Browsing Tag

customer identity

Okta Announces New Okta Partner Connect Specializations

Okta, Inc, the leading independent provider of identity for the enterprise, at Okta Showcase, announced Customer Identity and Okta Access Gateway Specializations within Okta Partner Connect. The two new areas of focus coincide with considerable global partner momentum for the company, which has seen an over 400 percent increase in the global channel partner ecosystem in the last two years. The COVID-19 pandemic has created unprecedented challenges for organizations around the world. With millions of people working…

Okta Launches Customer Identity Workflows, Bringing No-Code Identity Automation to Digital Initiatives

New platform-driven product automates complex identity processes by connecting to every part of the customer experience Okta, Inc., the leading independent provider of identity for the enterprise, at Okta Showcase, announced Okta Customer Identity Workflows, a new product that enables product builders and IT professionals to automate the most complex digital transformation identity processes. Customer Identity Workflows makes user identity extensible across the entire software stack with low-code options for developers…

Infosum Raises $15.1 Million in Series a Funding

InfoSum, the world’s leading provider of decentralized marketing infrastructure, announces the completion of its Series A funding round, raising $15.1 million. InfoSum has built the world’s first decentralized marketing infrastructure that enables companies of every size and industry to collaborate across first and second-party data sets, to create a superior experience for consumers. Powered by this privacy-first solution, leading broadcasters, brands, and enterprise companies are working seamlessly on first-party…

Journey Unveils Award-Winning Trusted Identity Platform, Fundamentally Transforming Customer Experience

Journey has designed a completely new approach to solving the digital identity challenge throughout every customer interaction using an innovative network and platform Journey is announcing a new way to verify customer identity and secure digital customer interactions using an award-winning and patent-pending "Zero Knowledge" network-based approach. It is the first and only platform that solves for privacy, security, and customer experience simultaneously, which unlocks huge improvements in customer satisfaction, fraud…

Simeio Expands Partnership with Okta to Deliver Premier Identity Managed Services

Simeo’s offering helps Okta’s customers to accelerate their success while getting access to Simeio’s Identity Intelligence Center and additional IAM capabilities Simeio Solutions has expanded its relationship with Okta to offer Simeio’s industry-leading Identity and Access Management (IAM) as a Service for Okta’s Workforce Identity and Customer Identity customers. The use of a Managed Service Provider in IAM has been shown to improve security and system adoption. In addition to Simeio’s system integration capabilities, Okta…

Okta Announces Major Updates to the Okta Partner Connect Program

Okta, Inc., the leading independent provider of identity for the enterprise, at Oktane20 Live announced major updates and additions to its successful Okta Partner Connect program to propel partner sales growth in the new fiscal year. The new program offerings are designed to give partners additional resources along with deep Okta knowledge to run full sales cycles and solve complex customer challenges. “We have made critical updates to our program because as partners continue to play a bigger role in our business, it’s…

Choosing and Implementing the Right Customer Data Platform

If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better customer insights and experiences, as well as improved inter-departmental communication in the long run. But now you want to know which one of the many CDP vendors out there is best for your business, and how to then implement the platform successfully. 1. Assess Your Business Needs Do not skip this step or you will regret it dearly! Be honest in…

TechBytes with Bill Swift, EVP and CTO at Brierley+Partners

Hi Bill, tell us about your role and the team/technology you handle at Brierley. I’m the CTO at Brierley and my primary responsibilities are product direction/strategy/development, sales presentations, global expansion, partnerships, client delivery, and ongoing support. In terms of the technology I handle in my role, I focus on transformation initiatives. Specifically, product architecture, client delivery models, organization/team structure, methodology, automation, and employee satisfaction and growth. How much has…

Trulioo GlobalGateway Expands with Enhanced ID Document Verification Capabilities

Trulioo Marketplace of Identity Data and Sources Addresses Major Challenges in ID Verification and Risk, as Cited in Recent Gartner Report. New Features to the GlobalGateway ID Document Verification Capabilities Include an Image Capture Software Development Kit (SDK) With a Unique Desktop-To-Mobile Workflow, Which Allows for a Holistic Approach to ID Verification That Balances User Experience With Security While Enabling Business to Easily Expand to New Markets and Adapt to New Regulations Trulioo, the leading…

Neustar Named A Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Received the Highest Possible Score in the Data Management Criteria, Cited for Person-Centric Data Access and Expertise Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity and unified measurement for Fortune 500 brands, announced its unified marketing analytics solution has been named a Leader in The Forrester Wave™ Marketing Measurement And Optimization Solutions, Q1 2020 report by Forrester Research, Inc. @Neustar named a leader in marketing…

SecureAuth Realizes Success With New Leadership and Focus on Enterprise Identity Security

