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Aarki

Aarki Integrates With Vungle for High-Quality Global Video Inventory

Aarki, an award-winning AI-enabled marketing platform for mobile advertising, is pleased to announce its integration with Vungle, a leading mobile marketing platform. This integration allows Aarki to access Vungle's high-quality global video inventory through iOS and Android devices. The partnership got off to a strong start. Within two weeks of integration, Aarki observed a double-digit return on investment (ROI). One of the recent titles run via the Vungle platform surpassed expectations, allowing Aarki to deliver…

Aarki Made the AdExchanger’s 2020 Programmatic Power Players List

Aarki, a leading AI-enabled mobile marketing platform, announced it has been added to AdExchanger's inaugural 2020 Programmatic Power Players list, the digital marketing industry's first searchable guide to the best agencies, tech providers, and partners in the business. Marketing Technology News: Oracle Exposes Largest CTV Ad Fraud Operation Ever "It is a great honor for us to end the year with such wonderful recognition," said Sid Bhatt, CEO, and co-founder of Aarki. "We are thrilled to be included in such a…

Leading Mobile App Developers Improve Performance Through Programmatic Campaigns With Aarki

Aarki, a leading AI-enabled mobile marketing platform, continues to innovate its advanced machine learning technology tied with dynamic creative optimization, delivering a strong return on investment (ROI) at scale for leading global app developers such as Eureka, Jam City, and Triwin. LAT Campaign - Triwin Following Apple's announcement of planned privacy updates, the mobile advertising industry has to prepare for an ecosystem with even more limited ad tracking (LAT) enabled by iOS users. Aarki has been actively preparing…

Aarki Announces Integration With CAULY

Aarki, a leading AI-enabled mobile marketing platform, is pleased to announce that it is now integrated with CAULY, Korea's leading mobile ad exchange. CAULY gives publishers an opportunity to monetize their ad space and enables advertisers to reach target audiences in a scalable way. Korea is one of the most advanced mobile markets in the world today, and CAULY is one of the largest mobile ad companies in the country to launch a full mobile marketing and advertising ecosystem. CAULY offers powerful inventory and…

Aarki Selected as the Best AI Product in Marketing & Adtech

Aarki, a leading AI-enabled mobile marketing platform, is thrilled to announce that it was named winner in the category “Best AI Product in Marketing & Adtech” in the CogX 2020 awards, the world’s leading festival of AI and emerging technology. “It is exciting and rewarding for us to receive this accolade, our second AI award this year,” said Levon Budagyan, Aarki’s chief technology officer and co-founder. “This would not be possible without the continuous innovations from our proactive and strategic team. This award…

Aarki Expands Presence in APAC With a New Office in Vietnam, New Hires and a Localized Website

Aarki, a leading AI-enabled mobile marketing platform, today announced it is expanding operations in APAC, growing its teams within existing locations and opening an office in Vietnam. Their website localization launch supports the goal of providing greater service to its clientele in the APAC region. Aarki The growth in operations and the team expansions in Japan, South Korea, India, China, Singapore, and the Philippines, come at a time when APAC's mobile advertising industry is experiencing…

Aarki Selected as a Singular Certified Partner and Ranked in the Singular ROI Index 2020

Aarki, a leading AI-enabled mobile marketing platform, is pleased to announce that it has joined the Singular Certified Partner Program! Joining the Singular Certified Program gives Aarki the opportunity to take a united stand with other industry experts, including Facebook, IronSource, Google Ads, Twitter, and more. By sharing their knowledge and experiences, Aarki will help develop a more transparent mobile marketing ecosystem where advertisers are open to working proactively with their partners, and each other.…

Aarki Supports First-Price Auction Alongside Second-Price Auction

Aarki, a leading AI-enabled mobile marketing platform, announces that it now supports first-price auctions alongside second-price auctions. While much of web-based programmatic supply transitioned to first-price auctions over two years ago, 2019 was the year when mobile in-app inventory moved to first-price. Marketing Technology News: TiVo Unveils TiVo Stream 4K "As the mobile programmatic ecosystem transitions to first-price auctions, Aarki has developed bidding models to support both…

Aarki Announces Integrations With Major Audience Data Management Platforms

Aarki, a leading AI-enabled mobile marketing platform, has made it easy for mobile marketers to retarget and profitably reengage their users, by announcing integrations with major audience management platforms - Adjust, AppsFlyer, mParticle, and Singular. Aarki "These partnerships allow us to offer our clients the most efficient way to reach their audiences," said Nicol Cseko, VP of Product at Aarki. "The fully-automated data transfer process, audience list creation in under seconds, and granular…

Aarki Recognized by SOOMLA as a Leading Mobile Marketing Platform Consistently Delivering High LTV

Aarki, a leading AI-enabled mobile marketing platform, has been acknowledged in SOOMLA's newly released Ad Lifetime Value (LTV) Benchmarks Report for 2019. The report provides an in-depth analysis that reveals mobile Ad LTV data for Day 7 and Day 30 broken down by media sources, device models, operating systems and countries. It's based on aggregated data collected through the SOOMLA engine during Q2 of 2019, analyzing 80 million user activities of more than 9 billion impressions over 450 apps.…

Aarki Improves Advertising Relevance Through Advanced Personalization Strategies

Aarki, a leading AI-enabled mobile marketing platform, now offers more advanced personalization strategies to reactivate and retarget mobile apps' lapsed users and earn back their loyalty. Aarki Aarki now has the ability to take in real-time user app activity. Through its proprietary creative platform, Aarki Studio, Aarki's creative team can now design highly personalized ads. By leveraging user attributes like recent spend, level reached, wallet balance, and more, they create ads that dynamically…