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EMEA

Salsify Sees Rapid Growth in EMEA Partner Activity as Brands Seek to Accelerate Digital Shelf Initiatives

Salsify, the commerce experience platform that helps brands win on the digital shelf, announced that there has been a 400 percent increase in partner-led implementations of its platform over the past six months in the EMEA region. More than half of Salsify's local customer base now also works with Salsify's partner ecosystem. "Since the outbreak of the pandemic, Kantar Research found that the share of European consumers that do more than half of their total purchases online has increased between 25 and 80 percent," said …

Clevertouch Marketing Announces Marketo Engage Specialization in the EMEA region

Clevertouch Marketing, Europe’s most respected marketing technology consulting and service provider, has achieved Marketo Engage Specialization in the EMEA region as part of the Adobe Solution Partner Program. The specialization is awarded to Marketo Engage partners that have at least 8 Marketo Certified Experts (MCE), 2 Marketo Certified Solution Architects (MCSA), and 2 Marketo Engage: Sales Accreditations, along with numerous positive client feedback submitted directly to Adobe. This is a testament to the consultancy’s…

Seismic Adds New Offices in France and Germany to Augment Existing UK Presence

Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, has expanded its EMEA footprint with new offices in Paris, France and Düsseldorf, Germany to better localise its offerings in the region. The expansion comes in response to the success Seismic has seen thus far in EMEA, as well as the rapidly growing demand for its best-in-class solutions globally. Marketing Technology News: Kin + Carta Obtains Microsoft Gold Cloud Platform Competency Since Seismic opened its…

Salesforce Appoints Gavin Patterson President And Chief Revenue Officer

Salesforce, the global leader in CRM, announced the appointment of Gavin Patterson as President and Chief Revenue Officer. Patterson, who has served as the company’s President and CEO of Salesforce International, will lead the company’s global sales organization and will continue to report to Chair and CEO Marc Benioff. Marketing Technology News: i-Sight Launches v5.5, With Improvements to Efficiency, Analysis and Communication Patterson joined Salesforce in 2019 as Chair of Europe, the Middle East and Africa (EMEA),…

Accedian Takes EMEA Leadership to the Next Level, Solidifying Presence in the Region as 5G and Edge Opportunities Explode

Gerhard Auer Appointed to Lead the EMEA Region Based on Proven Excellence in Delivering Revenue-Generating Performance Management and Customer Experience Solutions Accedian, the leader in performance analytics and end user experience solutions, announced Gerhard Auer has joined the company as Vice President of Sales for EMEA and will lead the company's business in the region. Gerhard will capitalise on Accedian's continued growth in the region and will be responsible for bringing a strategic and unified focus to the…

Commvault Expands Global Leadership Team with New Regional Leads in EMEA and APJ

Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, announced the strengthening of its global presence and expertise with the addition of two industry veterans to its executive leadership team. Former Dell Technologies vice president and general manager of enterprise sales, Marco Fanizzi, and Callum Eade, former vice president, APJ for the Software Defined Data Center business at VMware, have joined Commvault as vice president of EMEA and vice…

Following Two Record-Setting Quarters, BounceX Lands Kim Sivillo as President

Sivillo Brings over Two Decades of Operations, Growth and Customer Success Experience to the Fast-Growing Technology Company BounceX has named industry veteran Kim Sivillo as the company's first President. Her appointment comes on the heels of two record-setting quarters for BounceX and marks six months of unprecedented growth for the company that was already named The Fastest Growing Software Company in America by Inc in 2016. As president, Sivillo will oversee BounceX's customer success and operations…

Airship Announces New EU Cloud Site and Multiple Strategic Investments Driving Accelerated Global Growth

New Regional Cloud Site Underpins New Technologies, Partner Integrations, and a Large Global Professional Services Team Fueling Global Expansion Customer engagement company Airship unveiled its new EU cloud site and revealed several new strategic milestones that contributed to a record-breaking quarter led by EMEA. In 2019, Airship has grown its global professional services organization by 5x, expanded its integrations with marketing clouds and data platforms, and introduced new functionality that makes it easier to…

DealCloud Further Expands EMEA Client Development Operations After Experiencing Rapid Regional Growth

Responding to the Growing Need Across the Region, DealCloud Reinvests in Its Emea Operations by Expanding Localised Services, Opening a New Office, and Hiring Talent from the Capital Markets Industry DealCloud, an Intapp Company, announces a strategic investment in the company's growing presence in Europe, the Middle East and Africa (EMEA). The growth comes in direct response to an increased demand for DealCloud's capital markets software across firms headquartered in EMEA, as well as a need for localised support for…

CleverTouch Marketing Recognised as the First Marketo Platinum Partner in EMEA

UK-based marketing automation company also chosen as the first EMEA partner on Marketo launchpoint CleverTouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, has been recognised by the leading marketing automation software company,Marketo, an Adobe company, as its first and only platinum partner in EMEA. Created by marketers with marketing technology in mind, CleverTouch Marketing is also the only consulting partner in EMEA on Marketo Launchpoint, a platform that recognises the…

