Okta Launches New Customer Identity Risk Ecosystem and Workflow Integrations

Okta, Inc., the leading independent provider of identity, today at Oktane21, announced the expansion of the Okta Integration Network across four main areas including risk and fraud, customer data orchestration, data privacy and compliance, and the software development lifecycle. Generally available today, these new integrations leverage identity to help solve highly complex digital transformation challenges from securing transactions to digital onboarding. Watch all of Okta’s product announcements at Oktane21.com.

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“Identity has a distinct and unique role to play in the digital experience ecosystem, especially from an integration standpoint”

COVID-19 has accelerated digital initiatives for businesses across every industry. End-to-end experiences that bridge the physical and digital divide are now a key competitive advantage in today’s economy. Every organization has to utilize a wide array of tools as customer experience, security, data and privacy, and application development have become top priorities. All these systems, tools, and teams must work together to seamlessly optimize for usability and security. Today, organizations need a highly-integrated, extensible identity platform to deliver a delightful customer experience.

“Identity has a distinct and unique role to play in the digital experience ecosystem, especially from an integration standpoint,” said Diya Jolly, Chief Product Officer, Okta. “Uniting risk signals with access decisions can help prevent the kinds of security and fraud risks that are increasingly common in our digital world, without sacrificing user experience. Simultaneously, we see a massive opportunity to expand the role Okta Workflows can play to benefit user experience. Workflows can serve as a real-time data orchestration tool, automating identity-centric processes throughout the customer journey tech stack. Together, our best-of-breed approach and deep integration catalog across risk signaling and the customer journey open up all sorts of opportunities for Okta customers to build robust, secure, digital experiences.”

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Automation Across the Customer Experience with Expanded Workflows

Okta Workflows for Customer Identity is now generally available, and the Okta Integration Network has grown its suite of new pre-built integrations to support no-code automation needs. Hubspot, Mixpanel, SendGrid, and other connectors are now available to help meet complex digital transformation use cases. The new Okta Workflow connectors within the Okta Integration Network make it possible for organizations to support a wide range of customer experience use cases, including registration, analytics, privacy and consent, and customer relationship management. Using Okta Workflows for Customer Identity, organizations can seamlessly integrate and leverage identity across a core set of technologies spanning the customer experience tech stack. The new connectors along with many others across the customer experience landscape are highly discoverable using the refreshed Okta Integration Catalog.

“We’re very excited to be part of the expanded Okta Integration Network for Customer Identity, which will allow customers to easily visualize their Okta data on registrations and logins within Mixpanel,” said Amir Movafaghi, Chief Executive Officer, Mixpanel. “We believe deeply in the importance of product analytics for understanding the customer journey, and this integration makes that even more possible.”

A Risk Ecosystem Designed With Trust In Mind

Businesses in today’s digital economy have to build customer trust while protecting against unforeseen attacks. Using the new Okta Risk Ecosystem API, customers can leverage identity to ingest and centralize various external behavioral and transactional risk signals to help identify legitimate users and secure digital commerce experiences. New integrations with bot detection and web application firewall providers including Signal Sciences (now a part of Fastly), HUMAN, F5 Networks, and PerimeterX leverage the new Risk Ecosystem API to tie fraud-related risk signals to a specific user. These new integrations augment Okta’s existing partnerships in risk and fraud to further a vision of a holistic, 360 degree view of the customer and security profile.

“Fastly provides unmatched visibility and protection against bots and account takeovers for some of the world’s largest brands,” said Sean Leach, Chief Product Architect, Fastly. “We’re thrilled to closely partner with Okta to share risk signals and provide a holistic view of fraud for joint customers. Improving the customer experience while offering seamless protection from unforeseen risks is tantamount to effective and secure digital acceleration. Together, we can help prevent attacks and meet the needs of modern teams.”

“MLB’s mission is to connect our fans with all aspects of baseball, bridging their online and ballpark experiences,” said Neil Boland, Chief Information Security Officer, Major League Baseball. “With Okta as the identity layer for our fan-facing experiences, we can offer a highly engaging and seamless digital experience while still maintaining our customers’ privacy and security at scale.”

Okta’s new purpose-built integrations enable organizations to:

• Assess risk and defend against fraud during the authentication and registration flows of the customer journey.
• Orchestrate customer data flows downstream and to customer marketing systems.
• Comply with regional privacy legislation by ensuring customer consent preferences are passed to privacy and marketing systems in real-time.
• Speed identity integration throughout the software development lifecycle from rapid prototyping to DevOps automation.

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