Leading Online Magazine Makes Social Login Seamless, Boosts Customer Engagement

Janrain®, the company that pioneered the Customer Identity and Access Management (CIAM) category and market leader in Privacy by Design, announced that Slate, a leading provider of incisive commentary and analysis about news, politics, culture, technology, business and more, has implemented the Janrain Social Login and Registration platform to enable its users to log onto its site through different social platforms—all with one unique user ID—and, if they choose, even add secondary social accounts to a primary login.

“Our number of registered users has jumped 33 percent since we turned to Janrain. A smoother social login experience is a huge contributor to these improved results,” said Heidi Strom Moon, Slate product manager.

Prior to using Janrain, Slate relied on an in-house legacy solution. But as Slate’s membership and the ways people wanted to sign in expanded, Slate sought a solution that would deliver a more consistent and streamlined login experience in order to increase sign-ups and users’ engagement with content and other site features. The Slate team also sought a way to access a breadth of user journey data that they could mine in their efforts to increase memberships and newsletter signups.

“A better registration experience should lead to more registrations. We are happy to report that it does. The number of registered Slate users has increased significantly. We expect to keep growing registrations and deepening relationships with users as we apply more insight to the engagement process,” said Dan Check, Vice Chairman, Slate.

Janrain satisfied Slate’s desire for an easy-to-deploy solution that covered desktop, mobile and in-app logins across social identities. Slate is not only counting on Janrain to deliver a better experience for current users, but the company also expects its solutions to provide improved insight into customer identities and journeys that could be used to successfully grow its membership program and newsletter subscriptions.