Sequent Appoints Neil MacDonald VP and GM for EMEA

Experienced Marketing and Sales Expert Bringing Tokenization to Mobile Data in EMEA Sequent, Inc. announced that Neil MacDonald has been appointed Vice President of Sales and General Manager for Europe, the Middle East and Africa (EMEA).  In his new position, MacDonald is opening new territories and creating new partnerships to provide banks, payment networks and payment service providers with Sequent's leading mobile payments and tokenization platform for securing mobile data. Sequent secures data on…

Poor Data Mastery Impacting Ability to Drive Value From Data, Oracle Report Shows

On average less than 40% of companies in Europe, the Middle East and Africa (EMEA) are confident they can master their data – that is manage, secure and gain insight from data, and use it responsibly. Capabilities in these four areas aren’t projected to increase in the next three years, according to a new study from cloud company, Oracle, called ‘Rediscovering trust in your data and security’. This is despite respondents recognising the value of achieving excellence in these areas, with the top three benefits being…

Telaria Expands EMEA Leadership Team With Appointment of Industry Veterans

Bill Swanson and Carole Dubourg to Help Grow Telaria’s Global Premium Video and CTV Opportunities       Telaria, Inc. , the complete software platform to manage video advertising for premium publishers, has hired Bill Swanson as VP, EMEA to lead the company’s growth in the region. He will report to Telaria Chief Strategy Officer Doug Campbell and will be based out of the company’s London office. Carole Dubourg has also joined the company as Country Manager for France where she is based in Telaria’s Paris office.   Mr.…

Media Monetisation Worth over £1.7Bn in Unrealised Potential to UK’s Retailers

New research conducted by Dunnhumby media, part of Dunnhumby, the global leader in Customer Data Science, has unveiled an unrealized potential worth £1.7bn for UK retailers - and around £100 million for each of the three largest grocery retailers in the UK. Calculated using Dunnhumby media’s Revenue Calculator - a tool that enables retailers to estimate their media revenue potential – retailers have the opportunity to generate an additional 1% of their retail sales with media, which is equivalent to £11billion across EMEA.…

TechBytes with Katherine Strieder, VP of Product Management at PubMatic

Tell us about your role and journey into Technology. What inspired you to start working at PubMatic? I moved into the ad tech space 20 years ago as it was blossoming in New York and other major cities. I found that product was an immediate fit for my skillset and personality—haven’t left the space since! Over the years, I have worked at tech stacks across the spectrum and spent time at Viacom as a publisher in order to learn about tech stacks from another standpoint. At heart though, I am an ad tech product nerd. I came…

Dialpad Expands to Tap EMEA Cloud Communications Market, Opens New London Office

Office Opens with Seasoned Channel Sales Team and Plans to Aggressively Scale Presence in Europe Dialpad, the only AI-driven, cloud-native business communications platform, announced an aggressive expansion of its global presence, opening a London office with new channel sales leadership, expanding partnerships with ScanSource and Avant, and a new extended digital based footprint. The company's London team will specifically focus on building channel sales momentum to meet the growing demand for cloud communications…

Mimecast Appoints Brandon Bekker to Lead EMEA region

In his Expanded Role, Bekker will Manage Rapid Growth in Europe, Middle East and Africa; Paul Stafford Promoted to VP of Africa Mimecast Limited, a leading email and data security company, announced the appointment of Brandon Bekker to Senior Vice President, Europe, Middle East and Africa (EMEA) to help manage the rapid growth within region. In this newly created position, Brandon will be responsible for supporting the continued growth for Mimecast in EMEA and ensuring collaboration and consolidation across all markets in…

Google launches Grow my Store for Europe

Google launches a new tool today to help retailers improve their customer online and omnichannel experiences. As users become more demanding about the information and service they expect online - and as retailers across Europe struggle to meet these expectations - Grow My Store scores retailers’ websites and generates bespoke reports with recommendations to help retailers improve the online experience they offer and grow their business. This could include clear pricing and intuitive navigation, personalising the…

Cheetah Digital Strengthens EMEA Team With Three Executive Additions

Former Oracle and Salesforce Leaders to Lead Strategy, Services, Client Success, and Marketing for Emea Clients Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announces the appointment of Steven Elsham as GM and SVP of EMEA, Ryan Hooper as VP Client Success of EMEA, and Sharon Forder as VP Marketing of EMEA. The seasoned executives will work hand in hand with UK and European marketers to best leverage the Cheetah Digital suite of solutions and help them build lasting…

ADARA Appoints MWWPR as AOR Across EMEA

Will Head Communications Efforts for Leading Provider of Predictive Traveller Intelligence  ADARA, the world's travel data co-op and leading provider of predictive traveller intelligence for travel brands, has appointed MWWPR as its agency of record in the UK. MWWPR will handle ADARA's B2B, corporate and thought leadership across EMEA; and serve as the regional coordination hub for France, Germany, Spain and UAE, targeting travel, technology media and advertising markets. Solidifying ADARA as the world's leading travel…