etouches Unveils Comprehensive Event Management Platform Integrated to Its Venue Sourcing Solution

 Event Managers Now Equipped to Manage Entire Event Lifecycle, with Award-Winning Venue Sourcing Solution

etouches, a leading global provider of cloud event management software, has announced its Venue Sourcing offering. Venue Sourcing is an innovative and robust solution now fully integrated into the etouches event management platform. Announced at IMEX America, Venue Sourcing integrates sourcing and booking with meeting registration and approval, along with an enterprise calendar. The result is a first-of-a-kind solution that enables data incorporation throughout the entire event lifecycle, including unprecedented visibility to drive value and ROI through strategic venue sourcing.

Currently, etouches is demonstrating its full event lifecycle solution, including eVS and Loopd, at booth #G859 at IMEX America, taking place October 10-12, 2017.

With a strengthened venue sourcing offering, the platform now provides the industry’s most complete, end-to-end solution that supports the entire event lifecycle.

Mike Tenholder, vice president, Sourcing and Hospitality Solutions, etouches, said, “Travel and meeting professionals must validate their success to senior management and stakeholders, making quick access to meetings data vital. They can drive millions and even tens of millions of dollars in savings through strategic venue sourcing.”

Mike added, “Using Venue Sourcing, they don’t have to spend days gathering data or duplicating entry of the same information on multiple spread sheets. All the data they need is instantly available all in one place. We make strategic sourcing simple, so our customers can focus on creating incredible meetings and events, while we handle the data and analytics to maximize success.”

Empowered by etouches’ 2016 acquisition of venue sourcing and booking platform Zentila, the Venue Sourcing solution combines the features and functionality of Zentila’s award-winning platform with etouches’ best-in-class event management software (EMS) solution.

Venue Sourcing provides access to 225,000 venues worldwide and is unique in that it automates the heavy lifting needed to source, negotiate, and book a meeting. As a result, it captures 10 times more data to increase event performance while reducing sourcing and booking time by 70 percent, enabling organizations to handle more meetings with the same size staff. Travel and meeting professionals gain instant access to data-driven insights in real time.

With greater visibility to manage meeting spend, they can enhance the attendee experience while also driving significant gains in productivity, profitability, and compliance with travel protocols.

This latest integration enhances etouches’ industry-leading ability as a global provider to provide an end-to-end solution for clients with tools to enhance every aspect of an event, including venue sourcing, event management, real-time attendee engagement, and ROI.

Most recently, etouches finalized the integration of Loopd technology to create a first-of-its-kind solution to manage every aspect of the event and meeting lifecycle—including unprecedented visibility into real-time performance of live events.

Combining an exclusive wearable smart badge with bi-directional CRM, data analytics, and mobile technology, Loopd transforms the attendee experience and provides data-driven insights that help meeting planners realize ROI and monetize their events.

Shane Edmonds, Chief Technology Officer, etouches, said, “In recent years, etouches has struck a balance between strategic technology acquisitions and organic product development to build out our event management solution, with a mission of making events and meetings better for all parties—participants, planners, and sponsors.”

Shane added, “With Venue Sourcing integrated into our comprehensive end-to-end platform, etouches now offers an unrivaled solution that lets our customers measure and manage the entire event lifecycle.”

Earlier this year, etouches announced the company was acquired by HGGC, a leading middle market private equity firm. HGGC’s investment will help etouches expand its business and further invest in its market-leading cloud platform. More than 1,300 customers use etouches’ integrated event management and sourcing platform to organize and execute world-class events around the world. Over the past 12 months, etouches has executed 46,000 events totaling 5.8 million registrations.