences get to market faster e-Spirit, maker of the industry-leading FirstSpirit Digital Experience Platform (DXP) powered by a hybrid CMS, today introduced the FirstSpirit Experience Accelerator that leapfrogs CMS project implementation times ahead by up to 75%, dramatically accelerating time to revenue. Marketing Technology News: Intuiface Unveils BrightSign Support The FirstSpirit Experience Accelerator shortens…