Encore unifies User Acquisition and Retargeting with deep neural network optimization and SKAN 4-ready targeting to drive smarter, faster mobile growth across iOS and Android.

Aarki, announced the launch of Encore, a next-generation machine learning platform built to deliver full-funnel growth and performance for mobile marketers navigating privacy-first landscape. Designed for smarter user acquisition and stronger retention, Encore combines dynamic targeting, continuous model evolution, and SKAN 4-ready optimization.

Encore is the industry’s only unified platform with a privacy-first framework that supports both User Acquisition (UA) and Retargeting (RT) across iOS and Android – unlocking powerful synergies for sustainable growth and long-term user retention. Powered by Aarki’s proprietary AI infrastructure — including over 1,000 owned and operated servers and the ability to process six million queries per second – Encore dynamically fuses attributed data, unattributed signals, and real-time ad call overlays to minimize media waste and maximize campaign efficiency.

Marketing Technology News: MarTech Interview with Rob Rakowitz, Head of Marketing @ Vidmob

Key Advantages of Encore:

• Smarter Targeting: Builds high-precision audience segments using full-spectrum data. Including unattributed MMP data and real-time ad signals.
• Full-Funnel Intelligence: Seamlessly unifies UA and RT strategies for higher in-app user lifetime value.
• Continuous Learning: Deep neural networks recalibrate models in real time based on live performance signals.
• SKAN 4-Ready Optimization: Future-proof targeting and down-funnel optimization for a privacy-centric mobile ecosystem.

“At Aarki, we believe the future of mobile marketing belongs to platforms that unify performance and privacy,” said Aman Sareen, CEO of Aarki. “With Encore, we’re delivering a full-funnel solution that empowers mobile app marketers to grow smarter — from acquisition to retention — while thriving in a privacy-first world. Encore isn’t just an evolution; it’s a foundational shift in how the industry approaches intelligent, responsible advertising.”

Marketing Technology News: The Martech Mirage – More Tools Don’t Always Mean Better Marketing

Early results demonstrate Encore’s impact. For a global gaming brand, Aarki’s Encore delivered a +25% uplift in D7 ROAS and an 18% reduction in cost per install (CPI) compared to previous optimization approaches. Encore also offers an in-house creative studio for real-time ad strategy and performance. By embracing continuous learning, dynamic audience creation, and cross-lifecycle optimization, Encore helps brands accelerate growth while building long-term user trust.

For over 14 years, Aarki has been pioneering AI-driven mobile growth solutions. Today, the Company processes 5 million ad requests per second across more than 10 billion devices globally, delivering measurable results for hundreds of leading brands and publishers. Building on the success of its Post-Back solution — which helps brands unlock new user acquisition and retention opportunities from first-party data — Aarki continues to lead the way in the post-IDFA landscape with privacy-first innovations, designed to drive sustainable mobile growth.