Data Activation

Braze,  the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today introduced new product innovations at its annual customer conference, FORGE, including Braze Cloud Data…
Read More...

Following two strategic acquisitions of Analytics Pros and LiquidBox in the last five years, Adswerve bolsters its analytics capabilities and Adobe expertise. Adswerve, a digital media and analytics consultancy, announced its…
Read More...

Datafold, a data reliability company, and Hightouch, the leading data activation provider, announced an integration to quickly provide data engineers with visibility into how dbt model changes impact activated data. Hightouch helps…
Read More...

Hightouch Becomes First Data Activation Partner for Snowflake Partner Connect, Syncing Snowflake Insights with Business Tools Hightouch, the leading Data Activation provider, expanded its partnership with Snowflake, the Data Cloud…
Read More...

The partnership will offer cookie-free predictive audiences through data-enriched PMPs to drive targeting and performance for programmatic campaigns. Audigent, the leading data activation, curation and identity platform is announcing the…
Read More...

Agillic continues its international go-to-market strategy in the DACH region, partnering with leading German digital marketplace bluplanet to help businesses accelerate data activation and marketing automation processes. As the leading…
Read More...

New platform combines Clearbit’s B2B data with real-time intelligence, precise audience targeting & funnel optimization Clearbit, a leader in Marketing Intelligence solutions, today announced their new Data Activation Platform –…
Read More...

Digital media buyers now have access to SSP-level data from top publishers - delivering precise targeting, greater scale, and forecasting ENGINE Media Exchange (EMX), a leading SSP and end-to-end technology solution, and Audigent, the…
Read More...

Eyeota, the leading data partner to global enterprises, today announced it has partnered with Snowflake, the Data Cloud company, to facilitate consumer- friendly and privacy-centric activations of first-party data. “As the world’s…
Read More...

BDEX, the first and largest consumer data exchange in the U.S., is working with 20 activation partners for its latest adtech solution: Omnisource IQ — Machine Learning. This new tool provides advertisers with precise lookalike…
Read More...

Emodo Supply, verified by Three, establishes a new, higher quality standard for mobile ad inventory by verifying accuracy before bidding begins Emodo, an Ericsson company focused on data activation and monetization, is launching Emodo…
Read More...

All marketers know that 1 to 1 personalization, today’s holy grail of marketing, starts with data. But actually achieving personalization is another story. It’s common to start out thinking something like, let’s track everything and figure…
Read More...

While the prospect of freedom and control are appealing, self-service data management and activation aren’t for the faint of heart. Among other things, it brings with it an inherent risk that can lead to wasted time and money; these are a…
Read More...