Browsing Tag

customer identity

Trulioo GlobalGateway Expands with Enhanced ID Document Verification Capabilities

Trulioo Marketplace of Identity Data and Sources Addresses Major Challenges in ID Verification and Risk, as Cited in Recent Gartner Report. New Features to the GlobalGateway ID Document Verification Capabilities Include an Image Capture Software Development Kit (SDK) With a Unique Desktop-To-Mobile Workflow, Which Allows for a Holistic Approach to ID Verification That Balances User Experience With Security While Enabling Business to Easily Expand to New Markets and Adapt to New Regulations Trulioo, the leading…

Neustar Named A Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Received the Highest Possible Score in the Data Management Criteria, Cited for Person-Centric Data Access and Expertise Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity and unified measurement for Fortune 500 brands, announced its unified marketing analytics solution has been named a Leader in The Forrester Wave™ Marketing Measurement And Optimization Solutions, Q1 2020 report by Forrester Research, Inc. @Neustar named a leader in marketing…

SecureAuth Realizes Success With New Leadership and Focus on Enterprise Identity Security

Dedicated to Innovation in Identity and Access Management, SecureAuth Carries Momentum From Strong Second Half of 2019, Predicts 100% Growth in New Business in 2020 Identity security experts SecureAuth closed out 2019 with one of the company’s strongest quarters ever by shifting its focus to high-growth identity security opportunities, initiating several strategic partnerships and alliances, introducing innovative product enhancements and earning several industry accolades. A strong close to the year was no surprise to…

Neustar Adds Industry Experts to Marketing Solutions Business Unit

Gary Savoy Appointed Vice President of Business Development, Marketing Solutions Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity, and unified measurement for Fortune 500 brands, announced the appointment of Gary Savoy as Vice President of Business Development and Steven Kim as Vice President of Data and Analytic Operations, Marketing Services for the Marketing Solutions business unit. Also Read: 75 Inspiring Martech Leaders Who…

Why a CDP Should be on your MarTech Shopping List

Marketers now have more TLAs (three letter acronyms) than you can shake a stick at. CRM, DMP, DSP, CMS and the relatively new one on the block, CDP. For those that don’t know, CDP stands for Customer Data Platform. If this is a new TLA for you, you’ll certainly be hearing more about them in the coming months; they’re on the up in 2019 and definitely deserve a spot on your MarTech consideration list. Customer Data Platforms have broadly been established as an industry-wide technology since 2013 when David Raab founded the…

Interactions in Context: How to Increase Personalization in Email

As I shared in my previous article, customers now expect nothing less than personal, purposeful experiences from the brands they interact with.  A brand’s ability to deliver personalization in the inbox has greatly improved over the years due to increased customer data, machine learning and AI capabilities. Yet, many marketers still struggle to be relevant in the inbox – research shows that 63% of consumers feel “numbed” by the personalized email campaign experience. With the ROI of email marketing estimated to be $38:1…

TechBytes with John Barnes, CTO at Infutor

Tell us about your role and the team/technology you handle at Infutor. I’m currently the Chief Technology Officer and Product Leader for Chicago-based Infutor. We have a great technology team comprised of 65 employees; with the entire development team based in Costa Rica and my IT/infrastructure team here in Chicago. Through my 25+ year career, I’ve seen a lot of technologies from the mainframe to client-server to web and now to serverless and Big Data. Our team strives to tackle the Big Data challenge as our expansive…

Neustar and Freckle Partner to Provide Marketers with Actionable Privacy-Compliant, First Party Consumer Data

Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in customer intelligence, trusted customer identity and marketing analytics solutions for Fortune 500 brands, and Freckle, a leader in privacy-compliant data and offline media measurement, announced they will make Freckle’s first-party data available in the Neustar Identity Data Management Platform (Identity DMP) for advanced audience planning and activation. Relevant and personalized experiences are in high demand. With the Neustar…

Neustar Integrates TiVo TV Viewership Data into Multi-Touch Attribution Models

Partnership Inked to Provide Brands with Household Level TV Measurement Analysis Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and TiVo Corporation, a global leader in entertainment technology and audience insights, announced that TiVo’s TV viewership data, which reaches across all 210 national designated market areas (DMAs) and millions of households, will now be available in the Neustar…

Introducing Avatier Apollo: The World’s First Workforce & Customer Service Automation AI Virtual Assistant

Securely Automate Any It Task Using the Most Popular Messaging Channels. No Mobile Apps to Install. No Websites to Visit. a Truly Native and Natural Experience for Your Brand Avatier, the leader in innovative Identity Management containerized cloud solutions, is thrilled to unveil "Avatier Apollo". The world's first artificial intelligence virtual customer assistant (VCA) for Customer Identity and Access Management (CIAM) and Identity Governance and Administration (IGA) platforms. Apollo securely automates any IT task for…

Why Identity Requires a Team Approach

The fastest way from point A to point B is a straight line. Whether in a race to the finish or in a race to launch a new marketing campaign, any deviation from your line can cause the few milliseconds of drag that means the difference between winning and, well, not winning. Like many long-distance sports, succeeding in business is all about incrementality — building a market lead by finding every opportunity to put more distance between you and your competitors. As expectations from consumers rise, along with…

Janrain Partners With Akamai To Launch Next-Generation Secure Edge Technology To Protect Companies And Customers

Janrain Secure Edge Brings Industry-Leading Security from Akamai to the Janrain Identity Cloud, The World's Largest Omnichannel Identity Network Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, and Akamai Technologies, Inc., the world's largest and most trusted cloud delivery platform, announced that they have partnered to provide Janrain Secure Edge, bringing new integrated security capabilities to the Janrain Identity Cloud, the world's largest identity network. The…

Identity Is The Next Competitive Battleground: Signal’s 2018 Prediction

An Increasing Number of Identity-Driven Marketers Will Invest in Building and Maintaining Customer Data Graphs That They Own And Control Says Signal About the Coming Year Customer data continues to separate winners and losers across every sector, from retail to publishing to politics. In 2018, this trend will accelerate even further as brands look to develop direct relationships with their customers in order to thrive in increasingly competitive business landscapes. This forecast is among the findings outlined in Signal’s…

Brandwatch’s Quick Search Brings Speed To Mass Social Data Analysis

The New Offering Is The First Enterprise Social Intelligence Solution To Instantly Segment All Of Your Social Data The world's leading social intelligence company, Brandwatch, has unveiled Quick Search, the first enterprise social intelligence solution to instantly segment all of your social data. Revealing Quick Search at Now You Know™ Europe, the feature allows marketers to search through millions of online conversations in an instant, with no need for spreadsheets, formulas or boolean operators.…