• Editorial
    • Lead Generation
    • Events
  • MarTech Radar
    • A
      • Account Based Marketing
      • Advertising Trends
      • Affiliate Marketing
      • AI/ML
      • Analytics
      • Apps for Business
      • Audience Data
      • Audio advertising
      • Augmented Reality
    • B
      • B2B Data
      • Behavioral Marketing
      • Brand Safety
    • C
      • Content Management
      • Content Marketing
      • Content Syndication
      • Customer Acquisition
      • Customer Data Platforms
      • Customer Experience Management
      • Customer Identity Management
    • D
      • DaaS
      • Data Hygiene
      • Data Management Platforms
      • Data Visualization
      • Digital Asset Management
    • E
      • E-Commerce and Mobile Commerce
      • Email Marketing
      • Entertainment
      • Events Promotion
    • G
      • Guest Authors
    • I  
      • Identity Management
      • In App Marketing
      • Influencer Marketing
      • Intelligent Assistants
      • Interactive Content
      • Interviews
    • M
      • Marketing Attribution
      • Marketing Automation
      • Marketing Clouds
      • Marketing Intelligence
      • Martech Budgets
      • MarTech Expert Series
      • MarTech Videos
      • MartechSeries
      • Messaging
      • Mobile
      • Mobile Advertising
      • Mobile Marketing
    • N
      • Native & Programmatic Advertising
    • P
      • People-Based Marketing
      • Predictive & AI
      • Predictive Marketing
      • Privacy and Regulations
      • Programmatic Email
    • R
      • Recommended
    • S
      • Sales & Marketing
      • Sales Analytics
      • Sales Enablement
      • Sales Intelligence
      • Social Commerce
      • Social Media Advertising
      • Social Media Monitoring
      • Social Media Platforms
      • Speech Recognition
      • Staff Writers
      • Social Media Marketing
    • T
      • Technology
      • TV Advertising
    • U
      • Unified Communications
    • V
      • Video
      • Video Advertising
      • Video Interview
      • Video Marketing
      • Video Platforms
      • Voice Search
    • W
      • Whitepapers
  • MarTech Interviews
    • MarTech Interview Series
  • MarTech Insights
    • Guest Authors
    • Staff Writers
  • Resources
    • Ebooks
    • Webchats
  • The SalesStar Podcast
    • The SalesStar Podcast: Episodes 220 Onwards (Year: 2025)
    • The SalesStar Podcast: Episodes 192 Onwards (Year: 2024)
    • The SalesStar Podcast: Episodes 148 to 191 (Year: 2023)
    • The SalesStar Podcast: Episodes 109 to 147 (Year: 2022)
menu
All Categories
  • All Categories
  • Computers
  • Laptops
  • Cameras
  • Hardware
  • Smartphones
  • MarTech Radar
    • A
      • Account Based Marketing
      • Advertising Trends
      • Affiliate Marketing
      • AI/ML
      • Analytics
      • Apps for Business
      • Audience Data
      • Audio advertising
      • Augmented Reality
    • B
      • B2B Data
      • Behavioral Marketing
      • Brand Safety
    • C
      • Content Management
      • Content Marketing
      • Content Syndication
      • Customer Acquisition
      • Customer Data Platforms
      • Customer Experience Management
      • Customer Identity Management
    • D
      • DaaS
      • Data Hygiene
      • Data Management Platforms
      • Data Visualization
      • Digital Asset Management
    • E
      • E-Commerce and Mobile Commerce
      • Email Marketing
      • Entertainment
      • Events Promotion
    • G
      • Guest Authors
    • I
      • Identity Management
      • In App Marketing
      • Influencer Marketing
      • Intelligent Assistants
      • Interactive Content
      • Interviews
    • M
      • Marketing Attribution
      • Marketing Automation
      • Marketing Clouds
      • Marketing Intelligence
      • Martech Budgets
      • MarTech Expert Series
      • MarTech Videos
      • MartechSeries
      • Messaging
      • Mobile
      • Mobile Advertising
      • Mobile Marketing
    • N
      • Native & Programmatic Advertising
    • P
      • People-Based Marketing
      • Predictive & AI
      • Predictive Marketing
      • Privacy and Regulations
      • Programmatic Email
    • R
      • Recommended
    • S
      • Sales & Marketing
      • Sales Analytics
      • Sales Enablement
      • Sales Intelligence
      • Social Commerce
      • Social Media Advertising
      • Social Media Monitoring
      • Social Media Platforms
      • Speech Recognition
      • Staff Writers
      • Social Media Marketing
    • T
      • Technology
      • TV Advertising
    • U
      • Unified Communications
    • V
      • Video
      • Video Advertising
      • Video Interview
      • Video Marketing
      • Video Platforms
      • Voice Search
    • W
      • Whitepapers
  • MarTech Interviews
    • MarTech Interview Series
  • MarTech Insights
    • Guest Authors
    • Staff Writers
  • Resources
    • Ebooks
    • Webchats
  • The SalesStar Podcast
    • The SalesStar Podcast: Episodes 220 Onwards (Year:2025)
    • The SalesStar Podcast: Episodes 192 Onwards (Year:2024)
    • The SalesStar Podcast: Episodes 148 to 191 (Year:2023)
    • The SalesStar Podcast: Episodes 109 to 147 (Year:2022)