Dedicated to Innovation in Identity and Access Management, SecureAuth Carries Momentum From Strong Second Half of 2019, Predicts 100% Growth in New Business in 2020 Identity security experts SecureAuth closed out 2019 with one of the company’s strongest quarters ever by shifting its focus to high-growth identity security opportunities, initiating several strategic partnerships and alliances, introducing innovative product enhancements and earning several industry accolades. A strong close to the year was no surprise to…

Neustar Adds Industry Experts to Marketing Solutions Business Unit

Gary Savoy Appointed Vice President of Business Development, Marketing Solutions Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity, and unified measurement for Fortune 500 brands, announced the appointment of Gary Savoy as Vice President of Business Development and Steven Kim as Vice President of Data and Analytic Operations, Marketing Services for the Marketing Solutions business unit. Also Read: 75 Inspiring Martech Leaders Who…

Why a CDP Should be on your MarTech Shopping List

Marketers now have more TLAs (three letter acronyms) than you can shake a stick at. CRM, DMP, DSP, CMS and the relatively new one on the block, CDP. For those that don’t know, CDP stands for Customer Data Platform. If this is a new TLA for you, you’ll certainly be hearing more about them in the coming months; they’re on the up in 2019 and definitely deserve a spot on your MarTech consideration list. Customer Data Platforms have broadly been established as an industry-wide technology since 2013 when David Raab founded the…

Interactions in Context: How to Increase Personalization in Email

As I shared in my previous article, customers now expect nothing less than personal, purposeful experiences from the brands they interact with.  A brand’s ability to deliver personalization in the inbox has greatly improved over the years due to increased customer data, machine learning and AI capabilities. Yet, many marketers still struggle to be relevant in the inbox – research shows that 63% of consumers feel “numbed” by the personalized email campaign experience. With the ROI of email marketing estimated to be $38:1…

TechBytes with John Barnes, CTO at Infutor

Tell us about your role and the team/technology you handle at Infutor. I’m currently the Chief Technology Officer and Product Leader for Chicago-based Infutor. We have a great technology team comprised of 65 employees; with the entire development team based in Costa Rica and my IT/infrastructure team here in Chicago. Through my 25+ year career, I’ve seen a lot of technologies from the mainframe to client-server to web and now to serverless and Big Data. Our team strives to tackle the Big Data challenge as our expansive…

Neustar and Freckle Partner to Provide Marketers with Actionable Privacy-Compliant, First Party Consumer Data

Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in customer intelligence, trusted customer identity and marketing analytics solutions for Fortune 500 brands, and Freckle, a leader in privacy-compliant data and offline media measurement, announced they will make Freckle’s first-party data available in the Neustar Identity Data Management Platform (Identity DMP) for advanced audience planning and activation. Relevant and personalized experiences are in high demand. With the Neustar…

Neustar Integrates TiVo TV Viewership Data into Multi-Touch Attribution Models

Partnership Inked to Provide Brands with Household Level TV Measurement Analysis Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and TiVo Corporation, a global leader in entertainment technology and audience insights, announced that TiVo’s TV viewership data, which reaches across all 210 national designated market areas (DMAs) and millions of households, will now be available in the Neustar…

Introducing Avatier Apollo: The World’s First Workforce & Customer Service Automation AI Virtual Assistant

Securely Automate Any It Task Using the Most Popular Messaging Channels. No Mobile Apps to Install. No Websites to Visit. a Truly Native and Natural Experience for Your Brand Avatier, the leader in innovative Identity Management containerized cloud solutions, is thrilled to unveil "Avatier Apollo". The world's first artificial intelligence virtual customer assistant (VCA) for Customer Identity and Access Management (CIAM) and Identity Governance and Administration (IGA) platforms. Apollo securely automates any IT task for…

Why Identity Requires a Team Approach

The fastest way from point A to point B is a straight line. Whether in a race to the finish or in a race to launch a new marketing campaign, any deviation from your line can cause the few milliseconds of drag that means the difference between winning and, well, not winning. Like many long-distance sports, succeeding in business is all about incrementality — building a market lead by finding every opportunity to put more distance between you and your competitors. As expectations from consumers rise, along with…

Janrain Partners With Akamai To Launch Next-Generation Secure Edge Technology To Protect Companies And Customers

Janrain Secure Edge Brings Industry-Leading Security from Akamai to the Janrain Identity Cloud, The World's Largest Omnichannel Identity Network Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, and Akamai Technologies, Inc., the world's largest and most trusted cloud delivery platform, announced that they have partnered to provide Janrain Secure Edge, bringing new integrated security capabilities to the Janrain Identity Cloud, the world's largest identity network. The…