Trusona, the leading solution in #NoPasswords identity authentication, announced Oliver ‘Olly’ Brough has been appointed to lead the expansion of Trusona’s #NoPasswords Identity Authentication solutions into Europe, Africa and Middle East markets.

Olly was named Vice President, EMEA and will oversee the regional mission to protect businesses and consumers by replacing static usernames and passwords with secure identity authentication.  The expansion follows a year of accelerated growth for Trusona that includes Series B funding from Microsoft Ventures and Kleiner Perkins, the opening of an office in Japan to serve the APAC region, and the addition of Trusona’s Identity Authentication Suite as a multi-factor option for millions of users within the Microsoft Azure Active Directory Premium conditional access engine.

“Usernames and passwords are the weakest link in the cyber security chain, and every day at Trusona we unshackle the false sense of security they’ve given the world. #NoPasswords is a global mission and Olly brings the breadth of experience, deep industry knowledge and a track record of building businesses in payments, cyber security and identity that will aid in the dissemination of technology to secure identity in the region,” Ori Eisen, Founder and CEO, Trusona said.

Olly brings more than 20 years of experience in fast-growing technology businesses to his role at Trusona. Most recently he served as Managing Director of Pay360 a full service multi-channel payment service provider, the UK market leader in public sector payments and expanding quickly into digital private sector markets following the acquisition of PayPoint Mobile & Online. Previously, he was General Manager, eCommerce for Cambridge Global Payments, Global Business Development Director for Experian Identity & Fraud and Sales Director for The 41^st Parameter, also founded by Ori Eisen, Trusona founder and CEO.

“Digital transformation of businesses in EMEA is constrained by heightened security and data protection regulation meaning frustration for employees and consumers who are asked for passwords, pins and ‘secret questions’ when logging into websites or identifying themselves in person or over the phone. This frustration is seen in financial outcomes for business by way of reduced sales, increased operational costs, as well as poor adoption and return on investment for new digital channels. Our expanded presence across EMEA will accelerate adoption of identity authentication to achieve our mission of creating a more secure and more convenient way for people to access services,” Olly said.

The EMEA headquarters will play a critical role in the #NoPasswords revolution expansion into EMEA. Trusona replaces usernames and passwords and with secure identity authentication for all channels; physical, voice, app, web, email and chat. Trusona’s technology can be embedded directly (as an SDK) into an organization’s app, making consumer adoption intuitive and instantly delivers a frictionless customer experience. Trusona is already being utilized by global organizations across industries including: financial, healthcare, government, higher education and entertainment.