You Might Also Like

Mission Preparatory School and Glass Launch Groundbreaking E-Commerce Procurement Portal, Modernizing Public Education Purchasing

Mission Preparatory School and Glass Launch Groundbreaking E-Commerce Procurement Portal, Modernizing Public Education Purchasing

OPTIZMO Introduces Deploy – The First Email Deployment Platform That Runs Itself

OPTIZMO Introduces Deploy – The First Email Deployment Platform That Runs Itself

Adtelligent Launches Retail Media Platform for Full-Funnel, Cross-Channel Retail Advertising

Adtelligent Launches Retail Media Platform for Full-Funnel, Cross-Channel Retail Advertising

« Previous Next »

MENTIS Inc. Announces Rebrand to Mage™

Picture of PRNewswire

PRNewswire

March 2, 2022
MENTIS-Inc.-announces-rebrand-to-Mage™
Share
Facebook Twitter Linkedin

Leading data security solutions provider MENTIS Inc. announces strategic rebrand to Mage™, marking the successful completion of a two-year initiative nicknamed “Project Butterfly.”

MENTIS Inc. announced its rebrand to Mage™, with the new name and logo reflecting the organization’s new offerings and strategic direction. Demands of the new information landscape, coupled with a consolidation in vendor presence, positions Mage™ to expand its market significantly. Mage™ builds on MENTIS’ traditional strengths in data security and applies its innovative approach to the data privacy market.

Marketing Technology News: Liberated Syndication Reports February 2022 Podcast Advertising Rates

MENTIS had understood the rapid evolution in privacy requirements was creating a solution gap in the market. In its view, vendors offering a robust data security product should streamline the challenges organizations face by addressing privacy and regulatory compliance objectives as well. The right solution should also work seamlessly across the varied data landscape found in most organizations: not only on legacy platforms, but also the modern data platforms.

Embarking on Project Butterfly, MENTIS doubled down on extending its platform’s capabilities across platforms, while creating new solution approaches that built on the strengths of its current product offerings. Founder and CEO Rajesh Parthasarathy explained, “Mage™ retains the DNA of MENTIS and extends it further. Our goal is to be the go-to solution for enterprises around the world who are looking to solve their privacy and data security needs. This is reflected in our new logo which references the DNA helix structure and also suggests a puzzle piece – the missing piece in an organization’s privacy and security posture – which Mage™ aims to fill.”

The period also saw the organization enhancing its leadership and partner ecosystem. Parthasarathy continued, “MENTIS felt the effects of the pandemic, of course, but rather than battening down the hatches, we decided to take advantage of a tough situation and go full steam ahead on a transformation. We had been heading in a new direction, and here was the opportunity to invest time and creative energy. We got company-wide buy in, and thus began Project Butterfly. Two years later, we are bringing to the market an entirely new approach to data security and privacy.”

