Amplifi Expands Partnership with Master Data Management Leader Semarchy

Building on a successful European program, the companies will deliver their QuickStart xDM offering to North American clients

Amplifi, a leading strategy and information management consultancy headquartered in Dallas, Texas, is pleased to announce its partnership expansion with Semarchy, a leader in master data management (MDM) and data integration.

“Today’s announcement marks the next phase of our strategic partnership with Semarchy, as we bring the innovation that began in Europe to our North American customers,” said Chris Colyar, CTO at Amplifi. “By combining Semarchy’s technology with Amplifi’s deep data expertise, we can help even more companies realize their point of first value (PFV) from effective data management — at an exceptionally rapid pace.”

Amplifi and Semarchy strengthened their European partnership in 2021 with the joint development and launch of QuickStart xDM — a leading, instantly available Semarchy service. The QuickStart xDM process helps companies map out their data strategy, quickly identify their most pressing data challenges, and resolve them in tightly managed sprints.

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“Semarchy enables customers to rapidly achieve PFV. With Amplfi QuckStart xDM, organizations can further accelerate their data projects, bringing their business valuable insights by combining Semarchy’s data platform and Amplifi’s unrivaled expertise.” Said Brett Hansen, CMO. “Amplifi shares our passion for turning business users into data champions, and we’re thrilled to continue this journey and partnership with their talented team.”

Semarchy is recognized as a Leader in Gartner’s 2021 Magic Quadrant for Master Data Management Solutions. Its unified platform enables organizations of any size to quickly discover, govern, manage, integrate, and visualize critical information scattered across applications.

As strategic partners, Amplifi and Semarchy work together to help companies enhance their MDM, product information management, data integration, and more. Amplifi implements, configures, and supports Semarchy’s MDM solutions to meet the needs of each customer.

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MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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