Data Activation

Emodo Supply, verified by Three, establishes a new, higher quality standard for mobile ad inventory by verifying accuracy before bidding begins Emodo, an Ericsson company focused on data activation and monetization, is launching Emodo Supply, verified by Three UK. The product is an operator-verified solution that validates the accuracy and quality of advertising inventory in real time. This is the first advertising solution to emerge as part of its ongoing partnership with CKDelta, a member of CK Hutchison Holdings. With…

All marketers know that 1 to 1 personalization, today’s holy grail of marketing, starts with data. But actually achieving personalization is another story. It’s common to start out thinking something like, let’s track everything and figure out how to use it later, but that approach rarely works. It’s messy, disorganized, and if you aren’t sure what you’re looking to track or don’t have a mapped plan for how you’re going to use the data you collect, you’ll end up creating piecemeal experiences. And no customer wants that.…

While the prospect of freedom and control are appealing, self-service data management and activation aren’t for the faint of heart. Among other things, it brings with it an inherent risk that can lead to wasted time and money; these are a few of these reasons I typically don’t recommend it. The decision to move forward with a self-service platform (SSP) ultimately comes to down to a handful of key considerations. Here are a few things to keep in mind when deciding whether you’re ready to go the self-service route. You…