Paula Capps, COO of MENTIS added, “When it comes to data security, MENTIS has always been best-of-breed – something we have always been proud of. Mage™ will build on that legacy and explore new directions as the world of security and privacy evolves. As COO, I am also pleased that our investment in this new direction allowed us to encourage our team’s growth as well.”

Parthasarathy concluded, “It hasn’t been an easy two years, but we are happy to say that our transformation also involved some rather aggressive metrics that we felt we had to target if we were going to make this investment. We did better than expected. In spite of the pandemic, our sales have quadrupled from our 2019 numbers, and our sales velocity has also increased substantially. Our entire team shares responsibility for our transformation. It was a group effort.”

Marketing Technology News: MarTech Interview with Tracey Ryan O’Connor, Group Vice President at Qubit, (a Coveo company)

Share
Facebook Twitter Linkedin

Popular Posts

Mission Preparatory School and Glass Launch Groundbreaking E-Commerce Procurement Portal, Modernizing Public Education Purchasing

Mission Preparatory School and Glass Launch Groundbreaking E-Commerce Procurement Portal, Modernizing Public Education Purchasing

August 5, 2025
Read More »
OPTIZMO Introduces Deploy – The First Email Deployment Platform That Runs Itself

OPTIZMO Introduces Deploy – The First Email Deployment Platform That Runs Itself

August 5, 2025
Read More »
Adtelligent Launches Retail Media Platform for Full-Funnel, Cross-Channel Retail Advertising

Adtelligent Launches Retail Media Platform for Full-Funnel, Cross-Channel Retail Advertising

August 5, 2025
Read More »
FND ECOMMERCE Introduces ‘Double your Amazon Sales in 150 Days – or We’ll Pay You $5,000’ Offer to New Clients

FND ECOMMERCE Introduces ‘Double your Amazon Sales in 150 Days – or We’ll Pay You $5,000’ Offer to New Clients

August 4, 2025
Read More »

GUEST ARTICLES

AI-Driven CX: Navigating the Future of Customer Trust and Experience in 2025

July 31, 2025

Context Is Everything: Why Advertisers Are Turning to Real-Time Relevance

July 30, 2025

First In, First to Scale: How Marketing Became Ground Zero for Enterprise AI Transformation

July 29, 2025

Adjusting Your Content Strategy for the Future of AI Search

July 24, 2025

Follow Us

Facebook X-twitter Linkedin
Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
PrevPreviousWorld’s First API Security Management Conference Defines State of Risk and Defenses for Digital Business
NextIndico Data Announces Key Leadership Appointments in Strategic Alliances and Global Business DevelopmentNext

You Might Also Like

Mission Preparatory School and Glass Launch Groundbreaking E-Commerce Procurement Portal, Modernizing Public Education Purchasing

Mission Preparatory School and Glass Launch Groundbreaking E-Commerce Procurement Portal, Modernizing Public Education Purchasing

OPTIZMO Introduces Deploy – The First Email Deployment Platform That Runs Itself

OPTIZMO Introduces Deploy – The First Email Deployment Platform That Runs Itself

Adtelligent Launches Retail Media Platform for Full-Funnel, Cross-Channel Retail Advertising

Adtelligent Launches Retail Media Platform for Full-Funnel, Cross-Channel Retail Advertising

« Previous Next »

About Us

MTS_1
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

Quick Links

  • News
  • Interviews
  • Insights
  • MarTech RADAR
  • Events
  • Contact Us

Visit Our Other Sites

AIT_1-1
Global-FinTech-Series-LOGO_1
STS_LOGO

Follow Us

Facebook X-twitter Linkedin

Interested in our Customized Editorial Services?

Please fill your details and we'll get in touch with you!

FILL YOUR DETAILS

Brought to you by

iTech-logo-01
Copyright © 2025 MarTech Series. All Rights Reserved. Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.