BDEX, the first and largest consumer data exchange in the U.S., is working with 20 activation partners for its latest adtech solution: Omnisource IQ — Machine Learning. This new tool provides advertisers with precise lookalike audiences, which can then be activated through The Trade Desk, LiveRamp, Eyeota, Lotame and 16 other data partners working with BDEX to help companies reach new consumers across all marketing channels.
Leading consumer data exchange platform BDEX is pleased to announce that it has partnered with 20 of the top data connectivity platforms to deliver its latest enterprise solution: Omnisource IQ — Machine Learning.
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We at BDEX would like to thank all our partners for allowing our clients to have the unfettered choice of where they’d like to activate their data and connect with new customers.
With the upcoming restrictions on third-party cookies and the identifier for advertisers (IDFA)— two tools advertisers rely on heavily to target consumers — BDEX is providing an alternative solution. Omnisource IQ — Machine Learning can identify the right audiences for brands with a tested accuracy of up to 84 percent.
With this new offering, BDEX proprietary algorithms scan clients’ first-party data against BDEX’s 5500 categories of consumer data and use this information to build a highly accurate model of clients’ ideal customers. Earlier this year, TiVo® became one of the first clients to leverage BDEX’s new solution to provide advertisers with unprecedented access to highly-targeted, nationwide TV audiences.
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Some of BDEX’s data activation partners include:
- – LiveRamp
- – The Trade Desk
- – Neustar
- – Lotame
- – Eyeota
- – TruOptik
- – Pushspring/T-Mobile
- – And more.
“As the digital marketing and advertising industry changes, we are committed to ensuring continuity and addressability for our customers’ activating audience solutions at scale,” said Marc Fanelli, EVP of Client Success and Business Operations at Eyeota. “We are delighted to be partnering with BDEX and offering its latest solution for cookie-free audience targeting.”
David Finkelstein, CEO and Co-Founder of BDEX added: “We at BDEX would like to thank all our partners for allowing our clients to have the unfettered choice of where they’d like to activate their data and connect with new customers. We are confident that our new Omnisource IQ — Machine Learning solution will be extremely helpful to our clients as the advertising industry continues to transition into a privacy-first, post-cookie environment.”
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